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'Er, what do you mean, are you supporting me?' After Ye Jianhuan heard this, he felt very happy. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ╔╗

"Now we are vigorously developing the cultural industry, and it is appropriate for you to engage in this." Ye Kai nodded in affirmation of Ye Jianhuan's thoughts.

In fact, there have been no special films in domestic movies in recent years.

It can be said that the prosperity of the cultural industry is built on the basis of economic prosperity, but economic prosperity may not be able to obtain the fruits of cultural prosperity, which also depends on the development of the social and cultural foundation.

In recent years, although the domestic economic situation is developing rapidly, there are also unstable factors, especially the reform of state-owned enterprises, which has always been a big stone in the hearts of everyone, so in this case, people's tendency towards cultural consumption is also relatively weak.

However, Ye Kai believes that with the change of macro policies, the growth rate of economic development will be greatly improved in the near future, which is also a very good news for the prosperity of the cultural market.

Ye Jianhuan's entry into the domestic film and television industry at this time must be a very good time. ╔╗

Ye Kai also deeply agreed with Ye Jianhuan's choice of the theme of Chinese New Year films as the starting point, and said that the boss is worthy of being in the entertainment industry for so many years, and his vision is still very accurate.

The term "Chinese New Year film" was introduced to the mainland from Hong Kong Island, which is known as the Hollywood of the East, and the so-called Chinese New Year film refers to the movies released during the New Year's Day and Spring Festival.

Seeking joy and relaxation is the general psychological needs of the audience during the New Year's holidays, especially during the Spring Festival, which determines that the style of the New Year's film is relaxed, humorous, and has a relatively strong ornamentation and entertainment, so its theme is mostly related to the life and customs of the people during the festival, and the form is mostly entertainment and pastime.

Since the 80s, at the end of each year, some stars in the Hong Kong Island drama circle will spontaneously get together and make a few lively and joyful films for the audience regardless of pay.

Most of these films are named after words that symbolize auspiciousness such as Wishing you prosperity, happy family events, and Fulu Shouxi, and the content basically meets two requirements, first of all, comedy, and secondly, there is a relatively happy ending. ╔╗

For this kind of film with simple content and no political leaning, it is obviously easier to pass the review of the Film Bureau.

Ye Kai is more in favor of Ye Jianhuan's idea, after all, the most important films that are relatively popular in China now are military-themed films, and they have to be the kind of large-scale productions with big scenes and big sums, this investment is too much, small companies don't think about it at all, it all requires the strong cooperation of the military.

Since Ye Jianhuan wants to make a Chinese New Year film, of course he can't take that route, so a low-cost comedy is the first choice, Ye Kai thought about it in his heart, and thought of some content.

For example, the first domestic Chinese New Year film "Party A and Party B" filmed later, the investment at that time was only as much as 10,000, but the box office revenue in Beijing alone exceeded 10,000, which can be described as a small cost and big benefit, and more importantly, this film won the "Hundred Flowers Award" Best Actor, Actress and Best Feature Film in one fell swoop.

However, the appearance of this film also triggered the Chinese New Year film war in the following years, and more and more well-known directors joined the ranks of directing Chinese New Year films, and a large number of excellent Chinese New Year films appeared. ╔╗

"Since you have the idea to make a New Year's movie, do you have a good book?" Ye Kai asked.

Whether the book is good or not is directly related to the comedy effect of the movie, and it is also the most important factor in whether the movie can become popular, although it is said that several people in front of him are celebrities in the industry, but because of various factors, Ye Kai still doesn't trust their ideas a little.

After all, at this time, the directors in the domestic circle are still a little narrow-minded and not flexible enough, and Ye Kai finds it hard to believe that they can come up with any good books.

"Now I have a few books.,I don't know how to choose.。 Ye Jianhuan saw that Ye Kai asked about this, and immediately asked them to take out four or five books for Ye Kai to look through.

Ye Kai took the notebook handed over by the bearded director Zhang Chong, and just lay on the sofa and looked through it.

The girl who accompanied the wine next to her was very knowledgeable, peeled the dried fruit and fed it to Ye Kai's mouth. ╔╗

The content of the book,Sure enough, it can't satisfy Ye Kai.,In fact, after decades of memory, Ye Kai's aesthetic level is much higher.,There's really not much that can get into the eye.。

The books that Ye Jianhuan brought over, in terms of content, are not new, they are nothing more than imitation of Hong Kong films, starting from the two directions of romance and martial arts, and wrote a few scripts that are a bit interesting, but in Ye Kai's view, the laughter is too low, and it is difficult to arouse the audience's interest.

After about twenty minutes, Ye Kai gave up his interest in continuing reading.

He tossed his notebook aside, then took a glass of wine from the table, took a sip, and moistened his throat.

"Second child, how's it going?" Ye Jianhuan asked a little eagerly.

"Not good." Ye Kai replied very directly.

"Not how? These books have already been made by searching the intestines and scraping the belly. Ye Jianhuan listened to Ye Kai's opinion, and immediately scratched his head a little. ╔╗

Several other directors were also a little unhappy when they heard Ye Kai's words, after all, it was made out by others, and Ye Kai's words were not good, which was really a bit hurtful.

"Don't be unconvinced, movies are made for people to see, you have to figure out who your audience is, what they think, what they need, what they are most afraid of, what they want, and figure these out, so that you can tailor a good film for them." Ye Kai squinted his eyes and said, "As far as these books you are engaged in, they are copied from Hong Kong films at first glance, and they are not suitable for the thinking mode and lifestyle of the mainland, of course they can't be used." ”

"What is the high opinion of the second young man?" The bearded director Zhang Chong asked.

It's easy to say whether the eggs are good or not, and it is called the ability to come out with the next egg.

Zhang Chong was obviously a little dissatisfied with Ye Kai's practice of standing and talking without back pain, so he asked Ye Kai and asked him to come up with an idea.

"If you're still not convinced, I'll give you an idea." Ye Kai smiled, then grabbed his hair with his hand, and remembered the storyline in "Party A and Party B".

In Ye Kai's view, the reason why this film became popular was also somewhat related to the actual situation at the time, so it became popular, and the ridicule of some social phenomena was also in place, and it should be good to put it on the screen at this time.

"There were four young people, three men and one woman, four kind, humble and empathetic freelancers, who started a business called Good Dreams Day Trips in the summer. Their focus is on helping consumers live a good day with addiction that comes true. Ye Kai thought about it, and said to a few of them, "It just started trial operation, and it immediately attracted a group of customers with whimsical ideas. For example, Ban'erye, who sells melons, wants to be General Patton for a day; Because the cook was born in a peaceful era, he has always dreamed of becoming a righteous man who would rather die than give in, and experience the taste of being arrested, tortured, and heroically righteous for one day. ”

After Ye Kai talked about this idea, several people thought it was a bit ridiculous at first, but after listening to it, they felt a little interesting, and they couldn't help but get serious and listen to Ye Kai tell this story.

"For a time, the four people who had a good dream day trip were sent around by customers, who had just taken off the clothes of the wounded American soldiers and changed into the uniforms of the Qing soldiers, and at one moment they were generals attending combat meetings, and at other times they became guards with whiskers and horses, driving open jeeps and carrying radio stations during the day, bumping on the dirt roads of the tank training ground, and driving old-fashioned jeeps at night, sneakily breaking into civilian houses to arrest people." Ye Kai said, "Because they have no experience, they make a lot of jokes, and their work is full of loopholes, which makes people laugh." ”

Ye Jianhuan listened to Ye Kai's interesting speech, and even forgot to drink for a while, holding a wine glass with his mouth open, smirking and listening to Ye Kai give them some hilarious jokes over there, and his heart was very happy.

So, the four of them held a correction meeting, unified their understanding, and clearly stipulated that they should dare to say no to customers with unhealthy wishes, so that the business of Good Dream Day Tour was gradually on the right track. Ye Kai said, "Through love dreams, they help people who have lost confidence in life because they have repeatedly fallen out of love to restore their self-confidence; and through the dream of being angry, he educated the macho customers; took advantage of the big money to dream of suffering, and the celebrities wanted to dream of ordinary people, and mocked those who got cheap and sold well.

After Ye Kai basically told the plot again, several people suddenly became excited.

"This has to have a bit of a Beijing accent, and the actors have to be chosen." The bearded director Zhang Chong said.

The bald Xu Xiaoqiang and Cheng Guangzhong began to discuss how to be familiar with the actor, who is suitable to play which role, etc., they are still very familiar with these actors in the circle, and they circled the actors for a while.

Ye Kai listened to their discussion, smiled, and didn't say anything.

Or that history is always strikingly similar, although he got the idea of "Party A and Party B" out in advance, but the bearded Zhang Chong directed them, but he selected the leading actors in the original play, which is also a very interesting thing.

"A little more detailed script, I'll figure it out for you in two days, if you want to be funny, the lines are always very important." Ye Kai said to Ye Jianhuan.

"Second child, I knew that you could be relied on at critical moments!" When Ye Jianhuan heard this, he was overjoyed.

If you have a detailed idea, it's much easier to shoot this book.