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Fan Wuzhi has no objection to holding a donation ceremony, and this kind of positive publicity is a very face-saving activity for both the Ministry of Education and the donor enterprises.

Zhang Mei told the three sisters and brothers about the arrangements in the ministry, first of all, the representatives of the two sides signed a donation agreement, then asked the minister to speak to express support and affirmation, and then publicly demonstrated the products involved in the donation activity in front of the media, as well as the specific use methods, and finally announced the selection of this teaching expert nationwide and announced the specific reward method.

"By the way, these activities are often carried out in China, often by the domestic media, the model is simple and there is no novelty, I heard that this time the ministry intends to be more grand, invite some foreign media reporters to come and participate." Zhang Mei temporarily thought of something, so she told the three sisters and brothers.

As soon as she heard that foreign media reporters were participating, Fan Ting immediately frowned, and said a little unhappily, "Foreign reporters are the most annoying, they always ask some very personal questions, or very tricky questions, and if they come over, that's what makes trouble!" Can you not come without them?

Fan Kang didn't have any idea about this, and asked a little puzzled, "Isn't it more beneficial for our company's publicity to have foreign journalists participate?" Why refuse? ”

Fan Ting immediately grabbed Bai Dao, "Don't you know that these foreign reporters, they are different from us here, and they won't take your feelings into account when asking questions, how can they embarrass you, how can they make you stammer, it's their ability." And these people often set some traps in their problems, and accidentally fall into their tunnels. I think the Ministry of Education actually invited foreign journalists to attend the press conference this time. Apparently his head was squeezed by the door. ”

When Zhang Mei heard this, she was suddenly a little unhappy, "What are you talking about?!" How many years have you been opening up to the outside world now? We cannot now refuse the integration of the international community if we are to build a prosperous State. In the past, press conferences were indeed scripted, and reporters were all good at finding and picking out problems, but now it is different. For the government to reverse its long-standing negative image in the eyes of the outside world, it needs to be in line with international standards. Our Ministry of Education is also a precedent this time. So, if you want to exclude these foreign journalists from other places, you basically don't think about it. If you can't tell what to say and what not to say, then say a few words about the good sister Fan Ting was taught by Zhang Mei and laughed gloatingly. Then he said, "If you can't speak, don't speak, anyway, they can't force you to speak, just say that there are still many out-of-school children in China who can't get timely help, and they don't want to talk when they're in a bad mood, what else can they say?" ”

"Well, it's a good idea to be disease-free." Zhang Mei immediately praised.

"Then let him speak on our behalf and publicize the local affairs to the outside world. Just let the disease-free do it-" Fan Ting began to fight back without showing weakness.

"That's fine. Anyway, the third child's tongue has always been relatively negative, and it is the most effective way to deal with reporters. Fan Kang supported it, which made Fan Ting, who spoke the opposite, feel a little dissatisfied.

However, the family of four discussed for a while, and finally set the tone and spoke to the outside world. It was handed over to Fan Wuxi. After all, he is the best person in the family to deal with these emergencies.

When Fan Ting was yelling to go to the sleeping place, Fan Wuxian received another phone call. But it was called by Jianlibao Factory.

"Huh? Is there anything important again? Fan Wuxi felt a little surprised, after all, it was already more than ten o'clock in the evening, and usually they didn't have important things, so they wouldn't choose this time to call.

"Mr. Fan, the recent statistics have come out, and the market share of our Jianlibao products has declined very much!" The new director of Jianlibao Factory said to Fan Wuxian with some trepidation.

"How much has it slipped?" Fan Wuxian asked.

"This quarter, sales fell by 40 percent year-on-year." The director of the factory said to Fan Wuxian.

Of course, this can't be regarded as good news, so Fan Wuxian is also a little entangled and depressed, after all, Jianlibao is one of the earliest enterprises that he has set up, and has provided himself with a large amount of cash, which can be said to be meritorious, and then there was a high-level defection, but it can not erase the overall contribution of the factory.

What's more, now Jianlibao's profit is still ranked high, and it has been a cash cow without disease for many years.

"Have you found out why? Why did it drop so much? Fan Wuxian asked.

"Recently, some products launched in the health care products market are encroaching on our market, which has caused a big decline in Jianlibao sales." The factory director also found the reason for the decline in sales and explained to Fan Wuxi.

In fact, the sales of Jianlibao have been very good, the drink itself this flavor does help to recover from exercise fatigue, and at that time the factory in accordance with the requirements of Fan Wuxi, engaged in the ring prize activity, all consumers who buy Jianlibao as long as they pull the ring printed with a special pattern can get a bonus of 50,000 yuan, relying on this unique activity, Jianlibao's sales in China are steadily rising every year.

But Fan Wuxi, who has been busy with other affairs recently, does not care enough about Jianlibao factory, although he also let the factory develop a new type of tea drink, and launched the market, and the response is also good, but Jianlibao itself sales have been declining.

For example, the later rise of Wahaha and Robust is a strong opponent of Jianlibao, coupled with the recent rise of Shenyang Feilong and Sanzhu oral liquid and other health drinks have also begun to squeeze out the market of Jianlibao, which has caused Jianlibao's sales to continue to shrink. Even Shi Yuzhu, who bought electricity money, began to enter the health care drink market at this time, and came up with something giant brain gold (that is, the original version of the brain platinum that is now advertised to be disgusting), which is very crazy.

Originally, the beverage market is so big, there are so many Chinese, the market capacity is certain, the cake that was originally eaten by one person was divided by many people at this time, and sales naturally declined.

"So, what do you have in the factory?" Fan Wuxian is very aware of these things, but he doesn't want every decision to be made on his own.

Hiring people to do the work and managing the business at their own expense is not spent in vain, they must have some skills worth spending their own money, right?

"Our marketers believe that the main reason why Feilong and Sanzhu were able to succeed so quickly was because of their excessive advertising." The director of the factory said to Fan Wuxi, "So our advertising planners have also sorted out a new set of advertising plans, and I would like to ask Mr. Fan to take a look at it to see if it is feasible?" ”

"Okay, then you can fax it to me." Fan Wuxian nodded in agreement.

After a few minutes, the fax came, and Fan Wuxi took the set of copywriting and looked at it carefully.

The new advertising copy, almost follows the three strains of the propaganda model, for example, claiming to have received a letter of thanks from consumers, some perennial bedridden elderly people after drinking Jianlibao, actually miraculously healed Provincial People's Hospital for clinical observation, the conclusion is that after taking Jianlibao can improve the internal environment, restore the spirit, eliminate fatigue, improve appetite, promote the balance of electrolytes in the body, and enhance energy, physical strength, digestion, uterine contractions and so on. For another example, after drinking Jianlibao, a ninety-year-old man who had no teeth had new teeth on his teeth, and his white hair turned into black hair.

After Fan Wuxian saw it, he was stunned for a while, and then he laughed, and after laughing for a long time, he called Jianlibao and said to the factory director with a smile, "Well, I saw that advertisement." But I don't agree, you must not do this, or you will die a terrible death! ”

If it is really to be promoted like this, the Oriental Magic Water, which wins with sports marketing, will become a can of Jianghu potion that cures all diseases. Of course, Fan Wuxian would not let his subordinates do this kind of thing, otherwise it would be unknown if it would be beneficial to sales, first of all, Fan Wuxian himself felt that it was too bad for his conscience.

A drink is a drink, not a panacea! Whether it is three strains or brain gold, the final outcome is very miserable, and there is no need for him to follow them because of a slight decline in sales, it will be too cheap.

Relying on false advertising, they can survive for one year, two years, but definitely not for the third year! At that time, the entire health care beverage market will collapse, and it will be too late for those who follow the trend to cry! plan, he said a little anxiously, "Mr. Fan, but if we don't do this, there will be no dealer willing to sell our products!" Don't you know, the atmosphere in the market is bad now, as if what you eat and drink, as long as it has no curative effect, is rubbish! This sales can't go up, and we are very anxious in our hearts! ”

Fan Wuxian nodded and said comfortingly, "Well, I know what you mean, everyone wants to do a good job in the enterprise, but there are some things that can be done and some things that can't be done." If you want to be a century-old store, you can't play this kind of trick tricks, you must be clear about this at any time. As for sales, you just have to try to get it, and I won't blame you for that. If you have energy, you should work the research and development of new products. ”

"Yes, Mr. Fan. We get it. The director nodded in agreement.

Since it was the big boss who spoke, it was the final decision, Fan Wuxian did not pursue the decline in sales, and they naturally had nothing to fear.

To be honest, the kind of advertisement that is almost openly deceptive, he himself looks a little sick to his stomach.

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