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“…… A press conference was held today, AWM company spokesman Kim Jung-myung, on behalf of An Yuxi, announced a major change in the company, since today, that is, November 3, 2006, AWM Film and Television reorganized into AWM Entertainment, the company will be mainly responsible for brokerage, advertising planning, film and television series production and distribution and other businesses, while the music department is ** out, the establishment of a subsidiary AWM Music, specific personnel changes, AWM Entertainment did not release a clear message...... Kim Jong Myung later announced another heavyweight news, AWM Music has acquired the largest music source website in South Korea, Melon, and acquired 16 record companies, including Neowiz, at a total cost of 200 billion won, and now AWM Music has mastered more than a quarter of the copyright share of the music source market, surpassing SKT's YMB Seoul Records, becoming the largest record distribution company in South Korea......"

On the third day of November, AWM once again dropped a bombshell on the entertainment industry, and this time the weight is different from the past, it is reasonable for AWM to separate and reorganize its business, after all, just in the name of AWM, since the fire of "The King's Man" and "No More Love", it is no longer applicable, and the reorganization is a matter of time. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

But everyone didn't expect that this An Yu had been so scary when he moved.

After the press conference was held, the acquisition report was published on the homepage of the official website, and anyone who saw it at first glance had the illusion that the ink of banknotes was like a tsunami.

The list of acquisitions, as well as the funds involved, is the most luxurious handiwork in the entertainment industry in recent years, even if SKT's acquisition of YMB is not comparable!

The day before, many people were still privately sympathizing with its poverty and vulnerability, but in the blink of an eye, the little man waved a huge check and slapped everyone hard!

On November 4, all the media, whether in the press, on the portal or on television, the most important turf was completely held by this man. The "little man" who completed the shopping frenzy was occupied.

"200 billion won of shopping spree, the little man staged a counterattack legend!"

"The pattern of the record industry has changed dramatically, and AWM Music has completed a huge acquisition and become the largest company in the industry, significantly surpassing YMB, which holds 16% of the record copyright share, and completing a quarter of the copyright share!"

"AWM reorganized, the music business spun off from the established subsidiary AWM Music, brandished a huge check to complete the transformation from small to big, and the new record giant rose."

Amazing, shocked, incredible, the titles formed by various tones are like the haze in the sky in November, overwhelmingly filling people's field of vision. No one knows why AWM is so rich, and no media cares.

All they know is that AWM is stronger than anyone can imagine, and 200 billion won is a demonstration of its financial power, and it is already a blockbuster if it doesn't, and it is also its most powerful challenge to SKT, the telecom giant that dominates digital music.

"After the reorganization, AWM Music holds a quarter of the record rights, of course, this data is not specific, according to the latest data released by the Recording Industry Association, AWM has a share of about 23%. But this is already a pretty terrible data, many people are paying attention to AWM's huge acquisition at the same time, ignoring another thing - AWM Music on the same day, and SM, YG signed a strategic development alliance agreement, AWM Music holds the copyright of the music source, also removed from the BUGS on the same day, SM holds about 10% of the share, YG is about 3%, these three combined, almost dominate half of the music sources, other impacts are not conclusive for the time being, but in October and November, The cost of bugs is absolutely devastating! ”

"The current situation has become clear, and An Yuxi's purpose has also been exposed - he is copying the content business model of Japanese LMB!"

"Japan and South Korea have the fastest growing digital music in the world, because our high-speed mobile Internet construction ranks among the top in the world, and our broadband penetration rate also ranks among the top in the world, which brings great impetus to the development of the digital music industry. But the difference between Japan and South Korea is that South Korea leads the digital music operator, Japan is the content provider, LMB is a unified brand established by Japanese record companies, it is responsible for the integration and management of the copyright pricing of all record companies, and then unified entrustment, such a model, giving content providers a great right to speak, An Yuxi seems to want to take such a model. ”

Once the pattern is formed, music content providers can decide the pricing and partners of copyrights on their own, and become the masters of the market from the vassal role of operators and SP service providers in one fell swoop!

"Content is king!"

Speaking of which, the other influences of the establishment of AWM music are not yet known, but one thing is certain.

From now on, SP service providers may really be dying!

……

……

When the media was overwhelmingly reporting on the restructuring of AWM, mobile SP service providers were indeed mourning.

Now is not the era of high-speed network, limited by speed and tariffs, SP service providers are more based on solutions as capital, reprocessing the content produced by content providers, transforming them into value-added services for operators, and then making profits through sharing.

The mobile music market is the main source of revenue for SP service providers, but because of the control of the channel and SKT's dominance in this market in the past, many SP service providers rely almost entirely on operators, or in other words, on SKT.

SKT's dominance of digital music provides a good environment for SPs to survive, they don't have to look at the faces of content providers like their Japanese counterparts, they only need to share with SKT, and pay the rental fees to record companies, which are almost negligible.

But as soon as AWM music was established, as long as they were not fools, anyone could see An Yuxi's purpose.

The strategic alliance of AWM, SM and YG has become the object of the record industry's greatest attention, especially after the announcement of An Yuxi's ultimate goal, various record companies are almost eager to jump out to express their support.

In this case, SP's position is suddenly awkward.

If An Yuxi completes his layout, then, the dominant advantage of content providers in the industrial chain will completely grasp the market orientation and choke the pockets of content production, unless SP is willing to go bankrupt collectively, otherwise it will have to suffer the exploitation of content providers.

But what if you don't complete the layout?

The union of AWM, SM, YG, has almost occupied half of the market, even if SKT can rely on YMB to support, the previous dominance will be completely broken, at that time, SKT will have the leisure to care about their SP life and death, the harmonious competitive environment in the past, I am afraid that it will also become fierce because of the sharp decline in profits, do not kill a bloody storm, through the most cruel rounds of competition and elimination of a part, everyone can not survive!

"An Yuxi, this bastard, is really harmful!"

Several SP service providers who urgently met to discuss the solution came and went, but they were still at a loss, and a bald boss gritted his teeth and scolded everyone.

At this time, An Yuxi, who became the object of SP's curse, was standing on the fourth floor of the AWM Building, with his back to the empty, deep hall, looking at the city below from the viewing window.

It was nearly dusk, the dim light was pouring in through the window, and the space in the hall was wafting with the smell of air fresheners.

When Kim Jong-myung went up to this floor, he was greeted by the somewhat dazzling silver-gray silhouette of the floor-to-ceiling windows, which were set off extremely tall.

The quiet, barely audible space, made him subconsciously lighten his steps.

A month ago, who would have imagined that the man in front of him would suddenly become the most powerful person in the entire record industry?

No one thought that An Yuxi, who was behind the scenes, would actually do so many things behind his back, first launching Baek Ji-young, Boa, and TVXQ, making him famous, and then coming to this point - directly challenging SKT, the behemoth that rules digital music!

But now, a month later, experts, the media, and the industry, when they talk about An Yuxi's name, maybe they don't notice it themselves, their attitude will immediately become serious, and the evaluation that can be said casually begins to become cautious, and they begin to analyze his behavior more, and they will frown and think for a long time about his actions before expressing their opinions in an uncertain tone.

Because today, every decision made by this man will affect many, many people.

It can even affect the future of an industry!

……

SKT is successful because it uses the contract machine model to bundle bugs and borrow bugs to get a piece of the pie in mobile music - especially AWM music. Today, AWM, SM, YG are united. It has a set of trend-setting peripheral systems, such as Ahn Woo-seo himself, Baek Ji-young, Boa, TVXQ, SJ, and the upcoming debut BIGBANG. It can greatly help Bugs expand its digital value-added business, a market that is expected to reach 400 billion won this year.

Because the profits are so high, SKT sees it as the core of its future digital entertainment empire, which is determined by the current technological development of mobile networks, before the birth of full-screen smartphones and the popularization of 4G, the core of mobile digital entertainment can only be music.

But only he knows that in fact, the opportunity for the integration of the three networks has come earlier than anyone imagined.

Next year, the old man named Steve Jobs, who is known as the greatest figure of the 21st century, will use Apple, a giant company, to promote intelligent innovation that will change the world.

The trend of the digital keyboard pioneered by the iPhone and the large-screen mobile terminal will tear the tradition to pieces in a devastating state, and countless current giants have fallen down and become the bones under the Apple throne, and new giants have been born, fighting fiercely in the wave of smart phones.

War is the driving force of science and technology, this kind of war not only includes war in the de facto sense, but can also be extended to many directions, iPhone and Android vividly play the dominant potential of wireless networks, all traditions in front of them into powder, and then they build a new, more suitable for the era of the ecosystem!

voip、iptv…… These technologies, which are only one of the points of contention now, will become the only standard in the industry in the future, and the battlefield of countless giants fighting. Mobile Internet applications slaughtered one giant after another in the traditional field, and then stepped on their corpses, expanding their territory in blood and mourning, and finally changing the entire human society!

And that includes digital music!

For mobile phone users, please go to M to read.

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