Although it is the Lunar New Year, unless the boss is Chinese, there will be no holiday.

"Royal Sister" is screened five times a day in 25 Chinese community theaters, but the attendance rate of those two shows during the day is extremely low, because many people are busy with work and children have to go to school.

Fortunately, many workers in Chinatown work for the Chinese bosses in their neighborhood, and there are many holidays, and the box office during the day is barely passable.

On the 29th day of the lunar month, due to the word-of-mouth accumulated on the first day, coupled with the relative closure of the Chinese community, the internal information flow was relatively fast, and the attendance rate on the second day had a significant increase.

Until the 30th day of the Lunar New Year, the attendance rate of "Royal Sister" rose again, like the two theaters in New York's Chinatown, which were almost full, and the attendance rate of theaters in other regions was also about 9 percent, and the audience's response was amazingly good.

At this time, overseas Chinese can't watch the Spring Festival Gala, and everyone has no other good entertainment celebrations, and now that a wonderful Chinese movie has suddenly appeared, they will naturally drag their families to watch it together.

This situation continued until the second day of the Lunar New Year, and the single-day box office on the third day of the Lunar New Year began to drop slightly. After the fifth day of the Lunar New Year, the single-day box office of "Royal Sister" released in 25 theaters has dropped to about 50,000. After the tenth day of the new year, in addition to the skyrocketing box office on Valentine's Day on the tenth day of the new year, the single-day box office was reduced to 30,000.

30,000 is a very dangerous number, which can only maintain a slight profit for major theaters, and if it declines further, the theater will be about to lose money.

By this time, "Royal Sister" had been screened in 25 theaters in the Chinese community for a total of 13 days, with a cumulative box office of $817,000.

The tenth day of the Lunar New Year, that is, Valentine's Day in the West, February 14, is also the day when Martin Cinemas releases "Royal Senior Sister".

For the rest of the American race, they don't have a Lunar New Year, and February is all the off-season for movies, and the Hollywood giants basically don't get a good movie to release at this time.

In other words, there are very few moviegoers at this time, but at the same time, there are no high-quality films to compete with "Royal Sister". (Sometimes Hollywood giants have pumped off and released good films specifically in this off-season to attract audiences back to the cinema, and there have been many successful cases of box office sales in the off-season.)

Although "Royal Sister" is an Asian movie, it is not in Carl? Patrick's eyes are not inferior to Hollywood's action movies, and he is very generous to directly release 100 theaters at the same time.

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Georgia, known here as the "Empire State of the South," is also the most populous state in the United States.

Martin Cinemas is headquartered in Atlanta, the capital of Georgia, and a quarter of the chain's 119 movie theaters are located in Georgia. And the distribution company's promotion of "Royal Sister" is mainly based in Georgia.

Although the future Carmichael Cinema Line will specialize in small community cinemas, the development plan has not yet been fully determined, and only some rudimentary forms are available. Like Nest Atlanta, Martin Cinemas has four large multiplex cinemas here, and Martin Cinema, the leading cinema of the cinema chain, opened 68 years ago.

Purely in terms of the Georgia film market, even the five major theater chains in the United States at this time could not compete with Martin Theaters in Georgia.

On Valentine's Day, February 14, the business of cinemas and florists was exceptionally good.

Outside the ticket window of Martin Cinema, the leading theater of Martin Cinema Line, there is a long queue for ticket purchases.

These moviegoers don't come for a certain movie, in fact, it doesn't matter what movie they have, as long as it's a movie.

In addition to the shortage of movie tickets, even popcorn and drinks are selling wildly, which adds a considerable amount of income to the cinema.

"Hey, what's a good movie today?" A white man asked the ticket sales staff, waving to his girlfriend not far away as he spoke.

"'Royal Warriors' is good." The conductor replied.

The white man didn't bother to ask what the movie was, so he directly paid for two tickets, and then hugged his girlfriend's waist to buy snacks.

The movie in the screening hall has not yet started, but the auditorium has already been filled, and they are all sitting together, hugging and chatting with each other, and occasionally kissing and caressing.

Of course, it is not excluded that there are so many single sling viewers, or unlucky people who fall out of love on Valentine's Day.

The sweet couples only had each other in their eyes, and some viewers didn't even pay attention to the start of the movie, and only looked at the big screen after a long time, and then suddenly burst into a foul language: "Fack, how is it an Asian film!" ”

There are also many viewers who are attracted by the action scenes of "Royal Sister", which is rare in Hollywood, until the fight in the plane begins, especially the smashed windows of the plane and the explosion of grenades in the back, which shocked some American audiences.

Westerners generally have face blindness towards Easterners, just as Chinese look at African black uncles who look similar. These white viewers even watched it for more than ten minutes, and they couldn't tell the roles played by Kang Jianfei and Hiroyuki Sanada in the film, so they could only judge by their height.

But either way, the film has drawn them in.

Hollywood action movies, until the 90s when a large number of Hong Kong martial arts instructors went to Hollywood, their action scenes are truly pleasing to the eye. At this time, seeing a gorgeous Chinese kung fu different from Bruce Lee at first glance is almost like watching Americans watch "Crouching Tiger, Hidden Dragon" for the first time or Chinese watching "Jurassic Park".

"Oh, buy cakes!" From time to time, this exclamation rang out in the screening room.

The explosion scene is okay, and the American audience has seen it before, but the deadly flying car scene really stunned them.

"Could it be that in addition to everyone in Chinese who knows kung fu, everyone also knows how to drive a flying car?"

This is the question in the minds of many American viewers when watching "Royal Sister", and this question is not answered until the behind-the-scenes footage at the end of the film. The stuntman dragged out of the cab of the deformed car, covered in blood enough to explain it.

"Bang Bang Bang ......"

Seeing those desperate tidbits shots, there was a round of applause in the screening room, which was a tribute to the creator of the film.

Originally, a couple who came to Valentine's Day, almost turned their minds to movies in the end. Because this is a film with Cantonese and Japanese dialogue, white viewers must glue into the English subtitles and be distracted to understand what the actors are saying.

may be the relationship of Valentine's Day, the plot of Hiroyuki Sanada madly avenging his wife in the film, and Kang Jianfei's death for Lin Qingxia actually touched many female audiences.

On the first day of the release of Martin Cinemas, "Royal Sister" won 450,000 box office, equivalent to half of the cumulative box office of the 25 theaters in the temporary cinema in 13 days.

Of course, this first-day box office can't say anything, after all, it's borrowed from Valentine's Day, and the box office number doesn't mean anything.

On the second day of its release on Valentine's Day, the single-day box office of "Royal Senior Sister" dropped suddenly, from 450,000 to a pitiful 230,000. Fortunately, this number of jù stabilized on the third day, and the single-day box office has remained above 200,000.

Just when "Royal Sister" was released in Martin Theaters for nearly a week, when Kang Jianfei thought that the single-day box office would fall below 200,000, the attendance rate of this movie suddenly increased against the trend, and the single-day box office increased to 270,000.

Cal? Patrick has already done what he can, and he thinks that "Royal Sister" will probably be released for more than 20 days, and the final box office will be close to 4 million.

Similarly, after repeatedly calculating various numbers, Kang Jianfei also believes that "Royal Sister" can only get more than 3 million box office in Martin Cinemas.

However, the truth is far more magical than the novel, both of them miscalculated, and the subsequent box office situation can be described as a miracle.

On February 20, on the sixth day of the release of "Royal Sister" in Martin Theaters, the box office suddenly increased against the market. Then it continued for several days of continuous growth, until February 28, when the single-day box office had reached 380,000, this strange box office growth stopped, and the single-day box office began to slowly fall again.

Cal? Patrick sent someone to do a questionnaire survey with the audience, and the results were very surprising, about one-fifth of the audience said that they had seen the advertisement, and the remaining four-fifths said that they were introduced by friends.

Pure word-of-mouth publicity, Carl? Patrick was speechless when he heard this.

The box office of some movies is really incomprehensible, such as "Ghost Shadow", which grossed more than 100 million in later generations; There is also the god film "Titanic", which was not promoted much in the off-season of the movie but had a box office of tens of millions in a single month for several months.

Sometimes, the box office of the movie really depends on luck, just like the bad movie "The First Punch in the World" by Shaw Brothers a few years ago, which inexplicably won the ninth annual box office in North America.

In the history of American cinema, there have been many off-season box office hits. Once this kind of thing appears, it often means two points: 1, the film has a good reputation; 2. There were no competitors in the same period.

This is the case with "Royal Sister", when the movie is off-season, no matter how well you promote it, you can't increase a few audiences. Only if this film can attract audiences to the cinema and are willing to spontaneously help promote it in the circle of friends around them, can this develop a larger audience.

In the film market of several southern states in the United States, "Royal Sister" is simply a standout. In the face of this box office dark horse, the entertainment edition of the Atlanta Charterist even published a film review: ""Royal Warrior" subverts the consistent impression of American audiences on Chinese-language movies, and the Chinese in the film are no longer wearing long robes and short coats, but living modern people. It's full of modern, urban elements and satisfies the curiosity of American audiences about Hong Kong and Japan......

What's even more dazzling is the film's super gorgeous action scenes, in which the director artistizes Bruce Lee's Chinese kung fu familiar to American audiences. Watching the fight between the good and the bad in the movie, it seems that they are not desperate, but dancing a dance...... "RS."