(.) Zhou Liwen's press conference attracted a lot of firepower, and since the listing of OR's stock, various media have been staring at this matter and making a big fuss, especially when Zhou Liwen's family disappeared without a trace in front of everyone's eyes and could not find a target to hold the fire, the media could only look for news through other channels.

"Apple sues OR for misappropriation of Apple patents for OR products?"

Such an eye-catching title instantly aroused everyone's interest, and for this reason, there were many so-called "inside information". At this time, Zhou Liwen was not as nervous as the media imagined, but on the contrary, he was a little puzzled about this matter.

"Are you sure? Okay, notify me as soon as there is any news" Zhou Liwen hung up the phone and frowned slightly.

Just now, he was talking on the phone with the U.S. headquarters, asking if there was any incident in which Apple sued OR. What is surprising is that both Liao Yuancheng and Bill told themselves very clearly that the company's legal affairs did not receive this case.

"It's weird." Zhou Liwen was a little puzzled by what was going on, because not only the U.S. headquarters, but also other areas he asked people to investigate were also the result. But why is this kind of news being revealed? It may not be without a cause. What's more, Apple, which is currently the other party to the incident, has not clearly denied this incident, which makes Zhou Liwen even more strange.

If Apple really sues OR Company, Zhou Liwen is also relieved, anyway, there are countless such lawsuits in the IT industry, such as patent infringement and design theft, this kind of boundary is really very vague. It is not a matter of a day or two to really start a lawsuit, it is possible for the two sides to fight for a few years or even more than ten years, and in the end, no one can guarantee the victory or loss of the lawsuit.

Of course, this usually happens between two companies of equal strength. If one of the companies is far more powerful than the other, the outcome of the lawsuit is completely different. According to the procedures of U.S. law, as well as the calculation of high lawyer fees, the final result is likely to be that the weak company did not lose in court, but because of this, it lost to the other party in business and was annexed by the other party.

To put it bluntly, the real connotation of this kind of lawsuit is actually to serve the commercial perspective, and suing or something is just a means, and fighting a lawsuit is a process, and the real purpose is to take the initiative in business, so as to get the result of annexing the other party.

Microsoft is one of the veterans of this trick, and it has been used more over the years. Bill Gates, the former richest man in the world, has never been a good person, despite his donations. Unlike in China, donations in the United States are tax deductible, and rich people donate basically for this reason every year, and it would be strange if they didn't donate, including Zhou Liwen, which rich person donated more or less, one can gain some fame, and the other can be tax deductible, the best of both worlds, no one is a fool.

Bill Gates, of course, is the same, in fact, he is more of a businessman. Someone once commented on Bill Gates, who is more talented in business than his technical ability. In order to monopolize the operating system software market, he has been unscrupulous in order to maintain the company's position from the moment Microsoft became the hegemon of the computer operating system. One of the most vicious tactics is that for some smaller, but with a lot of room for development, Microsoft's strategy is often to pull the other party into a lawsuit for various reasons.

Misappropriation of the design, or misappropriation of the original code of Microsoft's software...... and so on, using this as a reason to sue the opponent and pull the opponent into the process of litigation in the distant future. In the process, Microsoft has resorted to a strategy of hard and soft, carrot and stick, so that few companies can compete with the past.

The final result is nothing more than two, first, the other party can't compete with Microsoft, so he has no choice but to sell the company to Microsoft at a low price, in order to get Microsoft to withdraw the lawsuit and let him go. The second is to not back down, fight to the low, but in the end Microsoft used this means to drag him to death.

You must know that in the United States, it is extremely expensive to start a lawsuit, and Microsoft has a lot of money, and throwing millions or even tens of millions of dollars to fight such a lawsuit is a drop in the bucket for the rich Microsoft, but it is almost impossible for those small companies to compete. Even if their expenditure is only half or a fraction of Microsoft's, that is a huge astronomical amount, coupled with Microsoft's crackdown and blockade in the market, which small company can withstand it? What's more, if you can't stand it, you will lose the lawsuit in the end, and you will have to face the astronomical amount of damages proposed by Microsoft.

Using this method, Microsoft has effortlessly nipped many potential competitors in the bud, thus creating its absolute dominance in the industry. Over the years, many small and medium-sized companies have suffered this loss, there are lessons from the past, all the small and medium-sized companies targeted by Microsoft will not die on their shoulders, and if they are lucky, they hurriedly begged for mercy, maybe Bill Gates happily paid some money to acquire your company, and even the company brought people to Microsoft. Bad luck, companies go out of business, bosses go bankrupt abound.

Of course, the U.S. government and the judicial department are aware of this situation, and some professionals who are not used to it have even launched a monopoly case against Microsoft. But so what? You must know that in capitalist countries, capital is supreme, Microsoft's response to the lawsuit has been going on, they have money anyway, this kind of lawsuit goes on year after year, and they don't care if they throw millions every year, as for what Microsoft should do outside of this lawsuit or what to continue to do.

Zhou Liwen's confusion lies in this, if OR is a small company, Apple may make sense, but now OR is already a behemoth, not to mention that it still stands with the backing of Cisco and Fuguo in its intricate shareholding structure, just based on the current market value of OR, it is no less than Apple, and it is much better than Apple in terms of profit.

In this case, what good is the duel between the two giants for both sides? There is no hope at all in this kind of lawsuit. What kind of patent, infringement The patent boundaries of electronic products are very blurred, if Apple really comes up with a bunch of evidence to show that the company infringes, Zhou Liwen can also come up with a lot of counterclaims. Who wouldn't play with words? In terms of technology, there are technicians who come out and toss, the two sides go back and forth, the lawsuit cannot be resolved for a few years, and the lawyers make money with a smile, but what is the use of this result?

I thought about it for a long time, until Zhou Liwen's head was about to burst, and he didn't understand what was going on. Is this really an unfounded rumor? Maybe the reporters are idle and have nothing to do with deliberately releasing false news?

The next day, Zhou Liwen simply hung up another phone call to Bill and asked him to contact Apple directly, of course, not the kind of contact that ran up to ask directly, but through some channels to learn about Apple's internal information. In addition, Zhou Liwen also took advantage of Cisco's relationship and found Chambers to inquire about the situation. After waiting for about half an hour, Chambers called Zhou Liwen back and clearly told him that it was now confirmed that Apple had not formally sued OR, and that the news about the media should be fake.

"Fake?" Zhou Liwen was expected and a little unexpected at the same time, and he couldn't help asking: "Why didn't Apple respond positively to this report?"

"Hehe, I don't know." Chambers laughed on the phone: "Maybe this old guy Jobs has his intentions, you know, he often does something surprising." ”

"Does he have a purpose?" Zhou Liwen recalled this sentence, and suddenly a flash of inspiration flashed in his mind: "Thank you, John, you have helped me a lot, and I will invite you to dinner when I return to the United States." ”

"Haha, you're welcome, it's an honor to be invited by the richest man in the world."

Amid Chambers' joking laughter, Zhou Liwen hung up the phone, and immediately called Bill again.

"Hey bavc, please don't be so anxious, the people I sent out haven't come back yet." Bill replied on the phone, but before he could finish speaking, Zhou Liwen hurriedly said: "I'm not asking about this now, I want you to confirm Apple's IPAN project plan immediately." ”

"IPAN project plan? Do you mean their iPad products on sale? Bill asked, stunned.

"Yes, I know Apple delayed the release of their IPAN before we launched the product, but it was almost time for the release. After all, they have invested so much money in this project, they can't just watch us eat meat and they can't even drink soup. Also, I think there's something strange about the prosecution, maybe it's a deliberate trick by the old guy Jobs...... ”

Bill exclaimed on the phone: "My God, I seem to understand something, I'll check it right away, you wait for my news." ”

Hanging up the phone, Zhou Liwen's mood was not as irritable as before, because he had basically determined what Apple was doing. As long as Bill's confirmation comes back, he can confirm his judgment. Then, Zhou Liwen went to take a comfortable shower, and when he was lying on the bed in his pajamas after washing, the phone on the side finally rang.

"BAVC, I'm Bill."

"It's me"

"I'm afraid you're right, I've got reliable information, first, that Apple did not file a lawsuit in court, which can now be confirmed. Second, the other party's IPAN release plan has been determined, and in half a month, the official new product meeting will be held the day after tomorrow. ”

Hearing Bill's words, Zhou Liwen couldn't help laughing, and it was really as he expected, this Jobs really did everything, and he could even think of such a poisonous trick. Use public opinion to use the fire of the OR company to stir up Apple's IPAN, and at the same time release this kind of non-existent information to attract everyone's attention and advertise their products before they go on the market?

From the perspective of business methods and advertising strategies, Apple's move is really good, on the one hand, it can weaken the impact of OR on the release of IPAN's new products, and on the other hand, it can also increase the popularity of their unlisted products. If the operation works well, the IPAN launch will definitely cause controversy and sensation.

"This son of a bitch" Bill gritted his teeth on the phone, "Don't worry, I'm going to call a meeting right away, get the lawyers ready, and this time I'll have to give Apple a little color."

"Wait" Zhou Liwen hurriedly stopped and asked calmly: "Bill, do you think this is useful?" If we make a big deal about this event, and even release a press conference publicly, how do you think the other side will react? ”

Bill was silent for a moment, he was not an ordinary person, he was a senior executive of the company, a professional manager, and of course he knew what kind of reaction would be brought by doing so. In a sense, OR not only did not retaliate by doing so, but on the contrary, it also advertised Apple in disguise. Because this matter is a big deal, it will inevitably attract the attention of more media and more consumers. At that time, Apple can greatly mislead people's minds as long as they pretend that they don't know anything, or send an unknown person out to say a few ambiguous and innocuous words.

Moreover, no one can confirm that this kind of news was released by Apple itself, because whether it is Zhou Liwen or Bill, they jumped out one step ahead of each other, and Apple later denied it, which made OR passive in the absence of evidence, which made people seem to be weak in their hearts. If you don't get it right, there will really be many people who will think that the OR company has indeed stolen Apple's patents and designs, and when Apple's products are launched, two extremely similar products will be compared by consumers, and this illusion will inevitably appear.

But how could Bill be willing not to do this? Is it watching Apple denigrate OR and even use OR as a pedal to get their goals? Besides, even if the OR company doesn't have anything, Apple naturally has a way, replacing Bill with Jobs, and only needs to buy a few reporters in advance at the new product meeting the day after tomorrow to ask some targeted questions, and then pretend to report it in the media, which can also achieve the goal.

"Bill, since Apple wants to play this game, let's play it with them. In fact, I don't think this is a bad thing, Coca-Cola and Pepsi have been fighting for so many years, but they have become the only two giants in the industry. Although this game was played by Jobs first, if he left us, he wouldn't be able to play this game," Zhou Liwen thought about it and smiled at Bildor.

Time passed quickly, and in a blink of an eye, it was Apple's IPAN New Product Meeting. On this day, Jobs made a thorough arrangement, and he confidently expected IPAN to be a hit.

Things are also going as he imagined, due to the rumors that are flying some time ago, under the reports of Apple and OR companies misappropriating patents and designs, Apple's new IPAN products will attract attention from all walks of life.

On that day, a lot of participating journalists came, not only all the major media arrived, but even some online media also came to join in the fun. Moreover, people in the industry circle also attach great importance to Apple's new products, and send their subordinates to inquire about the news, or to watch the excitement.

The new product will have the style that Apple has always had, and to be honest, Apple's IPAN is not bad in terms of design and use, although its operating system and OR are different, but the two are comparable in hardware embodiment. In addition, OR has an advantage in open software platforms, and Apple is not far behind. The application platform of the Android system was also proposed at the new product meeting, and it was also announced on the spot.

This episode immediately attracted a lot of attention and interest, after the product introduction, that is, when the reporters asked questions, at the beginning everyone was still decent, the questions revolved around IPAN products and the application platform of the Android system. But after a few questions, the question point changed a little, and a medium-sized media reporter on the West Coast suddenly asked Apple what was the situation when Apple sued OR for misappropriating Apple's product patents and designs some time ago.

"The tablet of the OR company is a very good product, but Apple carried out the IPAN project in 96, and this project has continued until now, and now the IPAN product has been formed, and the official release is about to take place, for which we at Apple expect to win the trust of consumers with the best and most perfect products."

Apple's on-site staff replied with a smile that they had been prepared for this situation for a long time, because the on-site staff had received a hint from the company that there would be a reporter at the new product meeting about the theft of patents and designs by OR, and he only needed to respond to the questions according to the scheduled answers.

After answering this question with a smile, to be honest, this answer is simply the bull's head is not the horse's mouth, with a strong hazy nature. And that's what Apple needs, so that the media can use their imagination to the fullest.

But who would have thought that just as the on-site personnel were about to ask other reporters to ask the next question, the reporter who had just asked suddenly asked: "So can it be considered that Apple has determined that it is the OR company that has caused infringement damage to your company?" ”

(The cold is not healed yet, it is uncomfortable!) Ask for support, ask for votes!)

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