In just one month, T-K Group and Orchid Company had a comprehensive confrontation on their product technology, innovation, quality and logistics. ◢ with ◢ dream ◢ small ◢ .lā

Because of the support of the Zhishan Ya Association, coupled with the support of the entire health care industry in country Z, the products created by Orchid Company in just four or five years are actually on par with the products of T-K Group that have gone through the test of time and the market.

The health care brand of country Z is not lagging behind compared with the famous foreign brands.

The news was widely reported by the media.

The people's resistance to foreign acquisitions and the enthusiasm for protecting national brands are even higher.

The T-K Group is deeply involved in it, and there is a tendency to sink deeper and deeper.

Jos's mood was very heavy, and he felt as if he had fallen into the trap of the other party, but after thinking about it carefully, he couldn't figure out what went wrong?

The conference room was immersed.

Jos sat on the main seat, looked at the declining subordinates below, and used an old saying in country Z: The defeated rooster - dejected!

"In the product war, we have lost the opportunity, if we can't get back the way, this acquisition war, T-K Group will completely lose, all of us present, at least accept the headquarters of the punishment, demote and reduce salary, or resign because of negligence, and never hire."

Joss said with a heavy expression the hidden worries that had accumulated in the hearts of everyone present.

The atmosphere in the conference room was even more solemn.

Chu Jingnan sat in the conference room, and the result of the product war was somewhat unexpected to him.

But if you think about it, you can see that all of them have fallen into Bella's trap.

The product war, you can fight the qualification war, the market test war, the product praise war, and the world popularity war, which are the advantages of T-K Group and their main battlefield.

However, Orchid Company bypassed these shortcomings and directly issued a war post to T-K Group to fight the technical formula war, the equipment innovation war, the quality effect war, and the sales logistics war.

After more than a year ago, Orchid Company has been greatly reorganized, and these are the main battlefields of Orchid Company.

Jos said helplessly: "The technical formula war, although we did not lose, but did not win, Orchid Company is a traditional Chinese medicine health care brand, among the many health care brands in the world, Chinese medicine products because of their unique type, stand out and obtain the qualification to compete with our products." ”

The efficacy of health care brands is actually similar, but it is just a matter of which product has a better effect, and T-K Group has relied on standing the test of the market for many years in order to have a place in the world health care brand.

However, Orchid Company is doing traditional Chinese medicine health care products, which has been different from other health care brands, and their company's products have been approved by professional Chinese medicine masters and tested by various organizations around the world, and the quality and effect have been verified.

"The equipment innovation war, T-K Group ended in a fiasco, because Orchid Company was opportunistic, T-K Group was founded for more than 70 years, factory equipment, most of which were established 67 years ago, the factory construction standards at that time, have not yet reached today's standards, equipment and machinery, is not so advanced now, of course, T-K Group keeps pace with the times, has been constantly rebuilding factories, improving machinery and equipment, and striving to progress with the times, but we can not completely abandon all at once, the original things, All of them were replaced with the current most selected equipment, so we fell into their trap. ”

The reason why SF Logistics, which is second to none in country Z, can catch up and defeat the logistics companies of all sizes in country Z and dominate the entire logistics industry is because they bought airplanes at the beginning of their establishment, and other domestic logistics cannot completely give up the existing trains and cars to buy airplanes and compete with SF.

So far, the only thing they have the upper hand is the sales logistics war, but Orchid's e-commerce network marketing and logistics services are quite perfect, the gap between the two is not too big, Orchid loses in, and the time of e-commerce network marketing is too short.

As for the quality effect war, the battle is still ongoing.

However, Jos's heart is not optimistic.

When he thought of taking over the task of the headquarters to invade the health care brand market of country Z, the chairman personally called him into the office and asked him to try his best to get the product formula of Orchid Company by any means.

Even the products coveted by the headquarters, the quality effect, must have been unanimously recognized in the headquarters.

There was still silence in the conference room.

Jos was a little irritated, raised his voice and said, "If you have any thoughts and opinions about this acquisition war, you can put them forward at the meeting." ”

A year ago, when was the meeting not very noisy?

Such silence made Jos's heart more and more solemn.

One of them had the courage to say: "Jos, the people of country Z are resisting the acquisition, the enthusiasm for protecting the national brand is high, the T-K group is on the cusp of the storm, has lost its market competitiveness, the financial support of the head office is limited, the product war has lost the opportunity, there is no people's heart, no financial resources, no support, we are now simply trapped beasts, but it is a dying struggle, this acquisition war, we can't win at all." ”

The successive failures have frustrated these guys who have always been arrogant and invincible, and they still can't get back from the blows.

"Jos, the current situation is quite unfavorable to us, our funds are insufficient, continue to acquire the plan, the branch of country Z, will pay a painful price, and the head office will also cause a great decline in strength because of our acquisition plan, the consequences are not something we can afford, I suggest to the headquarters to make a case and give up the acquisition plan."

Reined.

Although it is a strategy, it is always good to fight to the death.

"I also agree to abandon the acquisition plan this time......"

……

More than half of the people in the conference room supported the suspension of the takeover war.

The folder in Jos's hand slammed into the desktop and shouted angrily, "Shut up! ”

In the conference room, there was a gradual silence.

Jos said angrily: "In this acquisition war, how much hope does the headquarters place on us, and how much financial and material support does it give us?" Now that you've encountered a little difficulty, you want to give up? Are you worthy of the cultivation and high expectations of the headquarters? Is it worth the huge financial and material resources lost before? ”

Jos's roaring voice, full of anger, kept rising.

In the conference room, everyone listened to his irritable voice, daring to be angry but not daring to speak.

Jos lost his temper and finally asserted: "You don't need to say more, this acquisition war, no matter how difficult it is, we must fight it." ”

In the current situation, they have fallen into a situation where it is difficult to ride a tiger.

Suspend the acquisition, not to mention whether the headquarters will agree, even the Orchid Company, I am afraid that it will not be easy to stop.