Elvin Building, Los Angeles, Universal Overseas Records, 9:30 a.m.

The first formal working meeting of this year was held in the conference room, and there were not many people attending the meeting, only the three giants of the company's decision-making level: overseas president Song Yan, domestic president Chen Tianhua, and overseas vice president and music director Ye Luo.

As a decision-making meeting of the company, it is naturally not Ye Luo who comes up with one or two songs, and the world can be peaceful.

What song to use first, how to position, what is the promotion channel, what is the current market, all aspects must be considered, which requires a mature plan.

Ye Luo just sat down at the conference table, took a slow sip with the teacup in his hand, and when he put down the teacup, he saw Song Yan and Chen Tianhua, staring at him intently.

That posture seems to be that Ye Luo can come up with a plan with a pat on the head.

Ye Luo smiled: "Two, I'm not an immortal, I'm a newcomer, my eyes are black, I don't understand the situation at all, you are staring at me like this, I'm under a lot of pressure." ”

Chen Tianhua also smiled: "I thought you could do anything." ”

"Can I get my shares back?" Song Yan asked with a blank look.

"Don't make a fuss." Ye Luo waved his hand at Song Yan, turned to Chen Tianhua and said, "Mr. Chen, you have been here for more than a year, and you know the situation best, I have to ask you first." ”

"Don't dare to ask for advice, Mr. Ye, please say." Chen Tianhua said politely.

"What is the difference between the music market in the United States and China?" Ye Luo asked.

"Huh." Chen Tianhua smiled, "Mr. Ye, this is a big problem. I can't say it in a sentence or two. All I can say is that the difference is huge.

The biggest difference is the ratio of promotion and quality.

Pop music in China, including the whole of Asia, is more about promotion than quality. Promotion and marketing operations. is put in place, and for the quality of the music itself, in fact, not so much attention.

This year, that is, the personal ability of these musicians is too strong, which makes the overall music quality of the director zhì very good. A few years ago, it was completely unpleasant. That's why I can't stay, it's too impetuous to make music in China.

On the U.S. side, quality is greater than promotion.

No matter what kind of music, if you want to be promoted, you must first require high quality. Moreover, this kind of quality evaluation is not just one or two people who say it is good, but it has to be screened and tested layer by layer. ”

"Oh." Ye Luo nodded, he was not surprised by this answer, and then he asked again. "So how does commercial music work in the United States?"

Chen Tianhua took a sip of tea, moistened his throat, and continued to say slowly: "Music education in the United States basically has no market training.

Because their school music education, as well as home music education, the overall level is very high. The musical soil is fertile, and there are many opportunities for informal performances.

So. A lot of music lovers, or people who are gifted in music. Although they are not signed to a record company, because they have a lot of performance opportunities, they are actually professional musicians and can live on music.

Then the small label record label, that is, the small record label at the studio level, will send out talent scouting. Play everywhere, listen everywhere.

If the scout thinks a musician is good, he will bring it back to his small company and try to make some music with the musicians in the small company.

If these music. After the recognition of the masters in the small company, it has reached a very high level, and then the record will be released.

The music produced by these small studio-level labels is regarded as raw material, and of course they can make their own records and test some of the local small markets.

And then the bigger record labels, which we call in jargon, are the middle labels, and they select a small part of the music that is doing well from the small labels, and use a more advanced operation method to further invest in the promotion of the larger market, which is generally the music market at the state level, such as the whole state of California.

On top of the medium labels, there are also big brands, such as Baidai, which has invested in China. They are marketed in at least a few states, or even the entire United States. A very small part of their music is made by their own elite-level musicians, and the vast majority of them are music that selects medium labels that do well in the state-level market, and then promotes them on a larger scale.

Finally, the parent record giants, which are currently the four giant record labels: Warner, Rolling Time, Liyin, and Mole.

They then select major labels to promote the best in music. Each giant may pick three or four records a year, throw money at death, and carry out worldwide, major media channels, involving the entire entertainment industry, and overwhelmingly promoting.

Therefore, once you stand on the last layer, these three or four records that can be promoted globally are all the best of the best, and you can't think about it. ”

"Oh." Ye Luo nodded after listening, "Fertile soil, coupled with a stepped market, this is the characteristic of American pop music." ”

"Not bad." Chen Tianhua said, "It also has something to do with the political system of the United States, which is a federal country, and there is a comparison between states and cities, whether it is law or culture. ”

"So......" Ye Luo asked again, "What is the current level of the record industry in the United States?" ”

"Studio-level, small label." Chen Tianhua smiled bitterly, "That is, the most basic record store unit."

In this building, there are 23 record companies, including Garbo Records next door to us, although these companies are large and small, but they are actually all of this grade. The line is in Los Angeles, and the larger ones may include some lower cities. ”

"Marina's private studio is also of this grade." Song Yan added, "It's just that she has become famous, and she can directly cooperate with a record giant like Liyin, and she doesn't have to worry about operation." ”

"No wonder, when Merina recommended me to Liyin, she couldn't push it." Ye Luo smiled, "Because my music has not yet been tested by the American music market." Americans are more reckless in their lives. ”

"That's a good thing." Chen Tianhua smiled, "That's why you came to the world, there are no cheap Americans." ”

Ye Luo thought for a while and said: "That means that if Global Overseas Company wants to become bigger, in addition to the quality of music, it is also necessary in the field of capital.

Otherwise, you can't cross the market ladder, and no matter how good the music is, you can only work for large companies, right? ”

"Hmm." Song Yan frowned slightly, and then there was some sorrow between her eyebrows, "In the field of capital, I was going to make a big move."

Push your image out first, and then the capital will follow up, eat all the record companies in this building, and pocket all the musicians here for your use. Then turn the entire Erwin Building into the headquarters of Global Overseas.

The channels of the record store should also be broadened, and the market should cover at least the whole state of California, so that we can be regarded as a medium label.

To do this, I did the math, and only a billion dollars would be enough. ”

"What a spirit!" Ye Luo gave a thumbs up, "And then?" ”

"Then my dad choked my money."

"Why?"

"Because I cut it first and sold it to you." Song Yan looked at Ye Luo pitifully, which means that you are the culprit.

Ye Luo couldn't laugh or cry for a while, and after being silent for a while, he said, "Then how is the company's financial situation now?" ”

"Three billboards were erected in Times Square, and the local Los Angeles newspaper reported on your story for two weeks, and then after you bought the villa." Song Yan wrenched her fingers and counted Ye Luo, "Uncle Chen's family wealth saved last year was basically lost by me. ”

Chen Tianhua smiled and nodded, confirming Song Yan's statement: "Chen's ability is not good, and he has worked hard for more than a year, but it is not enough for the second lady to toss for a month, it seems that our overseas company really needs to hire another master."

Ye Luo rolled his eyes and asked again, "How much money does the company still have?" ”

"About $100,000."

"So you're poorer than me now." Ye Luo sighed.

"I'm just waiting for you to save the world, otherwise I'm in such a hurry to urge you to come." Song Yan glanced at Ye Luo.

"100,000 US dollars...... Ye Luo slowly knocked on the table and asked, "Is it enough to release a record here?" ”

"Enough is enough." Chen Tianhua nodded, "The equipment is ready-made, and the singers also have it, and the cost of making zuò is basically negligible." It's just that in terms of promotion, it can only be promoted in the local market in Los Angeles, and the intensity will not be too great. ”

"It's fine." Ye Luo breathed a sigh of relief, "Then there will be salvation." (To be continued!)

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