I don't have too much to enjoy the New Year's holiday, just on the fifth day of the new year, I put into the work, I have included the acquisition of a more well-known fashion magazine into the strategic plan for the first quarter of this year, of course, this is definitely not a blind acquisition, I want to use this magazine with a good reputation in the fashion industry, to pave the way for the future into the field of e-commerce, I have a very clear positioning of e-commerce, that is, to do the top luxury, and the acquisition of this magazine society in the early days of the establishment of the e-commerce mall, In addition, fashion magazines have good cooperative relations with many luxury brands, which will also reduce our difficulty in introducing goods in a certain process, so this kind of highly targeted acquisition may be much better than the effect of large-scale advertising bombardment, because we are not targeting mass consumer groups, so we need to do this kind of more accurate marketing.

This evening, I went to Hangzhou, and then found Yang Youqi, I hope to talk to her about cooperation, because she has just become famous, there is a lot of untapped commercial value, if I can provide a good cooperation model, we are likely to get a win-win situation.

In addition, Tongzi has also set up a new development team, with the aim of developing a fashion-focused application software, and then integrating it with the fashion magazine I am about to acquire to form a more professional and functional comprehensive platform.

In fact, I don't quite agree with the current advertising strategy of Wansen Group, it is understood that the advertising cost they spent in the online mall in the first stage has been as high as 300 million, this omni-channel advertising bombardment, the initial effect is not bad, but whether this advertising effect can continue to continue, still needs to be tested by the market, once the later stage is weak, I am afraid that a large amount of advertising investment is needed to make up, and over-reliance on advertising, it is very dangerous for an enterprise!

I think that Fang Yuan originally formulated such an advertising strategy because he relied on a large amount of reserve funds, but once there was a problem with the Isaac investment of the beginner, Wansen's capital chain would face the danger of breaking, and how they would support the e-commerce project, which was extremely expensive in the early stage, would probably become an unsolvable problem.

I made a simple appointment with Yang Youqi to meet in a tea house near her home, outside the window is really a very quaint old alley, I saw some cats and dogs squinting in the scattered afterglow, plus the pot of steaming tea in front of us, there is really a feeling of returning to the thirties and forties of the last century, but there is no panic of war, some are just leisurely in the era of peace, no wonder Yang Youqi is already a well-known diva in the music scene, but he is still reluctant to leave here with his family and live elsewhere.

I poured tea for Yang Youqi and said: "Youqi, this time I asked you, mainly to talk about a business project I am preparing, I know that you currently endorse two luxury brands in different fields, so this fully proves that you are very credible in the high-end consumer group, to put it simply, the business project I want to do is to sell all kinds of first-line brands through the guò network platform, so your credibility is what we need, I hope you can become the spokesperson of our website!" ”

Yang Youqi smiled and asked with some doubts: "Brother Zhaoyang, with all due respect, according to the relationship between you and Sister Le Yao, I'm afraid she is more suitable than me to be the spokesperson of the website, why are you looking for me?" ”

"She has endorsed a website in the same city, so the endorsement of our website will reduce the recognition, this is a taboo in advertising endorsement, this is one, second, her commercial value has been fully developed, over-exploitation is not good for her, it is not good for me, but you are different, you still have a lot of room for development in business, so this is the premise of this time I don't want to give you an endorsement fee, but this does not mean that our company can not get a 7-figure endorsement fee, I just hope that our cooperation is deeper and longerand not just a purely monetary relationship"

"Huh? You go on, Brother Zhaoyang! ”

"I am ready to give you a certain percentage of the shares, so that you become one of the shareholders of this business project, you know, now many celebrities, are using their influence to get involved in the business field, but many stars are very lacking in relevant business experience and knowledge, the consequence of their own business, is the initial profit, but the follow-up is weak, and soon by the industry more professional opponents suppressed, or even eliminated, this Lebee Li Jing is the best example, so you need a professional company to help you do the operation, I believe that our cooperation can be a win-win situation, and participating in such a company is a great guarantee for your future life in the entertainment industry, our company can develop your business value in the greatest way, do you think we can reach this preliminary consensus? ”

"Brother Zhaoyang, I understand what you said, but it takes a lot of trust to agree to me, I have some concerns!"

"It's normal for you to have concerns, I can give you enough time to think, you can also have a good chat with your agent, and after referring to her opinion, we will further contact, but I still hope that you can look at this matter from a long-term perspective, our company's ability to operate the project is obvious to all, and this project will become what our company will spend all its resources on in the next ten years, so our attitude and investment are absolutely undoubted, and I can reveal a little bit of news to you, Recently, we have already started to acquire the magazine La Breviera, and this horizontal acquisition is a preliminary preparation for the upcoming project! ”

In fact, I personally came to Hangzhou to talk to her about this matter, which has already shown my attitude and sincerity, so at the end of our conversation, Yang Youqi solemnly told me that he would seriously consider this matter and give me an answer as much as possible, so that I could adjust my strategic direction in time

Three weeks after I met Yang Youqi, Robben and I finally had our first venue-level performance on our cultural tour, and the city of this performance was Nanjing, which meant a lot to me.

In the afternoon, we were all rehearsing intensively, especially Robben, who was the protagonist of this concert, and I was busy with work and didn't have much time to rehearse and prepare, so I have been playing a supporting role, but it's nothing, after all, singing is no longer my profession, so I'm very satisfied to have this kind of ticket-based performance on a regular basis.

Before the performance started, Robben was very depressed and fiddled with the wig on his head, today's first song, he will face the audience of thousands of people in the shape of a woman, this stems from a gamble between him and me, we bet, whether the final box office of Le Yao's movie will exceed 400 million, and the final official statistics are 360 million, so ruthlessly less than 40 million, so Robben lost, the price is the wig he is now wearing on his head, and the pair of oversized high heels on his feet!

I couldn't help laughing, but I comforted: "Robben, isn't it just a man dressed as a woman, it's really nothing, think about it, those big-name stars have never played a lot of female roles, right, and Ma Yun, he also sang to his employees in the costume of a woman at an internal annual meeting, so you really don't need to take it too seriously, because this is a hurdle that a great artist must go through, although you look really like a girl chirping now!" Ha ha! ”

Robben glanced at me obliquely and replied, "What do you mean is that if you don't play a woman, you won't be an artist?" ”

"Well, so to speak."

"You're really damaged, and it's no wonder that Le Yao is not angry, if you rush up again, to 400 million, you're wearing a wig and high heels at this time, you're a bastard!"

"There's no way, my brother's character is so good, so good that the audience across the country supports me, so the box office can't rush to 400 million! Ha ha! ”

"The villain has a will!" Robben said very bored with the bangs of the wig, and then looked at himself in the mirror in a daze, and after a long time silently lit a cigarette, I continued to damage him while adjusting the guitar in schadenfreude.

At this time, Yang Youqi, who came to cheer for us, also came to the backstage, Robben reflexively took off the wig on his head, and then took a puff of cigarette and pressed the cigarette butt out in the ashtray, but the scene where he was wearing a wig just now was still seen by Yang Youqi, and she was looking at him with a smile.

Robben suddenly lost his temper, took off the high heels on his feet, raised his hand on my body, and said, "You really want to come up with such a bad gamble, my old face can't have it tonight!" ”

"Teacher Robben, I am willing to gamble and lose, and I am willing to gamble and lose!" I said and put the shoes that Robben gave me, and put them on the dresser in front of him in the most eye-catching way, and then left the space to Robben and Yang Youqi very interestingly, and I left a little lonely, because the friends who came to cheer today are all in pairs, and I look good, but I am more lonely than everyone else, I haven't seen Mi Cai for a whole year, and she is the same

At this time, there was still some time before the concert started, and I also took the time to come to Mochou Road, which is not far from the performance venue, and I planned to drink a cup of coffee to refresh myself before the performance, so I came to Mochou Coffee Shop.

I entered the coffee shop, as usual, I called the cat called the knife, this time it was bold enough to stand on the bar and look at me, and then "whoosh" jumped into my arms, I knew: in its limited knowledge, I was still the closest person to it, so I also forgave it for the unhygienic behavior of climbing up the bar, after all, the bar is the place to adjust all kinds of drinks.

I was sitting on the couch drinking coffee, and the kitten was lying at my feet, biting my trouser legs, rolling around like I had ADHD, which made me even quieter, and I had been in the same position since I sat down and watched the people come and go outside the coffee shop.

In the gap between the crowd, I vaguely saw the old bench across the street that had fallen off the paint, last year today, Mi Cai and I sat on this bench and talked a lot now, time is old enough, but the situation at that time is still vivid, touching my nerves of missing her very much at this time, but I know that she will not come back, so in the memory of waiting, I am so poor that I only miss nostalgia!

After a cup of coffee, I was ready to leave the coffee shop, because the free time before the show was just like this to drink a cup of coffee and walk a few steps.

I turned my back to the world outside the window, paid with the waiter, and waited for her to give change, I looked back a little bored, but inadvertently saw a side face that made my heart beat faster, although she was a little hazy in the crowd, but it was really too Mi Cai's charm, or she was Mi Cai herself

I was subconsciously stunned, and then I didn't care about the change, opened the store door, and ran wildly in the direction where the woman left, but I couldn't find her again, and finally stopped helplessly at a fork in the road, and then looked at the traffic lights flashing in my sight in frustration!

I held my head in pain, and squatted on the ground in pain, I didn't dare to believe that the woman was Mi Cai, I just suspected that I was delusional, I really missed her so much, so, sometimes I would see a similar to her back on the street and lose my mind for a long time, and when I found out that it was not her, I was lost to the heartache, such a thing has happened many times in this year, I think about it, this is only one of them but it is the first time on the Mochou Road!

The mobile phone rang in my pocket quickly, I knew it was Robben's agent calling, I had to rush to the venue of the performance within ten minutes, and then start this concert with Robben on the road of literature and art I reached out and stopped a taxi, and left here in an instant, but I didn't give up, I decided to wait until the performance was over and then come to Mochou Road to take a walk, if it wasn't for my delusion, I would definitely have the opportunity to meet her again on this road, because for this road, she has the same feelings as me, She won't just stay for a short time!

I finally arrived at the venue before the show, and there were no seats in the audience, all the friends and family who had come to cheer for me, as well as countless audience members, waiting for Robben and I to take the stage.

When the prelude to the energetic music sounded, Robben finally appeared on the stage surrounded by lights in women's clothes, originally thought that there would be a burst of laughter, but it was a tsunami-like shout, all the unaware audience, actually regarded Robben's anti-string as performance art, but just appeared on the stage and had already pushed the atmosphere to the peak.

I stood behind Robben, acting as a bass player, but my eyes were scattered outside the stage, I had a new idea, I think, if what I just saw was really Mi Cai, then she would definitely come to see this show, but the venue is too big, and the people are too dense, even if she is, I can't be sure of her location I am a little anxious, I can't wait to end this show quickly, walk on that road again, and then hand over all the possibilities we have encountered, to the fate that has always been very strong between us!