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Fan Wuxi's conversation with Ye Mingxuan was in vain, the starting point was different, the interest class represented was different, and it was impossible for the two of them to go on the same road, which was also inevitable.

Ye Mingxuan himself is not a clean cadre, otherwise he would not have a domineering son like his son Ye Tian, let alone a commercial company with assets of more than 100 million, from this point of view, he can keep pace with the times, like most bureaucrats, know how to use the power in his hands to pave an easy road for the future of himself and his children.

Fan Wuxi doesn't have much disgust for such a person, after all, people don't kill for themselves, a little selfish distraction is not a crime, if you really make a selfless face, it will be frightening, after all, a person who has no desires and no desires is quite terrible, you don't know what his real needs are, and you can't be sure where he will take China?

People who have no pursuit are absolutely not gullible, this is also a wise statement summed up by Fan Wuxian for many years, he knows this very well, and he has put it into practice.

Ye Mingxuan's idea, Fan Wuxian can guess through, he probably wants to start from the infrastructure, to circle a big cake for himself, after all, in the construction of Internet infrastructure at the same time, it also means a large amount of capital investment, as long as you are casually connected with a few companies responsible for the implementation, you can easily divide the state-owned funds, and then have a large amount of live service companies to provide start-up capital.

In this case, he can empty the white wolf and immediately sit on the largest ICP service provider in the industry, if the timing is right. In the future, whether it is arbitrage or continued development, it is easy, as the so-called sitting on the industry, advancing and retreating freely, is really a good plan.

But the appearance of Fan Wuxian disrupted this deployment. The strong appearance of Fan Wuxian is if it enters the domestic Internet market. It will certainly pose a serious threat to the industry dominated by the Ministry of Posts and Telecommunications.

As the General Administration of Telecommunications under the Ministry of Posts and Telecommunications, they are at a disadvantage in terms of technology and capital to enter the Internet market, if it is a closed market, give them a time buffer to deal with, then the rise of this market is an opportunity. If there is a competitor like Fan Wuxian who starts at the same time, what awaits them is obviously bad news.

Ye Mingxuan's original intention was to block Fan Wuzhi and others from the market in the name of protecting information security, but now it seems that it will not work, Fan Wuxian has persuaded the senior management and given private enterprises a chance to compete fairly, so the Ministry of Posts and Telecommunications has officially been deprived of its right to speak in this matter.

Fan Wuxian refused to back down. Ye Mingxuan naturally returned in vain. Now the problem he has to solve is how to build a sound Internet infrastructure in China in a short period of time and seize the opportunity, and in order to achieve this goal, he will continue to deepen with the United States.

But after Fan Wuxian left. This was thought of as well. His opponent this time is the General Directorate of Telecommunications under the government ministry, although this huge group is a bit of a separation between government and enterprise. It has not yet become a pure public institution, but this time the government will definitely not be too partial to them, so Fan Wuxian has full development space and room to show his talents, and the competition between state-owned enterprises and private enterprises has kicked off.

Aside from the competition between Fan Wuxian and the Ministry of Posts and Telecommunications under the leadership of Ye Mingxuan, the domestic economic environment in '94 can be said to be as hot as a pot of porridge, just last year, the largest health care products company in China, Guangdong Sun Shendi, achieved a record turnover of 1.3 billion yuan, and the profit was as high as 300 million yuan. The health supplement market has aroused enthusiasm. In the past four years, the number of health care product manufacturers in the country has increased from nearly 100 to more than 3,000, and the annual sales have reached 30 billion yuan. The health care products industry has become the fastest growing and most eye-catching gold industry in the country.

Corresponding to the sun god one south and one north is Shenyang's Feilong health care products company, it does not pay attention to marketing skills and brand image like the sun god, but blindly to invest in it, a vote is a full page set of red, and for several days, while following up TV and radio advertising, the density is high, unprecedented.

This kind of advertising bombardment, which has no advertising skills and artistic effects to speak of, can create a suffocating hot atmosphere, and it is very effective in the emotional market, which has a striking resemblance to Shi Yuzhu's giant advertising and later brain platinum advertising.

Shenyang Feilong adheres to the marketing cycle strategy of advertising-market-benefit, from 1991 to 1994, the advertising investment has increased from 1 million to 100 million yuan, and the annual profit has also increased from 4 million to 200 million yuan, as if it has become the leading boss of the national health care products industry, and the development speed ranks first in the national pharmaceutical industry.

The success of Feilong has attracted huge attention in the Chinese business community, and many foreign brands and Hong Kong and Taiwan marketing experts who have been in the Chinese market for many years are puzzled by this, but some discerning people have seen the way and created a new advertising strategy, among which the best is undoubtedly the three strains of oral liquid.

The owners of Sanzhu are father and son, who learn from the experience of Feilong and use carpet advertising bombardment as the main means to open the market. At that time, TV advertising was not very developed, and the price of advertising every morning and after 10 o'clock in the evening was very cheap, and few merchants were willing to put it.

Sanzhu buys a large number of these non-prime time on TV stations around the country to broadcast up to ten minutes, not beautifully filmed but like a film, the most prominent slogan is that Sanzhu wants to strive to be China's first taxpayer and revitalize the national industry, especially the previous slogan is very loud and attractive, people who see it think what a huge company, in fact, it only has a registered capital of 300,000 yuan.

In terms of advertising, Sanzhu creatively embarked on a path of letting experts speak and patients to witness, and pioneered the marketing model of expert free consultation. In the central city, every weekend, they hire doctors from some hospitals to take to the streets to carry out free clinics, the main purpose of which is to sell three strains of oral liquid. In the later stage, this free clinic wind was blown to towns and villages, and the result after the treatment was often that the whole village had gastrointestinal diseases, and the only way to treat it was to pay for three oral liquids to drink.

Although these methods are really despicable, but the effect is surprisingly good, Fan Wuxian roughly estimated, according to this development momentum, the sales of the three oral liquids that sell health care products, next year's sales can rush to 2 billion, basically with their own Jianlibao sales, it is really quite amazing!

After experiencing the advertising boom of this era, Fan Wuxi felt that those things like TV shopping or pharmaceutical advertisements in the future were really hateful and uncreative, no wonder they could only sell some fake drugs to cheat a little money, and they really couldn't get ahead without innovation!

Overall, the advertisements in this period are basically cheating money, and the effect is very good, but there is a reason for the boom in the health care product market.

Since the state is reforming the medical security system, and publicly-funded medical care is being abolished, everyone feels uncertain about the future prospects, so how to protect their bodies and try not to get sick or spend money is one of the things that is most considered.

After all, the money spent on clothing and food is counted, but it is difficult to afford to spend money on medical treatment, so the popularity of the health care products market is unexpected.

Fan Wuxi's investment advisers also suggested to him to intervene in the domestic health care product market, but Fan Wuzhi always felt that it was better to continue to develop some of his existing projects than to grab that cake from others. After all, these projects of your own need a certain amount of technical content, others can't take them away, there are many places to make money, and you can't do everything. Moreover, in the face of overwhelming false advertising, the health care product market, which has been overhyped, will have an accident sooner or later, and once consumers are disgusted by this advertising effect, all kinds of health care product companies will sooner or later fall into a crisis.

Now it seems that the madness of the health care product market is just a flash in the pan, and the typical addiction is dead.

However, stimulated by this advertising boom, CCTV finally passed Lao Chen's proposal and decided to package and sell the advertising prime time of the year, and make public advertising hours in the society, so Lao Chen reported the news of Fan Wuxi as soon as possible, and said to Fan Wuxian, "Mr. Fan, don't forget the guaranteed thing you said at that time!" ”

When he first suggested to Lao Chen to carry out the bidding activity of the bidding king, Fan Wuxian made a secret agreement with Lao Chen, no matter what the situation at the time of the bidding, Fan Wuxian would let Chundu bid for 88 million, and let another company under his command bid for more than 30 million hidden bids, with a total amount of more than 120 million.

Lao Chen had Fan Wuxi's guarantee, so he dared to pat his chest with the leader to propose this matter, and at this time, the bidding work was about to start, and of course he had to personally implement this matter with Fan Wuxi.

"What you say to me counts, of course." Fan Wuxian smiled.

CCTV's bidding meeting is at the beginning of June, Fan Wuxian naturally wants to participate, as long as the bidding meeting here is over, he needs to go back to school, it is reasonable not to go to class, but it is difficult to talk if he does not participate in the exam.

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