Seeing Zhao Guodong, he was a little embarrassed. **Thousands of years of reading: The middle-aged man also realized that he was standing here a bit of an eyesore. smiled understandingly: "Xiao Han." You can send me the materials that Minister Wei wants in the afternoon. ”

"Okay. Director Park. Han Dong didn't know how he could look so unnatural in front of outsiders.

"You talk." The middle-aged man waved his hand. Then he turned and departed.

"Hmm. This Director Park is still a sensible character. Knowing that it is rare for me and Xiaodong to see each other. Didn't bother us. Zhao Guodong laughed. It seems that the people are good. ”

"Don't underestimate him. He turned out to be the deputy head of the propaganda department of a city in another province. It's just that because of family reasons, in order to solve the separation of the two places, I transferred back. For the time being, condescend to the position of director of this office. Maybe he will soon be promoted to deputy minister, or he will take up a post in the county below. ”

Han Dong was packing up the things on the table and preparing to get off work. He said, "Where are you going to invite me to dinner at noon?" ”

"Huh. Little Winter. I'm a guest from afar. It's time for you to have a treat. Zhao Guodong rolled his eyes and said, "I don't have any money on me." ”

Han Dong's eyes widened. "Zhao Guodong. Can you show a little manly anger? It's only natural for boys to pay for meals with girls. “

"I'm sorry. You're not a girl. I'm not a boy either. We are all self-reliant laborers. Or maybe it's AA system. Zhao Guodong joked: "An independent woman generally does not accept a man's invitation casually, but should take the initiative to pay the bill." ”

The disappearance of Zhao Guodong and Han Dong caused a ripple in the Propaganda Department. No one knows what kind of immortal Zhao Guodong is, and he can actually take Han Dong, a flower of the Propaganda Department who has always been arrogant. You must know that after Han Dong was transferred to the Propaganda Department of the Municipal Party Committee, he could refuse too many people to date.

Zhao Guodong didn't think about it so much. How to use these two days to end the vows. It's time to do what needs to be done. That's all that matters.

In the afternoon, I went to sit for a while in the office of the Political Department of the City Bureau. In the evening, I had a Western meal with Tong Man. The little girl has been in a fog until now. I couldn't believe it was real. But real life is really so weird and weird. She works in the city bureau compound every day. And for the convenience of her life. The city bureau also assigned her a single dormitory in the backyard of the bureau office. This made Tong Man feel even more flattered.

Zhao Guodong wanted to take a walk with the lonely Tong Man. But there was something important going on in the evening. So I said goodbye to Tong Man with some regrets.

It's past nine o'clock. Two brothers, Zhao Deshan and Zhao Changchuan, one rushed back from Pennsylvania and the other from Changsha. A little later, Liu Cheng will also rush back from Canglang County.

"How's the payment going?" Zhao Guodong sat in the sand. On the table is a pot of so-called Kung Fu health tea. It is nothing more than adding some nourishing Chinese medicine such as red dates and wolfberries. Now the popularity of health care products has entered the stage of fanaticism. Comprehensive health supplements. The three strains of oral liquid and the Flying Dragon Body Protector Liquid spread everywhere. Even occasions such as teahouses are not immune to the concept of health care.

"Good. Our early caution made a big difference. Channel providers are partners with good reputation. And the hot sales of our products are of course the main reason. "Zhao Changchuan is now in Pennsylvania. The company's headquarters has officially moved from Canglang County to Pennsylvania. Canglang County has become a production base.

"Take care to control cash flow. The off-season is coming. We should use this time to make adjustments. The pace is too fast in the early stage. Some details in the factory need to be corrected. In addition, quality testing equipment and sterilization equipment must be updated. The existing ones are too rudimentary. I'm worried that we won't be able to keep up with the capacity expansion next year. If people with ulterior motives use these to make a fuss. Then we are passive. ”

"Have ordered brand new equipment just as you wanted. It should be there in December. Zhao Changchuan nodded. Entering September, sales fell significantly. Now there are only about 10,000 pieces shipped per day. It is estimated to drop to 5,000 next month. This is still the case that we have opened the Chongqing market and the Liuzhou city venue. Entering November, it may officially enter the off-season. ”

"Brother. The Hunan market has also begun to make breakthroughs. Changsha, Hengyang and Yueyang have started the brand of the water of the waves. It's just that now the weather is getting cooler. It is difficult to make a big breakthrough in sales. But I think we should be successful in Hunan next year. Zhao Deshan is full of confidence. He was sent to Hunan to open the market. With the help of the waves of the water, the frenzy set off in Yasuhara. The neighboring Hunan market also quickly achieved results.

"How much money do you have on the company's books now?" Zhao Guodong groaned. In November, the first CCTV Bid King Conference will be unveiled. Zhao Guodong did not have the luxury of hoping that the water of the waves would dare to collide with the lottery. But taking advantage of this opportunity to show the water of the waves is a rare opportunity. Spend millions to get a time other than the king to promote it. It is of great significance to establish a national brand of Canglang Water. Especially when we will focus on the markets of neighboring provinces next year. This is all the more important.

"There are more than 16 million on the books. Of course, we still have more than two million loans due early next year. In the later stage, the loan of more than 3 million yuan will expire in June next year. Zhao Changchuan said proudly. Even if it's put aside now. Except for loans. There are still nearly 10 million or so profits. This is not counting the investment in fixed assets in the Canglang mineral water base.

"Hmm. Save a little. You have to be prepared to spend a lot of money in November. That's more than 10 million is barely enough. ”

Zhao Guodong thought about it. It is estimated that if you take about 10 million, you should be able to make some gains at this year's bid king meeting. The use of advertising in FMCG products can certainly be a big success. However, if you ignore the brand image and the image building of the enterprise itself. It was also built on the beach. As soon as the tide came, it crashed to the ground. In the impression of the three plants and the flying dragon, the two major health care products, the king of the earth and the king of the king, are all defeated in this way. With my own memory, this is a lesson from the past. The vicissitudes of the waves must not be repeated.

"Huh? To spend more than 10 million? Zhao Changchuan and Zhao Deshan both opened their mouths in shock. If these words didn't come out of Zhao Guodong's mouth. Zhao Deshan really wanted to grab the other party and ask for an understanding. "Brother. Why spend more than 10 million? ”

"Advertisement. Except for ads. What else can cost more than 10 million at once? ”

Zhao Guodong sighed. How many things can be done in this era of more than 10 million. But more than 10 million cannot be spent. If you want to let the water of the waves attack the city and land in the market next year. In order to make the brand of Canglang Water prosperous in the mineral water market. More than 10 million is not enough. This is just an investment in CCTV. Publicity on local stations and other media is essential. And next year will be the real decisive year for the water of the waves.

I gasped. Zhao Changchuan and Zhao Deshan exchanged glances. He cautiously asked, "Brother." What ads need more than 10 million? I plan to keep my advertising spending to less than eight million next year. I thought I was expecting a high number just for that. ”

"Eight million? If the eight million is only used to build momentum on other provincial-level TV stations, I am afraid that the savings will be barely enough. But the water of the waves has to be on CCTV. And to participate in the prime-time competition. I'm not going to compete for the best of the time, though. But I think we need to show the image of the waves in front of the people of the whole country at some critical times. Zhao Guodong said in a firm tone. Cctv?! Zhao Changchuan and Zhao Deshan looked at each other. When his two brothers were still complacent about opening the markets in Hunan and Guangxi. The elder brother is already laying out the whole country. It has created the brand image of the water of the waves to the people of the whole country.

"Yes. People who have no long-term worries must have near-term worries. The waters of the waves cannot only see the immediate benefits. Instead, take a long-term view. Establish an excellent brand image. This is the only way to survive the fierce competition in the future. The mineral water market is a highly regionalized market. It is impossible for a single brand to monopolize it. The needs of ordinary people are also diverse and complex. What we want to do is to convince them. The water of the waves is a brand that can always be trusted. ”

Zhao Guodong's words shocked Zhao Changchuan and Zhao Deshan. Spend more than 10 million just to build a brand? And if this more than 10 million is placed on media advertisements in the markets of neighboring provinces. I'm afraid that it will have already swept away the thousands of armies.

"Alright. There are some things that you need to work through. Think slowly. Zhao Guodong didn't say much. I was able to stand ahead of the times and see the future exhibitions. It's an outlier. You can't expect others to be like you.

Liu Cheng finally arrived. Now the affairs of the production base have been handed over to Liu Cheng to be responsible. Employee training, equipment renewal, factory construction, local coordination. All this pressed on Liu Cheng. In the past few months, Liu Chengchenghei has lost a lot of weight. Take Liu Cheng's words. The work done in the textile factory in a few years does not add up to the work of a few months in a mineral water factory. But it's worth it!

Only such a fulfilling life can give people a sense of accomplishment. Watching the garden-style factory gradually complete. Watch the road to the national highway paved day by day. Watch boxes of products loaded and shipped out. This satisfaction and pride cannot be bought by money alone.

Zhao Guodong didn't want to get too involved in the specific operation of the waves. He was just making arrangements for something he had to intervene in. Such as CCTV's November bid king meeting. Such as the direction of the exhibition of the water of the waves next year. Only these things that may have a decisive impact on the future of the waves will Zhao Guodong intervene in the arrangement. And everything else, Zhao Guodong was lost to Deshan, Changchuan and Liu Cheng.

He believes that after these months of running-in. The three of them have basically been able to know what they can do, what they should do, and what they are suitable for.