The 2009 NBA All-Star Weekend was held on February 13 in Phoenix, Phoenix, marking the third time it has hosted the NBA All-Star Weekend.

In the context of the current economic crisis in the United States, the NBA All-Star Game is no longer as simple as an annual holiday, it has become a lifeline for Phoenix to save the economy in a larger sense, and the league is more concerned about how to make money. Just a few days ago, the Phoenix government said that it would fight to earn $100 million.

In order to reach the $100 million "economic goal," publicity and promotion are the most important business strategies for the Phoenix All-Star Game to get more fans to pay attention to the 2009 All-Star Weekend. China has the largest fan base in the world, so the All-Star Game is also focused on promoting Asian fans, and Zhou Xuan is crucial.

Zhou Xuan and Randolph left for Phoenix in advance, while Nie Yuyan went with two friends and then called to contact. Zhou Xuan has too many activities, not only to participate in media conferences, NBA care activities, but also to train and prepare for the rookie challenge on the first day.

In the past, international players only played supporting roles, but this time Zhou Xuan became the first protagonist. He has labeled countless labels such as "the youngest All-Star", "Asia's No. 1 guard", "assist king", "basketball youth idol" and so on......

There are some changes to the star cast. Eastern Magic point guard Jamal? Nelson underwent surgery for a torn lip in his right shoulder and was largely reimbursed for the remainder of the season. Also, Raptors Chris? Bosh also missed the All-Star Game due to injury. Cavaliers' guard Mo Williams and Celtics' Ray Allen filled those two voids.

In the west, Yao Ming is absent, and the president David? Stern handpicked "Big Shark" O'Neal instead. Although O'Neal is now on the Clippers, most fans are not disgusted by the decision. There's plenty of fun to have O'Neal on the All-Star Game, and it's likely to be the last time he's been selected in his career.

What All-Star lacks is the wit of entertainment. In previous years, sharks brought space dance steps, sneaker-style mobile phones, wide-brimmed hats and oversized coats, and beaded punch lines. This year, the shark is back, but his chemical toxicity in the sun also makes people feel a little bit toothy.

After arriving in New York, Zhou Xuan and Randolph first checked into the hotel under the guidance of the reception staff, and then attended a media conference.

A lot of celebrities have already arrived. Zhou Xuan saw Kobe Bryant and greeted him warmly. "Hi Kobe, nice to meet you."

"Me too, it's a pity that Yao Ming can't come to the competition." Bryant shook his hand.

"yes, so I can only pass the ball to other people more and help me add assists, haluha, happy to work together."

Kobe Bryant thought to himself: This kid is so obsessed with data, no wonder he can compete for the assist king.

Zhou Xuan went to the others to say hello, and was much more active than Randolph, who was also participating in the competition for the first time. He wasn't embarrassed, he had to be excited to see these people two years ago and ask for autographs.

After turning around, Zhou Xuan and Duncan went to the corner to chat. Duncan said lightly: "I've been quietly observing you for a long time, you're trying to win over people, to see who wants to play well, who will cooperate with you more tacitly, it seems that you don't want to go through the motions, but want to compete for MVP?" ”

Zhou Xuan Khan said: "Tim...... Big brother, you are such a big man who has been following me and is still called 'quietly', so wouldn't I have to describe my walk as a shapeshifter and a snow without a trace? ”

"What did you observe? Let's see if we think the same thing. "It's rare to meet someone who studies psychology like himself, and Duncan finds it very interesting.

Zhou Xuan said lightly: "The easiest thing to observe is that we won this game, the Celtics attach great importance to the regular season record, they are all veterans, and it is impossible to fight especially in this kind of game." And the coach is Mike? Brown, in order to wear down the rivals, may let the Celtics Big Three play for a longer period of time. If the three want to conserve their strength, the best way to do it is to not work on the defensive end. Bosh is absent, there is a shortage of people on the inside of the East, especially the defense under the basket is all up to Howard, as long as Howard is a little, a few big men on our side can play casually. And they are not as good as us on the outside, Iverson may not be in the mood to play All-Star, and he was voted a starter by the fans. The only one who wants to show is probably Harris. Everyone else is too low-key to let go of the performance, how can they win? ”

"So you're going to give me more passes too?"

"Of course, don't dribble, help me add a few assists, Parker didn't come, you just treat me as Parker." Zhou Xuan said with a smile.

"You pass it to me, and I'm sure I'll get in." Duncan asked, "What do you see on our side?" ”

"I can't always say it, it's not an exam, and you like to observe people, so it's better for you to say it first."

Duncan put his hands behind his back and said lightly: "Four people want to win the MVP, you, Kobe, Paul and Studamayre." You and Kobe Bryant just want to perform, Paul's team is behind you, assists are behind you, and they want to prove that they can beat you, so they will play well. Stoudamire is the only star selected by the Suns and will work hard. What do you think? ”

"I think we're really the same kind of people, haluha."

Fans often say that Duncan is dumb, but in fact, he is not stupid at all, he loves to chat, but he is expressionless on the court, and now Zhou Xuan is the same. And they usually have a hobby, observing the words and deeds of the people around them and guessing each other's thoughts.

Zhou Xuan looked ahead with his eyes and said lightly: "Actually, I also noticed that there was a person observing me, do you know who it is?" He didn't look like the staff, just the bald man on the right in a suit and glasses. ”

"Don't you usually watch the news? That's Adam, Vice President of Alliances? Silva, do you think he's watching you? That's a good thing. Duncan smiled slyly.

VP? Zhou Xuan immediately thought of a possibility, the league began to pay attention to him, and felt that he had a future, so let's see if his words and deeds after being selected as a star were worthy of hype and promotion.

Zhou Xuan guessed well, Silva is indeed observing his performance, if his image is not decent enough or he doesn't pay attention to his speech, he has to consider whether to praise or suppress. Mitchell? Butler reminded Zhou Xuan many times when he didn't enter the league to pay attention to maintaining his image, which is very important.

The simplest example is Kobe Bryant, who only started to make a name for himself in the second half of his second season. Before the star game, he averaged less than 13 points per game and shot 40% from the field, how did the Lakers' rookie off the bench be selected by the "fans" to be the starting guard in the West that year? The answer is the Alliance's support.

And the 2004 Rookie of the Year contest, Cameron? Anthony stats better than LeBron? James led the team to the playoffs but didn't end up winning the Rookie of the Year, why? Or the alliance is strong.

It is worth mentioning that most of the past meetings between the two have been won by Anthony. In his rookie season, Anthony was best known for his well-rounded offensive skills. When LeBron was still often only walking in the fast break, Anthony's back-to-back singles have been regarded by experts as a model for small forwards, and they are directly compared to Barkley and many other celebrities.

However, the league's differential treatment has made James far more popular than Anthony. After that, the fame of the two became more and more distant, James became the favorite for the regular season MVP, and Anthony could only barely be selected as an All-Star.

This year's star lineup can also show the league's manipulation of some things.

There are three big men in the East, and Bosh is injured and let Ray Allen come off the bench to make an unreasonable lineup. But Yao Ming in the West is injured, so why can't he leave the quota for outside players? There are too many big men in the West.

The Coalition won't do that.

Gasol and Nowitzki represent overseas ratings, and in the current economic environment, everyone understands what ratings mean, real money.

Is O'Neill a must? As far as the composition of the lineup is concerned, it can be said that it is completely unnecessary, he is a center forward in the position, and there is no shortage of such a big man, but in terms of ratings and entertainment factors, O'Neill is very likable. And fans will discuss, do you know how long O'Neal and Kobe haven't played on the same team? Do you know how long O'Neal hasn't listened under Phil Jackson? If you put these two elements together, which are bound to be a hot topic, you can see how much the League wants O'Neal to be on the Western Conference All-Star team. They even hope that O'Neal and Kobe Bryant will win the MVP together, laughing and hating, what a great gimmick, although they are all lies.

Vice President Silva left the venue and went to see David? Stern.

"Sir, I've seen him."

Stern asked, "How?" Is he stage frightened? ”

"No, it was much better than expected, he talked to almost all the stars, he was especially close to Duncan, and while I was gone, he was talking to Duncan as if they wanted to win the championship together. He is very different from Yao Ming and Yi Jianlian. Silva laughed.

Stern nodded, remembering his first encounter in the draft. As soon as he saw Zhou Xuan, he felt that this Chinese was extraordinary, and that was a feeling that this person was too suitable to appear in the camera and on the cover of magazines. So he said to Zhou Xuan, "Ranking doesn't prove everything", but he didn't expect this sentence to come true in less than a year. When Zhou Xuan scored 26 assists against New York, he wanted to do something to "praise" him.

Silva continued: "I heard that in the Warriors, his popularity is also very good, and he openly calls Randolph brothers, I was worried that he would not study well, but I didn't expect Randolph to change his ways and become an All-Star, this kid seems to have a kind of magic." ”

"Adam, find someone to inform Phil? Jackson, in this star game, to ensure that Zhou Xuan gets more playing time and lets him control the ball, he will understand what to do. ”

"It's good."

Silva knew that Zhou Xuan had become the new favorite of the league. Letting him play more is an opportunity to increase his performance, and if he gets good stats, he is expected to create miracles and win MVP as a rookie.

Originally, Stern's plan was to support the Lakers, but Zhou Xuan's birth changed all that, and now the Warriors' popularity even surpasses that of the Lakers because their offense is too fierce.

Stern had already compared Yao Ming and Zhou Xuan, and found that Yao Ming's playing style was difficult to attract fans, the Rockets' record had not been able to pass the first round of the playoffs, and Yao Ming himself had been injured many times, and Stern was impatient. Looking at Zhou Xuan again, he has a good image, good popularity, and his playing style is in line with the slogan of "no brothers, no basketball", and the warriors also stand out without being favored.

How many fans like to see a super-rookie change the team, and the dark horse is in the end? What a gimmick! How many people would like to see Randolph accumulate and be reborn to help the Warriors win? What a gimmick! Will Nelson Sr. be able to make his dream come true and get a championship ring as a coach before he retires? Still a good gimmick!

There are so many gimmicks, if Zhou Xuan and the Warriors are not given a chance, Stern feels sorry for the fans.