For the sake of publicity, the two sides can be said to do everything. However, no matter how Ridley advertises, he can't escape the trap, and Chen Tian is different. The media called his propaganda method "madness" because he didn't even let go of his sons who had just turned one year old.

"Do you want to see your 'idols' at the premiere of "Iron Man", then go and cheer." He posted a picture of his son's PS, all with funny expressions, and the line was pasted on the old brain door on the left: "Brother and sister must come." The younger brother on the right pouted, "Don't go to "Heavenly Dynasty". ”

"Haha......" netizens saw this funny picture, even if they had any opinions on Chen Tiandu, they would be cute.

No matter how Ridley and Orlando advertise it, they can't conjure up a pair of cute sons. For this reason, Ridley also specifically mentioned when he appeared on the talk show, "It's understandable that publicity is not comparable, who called their off-site assistance too powerful." I can't conjure up twins right away. ”

At the same time, in the conference room of the AMC theater in Los Angeles, USA, there were several theater bigwigs. They are the directors of several well-known cinema chains such as Century Theater, AMC, and Emperor. In view of the recent trend of the two films grabbing the theater chain, they had to hold a meeting to finally confirm the scale of the release of both parties.

In this ∴ competition for the theater chain, the matrix has to stand aside. What can work is at most Chen Tiandu's invincible record in the past. The real battle is between Warner and Twentieth Century Fox.

In the market forecasts of several major theaters, "Iron Man" has been rated as an A-level movie without exception, which also proves that theaters affirm its quality, and "Heavenly Dynasty" is difficult to say. Epic movies are really sunset. Or can it rise again in the hands of Ridley. No one dared to pack a ticket. There is a controversial disagreement with this.

Giant cinemas like AMC. Not only in the United States, there are nearly 10,000 screens (including suburban small theaters), but in other parts of the world, such as Hong Kong, Taipei, Tokyo, Paris, London and dozens of other cities, it has control over thousands of screens, and its influence is all over the world...... The scope of radiation alone is incomparably huge. They occupy the main voice in this battle.

It wasn't too much of a struggle. Everyone exchanged opinions with each other and found that each other's ideas were surprisingly consistent, so what else was there to worry about.

"In the face of interests, all relationships have to stand aside."

In the end, the theater alliance announced the release scale of the two films, "Iron Man" suddenly won the most popular summer film volume in 4105 theaters, while "Heavenly Dynasty" released in the same schedule only 3216 theaters opened. Although it is not small, in contrast, you can immediately see the attitude of the theater operators.

The publisher of Fox was so angry that he picked up the phone and called several major dealers. It's a pity that there is also Warner on the other side, and in the United States, where the dollar is supreme. After all, they will not be able to convince the dollar.

"Chen, finally fulfilled his mission. won the best film schedule for the opening of this year's summer file. Warner's head of publicity, Vanaro, walked into the Matrix's office with a tired face.

"Good work." Chen Tiandu invited him in. took the information he handed over, opened it and looked at it, it is the traditional "9010-ith-loor-o-70%" sharing method, according to the different time of release, after deducting the operating costs of the theater, the remaining box office profits, the theater chain and the distributor will share according to different proportions.

The weekly decreasing rate is 9010" is just the proportion of the first one to three weeks before the screening, and then the fourth and fifth weeks may be 6040, the sixth week 5050, and the seventh week 4060......

The premiere week of 9010, also known as the money grabbing week, will receive 90% of the net profit of the box office, because most of the box office in the first few weeks is determined by the marketing effect invested by the distribution company, so the share ratio will be very high, and then there will be a decline in attendance, in order to maintain the cost of the theater, more profits will be subsidized to the theater chain in proportion.

Warner was able to get such a lucrative contract under the resistance of Twentieth Century Fox, which has already shown its promotional strength. But in addition to this, the release data of 4105 theaters made him even happier. nodded with satisfaction, and asked with a smile: "Do you know the amount of "Star Wars" filmed at the end of the month?" ”

Vanaro immediately said with a bitter face: "You spare me." It was also the end of the month, and after a month, it would change too much, no one could say. However, it is certain that the scale of the screening will definitely not be less than 4,000 theaters. As he spoke, he suddenly thought for a moment, "Chen, what do you mean, it won't be that a month after the release of "Iron Man", there will still be resistance to "Star Wars", right?" ”

"You think too highly of me, it's a popcorn movie after all. Whether it will survive until that time, only God knows. Chen Tiandu also asked, in another time and space, this summer file is all the world of "Star Wars", so he can't help but pay more attention to it.

Midsummer is coming, and the summer file is about to kick off.

People all over the United States suddenly found that on the eve of this summer vacation, advertisements for this movie appeared everywhere. Turn on the TV, and a cool steel armor is being assembled under the operation of the manipulator. Then the jet under his feet erupted, suddenly crashing through the ceiling of the luxurious villa, and soared into the sky, even competing with 21 fighters in the air.

And on the highway from Illinois to Maryland, you can see huge billboards along the way, and the original NBA star Kobe Bryant on the billboards? Bryant portraits have been replaced, and many of his billboards have been taken down since the Eagle County incident. Now it is replaced by a huge "Iron Man" armor with a grim face.

In the downtown area of Los Angeles, on the battlefield of any bus stop, in the changing dynamic billboard, the poster of the fierce collision between the armor of "Iron Overlord" and "Iron Man" is marked with obvious characters in the center: "Chen Tiandu's work!" "It is a subtle reminder to people that the super blockbuster "Iron Man" is about to be released.

There is also a more arrogant advertising slogan below: "No defeat, waiting for you to test!" ”

It's so arrogant, I don't know how many people are envious, jealous and hateful. There is no other way. People are real cows, and in just a few years, they are already 30 billion dollars rich, and you can still be like this. After entering the beginning of May, with the announcement of summer vacation in major colleges and universities across the United States. The children went crazy and began to occupy all sorts of occasions that they would normally not be able to reach.

In the square in front of various large shopping malls in Los Angeles, New York, and Chicago, actors wearing real-life one-to-one Iron Man mark3 armor suddenly appeared, performing various action performances, and when everyone was surprised to see the special effects light emitted by Iron Man's palm, knocking over a prop car, both children and adults were shocked to see it.

This is an outdoor promotional event jointly produced by Matrix Marvel and the distribution company Warner, all the "special effects" are simple light and shadow effects, produced by the coordination of props, just like a small stage play, but this amazing visual effect still makes everyone attracted by this Iron Man mark3 armor.

Of course, this small outdoor ad is just one type of viral coverage publicity.

After these large-scale publicity in the early stage, although the "Iron Man" movie has not yet been released, the new Iron Man mark3 armor developed by "Matrix Marvel" was the first to be listed and began to be pre-ordered, with a price of up to 5,000 US dollars This set of one-to-one luxury toys has been pre-ordered by tens of thousands of Iron Man fans in just 3 days.

More cosplay players or superhero fans are still waiting to see what the movie will do after it is released.

More and more Americans are feeling an unusual atmosphere at the beginning of this summer vacation - lively and energetic. The young people are willing to die: "This is the summer vacation, and the summer vacation should be like this." ”

After eight years of Hollywood struggle, Chen Tiandu has a blockbuster work with one piece, and his name has been firmly tied to Hollywood blockbusters. The director with the most grossing billion, the director with the most works in the top 10 of the global box office, the director who is about to overtake Spielberg at the global box office, the youngest super director, etc.

As Spielberg grows older, James? If Cameron doesn't come out of the mountain, who else can compete with Hollywood.

George? Lucas? No kidding, this old man is no longer officially directing. What's more, the only thing he can get his hands on is the "Star Wars" series. Many professional film critics have never really classified him into the ranks of great directors.

The overwhelming propaganda offensive in the early stage of "Iron Man" has already defeated the territory of "Heavenly Dynasty". Ridley looked anxious and kept yelling at Fox to express his displeasure. Twentieth Century Fox has invested hundreds of millions of dollars, and naturally it is impossible to drop the chain at the last moment. As soon as the discussion was discussed, another $20 million was immediately invested to raise the cost of publicity and distribution to the level of $100 million.

As a result, the publicity on the hardware has finally caught up with the footsteps of "Iron Man".

Ridley also quickly shut up and went to run propaganda with peace of mind.

On the afternoon of Thursday, May 5, the Chinese Theatre in Los Angeles, a theater with a history of nearly 100 years, was once again crowded. In front of the huge "Iron Man" billboard, media reporters and thousands of fans have already crowded the place.

There are also a considerable number of female fans, holding up the milk photos of Chen Tiandu's two baby pimple sons. It's all photos he took and put on his ace pook.

They obviously came to see the idols. Chen Tiandu laughed when he saw it, which was funny.

In the car, Kate was still a little worried: "Is it really appropriate for you to do this?" Will it be counterproductive? Chen Tiandu said with an indifferent expression: "Don't worry, they are the ones who are playing." ”

When the sports car arrived at the red carpet, Chen Tiandu got out of the car, opened the door for Kate and walked on the red carpet, which immediately caused the biggest cheers and screams in the audience. What's even more cool is that the two huge steel armors at the entrance of the cinema are shining lights from the palms of their outstretched hands to welcome the arrival of the movie's most **oss.

Countless fans are screaming desperately, flashes are crackling non-stop, and dozens of media outlets are holding their microphones high, shouting at the stars on the red carpet, asking for interviews. To be continued.