Chapter 103: The Hermit 1999
American movies have been popping up this year, and the box office list is very eye-catching, and the world is studying their model.
By the last quarter of 1999, major media and major film companies were already making preliminary summaries of the year.
As the most developed country in the world, the film industry in the United States has developed rapidly in the past decade, and the box office has repeatedly achieved success.
In 1990, the U.S. box office exceeded the $5 billion mark for the first time, and since then it has only declined slightly in 1991 and 1992 (around $4.8 billion), and has been on an upward trend since 1993, with the highest growth rate of 9.2% in 1998.
In 1999, the last year of the 20th century, the American film industry was in full swing, and before the deadline, the cumulative box office for the whole year had exceeded $6 billion in one fell swoop, setting a new record high. It is expected to gross-out more than $7 billion for the year. So far, there have been 15 films that have grossed more than $100 million. Three movies have grossed more than 200 million, namely "Star Wars Prequel: Phantom Crisis", "Ace Cheap Spy 2" and "The Matrix".
At the end of the year, there is also a Disney annual masterpiece "Toy Story 2" that will be released. Continuing the good results of the first part, this family portrait animated blockbuster is bound to win the final box office peak.
Of the more than 100 films screened in theaters in the United States in 1999, most of them were produced by the eight major studios (Disney, Warner, Universal, Twentieth Century Fox, Sony, Paramount, DreamWorks, and New Line), while others were independently produced by small and medium-sized companies and imported films distributed by American companies.
Among them, the Disney Company is still unique in the world and continues to maintain its hegemony, "Tarzan of the Apes" is eye-catching, and "Toy Story 2" gives great trust. In addition, Warner, Universal and Paramount each have three films that exceed 100 million, while Sony, New Line, Fox, Luen Mei and Craftsman all have a film that exceeds 100 million.
Although Fox's "Phantom Crisis" was the highest-grossing film of the year with a staggering $429 million at the box office, the company's main plays, "The Gladiatorial Club" and "Anna and the King" both failed. The most unexpected film of the year was "Blair the Witch," which Artisan paid $500,000 for distribution, which grossed $140 million in the United States, ranking ninth, and creating a myth in the history of independent filmmaking.
In 1998, there were two films that exceeded 100 million and squeezed into the top ten grossing films, but in 1999, it did not achieve anything, and its blockbuster film "Ghost Invasion" only earned 90 million, far lower than "Saving Private Ryan" in 1998.
The only masterpiece with more than 100 million yuan is only Chen Tiandu's work "The Matrix", which is a joint venture with Warner and Chen Tiandu, but it is his matrix film studio that benefits the most.
Throughout the year, there are few works that inspire and shock the soul.
On the contrary, a large number of films that highlight audio-visual effects and satisfy the audience's strong sensory stimulation are endless. Among them, George Lucas's "Phantom Crisis", directed again after 22 years, has a gorgeous coat, which makes the audience understand what a high-tech film full of immature imagination is, and "Ace Spy", which is full of funny parodies and third-level jokes, is difficult to find a soulmate after leaving the United States, as for "Notting Hill", which is known as the sequel to "Four Weddings and a Funeral", it is far from the former in all aspects of writing, directing, and acting.
Similarly, despite the love of the Tom Cruises couple and the sudden death of the director himself, Kubrick's posthumous film "Eyes Wide Open" did not win the audience's attention.
Among all the films that have grossed over 100 million yuan, Chen Tiandu's "The Matrix" is also a uniquely conceived science fiction film in recent years, and it is no wonder that it can trigger a trend of all-American films, and it has also swept the box office around the world, just like last year's horror blockbuster "The Sixth Sense".
This year, the impact of the Internet on movies is also particularly strong.
Several movies promoted with the help of the Internet have achieved unpredictable gains, which also seem to indicate the arrival of the era of online movies.
Although "Phantom Crisis" did not receive a good reputation after its release, because of the near-perfect pre-publicity it did through the Internet, people did not hesitate to enter the theater in the hope of catching a glimpse of the film.
Another 87-minute film, "Blair the Witch," caused a huge controversy on the Internet because of its authenticity, which caused many viewers to pay theaters to test their judgment, and the $60,000 independent film Zuò earned $140 million at the U.S. box office. "Blair the Witch" not only makes the audience obsessed with the authenticity of the film because of its unique shooting and narrative techniques, but also uses guò to promote it on the Internet, making the non-existent "Blair the Witch" a legendary figure that has been passed down for hundreds of years, and the audience's opinions on the film posted on the Internet have invisibly played an excellent publicity effect.
The major Hollywood media have counted the most successful examples of online viral marketing, and they have to mention "The Matrix".
"Phantom Crisis" is because of its wide audience base, and "Blair the Witch" is not strong after online marketing, only "The Matrix" has made an almost textbook model for major Hollywood studios from the beginning of planning to the continuous relay step by step. And this new marketing model has also brought a trendy movie-watching boom to the movie.
Therefore, many major media outlets, such as the Los Angeles Times, the New York Times, The Atlantic Monthly, and the Washington Post, have to choose "The Matrix" as a revolution in the propaganda methods of Hollywood films, reflecting the growing influence of the Internet on audiences.
If you want to count who is in Hollywood this year, then it seems that it can already be determined in advance.
The most popular actor in the American film industry is Chen Tiandu, although audiences with no Internet knowledge or slightly less imagination find it difficult to understand the plot of "The Matrix", but the film has swept up a wave that only "Phantom Crisis" can compare, and this wind of movie-watching is still blowing overseas, isn't it.
made Chen Tiandu, who played Chinese kung fu in the film, also Haofan became a big hit in Hollywood with his strength. The film invitations are constant, but this one doesn't seem to have any plans to participate in other people's movies. Not only did he refuse the film appointment, but he didn't even accept the endorsement at all, and even the number of times he received the notice was very few, and he couldn't be seen at all. Occasionally, he was met a few times, and he also went out drinking with his friends Chapel-Kong and Vin Diesel, and even went to bars after becoming famous.
For such a popular star, his every move can be called a hermit. The media also did not hesitate to put this label on his head.
There are celebrities who don't accept endorsements in this era, and the great god Michael Jackson has reached the point where he doesn't accept any endorsements, but Chen Tiandu is at best just a newcomer who has debuted for two years, but he simply refuses any advertising to label himself, and he has the courage to make people look at it squarely - it's simply a blind eye to the money sent to the door. This also made his acting agent Raven feel very sorry.
Only Chen Tian knew that he was not short of money at all.
And except for movies, it is almost difficult for the media to find reports on his private life, so they can only talk about it over and over again, constantly arguing about his relationship with Kate Beckinsale.
In terms of actresses, Kate is the fastest rising "new star", although she has been working hard in Hollywood for many years. followed Chen Tiandu's cooperation in two films, the first one made her walk on the Oscar red carpet, and the second movie was very eye-catching, and she received the 130 million blockbuster "Pearl Harbor", as if she had entered the ranks of first-line actresses.
"Pretty Woman" Julia Roberts starred in two romantic comedies this year, "The Runaway Bride" and "Notting Hill," despite their simple plots, they grossed more than $500 million worldwide, allowing her to continue her status as Hollywood's number one actress.
However, Roberts is also facing strong competition from another "beautiful woman" Catherine Zeta-Jones, the actress who became a first-line actress with "Zorro's Mask" at the end of the year with "Sky Trap", and her jade photos continue to be exposed in various media around the world, which is quite a bit of a "big sister in the film industry".
Catherine's ability to get such attention from the media is not unrelated to her romance with Michael Douglas, although the media has reported that the two have broken up, but there is no denying that her ability to make news is higher than her acting skills.
Compared with the two, Roberts is more capable of taking the lead.
Although it is still far from the end of the year, Time Magazine has already made an appointment in advance for Chen Tiandu to be interviewed as the cover character of the 1999 Asian edition of the year. After the news spread, it was indispensable to be dragged by friends to drink and celebrate, and it set off a wave of discussion in China.
Since Gong Li was the first artist to land on this impurity cover in 1996, every time the "Time" impurity cover Chinese almost caused a wave. Like Faye Wong in October 96 and Chenlong in October 98. But it was the first time that an artist appeared as the cover character of the year.
In Chen Tiandu's view, this is the best recognition of his achievements in his two-year Hollywood trip.