209 [Box Office Tug of War]
The publicity of "Young Master Dragon" is huge, and what is even more terrifying is that it will be released in a total of 30 theaters in two theaters at the same time.
How big is Hong Kong?
Except for some remote places in Kowloon, New Territories, spread these 30 cinemas evenly, and you will find how densely distributed these cinemas are.
That feeling, as soon as you go out on the street, you will see the poster of "Young Master Dragon".
On the first day of its release, "Young Master Dragon" reached a first-day box office of 2.17 million, which can only be described as terrifying.
And what about "Sword and Horse"? It was only released in 22 theaters of Golden Princess, with a box office of 1.26 million on the first day.
The box office of the two movies on the first day was almost doubled, and several newspapers that Golden Harvest spent money to buy repeatedly reported that "Dao Ma Dan" was defeated by "Young Master Long", and hyped "Young Master Long" as Cheng Long's masterpiece in the past few years.
Although the box office on the first day was far inferior, Kang Jianfei did not panic at all and continued to promote his movie step by step.
What Lin Qingxia was beaten to the point of being filming, why Guan Zhilin couldn't act and was scolded and cried by Kang Jianfei, and there was even lace news that Zhong Chuhong liked Lin Qingxia dressed as a man.
The publicity departments of DreamWorks and Golden Princess Cinemas are working at the same time, and all kinds of news are emerging in an endless stream, and the propaganda war is inseparable from "Young Master Dragon".
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In Cheng Long's villa, a sports car was pulled out of the garage.
Cheng Long sat in the cab and drove, but next to him was Qin Xianglin, who went to the United States last year due to the J scandal.
"Aaron, you fought beautifully this time, looking at this momentum, I'm afraid you will break 20 million box office." Qin Xianglin said with a smile.
Cheng Long is a person who is easy to get carried away, and laughed when he heard this: "I don't know if it will break 20 million, but it must be more than Kang Jianfei's "Sword and Horse". ”
Qin Xianglin asked, "When is the celebration banquet?" ”
Cheng Long said: "The celebration banquet will wait at least until the box office breaks 10 million. ”
Qin Xianglin and Cheng Long chatted without a word, and many times they were deliberately currying favor with Cheng Long.
Kang Jianfei played too hard last year, and after Qin Xianglin's Zhao J scandal was reported back to Taiwan, the entertainment industry there was relatively conservative, and it was impossible for him to show his face in the short term. Qiong Yao was originally quite dissatisfied with Qin Xianglin's floweriness, and after the Zhao J scandal broke out, she even said in private that she would not find Qin Xianglin to film in the future.
Taiwan can't continue to mix, so it can only be in Hong Kong. And if he wants to make a film in Hong Kong, Qin Xianglin has to rely on Cheng Long's support, although this is very unimportant.
The two drove to Golden Harvest Pictures, and Cheng Long walked into He Guanchang's office with Qin Xianglin in a spring breeze, and asked with a smile: "Godfather, what was the box office yesterday?" ”
He Guanchang sighed, shook his head and said, "The situation is a little bad." ”
Cheng Long seemed to have been poured a basin of cold water on his head and asked, "What's wrong?" ”
He Guanchang said: "The single-day box office on the second day of the release of "Young Master Long" has dropped to 1.64 million. ”
Cheng Long was taken aback and said, "Wasn't the box office on the first day 2.17 million?" Why did it drop so much the next day? ”
He Guanchang said: "If today's single-day box office falls below 1.5 million, the Shaw Brothers Cinema Line will remove 5 theaters, and other theaters will have one less screening every day." ”
Cheng Long asked anxiously, "How can this be?" ”
He Guanchang sighed: "Alas, it seems that there is really no market for old-style kung fu movies, and now the attendance rate is declining rapidly." ”
Cheng Long sat back on the leather chair suddenly, and it seemed that all the strength of his body had dissipated.
He Guanchang comforted: "Ah Long, don't be discouraged, there is no problem for the box office of "Young Master Dragon" to break 10 million. ”
The box office broke 10 million, and if it was another actor, he would be dancing happily, but Cheng Long didn't have much of a good mood.
This year, the price of movie tickets in Hong Kong has increased again, and the average ticket price has reached 11 yuan, and the box office breaking 10 million is not challenging for Cheng Long at all.
Qin Xianglin suddenly asked, "What is the situation of "Dao Ma Dan"? ”
He Guanchang reluctantly held back a word from his mouth: "Rise!" ”
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"It's up!" Li Maowen said excitedly on the phone, "On the second day of the release of "Dao Ma Dan", the single-day box office was 1.38 million! ”
The single-day box office rose from 1.26 million to 1.38 million, which is a big increase.
Lei Juekun said happily: "Then put "Modern Heavenly Master" in advance and increase the number of screenings for "Sword and Horse". ”
Although Lei Juekun and Kang Jianfei have a disagreement, now they are unanimous to the outside world, and they must be Jiahe and Shaw Brothers to grab the audience.
Li Maowen hesitated: "Mr. Lei, according to the original film plan, "Modern Heavenly Master" will be completed in four days. If you paint in advance now, I am afraid that Mr. Chen and Mr. Feng will not be able to explain it. ”
Lei Juekun sneered: "What's not easy to explain, "Modern Heavenly Master" has been in theaters for more than half a month, and now in addition to the cost, the theater chain has almost no money, and it is a waste to put that drama again." ”
Li Maowen had no choice but to say: "Okay, I'll add more shows to "Sword and Horse" tomorrow." ”
Lei Juekun hung up the phone, feeling quite dissatisfied with Chen Rongmei and Feng Bingzhong. Although they are both shareholders of the Golden Princess Cinema Line, Chen Rongmei and Feng Bingzhong are both juniors in front of Lei Juekun.
These two juniors are jealous when they watch others make movies to make money, and they actually want to come in and speculate to make a profit, and by virtue of their status as a shareholder of the theater, they forcibly let this movie be scheduled to take the lead in the summer file, which is really unreasonable.
At this time, Kowloon Bus has been acquired by Sun Hung Kai for nearly 40 shares, and Lui Juekun has become the second largest shareholder of KMB Group, which makes him even more concerned about Princess Jin.
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On the third day of the release of "Sword and Horse", the single-day box office dropped slightly, only 1.3 million. And the box office of "Young Master Dragon" fell even worse, with a single-day box office of 1.36 million.
Speaking of which, both movies have some congenital deficiencies, and "Dao Ma Dan" has a bit of literary and artistic flavor that Hong Kong audiences don't like, and it lacks a sense of coolness.
And what about "Master Dragon"?
Old-style kung fu movies are really outdated, and they are gradually unable to keep up with the audience's aesthetic taste.
The reason why the box office of "Young Master Long" will break 2 million on the first day is for two reasons. The first is the double-line joint screening of Golden Harvest and Shaw Brothers Cinemas, and the second is that Cheng Long's box office appeal is there, and then through the overwhelming publicity of the media, many audiences have been attracted to the past, and it has also made Kang Jianfei's "Dao Ma Dan" unsatisfactory box office on the first day.
From the third day of release, the box office situation of the two films began to stalemate.
Until the end of the first week, the cumulative box office of "Dao Ma Dan" in the first week was 7.91 million, while the cumulative box office of "Young Master Long" in the first week was 8.23 million.
In terms of numbers alone, Cheng Long's "Young Master Dragon" won a small game, but judging from the number of theaters released in the two movies, the attendance rate of "Dao Ma Dan" was a complete victory.
The two films were amused by Cinema Fortnightly, which wrote: "...... It is clear that "Sword Horse" and "Young Master Dragon" are two anachronistic movies. "Sword and Horse" is too advanced, if this movie is placed ten years later, the box office response will definitely be more popular than now. And "Young Master Long" is too old, and it was definitely the best of the best ten ten years ago, enough to sweep the Hong Kong box office. It's a pity that now is now, neither ten years from now, nor ten years ago, so neither of these two excellent films can live up to the director's expectations......"
Half a month later, the cumulative box office of "Young Master Long" was more than 14.5677300 yuan, and the cumulative box office of "Dao Ma Dan" was more than 14.56668 million yuan.
This situation made the media happy, and the two movies competed for the box office difference of more than 500 yuan.
So far, Cheng Long has temporarily taken a slight lead at the box office, but in terms of word-of-mouth, the two movies are judged.
Putting aside those gunslinger articles, the media's evaluation of "Young Master Dragon" is: an old-fashioned kung fu film that is well-made.
The evaluation of "Dao Ma Dan" is: a Jianghu film in the early Republic of China with a perfect combination of commerciality and artistry.
Yishu even praised in "Ming Pao": "Among all the movies I have watched, "Sword and Horse" ranks second, and the first place is the Hollywood film "Roman Holiday"......
Kang Jianfei is a very special director, his style is sometimes delicate, sometimes humorous, sometimes sad, sometimes hot-blooded, and unpredictable. Since the 60s, Hong Kong movies have been the world of male stars, and female stars have gradually become a vase of foils, and there are even fewer movies with female themes.
But let's look at the movies directed by Kang Jianfei, "Happy Ghost", "Mr. Zombie", "Royal Sister" and "Sword and Horse", three of which are all from a female perspective.
In the movie "Sword and Horse", he created three heroines with completely different personalities and statuses in one go. Under the various coincidences of fate, Director Kang put three women together into a play: Lin Qingxia is the country, Zhong Chuhong is the wealth, and Ye Qianwen is the dream......
Among the films, Lin Qingxia is the most impressive. She was handsome in a tunic suit, suave in a white shirt, a dash of spirit in the Overseer's Palace, and tenacious in prison. Her beauty has transcended gender and fulfilled all people's fantasies about female beauty. The ultimate in beauty is so beautiful that it is not intrusive, and even as a homosexual, I can't help but be impressed......
And Guan Zhilin's performance is also amazing, I heard that she is the daughter of the old actor Guan Shan, or because of the inheritance of father and daughter, she actually has such superb acting skills for the first time in acting. Under her interpretation, a simple, straightforward and strong woman was played by her very well. Compared with Cao Yun played by Lin Qingxia, although Guan Zhilin did not make vigorous deeds, the kind of rebellion against tradition in her bones is not inferior at all, and at the end of the film, she resolutely chose to find her father and continue to chase her dream of the stage......
And Xianghong played by Zhong Chuhong is hilarious, no one expected that the former Hong Kong sister would perform this kind of funny and playful taste, which is a new breakthrough for her......"
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