Xiao Zheng carefully figured out Lu Qier's means of selling the phantom, and in the show, a female host was extremely envious of Lu Qier's skin and temperament, so she took the initiative to ask questions about cosmetics. In this regard, Lu Qier very cleverly said the brand that is being used recently, and under the wonderful arrangement of the little brother in the subtitle group, she typed two huge words: Phantom.

Human beings worship idols, especially international-level singers like Lu Qier, who are at the peak of the trend, and are the objects of imitation among men, women and children. In just one morning, under Shen Han's marketing methods, the keyword 'Lu Qier's Phantom' appeared on major portals and Weibo, and the search volume also skyrocketed. Originally, when I was still a little puzzled that Lu Qier's influence was so great, Xiao Zheng learned that this was Lu Qier's variety show debut, not to mention domestic, even abroad There are many fans watching online. Its influence has exploded. In this regard, the program team also gave Lu Qier face, not only cooperated with her to promote the phantom, but also gave a big close-up. This is a high-scale treatment that ordinary celebrities can never get.

In just three days, the Phantom's discussion on the Internet continued to ferment, and even many well-known artists were interested in this cosmetics carefully promoted by Lu Qier.

At this moment, Shen Han took advantage of the situation and released the just-completed promotional video through major TV stations and portals. And Xiao Zheng, who had not followed up on the advertising problem before, couldn't help but get up after watching this minute-long high-quality advertisement, and jumped to his feet and said: "Damn! Are you trying to make a commercial into a series? What I want is the most radiant side of Lu Qier, how did you shoot such an ordinary side of her? ”

"Bad picture quality? Can't be tasted? Still didn't shoot Lu Qier's charm? Tang Ming lit a cigarette and asked calmly.

"It's all good. It's all wonderful. Xiao Zheng said distressedly. But Lu Qier is an international star. You shoot like this, what is the difference between her and ordinary people? This can't give full play to her influence and star appeal. ”

Tang Ming smiled slightly, picked up the tablet and said, "The original advertisement is five minutes long, because there is still a week before the Phantom's online time, so we came up with a compromise method and cut the advertisement into three parts." With ordinary, hard work, and fame as the main line, and then make a seamless connection with the phantom as the core. You see, in the ad we put up today, we only showed the true face of the phantom at the end of the ad. That's what we're trying to achieve, to make the audience curious. Arouse their interest. ”

Xiao Zheng didn't understand this marketing method, so he just lit a cigarette: "Can this effect be good?" ”

Shen Han on the side smiled slightly: "The number of online searches has exceeded 10 million. Second only to Lu Qier. Many netizens spontaneously wrote 10,000 books and begged for the next advertisement. ”

"Damn. These star-chasing brains. Xiao Zheng scolded with a smile. Are the ads really that good? ”

Shen Han smiled: "That's because Mr. Xiao, you are familiar with Miss Lu Qi'er, so you don't have this feeling." You must know that it is not easy for ordinary citizens to meet Miss Lu Qier. It is also a good choice to look at advertisements to quench your thirst. ”

Xiao Zheng was slowly persuaded by the two people's reasoning, glanced at the bill and said, "I only found out today that you actually spent a million dollars to shoot such a set of advertisements." Wouldn't it be too much? ”

"It's a lot." Shen Han explained. "Normal product advertising, hundreds of thousands of Huaxia coins can solve the problem. Even if it is an international first-line brand, it is a bit extravagant to spend this amount on advertising. But the reason why we did this was because we didn't just shoot in the old-fashioned alleys of Pearl, we also flew to Hollywood. To this end, Miss Lu Qier also invited several Hollywood movie stars to participate, and there was no performance fee, but a symbolic red envelope. ”

After a pause, Shen Han said solemnly: "Miss Lu Qi'er can be regarded as contributing to this advertisement, and she has done her best. ”

Xiao Zheng smiled and said, "How can you help friends if you don't do it?" ”

But I secretly thought in my heart: it seems that a barbecue can't be run away.

After the office meeting, Shen Han and the two went out for lunch, while Xiao Zhengze stayed in the office to watch the so-called trilogy advertisement. The first part is about the ordinary Lu Qier, and the second part is that she entered the entertainment industry and struggled with her, and carried the first cosmetics in her life, Phantom. No matter how high-end and noble cosmetics others use, as long as she goes out to perform, she only uses this one. In the second advertisement, the Phantom's departure time has increased a lot, and each time it leaves the country, it shows the charm of this cosmetic product in a different way. It can be seen that the director and film crew have worked the script. The third advertisement is that Lu Qier embarked on the road to popularity, and specially invited several Hollywood stars to leave the country, showing the colorful Hollywood style in front of the audience. Achieve eye-catching effects.

It can be said that this advertisement is not only atmospheric, but also very interesting, and it also describes Lu Qier's road to fame to a certain extent. Inspirational and full of visuals.

Even a man like Brother A Zheng, who has little interest in the entertainment industry, thinks this advertisement is quite good. After rolling it out, it should be quite impressive.

Ding dong.

A text message suddenly came from the mobile phone, which was sent by Lan Xin.

As soon as Xiao Zheng opened the text message, he was frightened by the content of the text message.

"Do you have the finished Phantom in your hand?"

Just from the content of the text message, Xiao Zheng could imagine Lan Xin's shyness when she sent this text message. As the vice president of ENN, he is so concerned about one of his company's products.

Women, how can they not love beauty?

Xiao Zheng made a call and smiled, "Not yet." Do you want it? I'll have someone go to the treasury and bring you a few money? ”

"That's not necessary." Lan Xin's gentle voice came. Said with a little embarrassment. "I just saw that the hype on the Internet was so hot, and my friends around me were also waiting for the product to be launched and snapped up. I just wanted to ask you if there is anything here. ”

"It's all offline?" Xiao Zheng said triumphantly. "It seems that the work of our overseas department is going well."

"Quite successful." Lan Xin smiled. "I had a meeting with Mr. Lin to study, and after the Phantom's first batch of products was launched, the cost could basically be recovered. And it is expected that ENN's earnings will grow exponentially this year. ”

"Then I won't be the first class hero of Xinao by then?" Xiao Zheng quipped.

"Of course." Lan Xin seemed to be even more excited than Xiao Zheng. Slightly raised the volume of the channel. "When you succeed, you must invite me to dinner."

"That's a must." Xiao Zheng said with a smile. "I'm afraid that Mr. Lan will have a lot of opportunities every day, and he won't have time."

Lan Xin said angrily: "I have time every day, but I'm afraid that Mr. Xiao will be too busy and won't have time to invite me." ”

Xiao Zheng couldn't help but smile evilly when he heard this: "You open the door." ”

"Huh?" Lan Xin's voice on the other side of the phone trembled, and then only a burst of fierce footsteps was heard. The door opened.

As soon as Lan Xin opened the door, he saw Xiao Zheng standing at the door with a smile.

"I'll invite you now, how about it?" Xiao Zheng looked the happy and nervous Lan Xin up and down, and the corners of his lips were full of playful smiles.