101 [Reverse Sky Box Office] 1/3
"Mr. Zombie: The best movie to beat the heat this summer!"
"Tens of millions of great directors are back!"
"A great kung fu comedy that you haven't seen in ten years!"
After watching the premiere, reporters from other newspapers were still very restrained in their praise of "Mr. Zombie", and there were also some guys with brain diseases (Kang Jianfei thinks) who picked on the thorns. But the three newspapers that Oriental DreamWorks spent money on advertorials frantically touted "Mr. Zombie" for three consecutive days before the release.
Under the influence of long-term reports, coupled with the fame accumulated by Kang Jianfei before, on the first day of the release of "Mr. Zombie", 16 theaters such as Golden Princess, Li Stage, Watson, and Lige were full, and the attendance rate of the other 7 theaters was more than 90%.
Such a grand occasion is in strong contrast with the average attendance rate of less than 60% on the first day of the release of "Happy Ghost", and it is even better than Cheng Long's "Senior Brother Out of the Horse" during the Spring Festival.
The entire Hong Kong film industry was shaken, and after the hype and premiere of "Mr. Zombie", many expected Kang's new film to be a big hit. But who would have thought that "Mr. Zombie" would be so popular?
The reason why "Mr. Zombie" caused a movie-watching frenzy is very simple, and it is nothing more than the following reasons:
First of all, it is natural that the publicity of the past few days has worked, and the audience's appetite has long been suspended, and there will be a queue at the entrance of the cinema to buy tickets on the first day of release;
second, Kang Jianfei's own fame, whether it is "Looking for Qin", "Shanghai Tang", "Happy Ghost", or his capture and killing of robbers some time ago, has made him a topic of conversation in Hong Kong;
Third, there are no other good movies during this time, Cheng Long is still filming "Killer Trench" in the United States, Hong Jinbao is also producing "Ghost Fighting Ghost", no one is competing with Kang Jianfei for the audience;
Fourth, that is, the quality of "Mr. Zombie" itself is excellent, whether it is in terms of shooting techniques, genres, scripts, etc., this movie belongs to the top of this era.
Although "Mr. Zombie" was only released five years ahead of schedule, these five years are five years of transformation, development and maturity of Hong Kong films, and there is a qualitative leap before and after!
23 theaters were released at the same time, of which 16 were full, and the remaining 7 had an attendance rate of more than 90%. Such a perverted achievement directly stunned the other filmmakers who got the news.
Even Lei Juekun and Li Maowen were frightened, and some didn't believe the full scene they saw with their own eyes.
Outside the ticket window of the Golden Princess Cinema, the people queuing up to buy tickets lined up more than 200 meters away, blocking a store next to it, provoking the owner of the store to complain in the cinema.
The queue is mostly filled by students, but a large percentage is also made up of adults. The front ones are fine, but the ones in the back of the platoon have long been impatient.
"Hey, cut in line, there's someone in front of you!"
"Whoever cuts the line, come out quickly."
"No wonder I didn't move after waiting in line for so long, it turned out that someone cut the line."
"Pull that decrepit boy out and beat him up!"
"Who dares to touch me, my boss is Brother Fei in Causeway Bay"
"You're the one who hit you!"
“……”
The queue for buying tickets suddenly became a mess, some people took advantage of the chaos to cut in line, some people took the opportunity to rub oil, and the noisy shouting and scolding sounded.
The cigar in Lei Juekun's hand burned the boss and still didn't know it, until there was chaos in front of him, he extinguished the cigar and said to Li Maowen: "Tomorrow I will add a show to "Mr. Zombie" and postpone the screening of "Spirit Blood Arrow". ”
Li Maowen said with emotion: "Kang Jianfei, this kid, will be a super director from now on." If the current momentum can be maintained for a few more days, I am afraid that the box office of "Mr. Zombie" will be close to 20 million. ”
…………
…………
Zou Wenhuai has been very irritable in the past two days, and due to the strong release of "Mr. Zombie", the audience has been directly sucked away, resulting in less than 40% of the movies released by Shaw Brothers Cinemas.
"Knock knock!" There was a knock on the door.
Zou Wenhuai put down the pen in his hand and said, "Come in!" ”
It was Zou Wenhuai's assistant who came in, and he hurriedly walked in and said: "Mr. Zou, I just got the news that the box office of "Mr. Zombie" was 960,000 on the first day, and the box office was 1.17 million in a single day due to the increase in the number of screenings on the second day. ”
"Single-day box office 1.17 million?" Zou Wenhuai looked at his assistant in surprise, he thought his ears had misheard.
Hell, there were so many movies released in Hong Kong in the first half of the year, and only 8 had a box office of more than 2 million. "Mr. Zombie" actually broke one million at the box office in a single day, which sounds like a fantasy!
The assistant confirmed: "It is indeed a single-day box office of 1.17 million, and 23 theaters have screened five times a day, and all the movies released by Golden Princess Cinemas during this time have made way for "Mr. Zombie". Although the attendance of "Mr. Zombie" has declined, the number of moviegoers has been surging. ”
Zou Wenhuai was so shocked that he couldn't close his mouth, and only said after a long time: "Where did this Kang Jianfei jump out of this monster!" ”
Zou Wenhuai waved his hand and asked the assistant to go out first. Before the latter closed the door, He Guanchang walked in, pulled a chair and sat down and said: "The box office of "Mr. Zombie" this time is too evil. ”
Zou Wenhuai leaned back on the leather chair and said, "Yes, the box office is so high that those audiences are like crazy." ”
He Guanchang suddenly laughed: "The higher the box office of "Mr. Zombie", the bigger the rift between Lei Juekun and Kang Jianfei. Lei Juekun's temper I know that he will not be willing to let the movies released in his theaters be a big hit, but this film company is completely out of his control. I heard that Mecca and the others are going to form a new company called Xinyicheng, which is absolutely controlled by Lei Juekun, and Kang Jianfei's Oriental DreamWorks is still completely owned by Kang Jianfei. ”
Zou Wenhuai said: "You mean, after Jinbao Film Company and Xinyicheng are on the right track, Lei Juekun will take action against Kang Jianfei, even at the cost of losing the box office, to force Kang Jianfei to comply?" ”
"Absolutely!" He Guanchang affirmed, "However, if the box office of Jinbao Film Company and Xinyicheng is too poor, Lei Juekun will not have the courage to give up his hands and feet, and will continue to cooperate with Kang Jianfei." ”
Zou Wenhuai was silent, he could only wait now. Wait for Cheng Long to finish filming "Killer Trench" in Hollywood, and then use this Sino-US cooperation blockbuster to get back the field he has lost now.
…………
…………
"Uncle Nine!"
"Hello Uncle Nine."
"Uncle Nine, let's go drink together after work."
“……”
On the set of "Ghost Fighting Ghost", everywhere Lin Zhengying went, everyone greeted one after another.
A week ago, Lin Zhengying was just a senior martial artist in the Hong family class, but with the hot screening of "Mr. Zombie", Lin Zhengying, as the leading actor, has become an instant hit and has become a first-line film actor in Hong Kong. And the people who used to call him "Ah Ying" now jokingly call him "Uncle Nine" under Lin Zhengying's name in "Mr. Zombie".
In just a few days, three film companies have asked Lin Zhengying to film, and all of them are leading actors. In the past, Lin Zhengying never dreamed that he would be so beautiful, but even now, he has a feeling like he is in a dream.
Seeing Lin Zhengying coming, Hong Jinbao also asked quite eagerly: "A-Ying, how do you see this fighting scene filmed well?" ”
"I'll read the script first." Lin Zhengying picked up the script and read it, he felt that Hong Jinbao had been much more polite to him in the past few days, but this politeness made him extremely awkward.
After increasing the number of screenings of "Mr. Zombie", its ability to attract money has been fully released.
The box office on the first day was 960,000, and the cumulative box office in the first week was 7.05 million. Half a year ago, the box office of "Senior Brother Out" and "Happy Ghost" was only about 8 million in two weeks!
In fact, Kang Jianfei himself did not expect this to happen. Because the Hong Kong box office of the original "Mr. Zombie" was only in the early 20 million, and the ticket price of the movie at that time had doubled compared to now.
Even if it is because of the strong publicity, no competitors and other reasons, Kang Jianfei feels that the box office can be about 15 million. But the current posture of "Mr. Zombie" is quite a sign of moving towards the box office of 20 million!
In fact, Kang Jianfei still underestimated the box office gain brought by the super era of movies, Hong Kong people are not reluctant to spend money to watch movies, the key is whether this movie is worth everyone's money to watch.
Just like two years later, "Best Partner" became the first movie to break 20 million, and it was directly more than 26 million, far exceeding other films of the same period.
Why is that?
Because "Best Partner" is well-made, the audience is willing to buy tickets.
The same is true of "Mr. Zombie", which is almost flawless in every aspect, and the genre and plot are extremely innovative, which ultimately leads to sky-high box office revenues.
What is the popularity of "Mr. Zombie"?
Even TV hosts and magazine columnists inadvertently talk about "Mr. Zombie".
In order to increase the ratings of variety shows, Li's TV station specially invited the main creators of "Mr. Zombie" to be guests. At first, the director of the variety show department called Kang Jianfei to ask for it, but Kang Jianfei was quite grudgeful, and Lishi didn't help him broadcast the premiere before, which made him unhappy, and now he was too lazy to receive a call, so he hung up the phone when he was not available.
As soon as Kang Jianfei put on the score, Lishi was in a hurry, and Huang Xizhao, the general manager of the TV station, actually called to invite him personally. Only then did Kang Jianfei feel that he had a little face, and took his Tao Xun to go happily - the TV station wanted him to blow twice when recording the show.
"Film Fortnightly" specially issued a special issue for "Mr. Zombie", calling it a new Hong Kong magazine. A leader in Inspur's cinematic works. And Kang Jianfei was actually named a new one all of a sudden. A representative of the director of the wave.
Because of the huge success of "Mr. Zombie", zombie movies have also become completely popular. "Mr. Zombie" has not yet been painted, and there are three zombie films that follow the trend and start filming at the same time, and it is conceivable that there will be more follow-up works in the second half of the year.
Li Bihua, a female writer who is now famous, wrote in her column: "Kang Jianfei is a mystery-like character, the origin of many of his skills is unknown, but what he does is always unexpected. He filmed "Happy Ghost", and countless people followed the trend of comedy ghost movies; He filmed "Mr. Zombie", and countless people followed the zombie movie. It seems that every thing he does, he can cause a trend, and I'm looking forward to what his next film will be......"
――――
Today's guarantee is three more, and the monthly pass is 200 plus two chapters, a total of five more. RS