There were a few twists and turns in between, but Shakira finally saw the song.

When I contacted for the first time, I had already specially stated that I was going to make an advertising song, and I was in a hurry, and the price was negotiable. Her agent didn't even look at the mailbox, and made her wait for several days in vain. When Kong Yiji called to inquire, he also shirked that he hadn't received an email at all and asked for a new one, so angry that he almost kicked the wall.

When I heard that it was going to advertise the song for Motorola's mobile phone, the other side was a little more solemn. After all, Motorola is still a big brand, but its attitude is still arrogant, "If the song is too bad, we Shakira will not sing it." ”

I called a few professional musicians to evaluate it, and found a few young singers to try it out several times, and the more I listened to it, the more I felt that it sounded, and finally determined that this was a rare classic song, so I handed it over to Shakira.

Shakira loved it as soon as she finished recording it and wanted to buy the rights to the song to add it to her new album. Fortunately, Chen Tiandu was alert and took the lead in registering the copyright of the song in the United States, otherwise there would be no reason to be registered in advance.

Chen Tiandu's original intention was to directly exchange the copyright of the song for the right to use the advertised song, but now he has changed his mind, not only does he not pay a penny, but he also sells it at a high price.

In fact, it's no wonder that Chen Tian doesn't understand the market, if it weren't for the way of advertising and singing to contact the other party, no one would pay attention to them at all. Advertising means money, and the word "money" in it will always be more eye-catching.

If you write a song for an ordinary person, you basically can't sell it for a penny. Nowadays, there are so many self-recommended songs, unless you are well-known, you have to pay for others to sing first, sing and send the sample to the record company's co-ordination department, and generally watch the production without your songs. If the situation is put into China, it will be simpler, because there are basically no producers in the domestic record industry, and you need to buy works from unknown authors. But abroad, the road to self-promotion is basically a point of no return.

The lesson was profound, but fortunately, it was finally negotiated.

After watching the advertisement, Motorola executives were very surprised.

Although the actors are all Chinese, the style is full of European and American style. There is also a new song sung by Shakira as an advertising song, which is so classic that it can't be repeated. Shakira has a lot of weight in the Latin music circle, and it is really not to be underestimated that a small Chinese company can have this energy. Especially when you combine this idea with music, it's perfect and unbelievable.

Even in European and American countries, it is undoubtedly a classic. On the contrary, it is used for domestic broadcasting, and they are also worried that domestic audiences will not understand the meaning of "marry me" in English, so that the advertisement cannot be popularized.

"This is unreasonable speculation, your phone keyboard is full of letters, and the person who wants to buy your phone will not be able to read those simple four words? English has long been a compulsory subject in China's compulsory education, and there are even fewer people who don't know those words. ”

Chen Tiandu retorted unceremoniously, "Besides, all the bosses know the customer's mentality better than me, the more you drag the foreign text, the more people will think that the Motorola mobile phone is high-end and high-grade, and they will rush to buy it when the time comes." ”

In the end, of course, it was a success, and only a fool would be indifferent to this advertisement.

and then the release of the advertisement, which dragged on for more than a month, and when the new advertisement of this mobile phone appeared in the media, many people were surprised.

"This advertisement...... Yes, it's gorgeous. ”

"Can this level of advertising be filmed in China? The more I look at it, the more interesting it becomes, the woman is beautiful, and the male protagonist is a little frustrated. ”

"The song is good, what a song."

"Eh, isn't that kid who proposes the 'toothpaste' in the toothpaste commercial, or the old man who plays the violin in the advertisement." Someone recognized Huang Bo and was surprised that he had filmed three commercials, all of which were high-level advertisements. If you look closely, you will see that these three advertisements are all from the same company.

A classic is a classic, and real gold will shine wherever it goes. Chen Tiandu has shot three commercials in a row, all of which have been included in the classic advertising cases and have been imitated by major advertising companies.

This was 1997, in February, a generation of great man Deng Gong died, which became the biggest event in the country in the first half of this year. In the second half of the year, there is no doubt that the biggest thing will be the return of Hong Kong promoted by Deng Gong, but unfortunately it is only a few months away, and Deng Gong can't see it......

After all, the political world is too far away, but in the advertising world, the birth of these three advertisements is a commemorative moment. Merchants are starting to pay more attention to advertising creativity, and advertising agencies are under more pressure. Ten years later, the Internet has become very good, and there are good people to select the top ten classic ads, and these three ads have always been among them.

Yuan Quan and his group also saw the advertisement, and Hu Jing exclaimed: "Wow, Yuan Quan, you are so beautiful, how can you shoot such an effect, you are completely a big beauty." ”

"The key is the lights, music, and the scene of a thunderstorm hitting the glass and flowing into a waterline, which sets off Yuan Quan very elegantly." Zhang Ziyi also said, her eyes flashing with longing, and she murmured, "It's so beautiful." ”

This is different from the beauty of the requieroal advertising girl, but a rich European and American style, sexy, hazy, and intellectual. Of course, the most important thing is Huang Bo's funny way of proposing, which has become the object of imitation by many men and women for a while. Many people are actively searching for news about the heroine of the advertisement on the Internet. Huang Bo starred in three classic commercials in succession, and finally he is no longer unknown, and people with a heart will remember such an actor.

"Should I treat my brother to dinner? Ziyi is invited. Yuan Quan asked hesitantly. It's almost embarrassing to be said, she also likes herself in the advertisement very much, and she is beautiful and doesn't look like herself.

Mei Ting instigated: "Please, bring a few of us to get to know each other, and have a relationship with Senior Brother Lala, maybe if there are any suitable roles in the future, you can also consider us." ”

She was the only one in the class who had starred in a TV series before entering school, but she didn't know that in a few months, she would have a conflict with a school leader because of a TV series, and she dropped out of school to act in a fit of anger.

Where there are people, there are rivers and lakes. More than ten years later, the "principal" has become famous all over the country, is today's Chinese opera a holy land? Under the official-based physique, this is especially true in a place with interests such as Chinese opera. In a few years, another teacher surnamed Huang in the acting department will be exposed in a sexual assault scandal, and when he is imprisoned, it will cast a shadow on the acting department.

That's a later story, so let's not talk about it for now.

However, this time the treat was destined to be unsuccessful, and Kong Yiji informed that Chen Tiandu was already in the United States at the moment.

As soon as he got off the plane, he saw a middle-aged man waiting with a sign with his name, and walked over and deliberately blocked in front of him several times before the middle-aged man realized that this young man might be the person he was waiting for.

"That's me." Chen Tiandu smiled and pointed to the sign.

"Are you Mr. Chen, Christmas Chan?" The middle-aged man was a little incredulous.

Chen Tiandu smiled: "If you are looking for a handsome guy, that's right, it's me." ”

The middle-aged man shook his head helplessly, "Nice to meet you, Mr. Chen, I'm Toby Hawkins." I thought that Chinese who could write so well about the 6th battle of Normandy would at least be an erudite historian, but I didn't expect ......"

"It's going to be so handsome, isn't it?"

Chen Tiandu shrugged, shook his hand, and said, "It's also a pleasure to meet you, Mr. Hawkins, you can call me Christmas." I think Americans will love the name. ”

"Haha, yes, Christmas. Everybody loves Christmas. Toby Hawkins laughs, "Welcome to America and welcome to the crew of "Saving Private Ryan." The hotels you are staying in have been booked, and you can contact me if you need anything during this time. ”

"Thank you very much."

That's right, the first movie Chen Tiandu downloaded was "Saving Private Ryan".

The flow is limited, and the shortcut to maximize the benefits is to ascend to the sky in one step, and he is here for the Jews. Anyway, if you want to steal the teacher, you will always gain more from following a big director, even if it is gilded.

His identity at this time is a screenwriter.

Foreign and domestic screenwriters are not quite the same.

Chen Tiandu's mobile phone cannot browse real-time information such as future current affairs and finance, but some corner news in the entertainment industry leaks out from time to time. He remembers reading a report a few years later on the current situation of domestic screenwriters:

In China, screenwriters are paid only 5% to 1o% of a play's budget. Generally speaking, the film and television drama companies in Beijing invest about 6%~8% of the total investment in scripts, while the proportion of magic is even lower. Generally, the cost of mature screenwriters is between 20,000 and 40,000 yuan per episode in Beijing, and only 10,000 to 20,000 yuan per episode in Modu. Only well-known screenwriters can get a share of broadcast profits in addition to the manuscript fee, such as the well-known screenwriter Haiyan, who can get 2o% to 3o% of the total profit.

Of course, 97 years will only be lower, and the TV drama industry is far from being as good as in later generations.

(The only way for new books, ask for collections, clicks, recommendations, o(n_n)o~ Old donkey bows!) ）

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