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After receiving the report from his subordinates, Lee Kun-hee immediately rushed to the Dapu Road shopping mall, which was selling new refrigerators from Panshi Heavy Industries, a subsidiary of China's Fan Investment Group.

Here, a promotional campaign is being carried out to pave the way for the sale of the new four-door folio refrigerator.

Originally, Li Jianxi didn't pay attention to what Fan Wuxi said about asking for help in selling a refrigerator, because he himself is a household appliance maker, and he knows that the technical content here is relatively high, and he also knows what ordinary refrigerators look like, and he doesn't believe that Fan Wuxian can launch a refrigerator that threatens his home appliance industry.

Therefore, when he ordered his subordinates, he was treated the same as his company's products to help Fan Wuxian do publicity, he asked that the company's employees must seriously do a good job in the sales of this refrigerator, even if there are some flaws, they should also try to beautify as much as possible, and can not let customers produce any quality of products from Chinese mainland, so as not to make these refrigerators difficult to sell and cause Fan Wuxian to be angry and refuse to cooperate with himself, in that case, the heavy rare earth resources needed in the future will be difficult to obtain.

But to his surprise, it didn't take long for his subordinates to report to him that the batch of refrigerators sent by Fan Wuxian had been sold out.

"Oh? Will it be so soon? Li Jianxi was immediately surprised, although he didn't care too much about this matter, but he knew the number of refrigerators that Fan Wuzhi had shipped over, a total of 3,000 units, not too much, no less, as a brand with a preliminary effect, it was really rare to be able to sell out in Dapu Road shopping mall within a week.

Although there may be some group orders here, although the price of this refrigerator may be lower, but this speed is really very rare.

That's why Li Jianxi thought that he should take a look at what the refrigerators sent by Fan Wuxian looked like.

When his subordinates brought him the picture materials, Li Jianxi was immediately taken aback, because the design idea of the refrigerator was really a little surprising to him.

No matter from the point of view of design ideas and manufacturing technology, this refrigerator is enough to be called world-class.

It's hard to imagine that this is a refrigerator made from Chinese mainland. Lee Kun-hee immediately decided to go to the mall to have a look. The second batch of new refrigerators is on sale.

After he arrived at the Tai Po Road shopping mall. I found out that there was a promotion going on here. Customers who purchase new refrigerators. You can get a piece of slap earth Taishan stone quarried from Mount Tai in China.

Because Koreans are in fact in the same vein as Chinese culture. There is also a kind of respect for Tarzan. In addition, the new refrigerator is also very attractive for Koreans who like to live a large family life. Therefore, there are many Koreans who come to buy from the country. There was already a long queue. The company's local sales staff are also outside to help them register. so that the spot can be mentioned on the spot.

As for customers who don't want to come in person. The company also has people who accept their orders through the hotline. Then delivered to your door within a week.

According to his subordinates, he reported. At present, the sales volume of this refrigerator has exceeded 20,000 units. And the sales are booming. Koreans are fond of this new four-door folio refrigerator. I believe that once the market opens. Monthly sales of more than 50,000 units are no problem.

Of course. Once the number of households has risen to a ceiling. It is impossible to continue to climb like this.

After seeing the flow of people waiting in line to bring this new refrigerator home, Lee Kun-hee immediately sighed, and then entered the mall through a special passage, looked at the new refrigerator seriously, and then turned around and returned to the company headquarters without saying a word.

This time, Li Kunxi didn't get angry, and he didn't yell at the executives in the office, but he stayed quietly alone for an afternoon, and in the evening, Li Kunxi walked out of the office, and his face was much better at this time.

"I would like to inform you, I will invite all the special managers of the headquarters to dinner." Lee Kun-hee said to his local secretary.

After listening to Li Jianxi's words, the secretary was stunned for a moment, and said in his heart, when is this going to be, and I still have to have dinner?

However, he didn't dare to question the boss's words, whether it was within Samsung or in South Korea, people respected the Lee Kun-hee family very much, so he went out to call the special managers to inform.

After half an hour, when more than a dozen special managers from the company's headquarters arrived at the hotel where Li Jianxi was located, they found that the wine and food had been placed on the table, and Li Jianxi was sitting in the middle, obviously waiting for a long time.

It's just that everyone was a little surprised by Lee Kun-hee's sudden invitation to dinner, and they didn't know what he meant, so when everyone sat down, it was a little cold.

Li Jianxi lowered his head, thinking about something, and when he raised his head, he found that all the special managers of the company's headquarters had arrived, so he raised his head and said, "I'm sorry, I was distracted just now." ”

"Hehe—" Everyone didn't know how to pick up the stubble, so they laughed and laughed.

Then Li Jianxi said, "What do you think of this refrigerator that Fan's Investment Group commissioned us to sell this time?" ”

Someone immediately replied, "The design concept is very good, the quality is good, and the price is not expensive, and our family also bought one." ”

Everyone immediately chimed in, "Yes, yes, it's good to have a long vision." It's been a long time since I've seen Koreans value a refrigerator so much, and many people have eliminated their old items in advance for this new refrigerator. ”

"So, do you feel like you're doing something less?" Li Jianxi's face was a little unsightly.

Everyone was immediately dumb, and their hearts said that their own company also produces refrigerators, and now it is really problematic to support Chinese refrigerators.

Seeing that everyone was a little submissive, Li Jianxi couldn't help but sigh and said, "I said before that everything must change except for my wife, and this sentence is still valid." ”

After seeing the new refrigerator of Fan Wuxi's company, Li Kunxi suddenly realized that China's rise is already unstoppable, and you can understand the general trend of the world from the subtleties, and Fan Wuxi's ordinary enterprise can produce such an advanced refrigerator, which is enough to show that this huge country has entered a new era, just like the song they sang.

"I'm not accusing everyone of being unpatriotic, if our products can only survive by relying on the word patriotism, can such a product be expected to be competitive?" Lee Kun-hee knew what everyone was thinking, so he said to himself, "Times are different now, and as a small country with few resources, we have no competitiveness other than constantly updating technology and producing better products." Therefore, you need to work hard a thousand times to ensure that the company continues to move forward. Otherwise, in a few years, there will be no market for us at home and abroad! ”

Everyone nodded yes, and since Li Jianxi spoke like this, he looked preoccupied again, it seems that this time there is another large-scale event within the company, but I don't know what the slogan is this time?

Sure enough, Li Jianxi immediately put forward the slogan of this event, "I suggest that we do not mention the slogan this time, but all the high-level leaders must start learning Chinese, and after a year, I want to see that you can have face-to-face communication with the Chinese very smoothly." ”

"Huh?!" The people in the room were stunned for a moment.

It is no wonder that the people who can do special affairs are basically senior executives with many years of experience in the company, and the age is not too young, the youngest is forty years old, and if you want to learn Chinese at this time, not to mention how difficult it is.

Besides, with so many daily affairs to deal with, the company doesn't allow you to have much time to learn.

Looking at everyone's embarrassed looks, Li Kunxi said, "The Chinese market is becoming more and more important for our future development, so I will make this suggestion, we can only be invincible if we understand our customers, understand their needs, and understand our competitors." Otherwise, the future of Samsung and others will end in our hands. ”

One of the special managers said with some hesitation, "But the president, I'm already in my fifties—at this age, isn't it a bit inappropriate to learn Chinese now?" ”

Immediately, several people nodded their heads, thinking that their situation was really not suitable for learning Chinese.

Li Jianxi looked at the person with his very sharp eyes, and then said, "I don't think it's suitable for you to be a special agent at your age, you go and retire." ”

The man's face was suddenly very embarrassed, Li Jianxi said this kind of thing in public, so that he really had no face to speak of, after all, he has also worked for Samsung Group for more than 20 years, and it is not that he has not made achievements, but it is really unacceptable for him to be so sarcastic in person.

But Lee Kun-hee's decision is beyond doubt, as soon as he took over the Samsung Group, he replaced the head of the intelligence center who had worked in the company for more than 20 years, and was also the deputy of his father, the founder of Samsung, which is enough to show his strength.

At this time, Lee Kun-hee, who was in full swing, wanted to pack up a special task, which was too easy.

As a result, the next day's Korean newspapers appeared with various large headlines, and Lee Kun-hee, chairman of Samsung Group, proposed within the company that everyone should start learning Chinese.

The whole of Seoul was shaken, and when everyone was de-sinicizing, Lee Kun-hee suddenly made such a proposal, which was really a little confusing, and the ultra-nationalists felt even more strongly dissatisfied.

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