"Of course there is a difference," Cen Jianxun said, "If it's just to make quick money, then you can be like the Xiang brothers' Yongsheng Pictures, shoot whatever theme is popular, and invite which star is popular to be the protagonist." The movie made in this way, unless the director's level is too bad or there is no scheduled release, it is difficult to lose money. ”

Pan Disheng nodded after hearing this, and then asked, "What if you concentrate on your film career?" ”

"If Mr. Pan wants to take movies as seriously as your jewelry store, then we must first formulate a good development strategy for the company, so that we can do it for a long time and stand out from the crowd," Shum said. ”

"That's right, to start a company, you have to have your own unique business philosophy." Pan Disheng agreed with Shum Kim-xun's words, because his Disheng jewelry store relied on strategy to win, so as to grow and grow in just a few years.

Cen Jianxun analyzed: "Before formulating a development strategy, we must be clear about what are the advantages of Debao Film Company? ”

"Looks like we don't have much advantage." Pan Disheng thought for a long time and said that he didn't know how to make and distribute films, and his partner Hong Jinbao was often busy with the affairs of Baohe Film Company.

Cen Jianxun shook his head and said, "There are at least three advantages of Debao Film Company. First, Hong Jinbao is the second largest shareholder of the company, although he does not have much energy to run and develop the company, but his reputation is there, and sometimes he can direct and act to get a good box office, which is an advantage that other small companies do not have; Second, Mr. Pan, you have a very good relationship with Golden Harvest, as long as our movies are not too bad, then we don't have to worry about the problem of distribution and release, which is the basic guarantee for the development of film companies; The third, and most important, advantage is our ...... Not bad money. ”

"Not bad money?" Pan Disheng laughed and said, "I'm really not bad for money, but what kind of advantage is this?" ”

Cen Jianxun also smiled: "This is a great advantage, the bottleneck of the development of many film companies is that there is no money." Lei Juekun, the owner of the new art city, suffered heavy losses in the stock market crash and real estate bubble in the first two years, and there is not much spare money to play the big production. ”

Pan Disheng said: "Are you asking me to invest in a large-scale movie? ”

"I'm just giving you an example," Cen Jianxun shook his head and said, "After knowing the advantages, what do we have to analyze?" ”

Pan Disheng smiled bitterly: "We lack everything except the boss and funds, and even the cameras for filming are rented from Golden Harvest." ”

Cen Jianxun said: "That's right. For a film company to develop for a long time, it must first be a blockbuster in the company's films, and to increase the probability of blockbuster films, it must have a good director who can cooperate for a long time. Hong Jinbao is a good director, but Hong Jinbao's focus is not on Debao Film Company now. ”

Pan Disheng understood now and said: "You mean that if Debao Film Company wants to develop, it must sign a few blockbuster directors?" ”

"That's right," Cen Jianxun said with a smile, "That's why I said that Debao's biggest advantage is that he is not bad for money, because as long as he has money, he can hire a good director." ”

Pan Disheng asked again: "Then who do you think is good to dig?" ”

Shum Kim-hoon analyzed: "The best-selling movies in Hong Kong now are comedies, and comedies are divided into many kinds. Kung fu comedies rely too much on actors, and it is difficult to sell without Cheng Long and Hong Jinbao; Urban comedies need idol stars, and stars such as Alan Tam, Lin Zishen, and Zhang Guorong should be invited to be the protagonists during filming; Psychedelic comedies are very demanding of screenwriters, otherwise the resulting thing is a piece of garbage. ”

"So what kind of comedy are we supposed to make?" Pan Disheng continued to ask.

"Campus comedy," Cen Jianxun smiled, "Since Kang Jianfei's "Happy Ghost", the box office of campus comedy has been good, but except for the "Happy Ghost" series, other films of the same genre rarely sell well, and now no one shoots them. ”

Pan Disheng was puzzled: "It's not a blockbuster, what are we doing here?" ”

Shum Jianxun explained: "Not selling well is not finding the right trick, this campus comedy must first have a director and screenwriter who is good at this genre, and secondly, it is necessary to choose the right actors." The actor auditioned for the kind of young and beautiful girl, which can not only save money but also give the audience a sense of freshness, and the director needs to dig up an expert in this area! ”

"Dig whom?" Pan Disheng asked.

"Gao Zhisen," Cen Jianxun said, "this person can both write and direct, and several of the campus comedies he has made in Xinyi City have done well at the box office." ”

Pan Disheng still knew about Gao Zhisen, and said: "Gao Zhisen seems to be Huang Baiming's apprentice, can we dig it up?" ”

Cen Jianxun said with a smile: "Xinyi City is now disheartened, as long as we can afford to pay for it, Gao Zhisen will definitely agree." ”

Pan Disheng nodded and said, "As long as he doesn't ask for too outrageous prices." ”

Cen Jianxun said again: "Actually, if Mr. Pan is willing, we might as well make a nonsensical comedy, but we will bleed heavily when we dig people." ”

Pan Disheng smiled: "Are you going to let me dig Zhou Xingchi?" ”

Cen Jianxun nodded: "Not only Zhou Xingchi, but also Li Lizhi, the assistant director of "God of Gamblers", it will take about 15 million to 20 million to dig the two of them." ”

"It's too risky, if it doesn't sell out, you'll lose miserably," Pan Disheng still didn't have much confidence in making movies after all, he said, "Then dig Gao Zhisen first, and Zhou Xingchi will talk about it later." ”

Cen Jianxun was not easy to persuade him, after all, no one dared to make a guaranteed ticket, so he only said: "After talking about the director, let's talk about the actors." In addition to finding talent scouts to discover young beautiful girls, Mr. Pan has to do everything you can to sign Yang Ziqiong, her image and acting skills are still very promising. If you can sign it, you can try to let her shoot different types of films, and then find the right direction to develop and cultivate. It's best to sign one or two more distinctive actors, so that you can put out the company's sign. ”

Pan Disheng remembered them all in his heart, but he heard Cen Jianxun say again: "When the company develops to a certain scale, then it must invest in the theater chain, otherwise it will be controlled by others forever." ”

"The theater chain is too far away, so I don't need to think about it for the time being." Pan Disheng waved his hand and said. Now that the property market in Hong Kong has picked up, even the rent of houses has risen sharply, and it will take at least hundreds of millions of funds to invest in cinemas.

……

……

On the eve of the Chinese New Year.

Gao Zhisen and Zhou Xingchi received invitations at the same time, and both Golden Harvest and Debao quickly launched a poaching operation.

And as Chinese New Year's Eve approaches, the box office of "Gambling Saint" has also set off ** again, firmly pressing "Lucky Star Gaozhao" under him.

Xinyi City's "Wishing you prosperity" is a bit miserable, in another time and space, "Wishing you prosperity" only has a competitor to "Fuxing Gaozhao", but the box office only got more than 18 million.

And now out of thin air, there is an extra "Gambling Saint" to grab the audience, and the blunt and boring "Wishing you prosperity" immediately showed its true face after relying on several stars to deceive the box office for a week.

In the second week of release, "Gambling Saint" and "Lucky Star Gaozhao" are still sucking the box office, but the single-day box office of "Wishing you prosperity" has dropped below 500,000, and the attendance rate of major theaters is outrageously low.

Mecca, Shi Tian, and Huang Baiming, the three bigwigs of the New Art City, have a little uncomfortable Spring Festival this year, and after some reflection, they are ready to make a blockbuster movie next year.

Compared with the depression of these three, the owners of many small companies in Hong Kong are in a good mood.

Perhaps because of the shadow of Sino-British negotiations, after the Christmas file in December last year, Hong Kong films have once again ushered in an explosive development.

There were only 6 films released in Hong Kong in January last year, but as many as 13 films were released in January this year, more than doubled.

The reason why so many films can be released is that in addition to the increase in film production, I also think that the number of theaters in Hong Kong has increased. And what made Kang Jianfei cry and laugh was that those small retail theaters actually learned the tricks he used and began to connect themselves to form temporary theaters for the release of films by small and medium-sized film companies.

Even during the Spring Festival in February, there were 6 movies released in Hong Kong at the same time, one each from DreamWorks, New Arts City, Golden Harvest, and Yindu, and the other two were released by ordinary film companies in temporary theaters.

"Smack, ninety thousand!" Wu Mengda took the mahjong out.

Anita Mui picked up a card and looked at it, and suddenly rubbed it with mahjong in her palms, and said something in her mouth: "Heaven and earth, bless me with a good card!" ”

"You've watched too much of "The Saint of Gambling"!" Zhang Guorong, who sat down from her, complained, and said impatiently, "Hurry up, I'm going to fall asleep." ”

Anita Mui's usual popularity and character are very good, but as soon as she sits at the poker table, she completely changes as a person, and she often does tricks. She rubbed the cards for a long time before throwing them out, and sighed to her opponent Zhou Xingchi: "If only I could rub the cards like Ah Xing." ”

Zhou Xingchi usually talks very little, and he is a very boring person, but now when he hears Anita Mui say this, he can't help but pick up the gambling money in front of him and joke: "If I can rub cards, I won't lose every time I play cards." ”

This is not a funny joke that made several people laugh.

After the hit of "Love Saint" half a year ago, many people still call Zhou Xingchi "Xingzai", and newcomers and actors who don't mix well call him "Brother Xing". But when the box office of "The Saint of Gambling" soared, everyone with a discerning eye knew that Zhou Xingchi would be a star at the level of Zhou Runfa in the future, and even Anita Mui sometimes jokingly called Zhou Xingchi "Star Master".

What is the popularity of "The Saint of Gambling"?

Look at the cards played by Hong Kong people during the Spring Festival this year, whether it is mahjong or poker, many people will learn to rub Zhou Xingchi for a long time after getting the cards. (To be continued.) )RU