Chapter 1715: The decisive battle is completely launched!
The decisive battle is completely sounded!
T-K Group launched a health care brand, and the spearhead was directly aimed at Orchid.
Orchid has been hit hard by this.
First of all, T-K Group spared no effort to expand publicity and promotion, and even bought several newspapers and magazines to do relevant reports on T-K Group, so that the masses can have a deeper understanding of T-K Group's strength, and its position in the world health care brand market, and its major health care brands, influence in the world.
T-K Group, which suffered the loss of Orchid's peripheral war, also began to know how to use the peripheral war to package the group's reputation and product image, and the results were remarkable.
In Chu Jingnan's words, this move is "to treat others in the way of others." ”
At the same time, they also use the media network to vigorously publicize their R&D team and R&D technology, and show their company's strength and heritage to the masses one by one.
Lanxin Company has the trump card of Du Ruo, and the escort of Du Shinan, a traditional Chinese medicine apricot forest.
T-K Group has more than 70 years of experience, the world's top R&D team and the most advanced R&D technology.
It is not easy to distinguish which is higher and which is lower.
However, the T-K Group has achieved its purpose.
Because, although they did not comprehensively crush Orchid Company on this, the subconscious of the masses has put T-K Group and Orchid Company in an evenly matched competitive position.
Next, as long as T-K Group shows its strength one by one in the decisive battle, it can win against Orchid.
Yan Shaoqing couldn't help but smile a little bitterly: "T-K Group has really developed traditional Chinese medicine health products, seeing that they are now menacing, it is estimated that they will fight to the death with Orchid Company in terms of products and company strength." ”
In terms of products, T-K Group has traditional Chinese medicine health products.
In terms of company strength, T-K Group is a world-famous large enterprise.
The victory of the previous battles of the Orchid Company, in this decisive battle, did not have the slightest advantage, and in this battle, they lost the opportunity at the beginning.
Zheng Yifan said: "The market survey results sent by the marketing department this morning show that the sales of Orchid's health care brands have declined, and at the same time, the traditional Chinese medicine health care products launched by T-K Group are beginning to encroach on the health care brand market in country Z step by step. ”
As a result, it also caused turmoil within Orchid.
Ouyang Feng said: "Orchid Company was affected by this, and the stock fell very seriously. ”
He then pointed out some stock market data.
The atmosphere in the conference room became more and more solemn.
Wen Wenya sat on the main seat and looked at the information lightly: "In this decisive battle, the T-K group bet more chips than I imagined, and it seems that they are very confident in this decisive battle." ”
The information is about the launch of TCM health care products by T-K Group.
It seems like an ordinary piece of information, but in fact, you can see a lot of things from it.
is good at analyzing and mastering some hidden things hidden under the surface and unknown, which Si Yiyan taught her, and Si Yiyan relied on her acumen to grasp step by step many details of the intertwined and elusive H-Z International Alliance.
Zheng Yifan's face was also a little solemn and said: "T-K Group is menacing, how should we deal with it next?" ”
The eldest lady had already guessed that the conspiracy of the T-K group must have a way to deal with it in her heart, although he had confidence in the eldest lady in his heart, but he still had some uncertainty in his heart.
Wen Wenya raised her eyebrows and asked lightly: "What is the essence of the guerrilla warfare created by the founding leader?" ”
Instead of answering Zheng Yifan's words, she asked a question that seemed unrelated to the topic of the meeting.
Everyone was stunned for a moment and didn't react.
Ouyang Feng smiled and said: "The enemy is stationed and disturbs me, the enemy is tired and I fight, the enemy advances and I retreat, and the enemy retreats and I chase." But what does this have to do with T-K Group's takeover war? ”
Ouyang Feng is not so nervous, Wen Wenya, this little girl has the most ghost ideas, T-K Group wants to play with her, she can play with you dizzy.
Everyone's eyes looked at Wen Wen Ya, a little unclear.
Wen Wenya continued to ask: "Which of the above operational principles does our acquisition war with T-K Group meet now?" ”
Her fingers, lightly clasping the wooden conference table, made a dull sound.
Everyone here understands her habits, and whenever she has the overall situation in mind and is confident, she will make this habitual action.
Li Mengjie opened his mouth and said: "The enemy advances, I retreat!" ”
As soon as she said this, there was an eerie calm in the conference room.
Everyone looked at Wen Wenya with strange eyes, she wouldn't really want to fight a guerrilla war with the T-K group!
Wen Wen Ya said lightly: "Don't look at me in this way, after countless disciplines, this strategy is suitable for almost any battle, whether it is war or shopping mall!" And I do plan to use this tactic. ”
Guerrilla warfare, although an informal tactic, is highly mobile, flexible, active, offensive and quick-decisive.
Seemingly simple tactics, if you want to use them reasonably, not everyone can do it.
What she values is initiative, aggression, and quick decision.
In this decisive battle, T-K Group took the initiative, and Orchid Company was deeply passive, and if it wanted to get the initiative, it had to fight a guerrilla war.
A high-level executive frowned slightly and said, "Could it be that next, we will be beaten passively?" ”
It may be that the previous victory of Orchid Company in dealing with T-K Group made it difficult for everyone to accept for a while, and Orchid Company was deeply passive.
Yan Shaoqing pondered for a moment and said: "T-K Group is now in the limelight and unstoppable, we are indeed not suitable to confront it head-on, and it is the best policy to avoid its edge." ”
It's just that he has keenly discovered that there must be other calculations behind the eldest lady's guerrilla warfare.
Wen Wenya nodded and said: "The first step of T-K Group is to re-establish the market influence of the brand, and the second step is to re-establish the company's reputation and brand image, so they will spare no effort to promote and publicize. ”
The Orchid Company should not fight, they sing a one-man show, and their momentum will soon be exhausted.
"In the third step, we have to be especially vigilant against Genesis Investment Company, dismantling the company's internal company, and implementing a series of strategies to crack down on acquisitions against us, and during this time, it will be hard for everyone."
Chu Jingnan will not give up the acquisition of Orchid, the world's top investment team, is preparing to infiltrate the entire Orchid Company when Orchid Company is suppressed by T-K Group. If they seize the opportunity, they are like poisonous snakes, eating the coveted target little by little.
One sentence has hit the core of all the issues.
Everyone's hearts are a little settled, they have survived such a difficult situation at the beginning, and created a blockbuster victory, there is no reason to be afraid of T-K Group now.