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It is well known that China's advertising industry started relatively late.

Advertising, as a product of the commodity economy, originated and arose almost simultaneously with the commodity economy. The Chinese nation has a long history and a long history of advertising, but after the founding of the People's Republic of China, the implementation of the planned economic system made advertising withdraw from the social stage.

Under such a special economic pattern, China's urban and rural residents are basically in a typical state of lagging consumption, which is characterized by slow changes in the composition of consumer goods, daily necessities continue to occupy a large proportion, and non-daily necessities grow slowly, and China's industrialization is achieved at a very low consumption level of urban and rural residents.

Because of this, with the process of industrialization, advertising for consumer goods did not increase, but declined. In the sixties, the advertising market in this area shrank rapidly, and the first to disappear and withdraw from the field of circulation. In the seventies, with the further strengthening of the planned economy and the loss of enterprise autonomy, advertising of the means of production automatically disappeared from the stage of history

After the Third Plenary Session of the 11 th CPC Central Committee, the focus of work shifted to economic construction, the economic system began to change from a planned economy to a market economy, commodity production continued to develop, and foreign trade grew rapidly. Many new products are faced with the challenge of opening up markets and expanding sales channels, thus providing an opportunity for the recovery and development of the advertising industry. 1979 was the first year of the new era of advertising in China, "Tianjin Daily" took the lead in resuming commercial advertising, and then "Wen Wei Po" also broadcast the first commercial advertisement in the history of Chinese television, which is a kind of tonic wine.

On March 15 of the same year, CCTV broadcast the first foreign advertisement, Rado, and a month later, Guangdong TV set up the first advertising program in the history of Chinese television, and the People's Daily also began to advertise.

Since then. Advertising companies have sprung up all over the country, and advertising investment has increased rapidly, and by 1990, there were more than 10,000 advertisers. Advertising revenue has also exceeded 2.5 billion yuan, and the advertising industry has become one of the fastest-growing industries in China.

Of course, the problems in the domestic advertising industry are also serious, such as the rapid development of the number of advertising business units and employees. However, the uneven quality of employees and the lack of senior technical management personnel have always been a bottleneck in the development of the advertising industry. In addition, state-owned advertising enterprises have always been the backbone of the industry, but most of these enterprises were established under the planned economic system. The ability to adapt to the market is weak, the management system of the advertising industry is not perfect, and false advertising is rampant, which seriously affects the development of the advertising industry itself. [My Pattern Learning Network Express]

All in all, compared with the world's advanced level, the gap between the domestic advertising industry and the world's advanced level cannot be calculated.

However, the best opportunity to enter the stock market is not at the stage when the various systems of the stock market are already in place. It's at a time when stock market management is in chaos. It is only in the midst of chaos that it is easier to make huge profits, and the same is true for speculation in the advertising industry. Chen just knows too much about the development of the domestic advertising business and the inside story of domestic advertising companies, so he will position his goal in the second half of his life here. Ready to start a second venture.

"The advertising content in China is relatively simple. It's also easy to make, especially since the stable advertising platform is CCTV. "Since Lao Chen has already made a head. Then I simply chatted with Fan Wuxi, wanting to see what advice he had for him to enter the advertising industry, "My relationship network at CCTV is very deep, and it is easier than others to obtain resources in this area, and the competitiveness in this is small, it is very easy to develop, and I am confident that I will be able to achieve hundreds of millions of enterprises within two years." ”

Fan Wuxi shrugged his shoulders, but he didn't doubt Lao Chen's words, after all, he has been immersed in CCTV for decades, and he knows too much about it, and some businesses can be taken down without spending a penny, and then divide the task and subcontract it to some small companies to do it, and then settle with them one by one, in this way, as long as he can get tens of millions or hundreds of millions of liquidity in advance, he can win a lot of advertising planning business in the stage. Although these businesses may not be prime-time advertisements, they also spend a lot of money, and the overall income is not less than that of CCTV itself.

Regarding the advertising industry, Fan Wuxian has not considered it, but the current domestic advertising market is still smaller, indifferent, it can be said that the market capacity itself is not large, but the competition between tens of thousands of advertising companies is relatively fierce, basically in the small profits and quick turnover, in addition to people like Lao Chen who can find shortcuts in the industry, it is not without companies that want to fight a bloody way, but the number is indeed very small, which is also an important reason why Lao Chen decided to retire early to enter the advertising industry.

As for saying that it is the red flag waving in the family, although it is also part of the reason, it is not the most important, after all, Lao Chen has been calculating all his life, how can he not have this little heart?

"It's just that your position in the station is significant, and your management is a very important part, it can be said that you are the financial director of CCTV, you suddenly retired like this, isn't the station going to be chaotic? Will the leaders in the ministry agree to let you retire and start your own company? Fan Wuxian asked Lao Chen with some doubts.

Lao Chen smiled and said, "In these years, the official position is a radish and a pit, although I don't want to do it, but there are more people who want to do this job, and there are many people in the ministry who are worried about it!" I am willing to take the initiative to give way this time, I can't say that the station and the ministry will owe me some favors, and I will inevitably take care of a little business in the future, after all, I am still a few years away from retirement! ”

Fan Wuxian nodded, feeling that Lao Chen was very shrewd, and he arranged his retirement time after CCTV's advertising bidding conference, just to let everyone see that he had given up such a big piece of cake with the beauty of his single-handedness, so that both the successor and the leaders in the ministry would accept his favor.

As Lao Chen himself, he also chose to retire at the most glorious moment, and he will add a heavy stroke to the history of Taili in the future, and the name of a pioneer of a new era of CCTV advertising is indispensable.

Since there are so many benefits, Lao Chen will of course make this decision without hesitation.

As the so-called person who knows the times is Junjie, when to make what kind of decision, is the wise man's doing, although CCTV is good, but Lao Chen's age is not young, although he can make greater contributions to CCTV, but in the state-owned enterprises, even if you establish a great career, it will not be recognized, everyone will think that if you are in that position, you may do better.

Only people who are knowledgeable and interested in knowing themselves correctly can better survive in this society, and they will survive better and better.

Fan Wuxian thought about it, and felt that Lao Chen's decision was very wise, and he chose an industry in the golden age as his new career in half a hundred years, which was very lucky.

It can be expected that within 20 years, the domestic advertising industry will begin to grow at a very considerable high rate, since some small companies with more than a dozen people can earn tens of millions of assets, then Fan Wuxian has reason to believe that Lao Chen with the help of CCTV's media resources, and then the calculating mind, it is only a matter of time before the assets exceed 100 million.

As a friend who has been friends for many years, Fan Wuxian felt that he should help Lao Chen in both public and private affairs, not only as a matter of personal feelings, but also as a connection of interests, so he said to Lao Chen, "Lack of start-up capital?" I'll give you as much as you want. ”

Lao Chen certainly has a small amount of savings, but if he wants to start a larger advertising company, if he can be qualified to have direct dialogue with a group like CCTV without falling behind, how can he also attract a creative team of 100 people, in this way, plus the cost of venues and other expenses, as well as various funds invested in advance, plus advertising operation costs, in general, it cannot be less than 20 million funds, or more.

Of course, he can't take out this money, and in the current country, banks may not lend him so much money, and at the same time, overseas venture capitalists do not seem to be easy to do, and they may not easily invest in individuals, because their current focus is on some domestic companies that are qualified to be listed.

In this case, his own network is very important, so after Lao Chen made this decision, the first thing that came to mind was Fan Wuxi, only he would not care about this little money, and only he would bring him so much money without asking too much.

So Lao Chen also said unceremoniously to Fan Wuxi, "I thought about it for a while, as the so-called rich everyone has made a fortune, and half of your investors are good, what do you think?" ”

If you change someone else, you will definitely scold Lao Chen for being greedy, and if he doesn't do anything, he will first ask for other people's 25 million as his share capital, where is there such a good thing? !

However, Fan Wuxian was naturally no one else, he nodded and agreed, "Okay! However, the liquidity is a little less, and the equity is half as you said, and I will transfer another 50 million to you to operate, which is an interest-free loan. ”

Lao Chen was overjoyed when he heard this, "I have long known that I am not wrong, you are really born to do great things!" ”

With this 100 million start-up capital, Lao Chen is confident that his company will become the first brand in the domestic advertising industry.

Moreover, Lao Chen's mind is not limited to the CCTV platform, his thinking has long been divergent to the whole country, and he sincerely asks for monthly ticket support, by the way, there will be some unexpected plot *********** in the Biaowang Conference, and there will be no pop-up windows on the cat