The Matrix finally raised his eyebrows this time.

The previous "Fast and Furious 2" failed to break through 100 million in the first week, and "Captain America", as the leading work of Matrix-Marvel, only received 70 million. Now Chen Tiandu has personally gone into battle, and finally fired this summer's heavy artillery, overwhelming all the movies in the same period with an amazing advantage, and won the championship of the North American box office rankings!

Generally speaking, a movie that achieves a premiere box office of 30 to 40 million US dollars can top the North American box office charts, and if it is an off-season, it is possible to win 20 million. However, in the summer file, it is almost impossible.

The films released at the same time were seriously affected by the run on the "pirates".

"Falling from the Sky", a movie adapted from the comic book of the same name, claims to have invested 80 million US dollars, and dared to be released when the summer file was in full swing. With the addition of the best "James Bond" Sean Connery in history, and the original comic book is super popular, this comic has a total of seven protagonists, all of whom are classic characters from the nineteenth century classics, and this kind of character setting across time and space has been enthusiastically sought after by fans.

Before the release of this movie, it was also a blockbuster that could be compared with "Warriors", and everyone knows that "Men of Arms 2", which opened the curtain of this summer, can be described as a bumper box office, and now the cumulative box office has exceeded 200 million US dollars.

With this in mind, when he fought "Pirates of the Caribbean" before the screening, Connery was also full of morale and bluntly said that he wanted to win the weekly box office championship.

Pity......

In a Chinese saying, it is "the first to die before leaving the school, and the hero will be full of tears".

"Fallen from the Sky," which joined the fray this week, competed with "Pirates of the Caribbean," but failed to show enough impact, and the opening box office of less than $20 million was simply shattered. This is a summer file, does Connery want to evaluate the box office of less than $20 million to compete for the summer weekend box office championship?

Just laugh off the big teeth!

Now it seems that it is really a tragic and unfortunate thing to be released on the same schedule as "Pirates of the Caribbean", this battlefield is so cruel that people are desperate!

The American media does not only pay attention to the box office of the movie, but the "pirate" peripheral products are selling well, and naturally they cannot hide from the eyes of reporters. In the first three days, the sales of those peripheral products exceeded 20 million. The matrix will make a lot of money just from peripheral products.

And in the second week of its release, 9,999 gold Aztec coins will be auctioned.

According to the slogan of the matrix: pure gold production, global limited, anti-counterfeiting certificate......

Matrix Commitment. Aztec gold coins were never produced again. This sentence also gives these gold coins a certain collector's value.

Nine thousand nine hundred and ninety-nine cursed gold coins, most of which will be auctioned on the Internet. A few special editions feature gold coins with the heads of Captain Jack, Barbossa, Will and Elizabeth. It will be auctioned at Sotheby's. Due to the strong demand of individual tyrants, the matrix also undertakes a special customized version, you can add your own name or portrait, or the signature of the protagonist, as long as you have money, everything is negotiable.

As soon as this money-making method came out, other companies suddenly became red-eyed, "It will definitely make those die-hard fans who are keen to collect movie peripherals steal their heads." ”

All parties are analyzing why "Pirates of the Caribbean" can be unoptimistic from many parties before. to the transformation of people's love. To sum it up. The quality of the movie is important, but this movie is not as exciting as "The Lord of the Rings", so it comes down to marketing.

Looking at all the publicity strategies of the movie, the means are simply exhausted. Whether it's a good topic or a bad topic, the news about "Pirates of the Caribbean" has not been interrupted since the beginning of filming. Several of these groundbreaking ideas, such as flash mob roadshows and viral marketing tactics of dragons wreaking havoc on talk shows, are even more amazing.

The School of Cinematic Arts at the University of Southern California and the Film School at New York University, two of the world's top film art schools, announced that this classic case of publicity and distribution will be compiled into textbooks. USC simply invited Chen Tiandu to give a speech at the school. For this reason, he even mobilized the power of alumni and asked Lucas to come forward to invite.

Chen Tiandu was very short of time, and he didn't want to make extraneous branches. But considering that his next movie will use more new technology, he felt that maybe he needed to learn more, so he didn't refuse, but he didn't say a specific time.

Of course, he can go to give a speech, and steal a lesson or two by the way.

The news was transmitted back to China, and the Chinese opera was honored. This is a top student from their school, and now he is speaking at USC. When you say it, anyone feels that they have gold on their faces. Now Chinese opera recruits students every year, and they simply play the brand of Chen Tiandu, which is very easy to use. Especially in recent years, the number of applicants for the directing department has been higher than that of the acting department. Do these naïve students really think that directors will be easier to debut than actors?

……

The big win in the first week made the matrix beaming.

But it's not like everything is fine when it's released.

If a film with quality assurance wants to be a big hit, it must have complementary publicity, and if the publicity wants to achieve or even exceed the expected effect, it must be targeted, in the simplest terms, it is necessary to figure out the main audience groups that the film is facing, and come up with a publicity strategy that can affect them.

Therefore, in the first four weeks of the release of a blockbuster film, various survey feedback will not be interrupted.

Ignoring the IMDB score of "Pirates of the Caribbean", which was almost swept up by the water army, the audience praise rate announced by the relevant research agencies after the first three days also remained at about 90%, so there is no need to worry about this.

And the survey of the audience segmentation shows that the mainstream audience of "Pirates of the Caribbean" has praised the film because it is very fantastical. Whether it's the captain's charisma, the dolphin ride on the sea, the immortal Black Pearl, or the dragon Gregory's might, it's a huge attraction.

Similarly, there is a group of people who like to study the details of the film, and can even draw conclusions that the screenwriter and director have not thought of, and there are also a considerable number of this group, which is often the main force of speeches in major film and television forums.

Therefore, in the next publicity, it is necessary to focus on publicity and try to seduce more audiences into the cinema. And the pressure on the release the next week is much greater than the first week.

Because, the war of "Chen Tiandu vs Will Smith" exaggerated by the North American media has just begun. Whether it can win the championship in a row depends on whether it can overpower "Jedi Men 2" starring Will Smith.

In recent years, if you want to find an actor in Hollywood who can be compared to Chen Tiandu at the box office, people will first think of those big names. Tom Cruise is already on the decline, and he can only rely on the "Mission Impossible" series to brush up the box office. Tom Hanks is middle-aged, but bursting with vitality, and has repeatedly performed big in recent years, and then there is Will Smith.

Will Smith, Hollywood's most popular actor at the box office, is one of Hollywood's top 2+1 members, but studios still wave cheques in their hands in the hope of winning the favor of the black superstar.

Since the beginning of the summer vacation, the media has been keen to compare Chen Tiandu with Will Smith...... Of course, at the level of actors.

Many media believe that Chen Tiandu has shown an appeal at the box office and can be compared to Will Smith. Because Chen Tiandu created the "Sixth Sense: Infernal Matrix" series. The actor's global box office has accumulated $3.5 billion.

Will Smith has not been a vegetarian in recent years, and he is the leading actor of blockbuster commercial movies such as "Jedi Men Independence Day, Men in Black, Mechanical Public Enemy". Now, the two movies happen to collide together, which is the time to confirm who is more powerful.

The media always doesn't think too much, and constantly instigates the two to pick a match.

Neither of the two parties made a positive response, Chen Tian is unnecessary, he is already the boss of a large company, and the focus is also on the director. And Will Smith, an old qualification who is popular in Hollywood, naturally has no need to worry about a promising film company boss.

The media has not yet come to a conclusion: because all speculation must speak with facts.

Now, the media debate has finally come to the test.

The following weekend came, and the tense action and police-themed comedy Jedi Men II, co-starring Martin Lawrence and Will Smith, ushered in its first weekend of release.

This Jedi Men II continues the story of two misfit cops as they take down a drug organization. Eight years after the release of the previous episode, the film is once again being created by Martin Lawrence, Will Smith, producer Jerry Blackheimer and director Michael Bay.

Gold medal producer, exploding maniac director, black heartthrob, this lineup is also at its peak. Being compared to "Pirates of the Caribbean" that has proven itself is not a bully, let alone the second week of "Pirates of the Caribbean".

At the premiere, gold producer Jerry Blackheimer was full of confidence, "We're in the first week, the Pirates are in their second week, and I don't think there's anything to compare to." Will Smith wouldn't say that, he knew Chen Tian and had attended his family's food party together, and when asked who won and who lost the two movies, he could only change the topic with a smile, "I love watching "Pirates of the Caribbean", Chen's performance is simply incredible." I'm also a Gregorian fan. For Jedi Men II, I just hope the audience will enjoy it. ”

The reporter got bored with Will and immediately moved on to Michael Bay, the "explosive maniac", hoping to get some powerful condiment from the director who has been in the limelight lately.

"No, no, I wouldn't rate two movies. Pirates of the Caribbean has proven itself, and Jedi Men II has yet to be put to the test of the audience. Even compared to 'Pirates' in the second week of release, we are under double pressure. His words were the complete opposite of Jerry's, which was really unexpected by the reporter, when did the explosion Bei be so modest?

But Michael Bayer broke the news, "In fact, I was thinking about whether to work with Chen for the next film, and he had already sent me an invitation." But I want to take a break and go on vacation, which is a really difficult choice. (To be continued.) )