Pengcheng, Juzhu Company. ( -- For more details, please visit.)

Shi Juzhu, who had just finished the meeting, returned to his office, closed his eyes for a while, and then turned on the computer to see the reaction after the "Brain Platinum" advertisement.

According to Li Yi's plan, the propaganda of the Internet cannot be lost, in addition to the regular advertising on major websites, there must be no shortage of water army and advertorials.

Speaking from the heart, Shi Juzhu was aware of the huge development potential of the Internet, but he definitely didn't expect to launch a water army and write advertorials This kind of propaganda method, when Li Yi explained, he was even stupid.

The spicy person next door, I've seen someone who engages in false advertising, but I haven't seen Li Yi's completely shameless propaganda, he really talks nonsense with his eyes open, and he speaks it confidently, as if he is righteous.

"Really?"

"Is Brain Platinum really that good?"

"It can't be a lie, right?"

"Lie to you is a puppy, I bought a course of treatment for my parents, and they said it was okay after eating it."

"It's too expensive, more than a hundred boxes, if only it were cheaper."

……

Under the advertisements and advertorials that were put out, Shi Juzhu saw a lot of comments.

Shi Juzhu immediately distinguished, those comments that swore that the brain platinum was good were the water irrigated by the water army launched by the company; Those who expressed their desire to buy it, most of them were irrigated and not real.

I have to say that at this time in 2005, domestic netizens were still relatively simple, just like an ignorant child who had just come into contact with the world, was curious about everything, and was willing to believe that many things were true, even if they knew that they were false, it was difficult for them to accept.

This is the best of times for those who 'make a fool' and for those who like to spread rumors.

If in the later era of smart phones, when the scarf and WeChat were popular, the days of 'cheaters' and rumor-mongers were not so good, often they just finished sending a message, and before they had time to reminisce about the sense of accomplishment in their hearts, countless cute netizens flocked to slap them in the face, lined up, one after another.

Shi Juzhu was happy to see it, and couldn't help but sigh: "What a simple netizen! ”

There is no doubt that the "Brain Platinum" has played a significant role in the crazy "fake" propaganda on the Internet, at least many netizens know about the Brain Platinum, and choose to believe the advertisement.

It's just that the scarf hasn't come out yet, and the opinions of netizens don't have a good platform to show, so it's too scattered and can't effectively know the mainstream opinions, Shi Juzhu feels a little regretful.

Of course, there are not no people who scold, but Shi Juzhu just glanced at it, and then stopped looking. In fact, it doesn't have to be online, in real life, he has long known that someone will scold him for his brain platinum advertisement. His own friends and employees of the company laughed at the platinum advertisement.

Broken advertising, garbage advertising, no technical content at all, vulgar and unbearable...... Wait, wait, hear that Shi Juzhu is numb.

At noon, I went to the restaurant with a few friends of the company to eat.

Shi Juzhu didn't drink, he went to pay the bill after eating hastily, and then withdrew first.

As soon as he came out and drove his own car, Shi Juzhu didn't go back, but turned around and went to the nearby pedestrian street, where he wanted to take a 'private' visit to the sales of brain platinum.

After getting out of the car, Shi Juzhu walked around the street casually.

Walking streets, as the name suggests, are pedestrian streets. Since it was a walk, it was natural that you could not miss the scenery along the way, so shopping became a necessity for pedestrians, and business flourished. It can be said that the pedestrian street in the modern sense is no longer a simple pedestrian street, but a "shopping street".

Shi Juzhu soon saw that clothing stores were the main feature of the pedestrian street, and then there were cigarette shops, food stores, and the indispensable supermarket.

Pengcheng is the most open city in China, and many things lead the country. In 2005, there were no supermarkets in many cities in the mainland, even in some second-tier cities, and people didn't even know about them. But in Pengcheng, hypermarkets are already a common thing.

In the cigarette hotel, Shi Juzhu saw the sale of brain platinum, but the flow of people in this kind of store is not booming, and the people who come to the 'door' are some smokers, so the sales of brain platinum are not optimistic.

Shi Juzhu frowned slightly, and then turned around and entered the supermarket.

As soon as I entered, the gift area was impressive. Tobacco and alcohol are naturally indispensable, and Chinese people love to give gifts, after all, there are many consumers.

On the table, the "brain platinum" with white characters on a green background is very conspicuous.

Shi Juzhu's eyes lit up, and a young 'female' shopping guide recommended the purchase of brain platinum to several young people with a smile.

Shi Juzhu walked a few steps and pretended to look at things, but in fact, his ears were already pricked up.

“…… It is good for improving sleep and stomach, and it has melatonin, which has been scientifically proven, and you can rest assured that it is impossible for us to buy fakes in such a big hypermarket. The 'female' shopping guide enthusiastically introduced.

One person questioned: "If you say so, and you haven't used it, who knows if it's true or not." ”

The 'female' shopping guide said: "It's all on TV, even the central one, can there be fake?" And Brain Platinum is one of our best-selling health products, selling more than 20 boxes this morning alone. ”

One person was stunned: "It sells so well?" ”

The 'female' shopping guide smiled: "Of course, it will be Mother's Day in a few days." The mother's nurturing grace is higher than the sky, deeper than the sea, the mother celebrates the festival, can the son 'daughter' not buy some gifts and filial piety? If you want to buy gifts, ordinary clothes and food, you have them all at home, and it doesn't make sense to buy them back. Health supplements are different, drinking them is good for the body. The most important thing is that there is also face when you take it out, right? ”

Someone laughed out loud.

"Hehe......"

Shi Juzhu also laughed, it was a knowing smile, and it was also a happy smile.

Weakening the real health care function of health care products and strengthening the "gift" function attached to health care products is the real core of Li Yi's advertising creativity.

From the conversation, it can be heard that Li Yi's goal has been achieved.

As the saying goes, a tree lives a skin, and a person lives a face.

After life is alive and you don't have to worry about food and clothing, you start to care about face. Buying gifts for others is a critical moment to compare face. If the gift I bought is light, my face will be gone, and I will be embarrassed to say it; The gift I bought was heavy, and I had face, but the inside was gone, because my wallet was suffocated, and my 'meat' hurt badly.

Buying "brain platinum" as a gift to others, solving two major problems in one fell swoop, both face and lining, and the other party also got benefits, after all, "brain platinum" is still a bit of a benefit to eat, at least it can provide a lot of calories.

"High-end and high-grade advertisements and vulgar advertisements are like literary films and commercial films. There is no doubt that in order to win the majority of consumers, the advertising of brain platinum must be vulgar. ”

Subconsciously, Shi Juzhu thought of what Li Yi had said to him that day, and now it seems that Li Yi's words are right. No matter how bad the reputation is, the sales volume is real.

The next day, that is, May 3, Shi Juzhu got the sales of Brain Platinum on May 2.

30,000 boxes!

...

To download the latest txt e-book of this book, please click:

This book is read on mobile phones:

In order to facilitate the next reading, you can click "Favorite" below to record this ( Chapter 15 Brain Platinum Sells Crazy!) Read the transcript and see it the next time you open the bookshelf! Please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support!!