Chapter 72 Product refinement
After trying the obvious effect of the humidifier, both father and son burst out with great enthusiasm for further research and development, and spent several days in the house to refine it.
The so-called refinement is the precise control of the main components and the design of the shape.
On this issue, the two men developed some different opinions.
Fan Heng believes that since this thing is to be popularized, it is necessary to control its manufacturing cost, and not to invest too much in the appearance, otherwise patronizing the beauty will lead to a sharp rise in cost, so that the price is too high, and ordinary people cannot afford to consume.
Fan Wuxie's view is obviously different, his first consideration is market demand, profitability, and then price. For a new product, the time period for obtaining excess profits is obviously in the early stage, and once the production and sales volume reaches saturation, the price will naturally fall back to the level of the current low. How to better grasp this time difference and maximize the profit of the product is actually a question of the success of the market operation.
"You're not thinking the right thing!" Fan Heng was very dissatisfied with his son's idea of drilling, "We are a socialist economic system, and the ultimate goal of making products is to meet the material needs of the people for growth. Since this humidifier has been proven to be beneficial to people's health, it is necessary to minimize the cost and increase the output so that it meets our final requirements! Why do you always have to do all those little things like flies? ”
Fan Wuxian shook his head like a rattle, "Dad, what you said is really unrealistic!" Now that state-owned enterprises are transitioning, what is this for? Isn't it because there is a problem with the planned economy that the market demand is not satisfied? What is the market demand? Market demand is an objective reflection of the material and cultural needs of the people! When we make products, we do market! To do the market is to solve the material and cultural needs of the people! So, don't underestimate my market-oriented strategies, with this, our products can enter thousands of households and better serve the public! ”
"Fallacies! It's pure heresy! Fan Heng shook his head repeatedly.
Due to the different concepts, the father and son must not be able to talk together, and later Fan Wuxian put forward the opinion of "shelving the dispute and jointly developing", and the two stopped fighting, stopped the senseless verbal dispute, and invested in the fiery process of new product development together.
The so-called co-development is actually walking on two legs.
The production of humidifiers is eventually divided into two parts, one is the production of general models, which basically omits unnecessary decorations, and the material is mainly practical, and obtains market share among the general public at a low price, and the other is to ensure that the basic function is effective at the same time, the shape design is fully developed, so that it has both practical surname, ornamental surname and artistic surname.
"This is the so-called high-end market and low-end market." Fan Wuxian explained.
In fact, according to Fan Wuxi's original idea, he is not going to engage in low-end projects, this kind of thing not only occupies production resources but also wastes workers' resources, and the ratio of output and input is completely inconsistent with his expectations. When a new product is just launched, it is obvious that high-end products should be used to grab huge profits first, so as to expand the scale of production and occupy the market, and then the problem of low-end products will be considered, which is the best choice.
In fact, the development process of many later things, such as personal computers, digital cameras, mobile phones, and even small USB drives and other electronic products, is in line with this law.
After deciding on the direction, the father and son began to divide the labor, one went to the low end and the other went to the high end.
Fan Heng's task is very simple, he needs to consider the cost control of parts, the core component of the ceramic oscillator is obviously not saved, as for other places, it is natural to use cheap plastic materials, so that the calculation, the cost can probably be controlled within 20 yuan, how much, but also depends on the large-scale production to have an accurate figure.
Fan Wuxian began to think about how to style.
He didn't have to worry about the core components, they were all the same thing anyway, and in terms of appearance, he decided to use glass. The biggest advantage of glass is that it is easy to form, the style is changeable, and the color can also be colorful and beautiful.
However, there is also a problem that needs to be solved, that is, the Pingyuan factory itself does not have the ability to produce glass art products, there are no ready-made products to use, and it needs to be ordered from outside.
Fan Wuxian thought about it, there is a glass factory in Panshi City, with a medium scale and thousands of employees, so he can go and inspect it to see if they have this production capacity.
Therefore, Fan Wuxian took his father and went to the Panshi City Glass Factory for a walk.
For the Panshi City Glass Factory, Fan Wuxi's impression is very vague, I only remember that when I was a child, it was quite prosperous, and the scale was not small, compared to the large state-owned factories such as the Pingyuan Factory, although it was not as good, but in the local enterprises, it was already quite good, many people stuffed their children into it, so that it was overcrowded, and finally could not support it and fell down in the late eighties.
But now, the scene of the Panshi City Glass Factory is still quite large.
The reception of Fan's father and son was He Shuisheng, the director of the office of the Panshi Glass Factory.
"Rarer, rarer! Director Fan came to our small factory, it was really brilliant! He Shuisheng is sleek, with a smile on his face, and at first glance he is an old oilman who is used to office work.
After greeting people in the room, Fan Hengcai said, "Today I am entrusted by someone to come to take a look at your factory's glass processing technology, and if possible, to establish a long-term order contract." ”
"Yo! That's a good thing! After He Shuisheng heard this, he was very overjoyed.
Originally, he thought that Fan Heng was idle and had nothing to do, and he came to him to eat, but he didn't expect that people came to see samples and orders, so he was even more enthusiastic at the moment. Originally, the Pingyuan factory is a big factory, and Fan Heng, the deputy director, is treated as a deputy department-level factory, which is better than him, a little minion who is barely at the department level, I don't know how many times, if you want to eat, you don't have to come here to rub it!
But He Shuisheng didn't care about reviewing himself at this time, and the situation in the glass factory was really not optimistic recently.
Panshi Glass Factory here, in the production is mainly divided into three parts, one is the production of flat glass, that is, the production of large pieces of glass for doors and windows, the second is glassware, such as glasses or something, and the third is the fist product of Panshi Glass Factory, a handicraft known as butterfly cups.
He Shuisheng naturally wanted to take Fan's father and son to take the various production workshops of the glass factory around, let them know the production scale and technical level of the glass factory, and at the same time ask them about this business.
"It's not too difficult, it's just that some glass devices are processed, and there may be more patterns, but there are a lot of orders for each style." Fan Heng said quietly.
"Quite a lot of orders? How many can you estimate? He Shuisheng was naturally very happy when he heard Fan Heng say that there was a lot of money, but he always had to know the approximate number, so that the leader could answer when he asked.
"A style must always be more than 10,000 pieces, which is the most conservative estimate." Fan replied.
"It's not a lot--if there are more styles, you can still consider it-" After He Shuisheng heard this, he secretly thought to himself in his heart. If they order small pieces such as cups or glass bowls, then hundreds of thousands of pieces are not much oil and water, but if they order handicrafts, who will sell tens of thousands of things to?
He Shuisheng still didn't believe how big the order pulled by Fan's father and son would be, and his enthusiasm had decreased a lot.
Fan Wuxi saw He Shuisheng's mood changes, so he revealed some tone slightly, "The things we order will not be too cheap, and a piece will always make you have a gross income of ten or twenty yuan." ”
"Oh?!" At this moment, Zihe Shuisheng's interest was raised again.
The income of glass handicrafts is good, and the ratio of net income to gross income can reach 30%. The gross income of more than ten or twenty yuan, then that means that the net income can almost reach five or six yuan, even if it is a fancy order of 10,000 pieces, there is also an income of 60,000 yuan, which is not a small number!
After thinking of this, He Shuisheng's smile suddenly became brighter, and he led Fan's father and son all the way to visit, and took the trouble to explain the glass manufacturing process for the two people, as well as the various honors won by the Panshi Glass Factory in recent years.
"Hehe, this is the key protection area of our factory, and the butterfly cup is produced from this workshop, Director Fan, let's go in and have a look?" He Shuisheng said to the two with a smile.
Butterfly cup! I'm going to go in and have a look!
After He Shuisheng mentioned this, Fan Wuxian suddenly remembered that Panshi City really had such a specialty, but it was only when he was a child, and later, the glass factory basically closed down, and he never saw the real thing again.
There is this opportunity today, and it is absolutely impossible to pass up.
(To be continued)