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… In fact, CCTV prefers to directly get the broadcast rights of the Russian Curs Cocoon. Er Xiaomaru shared a part of the rights from Fan Wuji's hands.

CCTV has CCTV's own difficulties, and recently the station has been adjusting the columns, such as adding new columns, etc., enabling people like Wang Xiaoya, Liu Yiwei and some other excellent hosts to enter the mainstream columns, and the repercussions in the society are also very strong.

However, there are also some very difficult troubles in CCTV, for example, due to some people, the braided scenes that have been popular for many years still appear very firmly on the TV screen. It makes people feel like they are living in the Manchu era.

Turn on the TV every day, and you can see the emperor's brother Niangniang Gege or something, naturally, the most frequently used vocabulary. It is nothing more than the emperor, the ancestors and the minions. And this title has also begun to infect all costume dramas, and even in TV dramas with the historical background of the Han and Tang Dynasties, everyone has called themselves slaves to the emperor.

Although the program is rich in content, Fan Wuxian looks at it. I feel that there are more and more mentally handicapped programs, and there are fewer and fewer programs with connotations, especially on the two issues of the introduction of Korean dramas and the rampant historical dramas with Manchu backgrounds, it is obvious that CCTV has no autonomy.

More power should be held in the hands of the bureaucrats at the top level.

Since many people on CCTV are also living in the cracks, since they can't let go of their hands and feet in film and television creation, they can only use their brains more on news interview programs, or directly engage in some mass participation columns such as this that can attract the public's attention to attract popularity.

Of course, practice has proven. Such a column can still attract the attention of some Chinese people. For such a column, the prize investment in each issue is only tens of thousands of yuan, and it doesn't cost much money in a year, but the income of product placement is a number of today's articles, and the topics involved are even more varied.

But there are still some people in the station who are uneasy about the status quo, after all, a national media is embarrassed not to have a little of its own voice, at least to show a little bit of international influence, right? Behind closed doors and called the boss, although no one in the country will laugh at it, but when you look at it internationally, you will always feel that you are dwarf.

Therefore, Fan Wuxian said that he had obtained the broadcast rights of the salvage work of the Russian Kursk, and the people on CCTV's side were immediately ready to move, and the people below took over the job with the director, which is a rare opportunity!

The director's heart is quite entangled, after all, he doesn't know the opinion of Fan Wuxie's side, and the propaganda front and Fan Heng's side are people on two lines, although the cooperative relationship between CCTV and Fan's can be traced back to more than ten years ago, but now that Shiyi has shifted in time, Fan's has grown into a behemoth in capital. The influence is incomparable, and Fan Wuxian can take over the broadcast rights of the Kursk salvage, which means that everyone can play in Russia, so who cares about the opinion of a deputy ministerial-level unit of CCTV?

It is said that one of the great pleasures of Fan Wuxi is to crack down on those deputy ministers who dare to be enemies with him, this director has heard of some of them, so his heart is not very down-to-earth, he hopes to get all the broadcast rights, and make this work a very influential event in the international media, but also worried that Fan Wuxian will not cooperate, so that he will not be able to get off the stage in disgrace, in that case, it will be even more difficult to go back and lead CCTV's grandchildren who are above the top

Finish.

It's just that Fan Wuzhi stayed in Donghai Province and didn't move his nest, which made several CCTV directors and deputy directors feel helpless, and finally had to find an excuse to put this year's bid king auction in advance and put it in Donghai Province.

In fact, in recent years, CCTV's earning power is still obvious to all, especially the annual golden segment advertising bidding activity. It has attracted a lot of attention.

The CCTV prime segment advertising bidding that began a year ago has always been the focus of enterprise competition. Powerful companies are vying to seize the prime time.

Therefore, the prime-time advertising tender is also known as the rain and rain in the business world

Probably because we have entered the new millennium, everyone wants to have a new atmosphere. Therefore, unlike previous sessions, this year's bidding procedures are completely open, and at the same time, the unit time of the bidding is more refined, the quarter is changed to two months, and the bidding position of the first three five-second bids and the bidding of the four fifteen-second advertisements in the positive position of the paragraph are also added, and the provisions that the 19 o'clock time is limited to watch companies are allowed to participate, and the liquor companies are allowed to bid directly in the golden rank.

It can be seen that these new policies have further expanded the opportunities for enterprises to participate in bidding, reduced the risk of corporate advertising, and of course, they are also CCTV's countermeasures to the fierce competition. CCTV's editors and directors repeatedly emphasized before the meeting that companies should remain calm and rational, so this year's entire bidding meeting will be less violent, no matter how the auctioneer instigates, some bidding companies seem to have discussed in advance. Join forces to advance and retreat together.

By the end of the bidding session. The actual auction amount was more than 1.9 billion yuan, much less than last year's 2.7 billion yuan, and the first three five-second bids for CCTV's new news broadcast were auctioned by very few companies. There are several units that have two short auctions at the same time.

Although the bidding companies are quite rational on the whole, there are also companies that have thrown out big money and become the new focus of attention this year. Among them, BBK Electric has always been a regular customer in the prime time, and this time a total of 1300 million yuan was invested. The more eye-catching is also the Harbin Pharmaceutical No. 6 Factory, according to rough statistics, the total bidding amount of the factory is nearly 90 million.

These figures were later calculated by the reporters themselves, and the companies themselves did not want to be too high-profile. The person in charge of an enterprise told reporters that he was afraid that the media would count them, and he was afraid of bearing the reputation of the bid king, and it was obvious that the shadow of the bid king's failure still existed.

Since Fan Wuzhi did not compete for the king, and Shen Ying withdrew from the operation of the liquor industry, CCTV's bid effect has been much worse. This also shows that if the product itself is not good, even if it becomes the king of the standard, it will not help. After all, consumers are becoming more and more savvy now, and it is impossible to just follow the advertisement, and it also shows a problem, CCTV's credibility has been questioned.

Judging from the winning industry. In addition to traditional home appliances, food, medicine, and cosmetics, this year there have been light imitation products, banks, four, and communication products, and in the past, there were 39 northern gold ranks. The era of advertising has come to an end, which to a certain extent reflects the state of domestic industry exhibitions.

At 19 o'clock, enterprises in the watch industry participated, and this plate was obtained by Harbin Pharmaceutical No. 6 Factory, which also illustrated the decline of the entire watch industry.

Highlights this time. It was the mayor of Kunming City who personally led the team and wanted to participate in the bidding with the image of the city, but it was unsuccessful due to fierce competition, but this can be regarded as a new breath of this bidding meeting

In addition, some foreign brands have successively raised their cards to participate in the bidding, which is also another new appearance of this bidding meeting

In addition to Colgate and Procter & Gamble coming to participate in the bidding, there were also foreign companies such as Coca-Cola and Xi'an Janssen who came to see the bid. Judging from the actual bidding situation, multinational corporations are indeed quite strong in terms of strength. Some companies believe that the competitiveness of Chinese companies is far lower than they estimated.

At a small press conference before the meeting. The director of CCTV's advertising department said that if any foreign advertising company comes up with 200 million, then they will be invincible in the domestic advertising market.

All in all, the competition for hegemony in the past few years has not been shocked, and there are no big ups and downs, which also fully reflects that domestic enterprises have become increasingly mature in the baptism of the market, and the advertising behavior has become more and more rational, which has also fulfilled the slogan put forward by CCTV this year, and the strength creates value.

Fan Wuxian wore a pair of big sunglasses and a baseball cap on his head, and sat in the middle of the guest seat to participate in the bidding meeting, but when the meeting ended, he was surrounded by a large group of reporters, who asked Fan Wuxian questions one after another.

Finally, the security guards and bodyguards pulled the reporters away and let Fan Wuxian leave the scene, and Fan Wuxian was a little surprised and said to the CCTV director who was following him, "I go out so low-key, can they all show up?" ”

The director shrugged his shoulders and said, "Baseball caps and sunglasses are basically the necessary equipment for the current stars, and the reporters have long been conscious, you are just an ordinary person dressed like this, they will look at it twice, not to mention Mr. Fan, you are such a famous big man?" If you want to say that you don't know Vice Premier Pham now, there are still reporters. But if you don't know Mr. Fan, it's impossible

"That's right, for most people, everyone's pursuit of money is much higher than the concern for officialdom." Fan Wuxian nodded and agreed with the director's statement.

The two of them found a good tea house, brought a few entourages, and then sat down to drink tea while studying the cooperation this time.

In fact, Fan Wuxi is also a little hesitant about the operation of this broadcast right, but he doesn't want to lose his position in front of CCTV. So sit back on the fishing boat and wait here. Anyway, it's still early, he's not in a hurry, Jiang Taigong is fishing, and those who wish to take the bait.

Judging from the current situation, CCTV's enthusiasm is relatively high, but Fan Wuxian thinks that if his family can't do anything, cooperating with CCTV can also be considered.

It's not that you can't do things that you can't do, but it depends on your strength in the industry

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