With Zhang Zhen's joining, Guo Tao was finally able to get rid of the tedious work of Guo's logistics and devote all his energy to the express delivery business.

Zhang Zhen is worthy of being an old master in the logistics industry, not long after taking over as vice president, he became familiar with his role, and arranged the company's affairs in an orderly manner, although he is not as good as Guo Tao in terms of pioneering spirit, but in the ability to manage the company, Guo Tao can not catch up. And Zhang Zhen's good connections in the logistics industry have also brought great help to Guo's management, coupled with Guo's and Zhang Zhen's previous grievances have long been known in the circle, now Zhang Zhen actually defected to the past under Guo's initiative to invite, and served as the vice president of the position of actual presiding over the daily work, which also made Guo's won a good reputation in the industry, since then, it can be said that Guo's emerging logistics company composed of outsiders has been truly accepted by the logistics peers in Huacheng.

With the end of 1999 approaching, Zhou Liwen is very clear that the days of the express industry have entered the countdown. In the period when the express delivery business has just been launched, the investment is huge. Zhou Liwen almost siphoned off 7o% of Guo's monthly profits and continuously invested them in express delivery companies, urging Guo Tao to step up the improvement of the network and personnel recruitment. But even so, under Zhou Liwen's urgent requirements, the company's original abundant funds still have a shortage of problems, which is mainly due to Zhou Liwen's request that Guo Tao in the process of setting up networks and outlets, for the business site must be directly purchased, in order to achieve future asset appreciation and master the owner

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52a8 Purpose of the right.

Although the current real estate is in the trough period, the purchase price of the real estate façade and warehouse of the network and outlets is extremely cheap compared with that of later generations, but the capital expenditure is more than 100,000 or 200,000 or even more, which is unaffordable for Guo's.

Guo Tao and Zhou Liwen have different opinions on this point, and in his opinion, there is no need to directly purchase real estate in the establishment of direct networks and outlets, and it is enough to just lease and operate. In this way, it can not only reduce capital expenditure, but also promote the establishment of networks and outlets faster.

But at this point, Zhou Liwen's attitude is very tough. He vetoed Guo Tao's establishment in one bite, and strictly required that each directly affiliated network and outlet must be purchased directly, and in terms of cooperative networks and outlets, if possible, this method is also used to achieve absolute management rights, so as not to cause changes in the proportion of partners, business system, cooperation period, etc. in the future.

Guo Tao was very puzzled by these decisions, and he didn't understand why Zhou Liwen had to do this. In his opinion, this is simply his own trouble, since there is a less investment, more convenient way, why bother to give up the easy?

Guo Tao didn't understand Zhou Liwen's stubbornness, but Zhou Liwen knew it very well in his heart. The future of the express delivery industry will be developed from that aspect. Take the domestic express delivery giant SF Express in the later generations, for example, after SF reached a certain scale, its helmsman ignored the strong opposition within the company, insisted on recovering the franchise rights, and invested a huge amount of money to reorganize the company. This decision, in the eyes of everyone at the beginning, was simply asking for trouble, and even dragged down the rapid expansion of SF in some aspects. However, after more than a year of rectification, everyone was surprised to find that this company stood out like a rebirth among many express delivery companies, thus laying the foundation for its leading position in the domestic express delivery industry in one fell swoop.

Zhou Liwen's current decision is to avoid taking the wrong path before SF. Rather than spending a lot of effort to restructure the company later, it is better to follow the right path in the setup process in advance. Of course, the current investment is huge, but it is not meaningless.

First of all, put aside the direct operation and management control, just from the perspective of real estate exhibition, the current purchase of various real estate can quickly increase in value in a few years, so that the express company has a large number of real estate reserves and obtain huge long-term benefits. No matter how this account is calculated, Zhou Liwen is sure to make a profit and not lose money, and in the final analysis, his trick is not created by him, but by using it.

KFC, McDonald's. Since the 80s, the first KFC store entered the big 6 market, McDonald's followed, just a few decades, two foreign fast food almost all over the land of China, whether it is the coastal area of the economy, or the backward inner 6 provinces and cities, you can see their shadow everywhere.

Many domestic scholars are studying the rapid expansion and unique management methods of these foreign fast foods, and are talking about the "standardized" fast food system they created, and even the details of how many minutes after a fried chicken wing or a hamburger is not sold are thrown into the trash can after the completion of the product, advocating this move to prove that the good image brought by strict scientific management and management can also be used in the fast food industry and has been successful.

I am afraid that many people know about these examples, and there are even many scholars who have published various books for this purpose, earning a lot of manuscript fees. But these are superficial, because many people do not know that since these two foreign fast food companies entered the Chinese market, they have only made a small part of the profits from the fast food business in the past few decades or until the next few decades, and some stores are even operating at a loss, and must rely on the profit subsidies of other stores to maintain. According to a piece of information disclosed by later generations, in the past 3o years, taking KFC as an example, the overall fast food business has only made 2o% of the profit in the big 6, and the remaining 8o% of the profit is not obtained from normal operation, but from their façade and real estate appreciation.

The reason for this astonishing and puzzling result is simple, and that is because it was at the beginning of the expansion\u67

netbsp; 1F continued to buy real estate as a business site, and thus made huge profits when China's real estate industry began to take off. From this point of view, the real real estate predators in later generations are not some well-known real estate companies, nor are they large groups that win the bid in a certain place. In terms of the number and total area of real estate, real estate and real estate ownership, these two foreign fast food are well-deserved real estate giants. However, the vast majority of people are not aware of this in the process of their operation, but only regard them as ordinary fast food chains, thus ignoring their use of business expansion and hoarding real estate at the same time to achieve the purpose of rapid value-added.

Zhou Liwen is doing this now, to put it bluntly, he is painting a scoop with a gourd. Using the express delivery network and the establishment of outlets to quietly hoard Juqi, in his opinion, this kind of profitable business is only a fool who will not do it. As for the shortage of funds, Zhou Liwen is not worried, although the real estate mortgage bank of the real estate company has temporarily stopped lending, Zhou Liwen still instructed Guo Tao to package and decorate these properties in the process of completing the operation of the network and outlets, so as to pledge them to the bank as an office location, and apply for loans in this way to ensure capital turnover.

In order to ensure that the financial pressure does not affect the operation, Zhou Liwen also took out 5oo yuan from Huhai's private real estate loan and handed it to Guo Tao for operation, anyway, the money is temporarily put away, and good steel is used on the blade, Zhou Liwen will definitely not be stingy in this regard.

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