Last night, the executives of the Taitai enterprises under the Kaishi Investment Group came to the Shanghai headquarters to report. For a while, it can be regarded as a crowd, so that the ladies at the front desk reception are very busy.

Finally, according to the statistics, there are a total of 518 people who have come over, and although the headquarters can arrange some rooms, it does not have such a large capacity. Therefore, I booked rooms in major hotels for them before, anyway, there are many hotels with good relations on the company's side, and I contacted more than a dozen at will, and arranged all the people scattered.

"Have a meeting. I'm afraid that this cost is more than 10 million, which is indeed a waste. Fan Wuxi looked at the slip issued by the headquarters, signed it, and said with a frown.

But that's what he said, in fact, Fan's Investment Group has never held this kind of face-to-face meeting, from the beginning it was either a small-scale meeting, or a video work meeting, which is a relatively economical kind, and it is indeed the first time that such a large-scale mobilization of teachers has been held.

But this also made Fan Wuxian fully understand how much it costs to hold a meeting, think about the meetings that are held every day in the capital. He couldn't help but be a little staggered, this expense is probably enough for the expenses of a city, right?

Fan Yuanzhi is used to getting up late in the morning, so everyone's meeting didn't start until almost ten o'clock

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At this time, I took a look at the participants, and I felt that my company can really be regarded as full of talents now, covering from animal breeding, plant planting, clothing design and manufacturing, meat processing, beverage industry, hardware, Jiaodian, chemical industry, weaving, financial investment management, product manufacturing, home appliance design and manufacturing, rare earth resources management, petroleum and mineral development, arms production, aircraft manufacturing, automobile manufacturing, network marketing, software development, airline management, aircraft route development, Traditional communication and online media and many other fields.

But then again, when the industry gets bigger, there are more problems, and the problems that need to be solved are endless, before the meeting. There are a lot of executives who have drafted some topics and plan to bring them up at the meeting for discussion. Of course, most of these are actually issues that adjust the company from a macro perspective. Basically, they are all about long-term development, but it doesn't mean that these companies in Fan's Investment Group have serious problems.

Several senior executives of Fan Wuzhi's headquarters said that they welcomed the arrival of all colleagues and gave some explanations on the company's recent exhibitions.

"Well, I'm happier to see that everyone is so good." Fan Wuxian spoke very casually, he casually pointed to the clothes worn by an executive, and said with a smile, "Look, this is also a product of our company."

Everyone immediately laughed, in fact, the production scope covered by Fan's Investment Group is basically all-encompassing, and you can see all kinds of Fan's Investment Group's products everywhere. Food, clothing, housing and transportation are available. For this executive wearing a Versace suit, it can only be said that he is more supportive of his company's industry.

"The spread is too big, and there will be more problems, and now we are facing one. In order to unify our thinking and let everyone have a clearer consideration, Fan Wuxian said to everyone, "Now our opponent is no longer a domestic enterprise, but taking advantage of the opportunity of the new century." The international conglomerates that continue to infiltrate the country from various fields have to face the infiltration conspiracy in the industrial chain one after another.

Infiltration conspiracy in the industrial chain? After listening to this statement. They all feel a little new

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"Of course. I'm not very good at meetings, so it's a form of discussion, where you want to talk about it. Fan Wuxi said to everyone, "Well, you can eat whatever you want on the table, it's a pity to waste it." ”

Everyone laughed again, and said that although Mr. Fan was a little older, he still did not change his demeanor back then. It's easy to get along with the staff.

"How so? There are a little more industries that we need to cover, um, so I'll start with the first two industries that I came into contact with, meat processing and the beverage industry. Fan Wuxian thought for a while and said.

Fan Wu started with pig farming, and then the beverage industry provided him with a source of huge cash profits, although at this time, the two industries were mediocre compared to other industries. But eat and drink these two. It has always been a link related to the most important part of the national economy, and from this point of view, it is still representative.

"From the point of view of meat processing, our leadership position in the industry is unshakable, and if there is a real opponent, it is also due to our own negligence." Fan Wuxian said very seriously, "For us, who have multiple large-scale production bases and have the most advanced production lines and production technologies in the industry, the external competitiveness is negligible, and we have to do it." It is necessary to continuously improve the ability of research and intelligence collection, understand the needs of our users and the changes in tastes, on the basis of retaining the freshness of the product itself, provide independent packaging, and make a fuss from the aspect of cold fresh meat, and the cooked meat products that represent modern food, such as luncheon meat and sausages, if only convenience and taste diversification are not enough, but also pay attention to fresh nutrition, to give consumers a healthy and traditional feeling. Now that everyone is not very in favor of eating those convenient meat products, everything is back to nature, so our thinking must also change accordingly. ”

The three Wang brothers sitting below nodded again and again after hearing this. From time to time, some of the main points that Fan Wuxian said were recorded.

"The beverage industry is also a very interesting industry, but the competition we face in this regard is very fierce, and Fan Wuxian then changed the conversation. "Manufacturers in the beverage industry almost all produce their own products, and even outsourcing has a tight grip on bottling plants. What does this mean, drinks make money, profits are big! Otherwise, how could Coca-Cola and Pepsi or something be on such a large scale? And also raised a large group of shareholders, all of whom live so nourishingly? ”

Everyone laughed again, and the actual situation is indeed the case, from the perspective of the terminal market, the beverage industry seems to be marketing king.

Therefore, after taking the whole beverage industry as the main research object, and comparing and studying the sales strategy and market trend of the leading brands in the market, we can summarize the essence of the beverage industry.

Taking Coca-Cola and Pepsi as the starting point for the research of the black speaker industry, and using the concept of virtual value tattoo in the research process to conduct in-depth analysis of the essence of the thief's chamber, many problems can be revealed.

The so-called virtual value refers to the value of a bottle of beverage after deducting the actual value of the beverage liquid, its nutrition, function and other actual value. After studying the virtual value, it is easy to conclude that the proportion of virtual value of different types of beverages is different, leading to different market laws.

The higher the proportion of actual value, the higher the consumer's demand for feelings, the more important it is to create virtual value. On the contrary, consumers have stronger demands for the nutrition and function of beverages.

"Specifically, the actual value of carbonated beverages is very much more focused on the cool taste, and consumers do not have high demands for their nutritional value. Therefore, how to create virtual value, satisfy consumers' desire for feeling, and create a specific drinking feeling has become the magic weapon for the success of this sound product. "Fruit juice drinks pay more attention to taste, but the nutritional content of fruit juice itself increases the proportion of actual value." At the same time, the difference in the proportion of actual value of fruit juice drinks due to different concentrations leads to different strategies. Low-strength fruit juice drinks have lower actual nutritional value. Taste predominates, and the strategy is close to carbonated drinks.

Medium-strength fruit juice drinks, with equal taste and nutritional value, are strategically selected to go hand in hand with actual value and virtual value. High-concentration fruit juice has high nutritional value, and consumers are more willing to pursue the discarded value of fruit juice, so it is important to highlight the actual value of fruit juice. ”

Everyone listened very carefully, in fact, although the content of Fan Wuxian is said to be from the two aspects of food processing and beverages, some of the concepts contained in it can be transplanted to other aspects, which are very meaningful.

I talked about it so casually, everyone's interest was lifted, and I felt that I benefited a lot from what you said and I said, and it was much better than usually only talking on the video.

One of the executives raised some problems in daily management, such as how to improve the work efficiency of employees, etc., but the gap between the industries is relatively large, so everyone also talked about some of their own management experience, and they were not very satisfied.

When Fan Wuxian talked about this issue, he thought about it for a while, and then said. "It's hard to have a one-size-fits-all solution to this problem, so I chose to give you an example, so you can listen to it and see if there's anything worth learning from."

Fan Wuxian tells the story of a foreign entrepreneur, a family-owned machining business that has gone through three generations of successors. The current chairman is a man with the courage to do big things, and after he took over, he nearly doubled the size of the company, and the number of employees has increased dramatically

For a period of time, the chairman of the company's profits fluctuated cyclically, and in the first week of each month, the performance and profits would decline, which was a phenomenon that had never occurred before the company expanded its scale. So he arranged for the team's personnel department to be responsible for the investigation.

Two weeks later, a research report was on the chairman's desk.

It turned out that some time ago, the staff was expanded, and the company recruited a large number of young adults in the northern mountainous areas. On the days of their first day of work, they would go to the bar together for a drink after work.

People in the northern mountains have a habit of drinking wine, which is to mix some of the juice of a local wild fruit with wine. The sake with wild juice liquid added has a mellow taste and a good texture, but it is very irritating, and people are very excited when they drink it. When he woke up, he was very tired.

In order to attract business, the bar owner naturally responded to the request and specially brought in the juice of wild fruits from the northern mountains.

Because they went together, the scene was lively, so every time the employees drank too much. This made them extremely sleepy when they went to work in those days, which naturally affected their work efficiency.

The reason was investigated, and several managers suggested that either the bar owner should be consulted and let them play with the practice of adding wild juice to the liquor, or the employees from the north should be fired.

The chairman thought for a moment and dismissed the proposals, believing that they were the rights and freedoms of the bar owners and employees, and that he had no right to interfere. He wanted to find a solution from the perspective of the company itself.

After careful consideration, the chairman of the board of directors decided to reform the salary system, and he changed the original implementation of the first day of the month as the first day of the month as the pay day to the beginning of the month, the middle of the month, and the end of the month three pay days.

Of course, employees who are willing to receive their salary in the next two pay days can get half a month or a month's interest accordingly.

After the implementation of this system. Employees no longer drink together at the beginning of the month as before, and the company's benefits have returned to their original benign state.

"The story told by the boss is a bit similar to the story of the three and four." Wu Shi Xiaoji has always been willing to study Chinese culture, and after listening to the story told by Fan Wuxi, he immediately laughed.

Of course, the chairman's approach is much better than the owner of the teasing monkey in the idiom allusion, at least he skillfully improved the treatment of employees without changing the original welfare benefits. so that they can have a small option to increase the breadth"

"Although it is only a little bit of interest, it has changed the habits that employees have formed for a long time, and this incident has made me feel a lot of emotion." Fan Wuxian said, "So I think that in our daily management, we must have network management, flexible means, and sometimes, through the adjustment of these flexible policies, it may play a better role."

After listening to it, everyone discussed, but it also reminded me of a lot of their own management experience. It was even more enthusiastic, and it didn't stop until it was time to eat.

Of course, the reason why Fan Wuxian gathered the executives for a meeting was not just because he wanted to tell them a story and summarize his management experience, in fact, he still has a more important thing to solve, and bringing these people together is to be able to deal with some things more conveniently.

Sometimes, when there are no signs to show it, holding a meeting is the best way to adjust the leadership team, and the arrest of the Gang of Four was not also in the name of a meeting?

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