Chapter 247: September Film Market Analysis

At the beginning, it was not only Wang Nan who had been staring at the phone and waiting for news from Canada, but also Xiao Fang and Datang, Xiao was very conflicted, he hoped that He Mu could be selected and taste what he wanted, but he was also worried that He Mu's heart would get bigger and bigger after tasting the sweetness of the movie, and he would get farther and farther away from himself, after all, he still felt that starting to enter the film industry now was not suitable for the development of tiger wolves.

However, in the end, He Mu still became the actor, at the Montreal Film Festival, He Mu became the new Montreal actor, and before the domestic media could react, Xiao Fang and Datang got the news.

Xiao Fang's mood at that time was complicated, why was he happy, but at the same time he was worried that the title of actor would make He Mu empty-eyed, after all, he was still young, and it might not be a good thing for him that the honor came too early, and winning super high honors in film and television one after another might make him lose his motivation to move forward. Despite such concerns, Xiao Fang announced the good news in the most conspicuous place on the company's bulletin board, and the whole company was as elated as if it was the New Year.

And Datang began to contact the media as quickly as possible to build momentum for the new international actor, although the actor is respected, but if the publicity can't keep up, it is also blind, just like Fan Wei, four years ago got the first Montreal actor in Chinese, but there is no good publicity, and there are still many people who don't know that this sketch green leaf has become an international actor.

On the second day after He Mu got the title of actor, Suning Electric, which had been in a stalemate with Datang, compromised and agreed to a sky-high endorsement contract of five million for two years, which was only half a year apart compared with Lao Baigan's three years of 5 million. He Mu's endorsement fee has risen a lot.

Suning Electric found the tiger wolf when it was after He Mu won the popularity award at the Golden Eagle Festival, and it was 4.5 million in two years, which was more generous than He Mu's hometown company. However, Datang was not satisfied. I feel that the endorsement fee of 4.5 million yuan for two years is a bit low for He Mu, the winner of the Golden Eagle Popularity Award, so I want to increase it a little more, and now Datang is very strict with He Mu's endorsement selection, and he will not agree to give more money, he wants to see whether the level of the endorsement brand is worthy of He Mu's status, and there must be a suitable endorsement fee while the brand is high-end enough.

The two sides have also been bargaining over the issue of endorsement fees, until yesterday when the news came that He Mu won the Montreal International Best Actor. Suning Electric finally relented and agreed to increase it by 500,000, of course, He Mu needs to pay more. Datang called He Mu to tell him the news. By the way, he asked him to go back to Beijing, sign the contract, and shoot the advertisement.

"Zhilu said, I'll go back on the day of the premiere of "One Shot", and solve these things by the way." He Mu nodded in response.

The first starring movie is about to be released. He Mu was a little excited. In addition to filming, his biggest hobby is to pay attention to the dynamics of the mainland film market, although Zhilu said that the biggest ability of "One Shot" is to win awards, but he still can't help but hope that this movie can have a box office that is not too embarrassing.

September is the season of school, and the summer file that lasted for two months has also ended, as a good schedule second only to the Chinese New Year, this year's summer file has been affected to a certain extent because of the collision with the Olympic Games, and many movies with greater influence have been postponed, which has also led to the "Red Cliff. "Above" dominated the summer schedule with a sweeping momentum. At the end of August, it was just completely painted, and the nearly two-month release period earned 321 million yuan for this new Chinese box office champion. After all, it is invincible to the domineering of the big ship.

In addition, it is worth mentioning that this schedule is produced by Li Xiang and directed by her new husband Wang Yuelun The costume comedy "Ten Perfect", this small-cost film with a cost of less than 10 million is proud of the Olympics, and now the box office is approaching 47 million, and it is still being released in some areas, no wonder Sister Xiang has been in such a good mood recently, both people and money, and it is very beautiful.

There are not many foreign-language blockbusters released in the summer, and the box office exceeds 100 million yuan, including "Kung Fu Panda" and "Hancock", the former has a mainland box office of 180 million, which is only lower than "Red Cliff. "Shang" and "The King of Kung Fu", ranked third in the year, which is also the highest record of mainland cartoons, far exceeding the 36 million box office previously held by "Ice Age 2", it seems that whether Panda is produced from China or the United States, he is the heart of the Chinese, plus the word "Kung Fu", can indeed arouse many people's desire to watch movies.

The latter, "Everybody's Superman Hancock", with its subversive story and Will Everyone's "Hancock". Smith's strong box office appeal earned 103 million at the box office, ranking fourth in this year's foreign language films behind "Kung Fu Panda", "007 Quantum of Solace" and "Iron Man". Now it seems that there is no super blockbuster in Hollywood this year that is as popular in the mainland as last year's "Transformers", and the only one that can compete in the next four months is the series of adventure and magic movies "The Mummy 3: Tomb of the Dragon Emperor".

"The Mummy 3" was just released in early September, its biggest selling point is part of the Chinese background and the villain Dragon Emperor played by Li Lianjie, it is also the biggest opponent of "One Shot 147" and "Flight Attendant", in the past week, "The Mummy 3" won 60 million box office in six days, which is very good, much stronger than the first week of "Kung Fu Panda" of 38 million and the first week of "National Superman Hancock" 40 million, fortunately, its reputation is average, which is more fortunate for He Mu, is a big production in itself, and if the reputation is good, the two small-budget movies will only be crushed.

Analysis of the September film market, sandwiched between the summer file and the National Day file, in addition to "The Mummy 3" will have a relatively large impact on the two films "One Shot", produced by Huayi, directed by Cao Baoping, Zhou Xun, Deng Chao, Wang Baoqiang, Zhang Hanyu and other Huayi stars starring "Li Mi's Conjecture" also has a certain threat, as for "Painted Skin" released at the end of the month, there is no threat, it is going to the 11th National Day Golden Week.

Before the mainland release of "One Shot 147", there was good news on the other side of the ocean, because it gained a lot at the Montreal International Film Festival, the film had a certain popularity in North America, and sold the screening rights of several small countries, and then participated in the Toronto International Film Festival, which followed closely after it at the suggestion of the organizing committee, which was mainly screened and traded.

There, "One Shot 147" sold the rights to North America and the United Kingdom, which is the first and third box office markets in the world, and the two regions bought out the rights to the film for $550,000 and $600,000 respectively.

Among them, the company that bought the copyright in the United States is not Lionsgate, although Jeff also fought for it at the beginning, but his competitor New Line Pictures is more optimistic about this Chinese film, and the price is more ruthless, with Jeff's estimate, more than 500,000 There is a greater risk, although this movie does not have to make an English dubbed version, but the subtitles need to be re-translated and produced, and in addition to the copyright fee, they also have to invest in a publicity fee, and this movie does not look like it can box office over one million, after all, the king of Chinese comedy Zhou Xingchi's " The North American box office of "Yangtze River No. 7" is only 200,000 US dollars, if it were not for the fact that there was a Chinese actor in Montreal and a certain market in Canada, "One Shot 147" would never be able to call a price of more than 500,000 yuan for a Chinese film without a famous director, no famous actors, and no bright market.

As an executive of Lionsgate, Jeff is first and foremost responsible for the company, and under this premise, he can do his best to help He Mu, and if he exceeds him, he will let go, which is a work ethic. He has his own rational analysis of the market prospects of "One Shot 147", and it is more dangerous for the copyright fee to exceed 500,000, so in the competition with the new line, Jeff finally chose to quit and failed to release his brother-in-law's film by hand, for which he also personally called He Mu to explain, this is Xuan's order, with Chinese thinking he needs to apologize.

He Mu learned about part of the overseas sales of "One Shot" from Jeff, as for the insincerity in his mouth "sorry" He Mu didn't take it seriously at all, Jeff's approach made He Mu appreciate his professional ethics, work is work, and human favor is human favor, He Mu also feels that this should be clearly distinguished.

The production budget of "One Shot 147" is 18 million, and the actual cost is 21 million, of which Bayi Studio is 13 million and Anle Pictures is 8 million, and their benefit distribution is overseas income (including Hong Kong) 28 Kai, Anle 8, Bayi Factory 2, and the revenue of various channels in the mainland is also 28 Kai, Anle 2, Bayi Factory 8, generally speaking, the income of a film is still mainly local, supplemented by overseas, so this kind of benefit distribution is very reasonable.

In fact, the copyright of "One Shot 147" sold overseas at this time has exceeded 10 million yuan, and there are several major film markets such as Australia and Japan that have not been sold, and the film has not been released in Hong Kong, so Anle Pictures has already returned to its original cost, and the next thing is pure profit, and Bayi Factory is still short of more than 10 million yuan, they can only pin their hopes on the mainland box office, but how to look at it.

Suppose Bayi Factory needs to recover 10 million funds by virtue of the mainland market, considering that two-eighths of Anle's The mainland box office needs to bring 1,255 profits to the two producers, so the box office needs to be 38 million.

…… (To be continued......)

PS:【1/2~】