In the past few years, if Hong Kong films wanted to sell in overseas markets, they had to have a good box office in Hong Kong, but in the past two years, it has been very easy. One is because Hong Kong films are popular in East Asia, and the other is because the film markets in South Korea, Taiwan, the Philippines, Malaysia and other countries and regions are gradually opening up, unlike the original quota of only a few films per year.

Now as long as there are movies starring Hong Kong first-line stars, there is no need to watch a finished film at all, and a film can be sold in Taiwan and Southeast Asia directly.

As Hong Kong's number one high-grossing director, Kang Jianfei's films are the object of competition among film companies and theater dealers from all over the world.

When Kang Jianfei just announced the filming of "My Sassy Girlfriend", filmmakers from various countries came to Oriental Entertainment Distribution Company to ask for cooperation, and they were directly given the most preferential share.

Oriental Entertainment Company is responsible for the distribution tasks of all subsidiaries of Oriental Group, and the best thing to do is the distribution of Kang Jianfei's films, this time "My Sassy Girlfriend" was released in Hong Kong, Singapore, Malaysia, South Korea, Japan, the Philippines and Thailand at the same time, which is not a treatment that everyone can have.

Since December 13, Kang Jianfei and the creator of "My Sassy Girlfriend" have been busy. Wang Guxian is very popular in Japan and South Korea, and she is in charge of the publicity and premieres of these two countries, and Kang Jianfei took the actor to Nanyang for a spin.

Seoul.

Thanks to the industrial and agricultural foundations laid by dictator Park Chung-hee in the 70s, South Korea began to take off economically in the 80s and became the last of the Asian Tigers.

The effects of the Gwangju incident have long since passed, and although South Koreans are far less wealthy than those in Hong Kong, Taiwan and Singapore, their growing wallets have allowed the country's film market to flourish.

Even the global stock market crash does not seem to discourage Koreans, and when Christmas is approaching, merchants in the capital Seoul begin to happily carry out various promotions.

On Christmas Eve, the citizens of Seoul are not watching TV at home as they did a few years ago. They were not interested in Christmas before, but because they were financially affluent, they also began to come out to celebrate Western festivals.

Watching movies is naturally an important entertainment activity, and there are a total of 6 movies released in Seoul this Christmas, two of which are Hollywood films, one is Hong Kong films, and the other three are Korean films.

That Hong Kong film is Kang Jianfei's "My Savage Girlfriend", as for Cheng Long's movie. It is basically released in South Korea during the Autumn Festival. Because autumn is a very important festival in South Korea, the country has to take a few days off, which is comparable to the Spring Festival.

Tickets were easier to buy in the morning, but not long after noon, the theaters showing Hollywood and Hong Kong films began to fill up, and the screening rooms for the three Korean films were full.

Korean and North Korean films a few decades ago. There were also many classic films at one time, but later they were all tragic because of politics.

Not to mention the political environment on the North Korean side, South Korea is actually not much better. During the era of Park Chung-hee's administration, although South Korea's economy developed rapidly, whether it was music or film and other artistic fields, they were strictly imprisoned.

In the 60s, because of the interference of state power. The number of film companies in South Korea has decreased from 71 to 16. The entertainment restrictions of the '70s continued, with the production of domestic films in South Korea falling from 209 in '70 to 96 in '79, and many films were banned by the government, and some directors were even thrown in jail.

It wasn't until three years ago that the South Korean government changed film censorship to censorship, and South Korea's film and television industry began to recover slowly. Korean cinema really began to develop, and it will have to wait until next year, after the complete abolition of film censorship, and the so-called "Art Spring" of Korean cinema has appeared since 88.

Film movements in other regions were initiated by directors. But the "Art Spring" of Korean cinema is a bit hilarious, and it actually came out a little inexplicably.

After the Olympic Games were held in South Korea in the late 80s, South Korea's mind was further opened, and the last dictatorial president of South Korea wanted to divert the attention of the people and actually proposed the "3S" (spors, screen, se) policy. I plan to let the men's excessive hormones vent on the "seqin" movie.

As a result, during this period, South Korea's truly thoughtful films were imprisoned, but the official censorship of ** movies was unusually bold and relaxed.

In addition, many foreign films released in South Korea are directly purchased for the screening rights, and Hollywood movies are too expensive to afford. So I went to Eastern Europe to buy it.

The so-called "Art Spring" of Korean films is composed of Eastern European art films and ** films, which has cultivated the unique viewing taste of Koreans, and Korean films after 2000 are the continuation of the original.

As for the local Korean films before 1988, how to say it, the Korean directors who have been imprisoned by their minds for twenty or thirty years have made films that are not as interesting as domestic films.

How can such a homegrown film appeal to a Korean audience?

Hollywood's Westernization and aesthetics, after all, carry a layer of estrangement, and at this time, Hong Kong movies have become the favorite of Korean fans.

With the success of Hong Kong films invading South Korea, Hong Kong stars are also well-known to Koreans, followed by Cantonese songs that are popular in South Korea, and now many Korean young people will choose Cantonese songs to sing in karaoke.

"Wow, there were so many people in the afternoon, but luckily you got two tickets, sister." Cui Zhenying followed behind her sister Cui Zhenzhen and squeezed into the screening hall through the gap in the flow of people.

Cui Zhenzhen said: "Of course, this is a new film directed by Kang Jianfei, I heard that it was released at the same time as Hong Kong, but I worked hard to get these two tickets." ”

Cui Zhenzhen is usually very frugal, basically eats kimchi every meal, and only occasionally eats vegetables and meat when he is in the crew. The reason why she is willing to watch expensive movies today is because Christmas Eve is her 20th birthday, and she wants to celebrate it in this special way.

In another time and space, Choi Zhen, who has become a big star 20 years later, committed suicide, and then her star brother Choi Jin-young also committed suicide.

At this time, Cui Zhenzhen was just a behind-the-scenes staff member of MBC, and his younger brother Cui Zhenying had only graduated and came to Seoul for a few months.

finally squeezed into the screening room, the position of the sister and brother is not very good, and in the position on the side of the first row, they have to keep their heads up to watch the movie.

The familiar DreamWorks opening appears on the big screen, followed by a cloud of fire, a man stands under a tree and looks at the sky, and a voiceover sounds in the screening room say: "Two years ago today, she and I buried a time box here, and we agreed to meet here in two years." However, she did not show up ......"

In the first two or three minutes of the movie, Wu Zhenyu was performing alone, and Cui Zhen didn't know this Hong Kong actor. However, Choi Zhen herself works in a TV station, and she thinks Oh Jin-woo's acting skills are very good, at least better than the acting skills of many Korean actors.

"It's Wang Guxian! It's Wang Guxian! ”

At the beginning of the scene on the subway station platform, as soon as Wang Guxian appeared on the stage, she was immediately recognized by Korean fans before she missed her face, and many people shouted her name excitedly.

followed by bursts of laughter, Cui Zhenying laughed from seeing Wang Guxian vomiting on the bald head of the old man (played by Li Jiading), and Wu Zhenyu covered his crotch with a water scoop naked, and then was pointed at a gun by the policewoman who was inspecting and told him to raise his hand, which made Cui Zhenying's tears laugh.

"It's so funny!"

"Morning glory is so unlucky."

"It's so idiotic and cute."

"Wang Guxian's performance this time is not gentle at all, but it is more charming."

“……”

The plot of the movie develops to the heroine's birthday, and the male protagonist prepares the perfect birthday celebration program at the Liyuan Playground, only to mess up when he just enters the playground.

A prisoner who had just been released from prison was sitting behind the fence of the playground smoking a gun. Wu Zhenyu, who came in over the wall, stepped on the prisoner's head, and then stepped on the other party's shoulder, using it as a ladder to step down, and then the heroine played by Wang Guxian came again.

"Hahaha......"

There was a lot of laughter in the movie theater, and the kidnapping of the hero and heroine by the fugitives did not make everyone worry and nervous, but made everyone laugh even more.

Gradually, fans couldn't laugh anymore. The first half of the movie is to make people laugh until they cry, and the second half is to move people to cry and laugh.

When Morning Glory's ten love guidelines came out, this classic line instantly captured the hearts of countless female audiences, and male audiences were also quite touched.

The movie finally had a happy ending, and when the theme song at the end of the film sounded, the Korean audience was pleasantly surprised to find that the theme song was actually sung by Han.

In fact, there are four versions of the theme song "I_beleve" this time, namely Chinese, Cantonese, Japanese and Korean versions, which are sung by Zhang Guorong and two singers from Japan and South Korea, in order to please audiences in different regions.

It is rare that a Hong Kong film is actually the Korean version of the theme song, which greatly satisfies the vanity of Koreans who have just become rich, and instantly their senses for the movie "My Sassy Girlfriend" have also risen several notches.

"It's a great film, it's a Hong Kong movie."

"Of course, Hong Kong is known as the Hollywood of the East."

"Hong Kong is so developed, and the subway station is so luxurious, South Korea can't compare to it."

"I didn't expect Wang Guxian to change out of ancient costumes and act in modern dramas so beautifully."

"The actor who plays morning glory is so considerate, but he doesn't know what his name is."

"Kang Jianfei deserves to be an international director."

"Actually, it's cute that the girl is savage."

“……”

After watching the movie, the audience who walked out of the theater was still excitedly discussing the film they had just watched.

Cui Zhen looked back at the poster outside the theater and thought: When will I be able to become an actor and make such a good-looking movie. RI