At the beginning of April, T-K Group's health care products began to enter the health care brand market of Z country in a big way, using the sales channels of Nanshan, XX and Meishan to comprehensively attack most of the supermarkets and shopping malls in Z country, while NBJ still used its prestige in the health care brand industry to constantly add pressure to T-K Group, and the battle between the two sides was about to break out.

The business circles at home and abroad have paid the highest attention to this war of aggression against the health care brand market in country Z.

Mr. Wen sat on the sofa and watched the news, and what was reported in the news was the news about the T-K Group's general attack on the health care brand market in country Z: "It seems that the business community in country Z will lose a large part of the country." ”

His words are not without emotion, as a traditional businessman of country Z, Mr. Wen is quite disgusted with the behavior of loyal multinational enterprises to acquire enterprises in country Z, and the brand of country Z is not bad, but they have no opportunity to grow, let alone develop and improve themselves, so in the eyes of outsiders, the brand of country Z is not as good as foreign products.

Wen Wenya was peeling apples, and when she heard his words, she raised her head and asked, "Why did Grandpa say this?" Do you also think that the health care brand of country Z can't beat multinational companies? ”

Wen Wenya knows that not only grandpa thinks so.

Including foreign people who pay attention to the acquisition of the event everyone thinks so, after all, most of the health care brand market in country Z has now fallen into the hands of T-K Group, only NBJ and Orchid Xin Company have always adhered to it, in the eyes of everyone, this is undoubtedly a mayfly shaking the tree, is not self-sufficient behavior.

Mr. Wen replied while drinking tea: "The chairman of NBJ, who serves as the chairman of the health care brand industry in country Z, uses his power to mobilize all channels such as suppliers, distributors, and logistics providers to block and exert pressure on the T-K Group, which is the only breakthrough to deal with the T-K Group." However, he ignores the interests of suppliers, distributors, logistics providers, etc. ”

"This is a war between multinational companies and the market of health care brands in country Z, to put it mildly, what does this have to do with suppliers, distributors, logistics providers, etc.? For them, they all make money, what is the difference between earning the money of people of country Z and the money of foreigners? ”

"In the short term, most people stand on the national righteousness and cooperation for many years, and are willing to help regardless of interests, but in the long run, when everyone's interests are greatly impacted and people's hearts are scattered, it is when NBJ is defeated like a mountain."

If T-K Group had just exposed its ambitions for the health care brand market in country Z, the health care brand companies in country Z could unite against T-K Group and form a strong alliance of interests, and suppliers, distributors, logistics providers and others would naturally be together, after all, they would not be able to offend all local health care brands for the sake of T-K Group.

Then there is still a possibility of victory in this battle.

However, the domestic health care brands are scattered, NBJ has a high reputation, Mingyuan has strong financial resources, and the foundation of beauty and goodness is deep, but they are broken by each one, and at the same time, it is also the hearts of the people.

Nowadays, in the domestic health care brand market, only NBJ and Orchid Company are left to hold on, and a large area of the country is lost, and suppliers, distributors, logistics providers and others cannot make money without making money, accompanying NBJ and Orchid Company to go bankrupt.

Wen Wenya agreed: "Although NBJ's behavior of adding pressure to T-K Group has had a great impact on T-K Group, it is only an appropriate way to prevent T-K Group from competing for the rhythm of the domestic health care brand market." ”

NBJ is also running out of donkey skills now.

At the same time, this donkey skill can't last long.

Over the past year, NBJ has confronted T-K Group head-on many times, and the financial consumption is staggering, and now it is also a dog's last breath.

Wen Wenya asked again: "If Orchid and NBJ form an alliance to fight against T-K Group, what are the chances of winning for the health care brand in country Z?" ”

Grandpa had a unique vision and insight into business, and although he was interested in profit, he was not short-sighted.

Old Man Wen said in a slight mutter: "In the past year, the Orchid Company has not shown its landscapes and seems to have done nothing, but the T-K Group and the domestic health care brand have been frustrated several times, including the shadow of the Orchid Company, and the Orchid Company itself, this year's actions are also quite frequent, I guess they want to build a strength to compete with the T-K Group, I can't see through this company." ”

Old Man Wen had investigated the background of Lanxin's company, but found nothing, so he didn't dare to say anything.

A smile appeared on Wen Ya's lips.

Mr. Wen continued: "However, if the two companies join forces against the T-K Group, I still feel that the hope of victory is quite slim. ”

Wen Wenya said: "It's just quite slim, not invincible, it seems that domestic health care brands still have a chance to win." ”

It seems that grandpa is quite fond of Orchid Company.

Mr. Wen said: "Having said that, but the odds of winning are quite small, T-K Group's behavior of fully entering the health care brand market of country Z this time is obviously well thought out, and they first pushed their second- and third-tier brands into the market of country Z to fight a war of preparation." ”

The national conditions of country Z, the urban development is very uneven, the poverty gap is too large, each class of consumers, has their own consumption level and consumption demand, as well as consumption methods, any kind of product, can not fully cover the entire market of country Z.

However, T-K Group first put second- and third-tier products on the market, what does this mean?

This shows that in the past year, they have made such a decision after making a detailed investigation and analysis of the national conditions and economic market of country Z, and have made an in-depth understanding.

The second-tier and third-tier brands are the high-end and high-end products of T-K Group, and this move alone has revealed T-K Group's ambition to fully cover the health care brand market in country Z.

"I guess their next step is probably to launch an overwhelming advertising campaign, manage the brand image, and deepen everyone's understanding of foreign brands." Wen Ya's fingers gently rubbed the engagement ring in her hand, in the past, when she was thinking, she would always be used to touching the red diamond on her left ear, Xu Chenyu gave her, and then Si Yiyan put the long earring on her right ear, and the way she thought about the problem was transferred to the long earring on her right ear.

Now, the way she thinks about problems has changed.

Old Man Wen nodded approvingly: "Yes, after the advertising war breaks out, just wait for T-K Group to harvest the entire health care brand market in country Z like a harvester!" ”

It's not what he wants to see, but it's the reality.

Wen Wenya said meaninglessly: "It seems that to deal with the T-K Group, we have to cut off their plans before their advertising campaign. ”

Old Man Wen glanced at her and didn't think much about it, the grandfather and grandson often talked about things in the mall together, which was too common.