The phenomenon of "stealing the box office" has been around for a long time, and the earliest popularity of this term should have originated from the 2004 New Year war between "No Thieves in the World" and "Kung Fu", and it was rumored that "No Thieves in the World" stole the box office of "Kung Fu", which caused a lot of star fans to criticize Feng Xiaogang, but because the two films were released by Huayi Brothers themselves, the last thing was gone.

There are many misunderstandings about stealing the box office, such as the star fans back then, they thought they were watching "Kung Fu", but they got the ticket for "No Thieves in the World", and the tickets they bought were also contributed to "No Thieves in the World", this must be Feng Xiaogang and Huayi playing ghosts, so that "No Thieves in the World" would not lose so badly in the face of "Kung Fu", otherwise the box office of "Kung Fu" would have already exceeded 200 million, of course, this is just wishful thinking of star fans.

In fact, the root cause of stealing the box office is caused by the difference in the proportion of the film and the ticket price, and the more classic practice is to "steal the beam and change the pillar", that is, you go to see a movie A, the cinema gives you a ticket for movie B, and you can go to see movie A with a ticket for movie B, but in this way, the ticket price is calculated to the head of movie B, and the box office of A is poor. This is also the situation encountered by most audiences who claim to have stolen the box office.

Theaters play this method is nothing more than to obtain higher profits, but it affects the normal order of the film market, just like this "Da Lu Xiao Jianghu" and "Zhao's Orphan" incident, someone secretly filmed the video of the theater stealing the box office and put it on the Internet, the impact is very bad, if it is true, then it is very unfair to "Da Lu Xiao Jianghu", and the final income of its producer will be reduced, and this part of the income will be mainly converted into the benefits of the theater.

But this can't be blamed on "Zhao's Orphan". As producers and distributors, they are not yet able to influence movie theaters, and this kind of thing is mostly done by some irregular movie theaters themselves. Including false ticket prices, outflow of high-definition piracy, basically some second- and third-tier informal small cinemas often do, this is also for the reason why in the past few years, the cinemas in the second- and third-tier cities can only watch those new films that have been released for a period of time, the main reason is that the credibility is a problem, but now there are strong cinema companies such as metropolis and Guangzhou Dadi that specialize in the operation of second- and third-tier cities and even county cinemas, which have reshaped the brand image of cinemas in small cities, and the living standards of people in second- and third-tier small cities are improving day by day. The demand for culture, especially genuine cultural consumption, has increased, so under the premise that theaters in first-tier cities are basically saturated, the proportion of the box office in second- and third-tier cities has increased significantly in recent years. Become a force to be reckoned with.

Of course, there are also distributors who make small moves at the box office, such as reporting the box office of their films higher through the media at the beginning of the release, so as to attract more audiences to the cinema. This situation is more well-known last year, when "Astro Boy" was released. The distributor, Guangguang Media, claimed that the box office of the film exceeded 40 million in the first three days, and according to the statistics of Yien Consulting and the film box office newspaper, the box office of the film in the first week was only 18 million, which was seriously inconsistent with the report of the distribution company, and there was deception.

Everyone is engaged in movies, and everyone knows who should be found for this kind of box office stealing, and now "Da Lang Laughing Jianghu" stands on the moral high ground and mobilizes the media to condemn "Zhao's Orphan". An important factor is to squeeze the schedule of "Zhao's Orphan" and get more box office. After all, the reputation of "Zhao Gu" is better than that of "Da Lang Xiao Jianghu", the director's appeal is stronger than that of "Da Lang Xiao", and the popularity of the actors is not inferior to "Da Lang Xiao", in the box office battle between the two films, "Da Lang Xiao Jianghu" is not dominant, so it has to play some special means.

"Zhao's Orphan" naturally can't sit back and wait for the basin to be buckled on his head, and now one of the producers, Xingmei Media, has held a media clarification meeting to cry out for himself, and is ready to send professionals to a theater in Shijiazhuang where the problem occurs.

He Mu's father is now doing cinemas, and some of the cinemas owned by the Metropolis are wholly owned by themselves, for some of the ways to play the cinema, He Mu is very clear, in order to establish its own excellent brand and reputation, the theaters under the Metropolitan Cinema Line strictly prohibit all kinds of box office stealing behavior, but this kind of box office stealing behavior does exist in cinemas all over the country, which not only increases the difficulty of box office statistics, but also tramples on the fruits of the labor of film workers, although He Mu is very happy every time the Shuimu Forest movie has a bumper harvest, But this phenomenon cannot be completely avoided, and many box offices that should have belonged to Mizuki ended up flowing into the hands of these theaters.

The box office stealing incident of "Zhao's Orphan" is just an introduction, through this incident, the resistance of the film producer and distributor to some non-standard practices of movie theaters has completely exploded, and major film companies have issued calls for strict inspection of movie theater behavior norms, and even China Film has jumped out to condemn those irresponsible movie theaters and call for a boycott in the industry.

In this context, under the leadership of China Film, China Film Group, Huayi Brothers, Poly Bona, Shuimu Forest, Guangguang Media, Pony Galloping, Xingmei Pictures Seven companies jointly established a supervision company - Zhongdahelian, which is specially used to monitor and supervise the leakage of box office in various cities. This is for the interests of the major film companies, including China Film itself, everyone is ready to play seriously, the establishment of the Xing Company with Han Sanping as the head of the horse, appointed as the chairman of the company, Bona boss Yu Dong as the first general manager (future rotation), he will thoroughly investigate which cinema ate the ambitious leopard dared to steal the box office of his "Da Lu Laughing Jianghu", in addition to Wang Zhonglei, He Mu, Wang Changtian (light), Li Ming (pony), Tan Hong (Xingmei) five bosses as the company's executive vice president.

Shuimu Forest's achievements are remarkable, in terms of box office, the box office in 2010 is second only to Huayi, and Bona is almost comparable, such box office achievements make He Mu transcendent in the entertainment industry, although everyone knows him and understands him mainly because of his identity as an actor, but no one in the circle dares to underestimate him because he is an actor, ignore him, and any affairs about movies cannot be without him, just like the establishment of the Zhongda United Company this time, Han Sanping personally called and invited He Mu to participate in the grand event, It can be seen that He Mu has occupied a very important position in today's domestic film map, and he has also become a strong figure in the film industry who can wrestle with Yu Dong and Wang Zhonglei in the circle, and he is the kind of big man who will be nervous when he sees a small star.

In the second week of December, when the much-talked-about "stealing the box office" incident intensified, two Chinese New Year blockbusters teamed up to push the film market to more than 200 million again, initially showing the power of the Lunar New Year schedule.

This week, Bona, the producer and distributor of "Da Lang Laughing Jianghu", was listed on the NASDAQ in the United States, injecting a shot of excitement into the word-of-mouth "Da Lang Xiaojiang", with a weekly box office of 70 million and a total of 130 million in two weeks, which is a remarkable achievement. However, "Zhao's Orphan", which has a better reputation and is deeply criticized for stealing the box office, has a better box office, with a box office of 97 million in the second week, surpassing "Da Lang Laughing Jianghu" and becoming the new weekly champion, with a total box office of 147 million in two weeks.

The geographical distribution of the box office of the two films is obvious, "Da Lang Laughing Jianghu" has a high box office in the north, and "Zhao's Orphan" is more popular in the southern market, and the southern film market has always been more popular than the north. There are no new films this week, Huang Xiaoming and Chen Qiaoen's new film "Fluxus Youth", which was originally scheduled to be released on Wednesday, was temporarily withdrawn, I don't know if it is a lack of confidence, but the popularity of the market has not diminished because of the lack of new films, this week "Harry Potter 7" received another 15 million, and the total box office exceeded 200 million, reaching 210 million, creating a new high for the series at the mainland box office, but overall it was still lower than expected.

"Cold Heart" surpassed "Resident Evil 4" this week, ranking fourth on the list with a box office of 6 million, and the total box office has reached 297 million, I believe that it will definitely exceed 100 million after the correction in the future, if there is no leakage of the box office, the sixth week of "Cold Heart" will definitely be over 300 million, even if these factors are not counted, "Cold Heart" over 300 million is a foregone conclusion, as a batch of films, it surpasses the domestic blockbuster "Di Renjie's Tongtian Empire", temporarily ranking fourth at the annual box office, but unfortunately the top four are Hollywood movies except for "Tangshan Earthquake", This makes He Mu still a little unhappy, I don't know when domestic films will be able to rise again, and I don't know if next week's "Let the Bullets Fly" and next week's "If You Are Honest Do Not Disturb 2" can earn back a little face for Chinese films at the end of the year.

Also on Saturday of this week, "Cold Heart" officially landed in the Japanese market after a series of promotional efforts, the Hollywood historical blockbuster "Robin Hood" landed in Japan the day before, and the much-anticipated film of the same name based on the famous Japanese bestselling author Haruki Murakami's work "Norwegian Wood" was released on the same day.

Last week, the Japanese interstellar sci-fi blockbuster "Space Battleship Yamato" led by Takuya Kimura was released, and it won 528 million yen at the box office in the first two days of the opening weekend. "Up" squeezed down from the championship throne.

This week, "Harry Potter 7" re-ascended to the top, squeezing "Space Battleship Yamato" again, and "Harry Potter 7" on the fourth week of release achieved an excellent result of 4.4 billion yen, and it is expected to reach 5 billion eventually. "Space Battleship Yamato" earned 1.7 billion in two weeks, which is also a good result, and the two films occupy the first and second places on the list respectively.

and "Norwegian Wood", "Robin Hood" and "Cold Heart", the three pink new films, ranked third, fourth and fifth on the list with a very small difference...... (To be continued......)