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After chatting with Boss Zhu. Fan Wuxian put down the phone, and was planning this matter in his heart.

Papermaking is a heavy asset industry, and every 10,000 tons of pulp production capacity needs to be invested about 100 million yuan, and every 10,000 tons of new production capacity of whiteboard paper will also be invested in about 40 million.

In order to improve the entry threshold of the industry and reduce the number of local governments for the approval of papermaking enterprises, the State Council also issued a temporary regulation on the paper industry, the introduction of this temporary regulation has increased the initial scale of new projects, and according to Zhu Boss, the State Council intends to import paper cutters, waste paper crushers, pulp board machines, Equipment such as paper machines are also included in the list of items that are not exempt from tax exemption.

Fan Wuxian is naturally very clear that once this policy is implemented, it will also have a great impact on various papermaking enterprises. However, according to Boss Zhu, China will allow enterprises to deduct the value-added tax contained in the newly purchased equipment, which is also a major turning point for the huge investment in the paper and paper products industry.

One window was closed and another door was opened. Whether it is the pros or cons, it is still difficult to say, but one thing can be asserted that the domestic paper industry will face a very big change, the survival of small and medium-sized paper enterprises will be solved in a short period of time, they are facing two roads, one is to let themselves die, the other is to be acquired by large paper enterprises, take the road of joint development, in addition, there is no other way.

Not long after, Davis, the head of the Shanghai headquarters, had a video call with Fan Wuxian and reported to Fan Wuxian on the results of the recent survey in the domestic paper products market.

Most of the products in the paper industry are sold domestically, and compared with the export-oriented industry, the external economic situation has a relatively small impact on the paper industry. However, in the industrial chain, due to the downstream customers of paper products affected by the financial turmoil, so after the financial turmoil in Southeast Asia, there has also been a decrease in domestic orders, and a large number of enterprises have compressed production.

"The financial turmoil has had a huge impact on enterprises mainly engaged in export trade, and export goods have fallen sharply. This part of the enterprise is the most important customer of digesting paper products. As a result of their reduction in production, the market for the paper products industry has shrunk. This is unavoidable, because the paper products industry is only a link in the entire industrial chain, and the economic environment has problems. Individual businesses or industries will definitely be affected. Davis analyzes overcapacity in the paper industry.

In the past one or two years, the domestic paper and paper products industry is in a period of rapid expansion, but in the process of rapid expansion, many enterprises have encountered the problem of tight funds.

Davis said to Fan Wuxi, "Some small and medium-sized enterprises in the industry have encountered financing problems, and even some large enterprises have encountered the problem of tight capital chain, which has become an important bottleneck affecting the development of domestic paper enterprises." ”

At present, most of the domestic paper enterprises are lagging behind in the way of capital settlement, suppliers generally have to wait until the customer sells the product to get the payment, this process generally takes three months, and some even take half a year.

At present, affected by the financial crisis in Southeast Asia, customers have problems in sales, resulting in manufacturers and suppliers not being able to get payment on time or even without payment, resulting in a shortage of funds.

In the current economic situation, it may be a measure taken by many companies, but Davis believes that the paper industry can also achieve greater cost savings through effective management and operation. He said that the era of cash is king has arrived, and companies must have money in their hands. I don't panic.

"These are not big problems for us, but since we want to enter this industry, we must have rules and regulations, and our hearts must not be chaotic. What advice do you have on this? "Fan Wuxian is naturally not worried about funds, but since you want to enter the market, you must have the patience to follow the laws of the industry, and it is also important to adapt to the environment and follow the trend.

Davis said to Fan Wuxian, "It's actually very simple, I've studied this issue carefully. First, enterprises should cut unnecessary procurement expenses, try to reduce management costs, reduce business daily expenses, the current global network office management system we use, to a large extent can solve this problem, has an innate advantage, which they can not match. Second, the paper industry should be in a league with suppliers to tide over difficulties with downstream customers, for example, the original settlement period between the two sides was two months, and now it is shortened to one month, which can also reduce each other's financial pressure. ”

"If you do this, the pressure on suppliers will increase, and it is easy to cause them to react negatively." Fan Wuxian hesitated.

Davis replied, "But they don't have any other choice. ”

Paper is a capital-intensive industry with significant economies of scale. In terms of funding. The output value of 100 yuan in the paper industry occupies fixed assets, which is equivalent to petrochemical, metallurgical and other industries. Especially for high-end product production lines, about 100 million yuan is needed for high-grade paper per 10,000 tons of production capacity, and about 1.5 to 200 million yuan is required for every 10,000 tons of high-grade chemical pulp, and paper projects are often billions of investments.

In terms of scale, the average size of the world's pulp mills last year was 210,000 tons, including 380,000 tons in North America, 330,000 tons in Japan, Indonesia and South Korea in Asia, 200,000 tons in Western Europe, and about 80,000 tons in the world, including 180,000 tons in North America, and 80,000 tons in Indonesia, South Korea and Japan in Western Europe and Asia.

As far as a single production line is concerned, the scale of the pulp mill currently producing wood pulp in the world is generally believed to be more than 300,000 tons, and the output of cardboard paper machines is generally believed to be more than 150,000 tons.

The characteristics of capital-intensive and economies of scale in the paper industry determine the special significance of capital for the development of paper enterprises, and the self-accumulation of production and operation can obviously not meet the needs of rapid expansion of enterprises, and more importantly, or more effectively, it is achieved through capital operation and external transactions.

Therefore, Davis will say that suppliers have no other choice, after all, the demand for paper products in the domestic market is growing, but there are only a few domestic papermaking enterprises, especially large-scale papermaking enterprises, and there are very few companies that can produce some high-grade paper, so this is a seller's market.

There is no other reason, it is because there is too much investment in high-end paper, and the entry threshold is very high, and ordinary enterprises simply cannot afford it. Even if you raise money, you have to consider the pressure of funds, after all, there are still these foreign-funded enterprises around you, they rely on their old books to play a price war for you, and they can immediately drag you down, and then when the price is pulled back, there is no opponent left.

However, the profit margins of some projects are lower than before compared to the high level of investment. Taking coated paper as an example, the price was as high as nearly 10,000 yuan a few years ago, but now the average price in the market is about 9,000 yuan, although there is an impact on the cost of raw materials. However, it is an indisputable fact that the profits of coated paper products are thinning.

The reason is because in the past era of planned economy, due to financial constraints and cumbersome national approval procedures, the speed of the project is very slow, for example, a production capacity of only 10,000 tons of coated paper production enterprises can occupy the position of the industry leader for decades, in this case, if a paper enterprise produces high-end new products welcomed by the market, few competitors can keep up in the short term, the enterprise can obtain high profits for a long time.

However, with the development of the domestic economy, in recent years, the diversification of investment subjects, the expansion of approval authority, when a high-end new product with higher profitability appears in the market, other enterprises and investors will soon follow up, and the new project will soon be completed and put into production, so that the new product is in short supply, the cycle of obtaining high profits is greatly shortened, and the actual return on investment of the project may be lower than expected.

It is the nature of capital to chase profits, and when it is found that the huge investment does not achieve the expected results, will the capital continue to invest a lot in the paper industry? The answer, of course, is no, so in addition to a few foreign-funded paper-making enterprises that have occupied the advantage of staking land, such as Sinar Mas APP, etc., there have been no foreign-funded enterprises involved in this industry recently, as for the new projects in China, they are just some private small and medium-sized papermaking enterprises.

After reporting to Fan Wuxian for a while, Davis said to him, "In fact, if it weren't for the inside information provided by you, the boss, that we might replace the position of foreign-funded enterprises such as Sinar Mas APP in China, I would not approve of investing in the paper products industry." ”

"Why?" Fan Wuxian asked with some curiosity, there were not many times when Davis disagreed with his opinion.

"It is because of the advent of the information age that it has a huge impact on the traditional paper industry." Davis replied.

In terms of function, paper can be mainly divided into three categories: industrial packaging paper, household paper, newspapers and periodicals, writing and printing paper and cultural paper.

The main function of cultural paper is to serve as a carrier of information records. After the mid-90s, with the development of the Internet and information technology, some people predicted that the demand for paper would decrease due to this impact, but the actual situation in these two years is that the consumption of cultural paper has not decreased, but has grown rapidly.

The reason for this phenomenon is due to the application of network technology. The amount of information that people access has also increased dramatically, and even though the amount of material that needs to be printed is only a small fraction of the information on the web or in e-mail, the actual amount of paper used is relatively large.

But just when people thought that their previous judgments were wrong, things were changing.

With the rapid development of electronic information technology, especially the development of information storage technology and information browsing terminal equipment, the cultural paper as an information record carrier has been affected by substitution.

For example, the advent and rapid development of portable hard drives and USB devices have made paperless office a reality. In particular, Internet L, ADSL broadband and optical cable and other equipment have been able to access ordinary people's homes, wireless Internet access, mobile phone Internet access is also becoming more and more popular, people through the network to communicate, exchange and learn, these were originally covered with high-tech veil, has become a part of people's daily life with its price has dropped sharply.

"You're not wrong, but look at other aspects as well." Fan Wuxian expressed his understanding of Davis's concerns, and at the same time said, "Although office paper is decreasing, other aspects of paper are increasing, and the number of paper products used is still increasing rapidly in terms of total volume, and we don't have to worry about the sales market shrinking." ”

In fact, there have been examples of traditional products being impacted due to the development of new technologies. For example, in the early nineties, the state invested heavily in the establishment of Dalian Hualu video recorder production plant, but the project had just been completed, and the impact of the new VCD machine on the market was affected, and the enterprise collapsed.

For the paper industry, industrial paper and household paper will have greater consumer demand with the development of society, but the consumption of certain types of cultural paper may be affected or even seriously shrink. The development of electronic technology has a huge impact on the substitution of some cultural paper, and there may be a revolutionary impact similar to VCD completely replacing the video recorder, which is a problem that papermaking enterprises must consider when investing in projects in the future, and it is also a shadow that affects the development prospects of existing cultural paper production enterprises.

But in general, as long as you choose the right investment direction, you can avoid this trouble and develop yourself effectively.

"However, there is one thing that we need to pay special attention to-" Fan Wuxian touched his chin and said to Davis in the video, "Today's Internet conflict with traditional media is very large, it can be expected that in the future era, the circulation of newspapers will be greatly affected, but the demand for books will increase, especially the number of textbooks will increase to a great extent, which should also be a direction we need to pay attention to." ”

"The boss is really far-sighted and admirable." Davis sincerely admired that in his eyes, or in his experience, Fan Wuxian has never made mistakes in these general directions, and this time the inference of the paper products market is also in line with his own survey results in recent days.

It's just that his conclusion is not as accurate and clear as the boss, and it can only be said to be a slightly exposed trend.

However, no matter what, he should strictly follow the strategy proposed by the boss, which is also the magic weapon for Fan's Investment Group to grow into a behemoth in such a short period of time, which is beyond doubt. There are no pop-ups