"The main market for this batch of designs is the East Asian market, and these designs are too ornate to meet the aesthetic vision of the Orientals. I needed a more elegant design, aimed at a crowd from 2o to 4o years old. GK has taken a luxury approach, and with the recent launch of two luxury jewels by Van Cleef & Arpels and Harryinston, we were inevitably influenced by our design. For different groups, this time we will not follow the European and American style, most of you are local designers, and then create some jewelry suitable for Oriental people to wear. ”

"Li Peipei, Lu Lili, you are divided into two groups, and within three days, I will see the new design drawings. Now, if you have any ideas, feel free to bring them up. ”

Rong Xigu's tone was not slow or unhappy, his eyes swept over the designers below, and he sat back down, his gaze swept over Gu Xiangyi.

Gu Xiangyi was looking down, not knowing what to look at.

Rong Xigu looked away.

Li Peipei said, "Director, in my opinion, this batch of jewelry design drawings is perfect enough, the marketing department has also done a survey, if it is launched on the market, the results will not be very bad, why redesign?" ”

"There's no why, a redesign is a redesign." Rong Shao said coldly, "I want you to give your opinions, not why I want you to give a hundred thousand." ”

It's quiet down there.

Then the discussion ensued, and it was nothing more than a discussion of the design elements.

Several big-name designers, Li Peipei, and Lu Lili all put forward their own opinions, and Rong Xigu listened while giving Jian Yiì, his eyes were calm, very steady, and the advice given was also very pertinent.

The rebuttal is also very well refuted.

This is a side that Gu Xiangyi has never seen, Rong Xigu who works so seriously.

Gu Xiangyi recorded the main points that Rong Xigu said, and suddenly became a little in a trance.

The Rong Xigu in her impression is perverted, violent, uncertain, almost with a face, like who owes him how much money, the whole person looks like a man who is not close to anyone. I didn't expect Rong Xigu to be so charming when he was working.

The gestures are all the demeanor of mature men.

He was only twenty years old and had just graduated.

The style is not lost to a mature man in his thirties.

It turns out that Rong Xigu at work is different.

She always thought that Rong Xigu was the second ancestor, and in addition to spending money and flowing water, she was playing with women.

His father didn't value him, and he wanted to make a difference, right?

"Xiangyi, do you have any comments?" Lu Lili asked.

Gu Xiangyi is her assistant, and when she usually assists her in completing the design drawings, she will have good constructions, although some are not mature, but some are very smart and a little eye-catching......

"I don't have a problem with that." Gu Xiangyi smiled slightly.

Gu Xiangyi didn't say this loudly, but it happened to be at a stage of discussion, and the conference room was relatively quiet.

Rong Xigu said, "After a design seminar, everyone has an opinion, you have no opinion, what kind of design assistant do you be?" ”

Everyone looked at Gu Xiangyi, and they all had expressions of watching the play.

Rong Shao rarely makes it difficult for one person at work, and if he wants to make things difficult, he will make things difficult for everyone.

Gu Xiangyi is an airborne soldier, many design assistants are very dissatisfied with her, and because of her relationship with Lin Yi, many people think that her relationship with Rong Xigu should be good, who knows, Rong Xigu actually made things difficult for her face-to-face.

They had a lot of fun watching the show.

Gu Xiangyi pursed his lips and looked at Rong Xigu, "I have some opinions, but it's just ...... I don't know ......."

"Say!" Rong Shao said a word in a deep voice.

Gu Xiangyi just felt that her idea might be immature, so she didn't want to attract people's voice, since Rongxi Gu wanted to hear it, she said, "I don't think elements like gemstones, fritillary and peridot are not suitable for the aesthetic vision of East Asians." This batch of jewelry is aimed at women between the ages of 2o and 4o, and I think that if you use elements such as sterling silver, rose gold, colored gold and white gold, gold should be more acceptable to girls. ”

Everyone looked at Gu Xiangyi, and Rong Xigu said two words, "Go on!" ”

At the beginning, then she relaxed a lot, Gu Xiangyi saw that Rong Shao did not refute, but also had more confidence, she said, "Sterling silver, rose gold and white gold designs have always been very popular with East Asian customers. And in terms of purchasing power, jewelry with such elements is relatively cheaper and more acceptable to customers, and gemstones, mother-of-pearl, and pomegranate are too high-end, but they are not popular in Asia. It's just a big show, a dinner party, something like that. ”

"GK has always been luxury, high-end, exquisite, never made a lifestyle brand, why don't we give up the consistent high-end, make some jewelry suitable for mass consumption, with metal elements, plus diamonds, simpler, design more life, exquisite, I think it will be more likable."

With Gu Xiangyi's eyes, I prefer these designs.

Such as Tiffany's sterling silver, rose gold and fancy gold designs.

Rong Xigu nodded and looked at Li Peipei and Fang Ming, "What do you think?" ”

Li Peipei said, "I mentioned this concept last year, and the general manager felt that GK had always said that the royal aristocratic route, and if it launched a lifestyle jewelry brand, it would affect GK's high-end taste, so this proposal has been shelved." Besides, it's really not in line with GK's usual line, now some little girls like white gold, sterling silver and other elements, and older ones, I think they prefer gemstones. ”

"The most important problem is that our customer base is all high-end customers, they don't look down on life jewelry, the research done by the marketing department is also aimed at this part of the population, if you want to do life jewelry, I'm afraid it will take some time to do research to see if customers can accept our GK life jewelry."

……

When Gu Xiangyi heard this, his face turned slightly red.

Li Peipei said all the reasonable, she didn't expect GK's customer group problem.

After all, she is small, and she is not a marketing department, and her thinking is not as comprehensive as Li Peipei's, GK is a group of top jewelry, a group of people at the top of the pyramid for the group, the customer is very sure, and it is not mass-produced.

The price is expensive, and the average person can't afford it.

Such as harryinston.

The lowest price of a gemstone necklace is six figures, and the price of five-figure jewelry is very rare.

Lu Lili also felt that Gu Xiangyi's mention was not feasible.

Rong Xigu said, "I have taken the sales report of the sales department for the past two years, and it is not particularly ideal, far lower than that of Europe and the United States, and it is not that the purchasing power of the Oriental people is not as good as that of Europe and the United States. ”

"Gu Xiangyi's construction, I will take it into consideration, Lu Lili, you take a group of people to be responsible for this piece of design, Li Peipei and Fang Ming, take the consistent route of GK, this time launch two brands, see which one has a better response in the market."

"Yes!" Li Peipei, Lu Lili and Fang Ming all recorded it.

Rong Xigu glanced at Gu Xiangyi, Gu Xiangyi lowered his head, and Rong Xigu said, "The meeting is over, before I get off work, I want to see the plan." ”

Gu Xiangyi was in the bathroom and heard the designers' complaints.

"What kind of lifestyle jewelry, it's really naïve and asking for trouble. Gu Xiangyi really doesn't know how to pretend to understand, she is a young lady, she wears all GK gemstones, and she actually said that she designs any life jewelry, which is really ridiculous. ”

"That is, our GK design department, when did we do a lifestyle brand, it is really self-degraded, GK is specialized in gemstones and diamonds, if it is color gold and platinum elements, it is better to buy Tiffany. His family is the queen of life, with a large market share, a lot of high-quality products, and loyal customer groups. ”

"It's just, I hate the design assistant who doesn't understand anything, and she thinks she can think of it? Li Peipei had already proposed a similar proposal and was rejected by the general manager, and the director must be crazy. ”

"I'm annoyed, I don't know how to pretend to understand, and I'm going to have to work in vain again."

……

Gu Xiangyi listened to their words inside, feeling a little guilty, she admitted that she was a little surprised, she didn't expect so much, the route taken by GK, and the customer group she didn't care.

In fact, the bill she proposed was to take care of young women, and the purchasing power of young girls now is terrifying.

If no piece of jewelry is as ridiculously expensive as Harryinston, who can afford it.

As long as you sell more, isn't it enough for the company to make money?

Besides, life jewelry, and not let them be a low-end brand, with GK's consistent style, even if they do life jewelry, it is also the most high-end life jewelry.

She didn't quite understand why the designers at GK were so repulsive about her mention.

Just like the prince who always eats seafood dinners, he occasionally wants to eat green vegetables, but just because you eat green vegetables doesn't mean that you are not the prince.

Is it necessary to be so repulsive?

That's too self-esteem, isn't it?

Many GK designers can't afford to buy a piece of jewelry by themselves, so what's the point?

Gu Xiangyi also has her own ideas, although she didn't think about it enough, it doesn't mean that she is wrong.

She just mentioned yì, and the decision was in Rong Xigu's hands.

When they were all gone, Gu Xiangyi came out, washed his hands, rubbed in the bathroom for a while, and then went out, Lu Lili asked her to find information, Gu Xiangyi was naturally in Lu Lili's group.

Li Peipei and Fang Ming do the luxury route.

"Sister Lili, am I too smart to mention yì to the director?"

*

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