After buying the house, you can move in directly, which saves Li Yi time for decoration. [Dancing eBook]. However, moving is a delicate job and very time-consuming. After three busy days, Li Yi settled his new home, and then the family of three lived in the villa.

Zhou Bingbing is not from Li Yi's family, but he is a villager in the township, and Li Yi's family does not treat Zhou Bingbing as an outsider, so Zhou Bingbing blushed and moved into the Li family's villa.

Then from the fourth day, Li Yi and Zhou Bingbing were busy, busy with the company's future development plan, and busy with the end of the advertising production with Juzhu Company.

Li Yi made all the advertising ideas and a complete set of marketing plans for Juzhu Company, but Juzhu Company still encountered many problems.

Telephone and fax contact, sometimes Li Yi even had to fly to Pengcheng in person.

has been busy for nearly half a month, and as May approaches, the advertisements are finally completed, and the media that broadcast them have been contacted, and they can be officially launched.

Television stations are the most important and important media for advertising.

In addition, there are newspapers, magazines and other indoor and outdoor media, such as building display screens, posters, bus platform advertisements, and even bus bodies, trains, etc.

Of course, a thriving network is also an extremely important propaganda vehicle. Although in 2005, the Internet was nowhere near as influential as it was later, it was still a big man with a lot of weight.

AuCom Advertising Agency.

"Yang Rong, hasn't the advertisement of Juzhu Company been placed yet?" Liu Zhaojun finished finishing the case at hand, took a sip of coffee comfortably, suddenly thought of something, and hurriedly asked his secretary Yang Rongdao.

Yang Rong was packing up the papers, and when she heard her ask this, she couldn't help but be stunned for a moment, and after she reacted, she thought about it, and said uncertainly: "It should be in the recent past, right?" ”

Liu Zhaojun also asked casually, and he didn't have the idea of wanting to know, so when he heard this answer, he just nodded, and then let Yang Rong out. [,Faster than the average station to stabilize a lot of updates,.] ]

Yang Rong kept this in mind, and after leaving Liu Zhaojun's office, she hurriedly launched her relationship to investigate the promotion of Juzhu Company's new products.

Soon, Yang Rong walked into Liu Zhaojun's office quickly with a hint of coldness.

"Director, Juzhu's advertising has begun, just today." As soon as she entered, Yang Rong hurriedly reported, and added: "And I heard that this advertisement is very good, and it is very likely that everyone will become an instant hit!" ”

"An instant hit?"

Liu Zhaojun raised his eyebrows, with a sneering look on his face, and said: "Although it is said that the general trend of the market can be 'touched' through market research, the market is ever-changing, and no one dares to guarantee that the next moment will be the same as this moment, unless it is a god, no one can guarantee that their products will be popular." ”

Yang Rong smiled and said, "What the director said is true!" ”

Then, Liu Zhaojun turned on the LCD TV hanging on the wall and prepared to watch the TV.

Bang!

The 'door' of the office was suddenly violently pushed open from the outside.

The faces of the two of them sank, and they were ready to scold the rudeness of the visitor. But when the two turned their heads, the person who came was actually Wang Zixuan, and the 'color' of the sunken face suddenly changed, both disgusted and helpless.

"It's you again! It's okay, what are you doing here? Liu Zhaojun shouted unceremoniously.

Wang Zixuan replied with a hippie smile: "Of course I came to see you, Junjun, but I'm your boyfriend." ”

Yang Rong glanced at him disdainfully, and then left the office with her head down without saying anything, but when she left, she opened the 'door' and did not close it.

Liu Zhaojun and Wang Zixuan both saw this move.

Liu Zhaojun glanced at Yang Rong appreciatively, and Wang Zixuan had a cold look in his eyes.

Liu Zhaojun noticed Wang Zixuan's reaction, couldn't help but snort coldly, and said: "Wang Zixuan, please have some face, don't come to me, otherwise I'm really welcome!" ”

"Junjun, your unkindness is the greatest politeness to me, even if you are not polite, I will not take it to heart." Wang Zixuan still had a smile on his face, obviously completely shameless.

Liu Zhaojun was angry from the bottom of her heart, and she wanted to pick up the heel of her shoe and smash his face, but she held back, picked up the cup and took a sip of coffee to stabilize her emotions, thinking about what kind of good way to completely solve Wang Zixuan's cowhide.

Before she could think of a solution, an advertisement suddenly appeared on TV that caught her eye.

I saw a celebrity-endorsed international makeup brand advertisement, the picture was first dark, and then it lit up, and a warm bright 'color' appeared, with the sound of light and playful music, an old grandfather and an old *** cartoon image walked out briskly from the right hand side.

"Hey, this is ......"

Liu Zhaojun was suddenly shocked, this was the first time she had seen an advertisement featuring a cartoon character.

In today's advertising industry, whether it is to build a brand or make a name for yourself, it is not to play with literary and artistic advertisements, such as 'playing' mysteries, writing something that is inexplicable to read, or asking celebrities to endorse.

Among them, asking celebrities to endorse is the most common advertising method. There are big and small celebrities invited, but as long as the celebrities are invited, the grade of the product will immediately go up. Celebrities in the entertainment industry account for the vast majority of advertisements, actors, singers, hosts, etc., if you want to play "unclear", you can invite some scientists, engineers, doctors, etc. If you want to play with a little freshness, you can also invite some "prodigies", "models", or bosses themselves to go into battle.

Advertisements with cartoon characters as protagonists are extremely rare and have never appeared in China, at least Liu Zhaojun has never seen them.

After the old grandfather and the old *** cartoon character appeared, he immediately jumped up and danced on the spot, jumping left and right, and the narrator then sang the advertising slogan of this advertisement in the way of singing.

"I don't accept gifts for the holidays this year, I don't accept gifts, I don't receive gifts, I only accept brain platinum, brain platinum!"

After reading the advertising words, a box of packaged brain platinum jumped out from the side, the height was higher than the two cartoon characters, and then the last sentence: "Brain platinum, youthful, health products!" ”

"Poof!"

Liu Zhaojun, who had just drunk a sip of coffee, was directly scorched on the outside and tender on the inside by these few advertising words, and the coffee in his mouth squirted out, spraying Wang Zixuan, who was standing opposite her, all over his face.

"it!" Wang Zixuan wiped the coffee off his face, didn't care about Liu Zhaojun's anger, and scolded: "What kind of broken advertisement is this? Is this also an advertisement? Is there anything more disgusting than that? Who shot the advertisement for this horse? There's a kind of standing up, and I promise not to kill him! ”

He was also thundered by the advertising slogan of this advertisement.

Seeing his reaction, Liu Zhaojun looked at the coffee on his face again, and the original feeling of thunder suddenly became much better, and he even gloated a little.

Liu Zhaojun turned his head to look at the TV, for fear that he would not be able to help laughing, and then looked at the TV and muttered: "This advertisement...... Brain platinum? Isn't this a new health care product that Juzhu is preparing to launch? Ah......h

Liu Zhaojun was shocked by the thought of the initiator, and finally couldn't help but exclaim: "I know, it was Li Yi of Huayi Advertising who made this advertisement!" ”

"What?"

Hearing this, Wang Zixuan immediately turned his head to look at Liu Zhaojun, and said suspiciously: "You said that you are the 'hairy' boy who is going to make me look good?" ”

……

...

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