August 6 is the day of the North American release of "Source Code".

The matrix began to carry out a long-term boiled frog-style marketing campaign for "Source Code" as early as half a year ago, and its publicity budget is only 8oo thousand, except for some posters, this money is mainly used for viral marketing on the Internet, "After "The Matrix", Chen Tiandu will start science fiction production again", "Can time be reincarnated", "Does parallel space really exist", "New genre of suspense logic films", etc., are all scattered everywhere by some fans and audiences who "participated in the secret test screening arranged by Matrix Films", Of course, they are the staff of Matrix Films.

With the release of "Source Code" in East Asia, word of mouth exploded, and the box office also soared.

The Matrix's official website also adds a more convincing argument to Source Code.

Chen Tiandu makes a science fiction film again, and this one promotional slogan alone can attract a lot of attention, even if he is only a producer and screenwriter. Coupled with the focus of matrix publicity, it also makes audiences who like to watch suspense and logic movies look forward to it.

The fans of the matrix exclaimed, Chen Tiandu is here again?!

Although the publicity is impressive, it is much bigger than "Hero". But after all, it's just a Chinese movie, and the starring role is only Andy Liu, not Christmas Chen. Chen Tiandu hasn't even directed it himself, so it's not that believable after all.

In Hollywood, whether it is an independent director or a commercial director, after all, it depends on commercial results to speak, if the film directed continues to bring income, investment will never be a problem, if the film directed is just applauded, for example, some Oscar-level directors often have several years or even longer, before they can win a chance to take the helm.

Although he is now one of Hollywood's hottest directors, Chen Tiandu has always kept a clear head, and he knows very well that Warner Bros., Paramount Pictures and Walt Disney are only maintaining a seemingly harmonious cooperative relationship, and once Chen Tiandu's brand no longer works, he will immediately abandon him like Paramount "abandoned" Tom Cruise.

Recently, Liangtang has been a little sad, and movies have hit the streets one after another. In the media, he often makes a lot of nonsense and says things that make people not so happy. Also because of his faith. Scientology, in the eyes of many people, is no different from a cult. He recently jumped on the sand while on an Oprah talk show. It angered many people, and even the boss of Paramount criticized him like a big horse monkey and bluntly said that he would not renew the contract.

That's it, the famous Tom Cruise. It was swept out of the house.

This is Hollywood, and no one will ever live forever.

If the matrix wants to be great in the future, it must have more projects. It took a lot of effort for them to be able to envelop 255o theaters in this crack. On this day, "Source Code" was finally officially released in North America. It's time to test the effectiveness of the propaganda.

During the three-day weekend of August 6th ~ 8th. "Source Code" took in $1.88 million at the box office, ranking second on the weekend box office charts this week, and the first place was the horror film "Murder with a Knife" starring Bai Liangtang, which won the title at the end of this horror fever summer with $240,000.

Tom Cruise has always been a good soup, even if the box office appeal has been greatly reduced, it is not as good as Will Smith, Leonardo, and Chen Tiandu, but it is not comparable to Liu Dehao.

The third place is "Ghost Village", a horror film dark horse production that won the box office championship with a proud record of 5o8O dollars last week.

It's been a bit strange in the past two weeks, and horror movies have been all the rage. Perhaps Americans may be overwhelmed by too many robots and comic book heroes, but it feels better to watch a paranormal horror movie. But the schedule of these two films is generally higher than that of "Source Code".

In fact, this can't be blamed for horror films giving up the Halloween schedule and piling up to be released in August, who told the matrix to announce early that "Van Helsing" will be released on this Halloween.

"You may not die if you crash, but it's better not to crash if you don't crash, in case you die." In view of Chen Tiandu's glorious record of winning all battles over the years, no company will underestimate them.

The top list is followed by "Spy 2", "Manchurian Candidate" (starring Denzer Washington), "Public Enemy of Mechanic" (starring Will Smith), and "Spider-Man 2" are still following suit, and the overall ranking is the same as last week, but they have dropped one place. As for "Catwoman", which ranked sixth last week, it is really weak. fell to tenth place all of a sudden, and even comedy like "Pig's Head Shopping on the Street" can't be beaten, it seems that in this hot summer, it's not that the less clothes you wear, the more attractive you are.

Although the dark horse performance of "Source Code" is not a miracle, it has surprised and regretted many film companies, they all thought that 8oo box office was the limit of "Source Code", but now it has collected nearly $188o in a weekend.

What's even more exciting is that fans of suspense and sci-fi films are crazy, and they are fascinated by this Chinese sci-fi film whose plot spins in under eight minutes. Many people were entangled in the ending for a long time, and in order to figure out what was going on, some even watched a few scenes.

And "Source Code" also has a score of 8.2 on IDB. Rotten Tomatoes also has a 9o% freshness.

The North American media also received a lot of praise, "The New Yorker" film review: "The film tells the story of a dead man trying to save Chicago from a nuclear disaster, full of suspense and beautifully produced." Fans generally speculate that this is an experimental work prepared by Chen Tiandu to prepare for a big move, a classic horror science fiction work. ”

The Washington Post reported: "Source Code uses precision and caution to convey to the world a belief not to forget the groundhog Phil effect and a toast to peace." "National Public Radio" commented: "Just like what was discussed on the Internet, this is a certain science fiction attempt by Chen Tiandu, and it is a signal that he is about to return to science fiction." The stiff sci-fi structure has become touching, and maybe he will have more surprising sci-fi works in the future. ”

……

So many people on the Internet linked this movie with Chen Tiandu's next sci-fi, which is really unexpected. The matrix simply calculates the calculation, and the vague response gives people infinite reverie. In fact, they themselves can't guess what the boss thinks, is this movie really just an experiment?

In addition, the San Francisco Chronicle commented: "This thriller set in a sci-fi film was not particularly eye-catching at first, but the film is really so good that it is simply enlightening." The Detroit News commented: "A very ingenious sci-fi thriller worthy of the audience." The Denver Post commented: "Although it is not directed by Chen Tiandu. But with his usual fast pace. A captivating sci-fi thriller with the feel of 'Phil the Groundhog' predicting spring. The New York Times reported: "In Source Code, thinking is the best action." A work of anti-standard action films. This is a masterpiece brought by Andy Liu and Chen Tiandu again after cooperating with "Infernal Affairs". The Boston Globe commented: "Source Code has always been puzzling, even suspicious, and the directors, writers, and actors don't know exactly what they're playing. But the film is so addictive. The New York Daily News commented: "A very good film that occasionally raises the pulse and heartbeat of the audience." ”

The North American battle was successful, and the news was transmitted back to China, which caused heated discussions among fans.

In particular, Hong Kong, Taiwan, Japan, South Korea and other places that were released at the same time had a good market response, which made them feel long-faced. Over the years, Chen Tiandu has had very few Chinese-language films. But each one is a classic among the classics.

At a time when domestic films are so poor. The existence of such a star who brushes his face for Chinese movies is indeed a very "honorable" thing.

Although it is a dark horse at the box office, "Source Code" is destined to become the miracle of "Infernal Affairs".

It's just a high-scoring masterpiece, but it has great limitations of its own, and it's all suspense, sci-fi fans affected by the publicity effect, and even in this horror movie craze August, this movie doesn't have so many horror elements.

In addition, after Liu Dehao left Chen Tiandu, he really did not have such a high appeal in the United States. He is not tall, and his appearance does not conform to European and American aesthetics. will not be Chenlong and Jet Li's good skills. All these elements have already planned the scope of the market cake in advance, and it is so big to eat them all.

However, despite this, the box office potential of "Source Code" is not only more than 10 million, and in the second week of release, its number of theaters will increase to 2,889, and Hollywood professional media analysts estimate that the film will receive about 5ooo at the North American box office, plus the box office in other parts of the world, enough to recover the entire cost. And the place to make money is also in the East. and DVD and other peripherals.

In the second week of the release of "Source Code", it faced a run on "Alien vs. Predator", "Princess Diaries 2: Royal Engagement" and "Yu-Gi-Oh".

The sci-fi blockbuster "Alien vs. Predator" topped the North American box office list with a box office performance of $38.25 million over the weekend. The protagonists of the film are played by creatures from the 'A1ien' and 'Predator' films.

It's a pot of chopsticks, but it's delicious and crispy, and it's also popular with fans of the two movies.

It's clear that Hollywood is a place where opportunities are made.

The combined shooting of multiple sequel films is not the patent of the Matrix Marvel family, and many people have seen the money of this new type of cooperative shooting. This "Alien vs. Predator" starring Sanna Lesser is not the first either. There were similar works last summer, "Freddy vs. Jason", a horror film about the "Ghost King War", which also hit a box office of $3.64 million last summer.

Paul Degarabhideen, president of the North American Movie Box Office Tracking Statistics, even admitted that "it is a trend to combine multiple sequel films because it has achieved very good box office results." The matrix wants to shoot "The Avengers", and for this reason, it does not hesitate to spend a lot of money to create a series of digital hero movies in advance, which has inspired many people. ”

"And the latecomers are doing well, and they all have good box office results. For example, if you are a loyal viewer of the Alien vs. Predator series, then you must not want to miss this film. If you're a big fan of the Predator series, you won't want to miss it either."

"But this new type of co-production, as a production company, should also see the risks. On Friday, for example, fans generously paid $1.68 million to watch "Alien vs. Predator," but the film's cumulative box office revenue on Saturday fell sharply to $1.25 million, a drop of 26 percent, and most new films usually perform more on Saturday than on Friday. And "Freddy vs. Jason", which was released last summer, also had a good start but a weak outlook. This phenomenon has already occurred twice, and Hollywood's major production companies have had to be vigilant. ”

The media was clearly interested in this phenomenon and deliberately directed to the Matrix-Marvel, "Is this situation universal?" So will the same be true with The Avengers? After all, they've already played quite big. ”

Paul Degarabi Dean shook his head, "It's unpredictable, no one knows exactly how they're going to shoot." ”

It doesn't matter how he shoots, there's a topic anyway.

So the next day, some media went to slander Matrix Marvel's ambitious "Marvel Cinematic Universe Project", bluntly saying that they were not optimistic about the future of this kind of co-production. This kind of topic is actually going on, and it is obvious that there is a mysterious black hand behind it. As Marvel's biggest rival, DC Company can faintly see the shadow.

I don't know if Warner was involved...... Showing affection in front of the face and making a knife behind the back, this Hollywood way is really a headache.

In addition, Anne Hathaway co-starred with Julie Andrews in the film "The Princess Diaries 2: The Royal Engagement", which sold OO $10,000 at the box office this weekend, ranking second on the box office list. The film's cumulative box office receipts since its worldwide release on Wednesday rose to $3.72O. This is roughly the same box office result as the $3.79 million box office sales of "The Princess Diaries 1" in its first weekend in August 201.

Last weekend's top-grossing film, Tom Cruise's "Murder by a Knife," was squeezed into third place, grossing $160,000 this weekend.

"Source Code" received $110,000 in the next week, and the cumulative box office in North America was $35.86 million in two weeks of release.

In the three weeks of its release in China, the box office successfully exceeded 100 million, and surpassed the 110 million yuan of "Ambush on All Sides", which is expected to dominate the domestic box office champion this year. Coupled with the situation of 6 consecutive releases around the world, the cumulative global box office is approaching 8ooo US dollars, and the final breakthrough is just around the corner.

If "Source Code" successfully breaks 100 million, it will be the second Chinese film to break $100 million at the global box office after "Crouching Tiger, Hidden Dragon". At the same time, the great success of science fiction films has once again set a new benchmark in domestic films where martial arts are overflowing. (To be continued.) )