[Please keep in mind the domain name of this site" ", or search in Baidu: Sanlian Literature Network]

Now that the standard king has landed, Fan Wuxian has no interest in continuing to stay, he left the table in a hurry, wanting to find Shen Ying and ask about today's matter.

In the history he knows, Confucius Banquet won the first CCTV standard, the price paid is only 30 million yuan of advertising costs, but in the following year to create a sales revenue of more than 1 billion yuan, profits of more than 100 million, the main economic indicators into the national liquor industry into the top three, the per capita annual income of workers exceeded 10,000 yuan, Confucius Banquet soon became a well-known liquor brand in China.

However, after the Confucian banquet wine reached the peak of its operation, the temporary glory caused the rapid expansion of the organization, the disorderly personnel management and other problems, in the case of sales all the way up, the number of employees expanded too much, but the management could not follow up.

New recruits have not undergone strict training, and quality management cannot be guaranteed. According to the relevant internal employees, the Confucian banquet wine at that time had been complained by customers many times, and some people said that the Confucian banquet wine was blended with Sichuan wine.

When its sales network was fully expanded at the peak of sales, the later market maintenance was not satisfactory. In addition, the blind expansion and merger of production, the management cost is not compressed to the greatest extent, and there is too much waste.

That is to say, although Confucius Banquet Liquor has worn the crown of the king, it actually does not have much core competitiveness, so when the liquor industry encountered a cold wave in 97 years, it quickly declined.

But now, Shen Ying suddenly followed the Confucian Mansion banquet wine, and won the first CCTV bid at a price of 60 million yuan, which made Fan Wuxi feel a little worried, don't play too much, little girl, when the time comes, she will lose her with interest, and she will have to coax her.

Shen Ying was indeed in Beijing. It's just that she doesn't like to show her face, but lives in a hotel.

When Fan Wuxian called her, Shen Ying was taking a bath, and the two made an appointment to meet on Wangfujing Street. Let's go shopping.

Wangfujing Street, from East Chang'an Avenue in the south to the National Art Museum of China in the north, is about three miles long. It is the most famous business district in Beijing. From daily necessities, clothing, shoes and hats, to jewelry, diamonds, gold and silver jewelry, etc., there is a dazzling array of goods, and the sales of goods are huge.

From the South Exit Beijing Hotel, enter the street and head north. I saw that the plaque was hanging high, the shop was full of people, like flowing water, from morning to night, as many as one million Chinese and foreign customers entered this street every day.

The country's largest Xinhua bookstore and foreign bookstore are located on this street, in addition, there are also famous restaurants and food stores with their own characteristics, such as Beijing Roast Duck Restaurant, Wufangzhai, Quansuzhai, Puwufang, Donglaishun, etc., as well as many time-honored shops. [. cn] makes this commercial district lively.

Fan Wuzhi did not drive. took a taxi directly, stood on the side of the street and waited for a while, then saw Shen Ying's Rolls-Royce driving over, and he hurriedly waved his hand.

The car stopped beside him. "Did you bring enough money?"

Fan Wuxian nodded with a smile and said, "I have prepared 100 million for you." ”

Shen Ying has to pay CCTV as much as 60 million in advertising costs. In addition, if you want to fully mobilize the resources of the distillery and treat next year as a new starting point for the outbreak, you need a lot of funds to support it, and Fan Wuxi gave her 100 million funds, which is no more or less.

Who knew that Shen Ying looked at Fan Wuxian and said with a smile, "You really prepared so much money for me, it is very difficult to spend this money in Wangfujing today." ”

Fan Wuxian suddenly rolled his eyes, and said in his heart that he was really a loser! It costs 100 million to go shopping once, and even if she is a hundred times richer, I am afraid that she will not be able to support her spending money at this speed.

In the envious eyes of passers-by, Fan Wuxian got into the car, sat down next to Shen Ying, then looked at the decoration in the car, and suddenly said with a sigh, "You girls will enjoy it." ”

Fan Wuxi's car has always been very simple, the car is filled with some drinks and food at most, but Shen Ying's car is completely different, there are a lot of gadgets hung on the ground, dressed like a girl's boudoir, and the interior decoration is all after remodeling, so Shen Ying saw Fan Wuxian come in, and immediately yelled for him to change his shoes, and asked him if he washed his feet yesterday?

"I wash it every day, I don't believe you smell it, the whole person is fragrant, Fan Wuxian said to Shen Ying.

Shen Ying pinched her nose and sniffed carefully, then frowned and said, "Although it's not stinky, it's not fragrant, I can't tell what it smells like, it's not too bad."

Shen Ying kicked in front with her foot, and a small cabinet popped out, and then took out a pair of fluffy slippers from it and handed them to Fan Wuxi, "Change this one, it's very comfortable." ”

"Why do you have men's slippers in your car?!" Fan Wuxi immediately asked with the pair of slippers.

Shen Ying was holding a water cup to drink, and when she heard this, she almost choked, and looked at Fan Wuxi with a strange face and said, "Please, did you see the label on it?" ”

Fan Wuxi took the pair of slippers and examined them, only then did he notice that the label on them had not been removed, obviously newly bought, and smiled hehe, "Well, let me check it, what else is in the cabinet?" ”

"You're so bored, won't you say something else?" Shen Ying said dissatisfied.

"Something else? I'm afraid you'll get upset when you talk about something else. Fan replied.

Shen Ying looked at Fan Wuxian seriously and said softly, "I've never been afraid to accept challenges. However, what do you think of my investment in the liquor industry? ”

The air conditioner was on in the car, and the temperature was just right, Fan Wuxi saw that Shen Yingdi's hand was as crystal as jade, and couldn't help but hold it in his hand, and then thought for a while before saying, "Your vision can be said to be very accurate!" ”

"How?" Shen Ying asked with great interest.

Fan Wuxi's many operations in the business world have already shown his amazing methods, even if Shen Ying thinks that he is far superior to Fan Wuxian in IQ, but in these aspects, she still needs to patiently ask Fan Wuxian for advice, otherwise she will not be a genius, but a madman.

Although Fan Wuxian is usually reluctant to explain these too complicated things to others, but in front of his fiancée, especially in front of Shen Ying, who also has the title of genius, he will naturally not shirk, "The liquor industry is a so-called consumption upgrading industry, if it is in a good year, grain production is over, and prices are declining, which will promote the development of the liquor industry

"Then how many years do you think the liquor industry will be able to flourish?" Shen Ying is most concerned about this problem, although it seems that the market of the liquor industry is bullish now, but if there is a sudden change, his large investment may be wasted.

Fan Wuxian thought about it for a while and said, "Regarding this matter, I was about to remind you that you should raise your expectations for the advertising effect of CCTV Standard King. With the launch of CCTV advertising, it can be expected that the sales of Confucius Banquet Wine will increase tenfold compared to last year's figures, in this case, you have to solve not only the problem of production capacity and raw materials, but also the management level of the most employees. Can you imagine how much impact a hundredfold expansion of production capacity will have on an ordinary small winery? Once it is not handled properly, there will be many problems, which will seriously affect the management efficiency of the factory. ”

"I have thought about this problem in advance, and I have a management team of 50 people, which should be able to deal with all kinds of unexpected events and control the situation. At the same time, I am preparing to take advantage of the opportunity to win the CCTV bid to hold a dealer investment conference in all regions of the country to disperse the cost of advertising expenditure. Shen Ying said to him after listening to Fan Wuxi's reminder.

After listening to Shen Ying's words, Fan Wuxian immediately smiled and said to her, "This is very good, not only is it as simple as passing on the risk, but it is also tying dealers from all over the world to you, and you can only get high returns if you try to do a good job in sales." ”

In the early years, in the incentive of sales staff, there is a criterion, that is, there is no product that cannot be sold, only people who can't sell products, under the influence of this concept, the manufacturer's business methods are relatively poor, coupled with the stimulation of channel interests, the sales of alcohol are very easy.

For example, it is also the Confucian liquor in the liquor industry in Shandong, and the profit and tax last year exceeded 100 million yuan.

After years of market baptism, Chinese liquor from workshop wine to industrial wine, and then to the current advertising wine, has a very rapid development, but from the brand wine, cultural wine, quality wine, there is also very obvious, the current liquor competition is mainly advertising, but after the advertising, we must pay attention to a problem, the quality of the product can not be improved, otherwise the market through advertising is not stable, a careless may fall into a catastrophe.

An indisputable iron law is that the old four famous wines have redeveloped vintage wines, and even in the advertising of low-grade wines and low-grade wines, there is a quality dispute, and consumers will gradually see the wool principle behind advertising and promotion after being lured by cheap material interests, and no longer easily pay for the manufacturer's advertising.

Therefore, the main topic that Fan Wuxian reminded Shen Ying was how to improve the quality of Confucius's banquet wine under the premise of a successful advertising offensive, and to sit firmly on the country that he had worked so hard to fight.

"Well, I'll notice that." Shen Ying nodded and replied, but then frowned again, "It's a pity that the cultural accumulation of the liquor industry is also very important, and if you want to form a famous liquor with historical heritage, it is not possible to succeed overnight." ”

Fan Wuxian smiled hesitantly, "Then what's so embarrassing?" However, there are some differences in the way they deal with it

"Do you have any ideas?" Shen Ying scratched Fan Wuxi's palm and asked.

Today's first update will be sent to ************ (to be continued, if you want to know what will happen next, please log in to more, support the author, support genuine reading.)

There are no pop-ups