Todong came to laugh! "Today has become a wine tasting party, it's not that I asked Xia Zhizan to taste the wine, you and Yanan are not as good as me. I have drunk countless drinks in my life, from the cheapest Erguotou to the most expensive Moutai, what wine has not drunk enough? ”

Qi Donglai drank several kinds of wine and said: "Moutai is still the most fragrant, Jiannanchun is the most creamy, but the taste of Wuliangye is wrong, it seems to be fake, the taste of Qinchi is much better than before, is it now that the process has been improved?" ”

Xia wanted to smile but didn't answer, and said to Qi Yanan: "Yanan, you talk about it."

Zianan also tasted them one by one. smiled: "In my opinion, Wuliangye is still the best." Qin Chi is the worst. Moutai is so fragrant, I'm not used to it. Jian Nanchun is not my type either

Xia Xiang smiled with satisfaction: "It's still Uncle Qi who is amazing, among the few bottles of wine just now, only Moutai is real wine, and the others are all fake wines."

Qi Donglai looked at the waiter in disbelief with a puzzled face, and the waiter replied with a smile: "Mr. Qi, except for Moutai, the other bottles of wine are filled with Jiangtai wine." ”

Qi Yanan, who was drinking tea, choked on a mouthful, coughed a few times and laughed: "Director Xia." Which play are you playing? Why did you give us a hand to steal the beams and change the columns? ”

Qi Donglai understood something and praised: "It's still Xiao Xia's keen eyes and he knows very well the added value brought by fame." I only drank Wulianglang, and the taste was wrong, but Jian Nanchun made me believe it and be ashamed. He also claims to have tasted countless wines in his life, it seems. Packaging and fame can invisibly add a lot of impression points to a brand. ”

Qi Yanan also understood what Xia Xiang meant: "I understand, in the eyes of people like me who don't understand wine, the price is the first, and if the price is high, I definitely think that wine is good." Unexpectedly, a few hundred yuan of wine and a few yuan of wine, just one package was changed, which made me feel a lot better, and the psychological hint was really powerful

Xia Xiang waved his hand to let the waiter go down, and explained: "Actually, I am not completely testing Uncle Qi's research on liquor, it is not that there are no wine tasters who can really taste the real and fake, but there are too few." I just want to think about the problem from the perspective of an ordinary consumer, that is, with the strength and brewing process of Jiangtai Distillery, if Jiangtai Distillery is restructured, a huge amount of money is invested in advertising, and then it is repackaged and then introduced to the market, and then implicitly mention the great man of the year, "There is Moutai in the south, and Jiangtai in the north." to Uncle Qi's eyes. What are the odds? ”

Qi Donglai finally understood Xia Xiang's original intention of posing for an oolong just now. Concave said to shake Shan

Qi's Group is mainly in the hotel industry, and now it has begun to get involved in the bathing industry, which is engaged in a high-profit industry. Although Qi Donglai of the liquor industry has not been involved. But he also knows in his heart that liquor is also one of the high-profit industries, because liquor is priceless, and in the case of the same brewing process, the competition is packaging and fame. Who's famous. Whoever has a high price is high, and the profit gap brought by the added value of fame is very huge.

Xia Xiang's statement of investing heavily in recreating a Jiangtai wine is not a fantasy, but a practical strategy.

But Qi Donglai was still hesitant in his heart. After all, the liquor industry and his hotel industry are completely two industries, and the interlacing is like a mountain, even if there is a successful case of Xia wanting to plan and invest in Maosheng pickles. However, the investment in Jiangtai Distillery will require a huge amount of money, not to mention hundreds of millions of yuan, plus advertising costs, it is estimated that a huge amount of money will be invested in more than B, and he is worried that once it fails, it will drag down the pace of the entire Qi Group.

Investing in bathing centers also requires a huge amount of money. Only now is a bathing center being built, and almost 100 million dollars of funds have been used. Qi Donglai couldn't help but hesitate.

Qi Yanan didn't have so many ideas, he had a blind trust in Xia Xiang, and said directly: "The liquor industry is quite profitable, even if the initial investment is huge, I believe that the investment will be recovered in less than two years." It also happens that with the convenience of a single city being a pilot city, many preferential policies can be obtained, and I think it is feasible to invest in Jiangtai Distillery. ”

Qi Donglai nodded slightly, not that he agreed with Qi Yanan's statement, but that Qi Yanan was keenly aware of what conveniences he could use, and he was relieved in his heart. Zianan is much more mature than before, and he looks at the problem more comprehensively, and he is no longer the same as before. Simple and straightforward.

Qi Donglai said implicitly: "The state has regulations that great people cannot be mentioned in any advertising words, even if they are mentioned implicitly

Xia wanted to understand Qi Donglai's worries, because he thought that the investment in advertising expenses was too large, and Qi's Group might not be able to afford it.

For Qi's Group's initiative to invest in bathing centers. Xia Xiang is cautiously supportive. Because when the bathing center developed to its most prosperous time in later generations, it has completely become a place to hide filth and dirt. It is a place for erotic trading.

Later, it even developed to the point that even if it was not a bathing center, the club for drinking and chatting became a place of wind and moon, so that later Yan Province began to vigorously rectify the entertainment industry, closed many trance bathing centers with colored sex services, and introduced strict regulations.

Although it is not possible to completely close all bathing centers, it is still a big blow to the bathing center industry. Xia Xiang also knew that Qi's involvement in the bathing center must inevitably include some obscure services. Every industry has its own rules, and as long as you enter the industry, it is inevitable. Qi Shi does a good job on the surface, but if he doesn't do it well, he will be caught by others, and it will be easy to make trouble.

With this opportunity now, Lazi's entry into the liquor industry is much better than focusing on investing in bathing centers in the future.

"Uncle Qi doesn't know, in fact, according to my estimates, about 100 million people are talking about the Qi Group. It's hard to hang it. But I can also take out the six stickers and use Qi Donglai to have the courage and confidence.

"How?" Qi Donglai's mind moved. He is also aware of Xia Xiang's business acumen, has had many successful precedents, and knows that Xia Xiang is measured in doing things and will not be open-minded. And just now he specially asked someone to bring a bottle of Qin Chi, and the implication is already very clear, that is, there are lessons from Qin Chi's past that can be used for reference.

Wei Yiyuan's words, Qi Donglai really did not dare to enter the liquor industry rashly. But the pickle factory of the thugs can be revitalized, not to mention a century-old winery that has been glorious for a long time? He couldn't help but be moved.

Write 10,000 funds to expand production capacity, reposition the market, redesign the packaging thug to reexpand the sales network, Tian 40,000 for CCTV advertising investment. In addition to the advertising costs of CCTV. Promotion in Yan Province. It costs almost nothing. Xia Xiang smiled confidently. "You can negotiate with the government of a single city and cooperate with the cultural tourism project of a single city." Bundled together for all-round publicity, I believe that the single-city government also has special funds to promote cultural tourism, and take a ride on the promotion of cultural tourism, this advertising expenditure will be saved. Roughly estimated, it can save about 10,000 Li if you say less.

Naturally, the government of a single city will not spend red yuan to advertise cultural tourism projects, but there are still many conveniences in promoting it in the name of the municipal government, such as being able to get through the relationship and broadcast in the form of news in the dog news media in Beijing and Yan Province, which is equivalent to free advertising. In this way, it invisibly makes a name for itself and saves money. Therefore, the support in domestic policy is the support of huge funds, not to mention CCTV, if Yan Provincial TV Station shoots a feature film on cultural tourism in a single city, when introducing the long history of a single city, it focuses on the tradition of making wine in a single city since the Warring States Period, and then jointly launches Jiangtai Distillery, so that it is more popular than a simple advertisement.

If the joint venture is successful, the provincial party secretary and the provincial governor will be invited to inspect again, and the provincial media will report on it one after another, which is another wave of heavyweight free publicity. This alone, coupled with the fact that when the media reported on the adjustment of the industrial structure, it was mentioned from time to time as a successful case, and it was also a wind of free publicity that could not be ignored.

Xia Xiang said the strategy he had already thought of in his mind.

Qi Donglai listened and kept nodding, and the appreciation for Xia Xiang in his heart became stronger and stronger. Even the business strategy that he didn't think of, Xia Xiang said like a few treasures, Qi Donglai knew countless officials. I have never seen an official like Xia Xiang who understands the economy and has business acumen, and can build momentum and take advantage of the situation.

"The above publicity is only superficial publicity, and it is only the first step to bring Jiangtai Distillery back into the public eye. The second step, if the strategy is used properly, can not only make Jiangtai liquor manufacturers well-known in a short period of time, but also make Jiangtai liquor deeply rooted in the hearts of the people and quickly remembered. Xia wanted to see Qi Donglai being moved by him step by step, so he threw out the last big killing weapon. I believe that as soon as this trick comes out, unless Qi Donglai doesn't want to make money, he will definitely make a decision on the spot.

"Tell me about it." Qi Donglai, who was successfully aroused by Xia Xiang's interest, was already tempted just by listening to the strategy that Xia Xiang said just now, and felt that now was indeed a good time. Unexpectedly, Xia Xiang actually had a back hand, and he was even more overjoyed.

Qi Yanan sighed on the side, even his father, who has always been shrewd, was successfully persuaded by Xia Xiang, think about how many years my father has not been so excited. Looking at Xia Xiang's young face with a confident brilliance, he thought that if he was not confident, he would not know how inferior he should be in front of him.

Xia Xiang swept his eyes, and he took in the thugs of the Qi family and his son. The reason why he tried his best to persuade Qi Dong to invest was that he felt that Qi Yanan was a friend to make, and there would be places where they could help each other in the future.

"Uncle Qi has seen the article published by me, Fan Zheng, and Yan Xiao in the Yan Provincial Daily?" Xia Xiangran said.

Qi Donglai was puzzled, and asked the waiter to immediately bring a newspaper from the hall, he took the newspaper in his hand, and said, "Of course I saw it." As soon as your article was published, the circulation of Yan Provincial Daily increased greatly, and many people couldn't buy it if they wanted to, and even the waiter in the hotel knew the above article and remembered the names of the three of you. ”

Xia Xiang nodded and smiled: "My next strategy is to wait for the Jiangtai Distillery in a single city to get investment, and after the successful restructuring, it will be advertised and famous, and I will organize experts and scholars to write relevant articles on the success of the Jiangtai Distillery, and then publish it in the Yan Provincial Daily to refute those who oppose the adjustment of the industrial structure." Uncle Qi, you said. If the Taiwan distillery is cited as a success story in the articles of countless experts, this advertising cost. How do you calculate it? ”

As soon as the three articles in the Yan Provincial Daily came out, Xia Xiang, Fan Zheng and Yan Xiao could not be said to be known to everyone in Yan Province. At least everyone who reads the newspaper and pays attention to the news and current affairs not only pays great attention to the content of the article, but also most of the names of Xia Xiang and the three of them are memorized. If after a period of time, Xia Xiang and the three of them publish articles again, all of which cite the successful examples of Jiangtai Distillery for debate, and there is no need to think about it, Jiangtai Distillery will become a well-known brand in Yan Province overnight. The concave is said to be in good condition

Qi Dong, who has been up and down in the shopping mall all his life, thinks about it a little bit in the summer, and then can't see the huge business opportunities contained in it, wouldn't he live in vain? He was stunned for a moment, and suddenly laughed out loud: "Xia wants Xiao Xia, to be able to know you, it is the uncle who helps the dog, and it is the biggest blessing for Yanan, and I am a thug who persuades 100 million yuan to invest in Jiangtai Distillery." That's it, if you look for someone else to invest, you just don't give face to your uncle, you don't want to give face to Yanan, you don't want to associate with your uncle anymore, and you don't want to make friends with Yanan anymore! ”

Qi Donglai said these words quickly, just to knock to death what Xia Xiang said, save Xia Xiang from changing his hexagram, and hand over the great good things to others to do.

Qi Donglai finally understood that Xia Xiangming was looking for him to invest, but in fact, according to Xia Xiang's vision, it was almost a risk-free sunny avenue.

Xia Xiang unhurriedly took the savings card just now in his hand, and asked with a smile: "I paved a sunny avenue for the Qi family, is this card too light?" ”

Qi Yanan didn't understand what Xia Xiang meant, thinking that he really didn't like the lack of money, his face flushed, and he hurriedly took the card back, and said: "Director Xia is Qi's husband Fuxing, if you say a number, I won't blink my eyes." ”

"If I'm greedy for your money and want to take the opportunity to make a fortune for myself, Yanan, why do you think I'm looking for you? Will you hand over the good project of the Taiwan Distillery to Qi's? Xia Xiang smiled and poured himself a drink. Drinking is about the right taste, and making friends is more important than making friends. I made a friend of yours

Xia wanted to stop talking about it.

Qi Donglai understood, knew the long-term cooperation that Xia Xiang was planning, and after the Qi Group grew, there was an opportunity to repay Xia Xiang. In the future, whether it is for Xia Xiang's political achievements or personal future. As long as the Qi family's place is used, the Qi family will do its best, regardless of the return.

Qi Donglai made up his mind, so he reached out and took the savings card, put it away casually, and said: "I have known Xiao Xia for a long time, I know that you have great ambitions, and you don't care about small profits." Uncle knows it in his heart, so I won't say much about some hypocritical and polite words, Yanan will follow you in the future, and you will command you. ”

Qi Donglai's sentence firmly stated his position, that is, in the future, the Qi Group will only want Xia to look forward, which is equivalent to tying the fate of the Qi Group and Xia Xiang together. Qi Donglai knew in his heart that what Xia Xiang wanted was not money, but political resources and economic backing, and in the future, when Xia Xiang was promoted to a high position, the Qi Group would rush to the front when it needed a political performance project. I'd rather lose money than make a face-saving project for Xia Xiang.

Xia Xiang smiled: "I'm still the same old saying." Make friends, Uncle Qi, I have never disappointed the friends who know me, and after a little passing of what should be said, he diverted the topic and began to eat and drink.

After being full of wine and food, Qi Donglai couldn't wait to ask when he could go to the Shancheng Jiangtai Winery to inspect, Xia wanted to see that he was really in an urgent mood, so he dialed Wang Xiaomin's phone in front of him.

"Chief Wang, I am Xia Xiang After the cold noise, Xia Xiang went straight to the point, said that Qi's Group intended to invest in Jiangtai Refactory, and asked Wang Xiaomin to be responsible for arranging the inspection.

Wang Xiaomin has received the report on the restructuring of the Taiwan Distillery, and he is very relieved, Xia Xiang's idea coincides with his next idea, and it is more detailed and thoughtful than he thought. made him extremely grateful to Xia Xiang. Generally, there is an organization such as a steering group or office established in the province. Basically, they are all indiscriminately commanding, and they do not say whether they have achieved anything first, as if they cannot show their skills without first pointing fingers at the economic structure of various cities and cities, and this often makes all localities and cities dare not speak out. Since the establishment of the leading group. Because of Xia Xiang, he has always only made suggestions and did not command randomly, especially Xia Xiang, who has made a greater contribution to a single city than the deputy mayor.

Just received the restructuring report, Xia Xiang's phone call. There are investors who are ready to come to investigate, Wang Xiaomin can no longer describe his mood with surprise and shock, he just feels that no matter what words can express his inner joy and admiration for Xia Xiang, he immediately agreed: "You can come at any time, and I will personally come forward to receive him." There is a place where the hospitality is not good in any year, you ask me. ”

Wang Xiaomin personally promised Xia Xiang with the respect of the mayor, which was a manifestation of Xia Xiang's sincere respect.

Xia wanted to say a few polite words, so he directly handed over the phone to Qi Donglai. Qi Donglai and Wang Xiaomin said a few words, which was the first contact, and made an appointment for the inspection.

Qi Donglai can perceive Xia Xiang's weight from Xia Xiang's ability to talk to the mayor of Shancheng at any time, as well as Wang Xiaomin's admiration for Xia Xiang in and out of his words. It really surprised him. Xia Xiang is just a division-level cadre in the leading group, and he can make the mayor of a dignified city look down on him. It can be seen that his connections are indeed deep and wide.

When I came home from work in the evening, after dinner, Xia Xiang and Cao Shuhui sat on the sofa and watched TV without a glance. Cao Shuhui doesn't like to watch some boring and soap operas either, but she just passes the time when she has nothing to do, and the two of them mainly sit together and talk.

The two of them talked about the unit for a while, and Xia Xiang's eyes began to become restless, sweeping around the little girl's body.

Defense: The third update! Today's three more and five thousand completed the task, the National Day seven days to update 90,000, Lao He did it, no matter how difficult it was, he finally completed his wish, so that the brothers can see Lao He's intentions, enough! The last few hours have doubled the monthly pass, and now Lao He can be bold and shout to everyone a little louder, is there still a monthly pass support? Let's move on and move towards the goal of the thug's murder, shall we? From tomorrow, we will resume normal daily updates, so please continue to support the official god.