Lee Jae-yong's biggest mistake was to take Samsung Electronics, or Samsung mobile phones, too seriously. Although around 2oo2, Samsung's mobile phone has been exhibited as the main business of Samsung Electronics, in this year alone, Samsung's mobile phone sales have exceeded 560,000 units, becoming an important growth point for Samsung Electronics.

Just when Samsung mobile phones were making great progress, they took the lead in opening the Chinese market with CDMA mobile phones, but in the approval of the Chinese department of MMS color screen mobile phones, they inexplicably suffered a dark loss. Zhou Liwen inserted a lever sideways, and asked Wei Zi to find someone in Kyoto to suppress the program, and in a difficult way, Samsung mobile phones only got the license after Zhou Liwen's smartphone was launched. This is very angry and dissatisfied with the ambitious Lee Jae-yong, not to mention that he is the executive assistant of Samsung Electronics and the prince of Samsung Group, and he is arrogant and wants to make some achievements in this position.

Lee Jae-yong believes that the two sides, as the biggest competitors, are simply not able to cooperate. The current market share of ORz mobile phones in China has surpassed Samsung and Ericsson, almost equal to Motorola, although it is not as big as the first giant Nokia, but the gap between the two sides is narrowing rapidly. And in terms of overseas markets, ORz is doing quite well, smartphones have been sold in Southeast Asian countries, and ordinary mobile phones have received a large number of orders at favorable prices. Meanwhile, in Europe, France Telecom has been very successful as the operator of ORz smartphones. In addition, Lee Jae-yong also heard that the operator of ORZ in the United States is also in negotiation, and it is estimated that it will not be long before he can enter the American market. For such a mobile phone manufacturer, it is not surprising that Mr. Lee is hostile and wary.

But Lee Jae-yong was wrong from the beginning, the difference between him and Lee Kun-hee is that he only sees a single product and project of Samsung mobile phones, while Lee Kun-hee focuses on the exhibition of the entire Samsung Group. This is also the main reason why Lee Kun-hee readily agreed to Korea University's request to convey Zhou Li-moon's consultation, and invited Zhou Li-moon and his party to Seoul as the chairman of Samsung Group.

Samsung's mobile phone is indeed the most valued and promising product of Samsung Group and even Samsung Electronics at present. But as a successful entrepreneur, Lee Kun-hee knows that a single product simply cannot support the huge Samsung Group exhibition. Samsung Group is a comprehensive multinational group, with more than 80 subordinate companies, enterprises and institutions, in his eyes, Samsung's mobile phone is just one of them, with this small one and affect the entire Samsung comprehensive exhibition, this is the result that Lee Kun-hee absolutely does not allow to see.

It is true that Lee Kun-hee does not deny the bright future of Samsung's mobile phones, and also hopes that Samsung's mobile phones can become a world-famous mobile phone brand by surpassing the current major mobile phone manufacturers. But in terms of business strategy and overall consideration, Lee Kun-hee's vision is far longer than Lee Jae-yong's.

It's like doing a multiple-choice question, one is the tearing face between Samsung Group and Zhou Liwen, the two sides are engaged in a cruel competition to the death in the mobile phone business, and spend countless energy and money to finally obtain the title of No1 in the world's mobile phone industry. Another option is to cooperate with Zhou Liwen, using ORZ's technical advantages in smartphones and system platforms, coupled with Zhou's channels with Scopa and Cisco to improve Samsung's technology, so that Samsung can gain a stable and strong supporter and partner in other electronic businesses except for the mobile phone business. In this case, Samsung mobile phones are also making steady progress and occupy a certain share of the market. Of these two choices, Li Jianxi will choose the latter without hesitation, which is also the main reason why he deliberately lowered his body and invited Zhou Liwen to come to apologize in person and obtain the other party's understanding.

The world's No. 1, of course Lee Kun-hee wants to be No. 1, but the No. 1 he thinks is a little different from Lee Jae-yong. Lee Kun-hee wants to make the entire Samsung group the world's No. 1, rather than focusing solely on the mobile phone business like Lee Jae-yong. The mobile phone market is huge, the replacement is fast, and after global integration, the entire large market has infinite potential, and Lee Kun-hee believes that no company can monopolize this market, not before, and even more impossible in the future. What's more, he often said that "crises always think they are the first to come". It is precisely because of this sentence that he was able to suppress the ** in his heart, and temporarily did not compete for the so-called "first" false name, but looked at the problem from the second or even third perspective, which made the whole group full of enterprising spirit and vitality.

For this, under the reminder of Li Jianxi, Lee Jae-yong finally understood, and also understood the real reason why his father would value this Chinese so much. Compared with Zhou Liwen's old rival Cai Mingjie, Lee Kun-hee stands taller and sees farther, which is scheming in Chinese terms. In fact, there is also cooperation between Lee Kun-hee and Tsai Myung-chun, which Zhou Liwen may also know, but so what? Doing business is not gambling, and it is not the righteousness of the heroes of the green forest. Business is business, as long as both parties can profit from it, even if it is a father killer, they can talk and laugh together. Lee Kun-hee is a world-renowned entrepreneur, and he also has the vision of a politician, running a business and running a country is the same in a certain way, only eternal interests and no eternal friends.

Although Zhou Liwen is much younger than Li Jianxi, he also understands this truth. In order to cooperate in touch screen products and technology, Zhou Liwen took the initiative to contact Samsung Group after thinking twice, and this alone made Li Kunxi see Zhou Liwen's sincerity. Smart people don't need much explanation between each other, just a few words or even a few actions can make the other party guess what they think, and they also know what both parties want. Li Jianxi put forward a series of cooperation requirements to Zhou Liwen, it is precisely in view of this that there are true and false in what he said just now, there are real and false, his business methods have been perfected, and now it depends on how Zhou Liwen responds.

This night, Zhou Liwen slept in Li Jianxi's guest room in the courtyard and didn't sleep well, and he had been secretly thinking about the other party's intentions and future countermeasures. Early the next morning, Zhou Liwen got up early, and after breakfast under the arrangement of the housekeeper, he said goodbye to Li Kunxi for the time being, and returned to Seoul city by car.

When he returned to the hotel, Zhou Liwen gathered his people as soon as possible, held a meeting, and preliminarily determined the next negotiation on the touch screen. In the afternoon, according to Zhou Liwen's request, Samsung Group sent a car to pick them up, and this time Samsung's prince Li Zaiyong went to the hotel in person and invited everyone to Samsung in a very respectful way.

Zhou Liwen did not directly participate in the specific negotiations, but the professionals brought by him negotiated with Samsung. As for Samsung, Choi Ji-sung was in charge of the negotiations, and Lee Jae-yong was also involved as his assistant.

Due to Li Kunxi's commitment to Zhou Liwen yesterday, the negotiation of the touch screen project was very smooth, and even Liao Yuancheng, who was directly involved in the negotiation, was a little surprised. At the end of the preliminary negotiations on the same day, Zhou Liwen learned about the situation at Liao Yuancheng, and Samsung Group said that it would exchange technology with ORz for the supply of touch screens, and even free of charge for the provision of touch screen technology. Moreover, Liao Yuancheng has a series of strict requirements for touch screen products to meet the use of ORZ, Samsung's technicians said that there is basically no problem in the preliminary situation, and they are fully able to exercise the current technology to meet the requirements of touch screen products.

Liao Yuancheng asked Zhou Liwen how to cooperate with the other party, Zhou Liwen smiled for the time being, and asked him to have a good talk with Samsung in both ways, and then make a decision.

In the negotiations the next day, Liao Yuancheng put forward this plan, and Samsung did not refuse, and immediately made modifications on this basis, and negotiated with OR in this way. After Zhou Liwen figured out the conditions of the other party's offer, he thought quietly, picked up the phone and called Li Jianxi directly, and communicated with Li Jianxi on the phone.

On the third day, under the communication between Zhou Liwen and Li Jianxi, the touch screen project was officially signed. Samsung Group provided products that met the requirements according to Zhou Liwen's requirements, and at the same time made concessions on price. ORZ has given Samsung Group a large number of long-term orders, and at the same time licensed Samsung's smartphone open system platform for free. After the contract was signed, it represented a comprehensive cooperation between Zhou Liwen and Li Jianxi in the accessories and system platform of smart phones, and Li Jianxi proposed technical cooperation, technology transfer, etc., although Zhou Liwen has not given a clear answer for the time being, but also expressed a strong interest.

The original itinerary was increased accordingly for this reason, and after the touch screen project was discussed, Zhou Liwen did not return immediately, but continued to stay in Seoul. During this period, at the invitation of Li Jianxi, Zhou Liwen went to his village several times as a guest, and the two sides discussed in-depth cooperation. A week later, the two finally reached an agreement, in which Zhou allowed Samsung to invest in the joint real estate room with Korea University, and the two sides shared some of the patents and designs. Samsung Group transferred technology related to displays and network equipment to Zhou Liwen and TcL, and assisted in the establishment of assembly lines and technical support. Zhou Liwen also provided technical support to Samsung in terms of chip systems, and carried out comprehensive cooperation with Samsung Group in exchange for technology.

From this point of view, the two sides have basically achieved a win-win effect. Zhou Liwen, who had gained a lot, left South Korea and flew back to China, and when he just got off the plane, he was surprised that Li Dong of TcL actually came to pick up the plane in person.

"Dong Chou, your shot is extraordinary! With Samsung's technology and equipment, TcL Group will definitely become the No. 1 display manufacturer in China! Li Dong, who was in a very good mood, smiled and stretched his face, holding Zhou Liwen's right hand with both hands and said.

And Zhou Liwen just smiled faintly, not as excited and happy as Li Dong, the airport is not the place to talk, it just so happened that the car had stopped in front of them at this time, Zhou Liwen beckoned Li Dong to get in the car first, and then talk in detail when he returned to the place.

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