Chapter 291: Trade-in Activity Escalation
With the fermentation of the event of the mythical group's audition of game testers, many players who own Sony's PS and Nintendo Wii consoles of the previous generation asked the mythical group to open the PS and WII consoles on the Internet to trade in the old and the new, and exchange the old PS3 or Wii plus a certain amount of money for the latest version of Xboxone.
And this trend is becoming more and more popular in the world with the popularity of the Valkyrie game, and there are more and more players who have this kind of demand.
Besides, there are so many kinds of Sony and Nintendo's games that are turned over and over now, and many new games are sequels to old games, and they have almost played about it, and now it's not bad to change to Xbox to experience new games.
Faced with such a situation, Sony and Nintendo can't help but be anxious, if they really let the Mythical Group start the trade-in project with PS3 and Wii, the market they seized when the Xbox was not stable will not only have to fully let the Mythical Group take it back, but their own market is also in danger of being seized by the Mythical Group.
Sony can also be regarded as wealthy, and Sony's president, Kazuo Hirai, gritted his teeth and started a trade-in activity within the world. The PS3 can be offset by 5,000 to 8,000 yen depending on the degree of completeness and whether it can be turned on, and the PS2 can be offset by the 1,000 to 3,000 yen cost of purchasing the PS4.
However, Sony's event was not favored by players, because the mythical group engaged in a trade-in campaign, where the old console could offset the $100 to $250 price of buying a new console. Sony's campaign can offset up to $80 in purchases, which is far worse than the lowest price of the Mythical Group.
Kazuo Hirai also can't say what he is suffering, he has already knocked out his teeth and swallowed blood for such an activity, which is an act of losing money and making money. Kazuo Hirai really can't figure out how a company that has only been founded for more than two years and the entire company is worth 10 or 20 billion US dollars has the courage to do such a loss-making thing as trading in the old for the new? Originally, every time he sold an Xboxone, he would lose $100, but the Mythical Group is good, and he can use the old Xbox360 to offset the price of $100 to $250, isn't he afraid of losing money?
Nintendo saw that Sony had come up with a trade-in campaign, and if they didn't move, it was estimated that a large part of the already small number of players would be lost again, and they also gritted their teeth and launched their own trade-in campaign, and the old console platform offset the price of buying a new machine similar to Sony.
Now the eyes of the gaming industry are on the Shinhwa Group to see if they will launch a trade-in campaign for all platforms. Of course, Li Haoyu and a group of executives of the Mythical Group can see that this is an opportunity for the Mythical Group, if they seize it, they can hit Sony and Nintendo's console platforms hard, but they have not made up their minds, the reason is very simple, the Mythical Group does not have so much money to engage in this activity!
Although Li Haoyu is rich, although the Mythical Group is a money-making weapon, there are too many places where the Mythical Group spends money.
The construction of the headquarters building costs money, the sale of Xbox requires subsidy money, and the development of games costs money.
The Mythical Group is struggling to maintain its current situation, how can there be extra funds to carry out trade-in activities for all platforms?
But if you give up this once-in-a-lifetime opportunity, it will be too much to say, so Li Haoyu decided to find a bank loan. And it's not such a small loan of tens of millions and hundreds of millions, as soon as you take out a loan, you have to borrow a big one, and there are no tens of billions of dollars at all, which is not helpful to the Mythical Group at all.
Li Haoyu was going to find Huang Lei to come forward to go to a commercial bank in Shancheng City for a loan, considering that the amount of money he wanted to borrow was not a small number, and the commercial bank in Shancheng might not be able to take it, so Li Haoyu directly found his father-in-law and asked him to come forward to find a loan from a national commercial bank in Huaxia.
The news that Li Haoyu needed a large amount of loans soon spread through Xiao Mingsong's mouth, and finally the president of the state came forward, and Huaxia Industrial and Commercial Bank decided to lend 12 billion yuan to the Mythical Group, with an interest rate 30% lower than that of ordinary depositors.
When the first loan of Huaxia Industrial and Commercial Bank was allocated 5 billion yuan to the Mythical Group, the news of the loan of the Mythical Group spread far and wide, and many investment institutions were full of regret. Otherwise, if you invest in cash as a shareholder, you have a high chance of obtaining a lot of shares in the Mythical Group.
It's just that all of this ended with the Mythical Group getting funds, and the Mythical Group, which has this large amount of money, will not accept any form of investment, which really makes many investment institutions very regretful.
There are still many people looking forward to the upcoming big move of the Mythical Group, after all, a one-time loan of 12 billion yuan is unreasonable to say that there is no big move.
The Myth Group did not live up to the expectations of these people who have been paying attention, and two days later announced the launch of a trade-in campaign for all consoles on all platforms, whether it is an old Xbox machine or not, at a price of $100 to $250 to offset the purchase of the latest version of Xboxone, if the console is too worn, the offset will be further reduced.
Countless console game fans rejoiced, the mythical group is powerful, and would rather take out a loan of two billion dollars for the sake of players, and give priority to the Xbox platform in the future.
Although Xbox is no longer operated by Microsoft, the trade-in activity launched by the Myth Group after acquiring the Xbox business is really powerful! In the past, when the Xbox was broken or used, the vast majority of European and American players abandoned it, because the cost of repair was too high, and it was better to add a little money to buy a brand new machine. Now with this trade-in event, players can buy the latest version of Xbox for less money, which is a great idea!
In the face of the mythical group's plan to draw salaries, Sony and Nintendo hated it so much, and the wealthy Sony quickly followed up, trading in the old for the new at the same price as the mythical group, relying on its income from other fields to support the loss of the console platform.
Nintendo is not so lucky, its main business in addition to the handheld is this console platform and console games.
Now that the console platform can't be sold, the sales of Nintendo's console games have dropped all of a sudden, causing heavy losses to Nintendo, and the distressed president of Nintendo, Satoshi Iwata, is dripping blood. In order to gain a foothold in the console platform, Nintendo decided to dilute its stake to raise money, while announcing that Nintendo's trade-in campaign was the same as that of Sony and Shinhwa Group.
"If Nintendo's situation does not improve within half a year, then Nintendo is already standing on the cliff of the bottomless abyss, and it may fall off the cliff at any time, and it will never recover." Satoshi Iwata said.