"Traffic radio station, traffic radio station ......"

Early in the morning, when the city is gradually awakened by the sound of the car radio, the brothers and sisters become the city's part-time workers as usual, and when they either change shifts or climb out of the bed early from home to start work, it officially announces that the whole city's residents are about to start their day's work.

Lao Li has been driving a taxi for 20 years, is the real old brother of the city, every morning at six o'clock in the morning after the shift on time, listening to the radio, has become his most important partner in the day's work, accompanied by himself for more than ten years, when the original intern of the radio station has now become the deputy director, Lao Li is still the brother, still driving his taxi, driving in this city that even if it changes with each passing day, it still can't produce any strangeness in his mind.

After the broadcast of the news morning report of the Central People's Radio, the familiar programs in the past did not use mixed provincial city information to guide everyone's life, but rarely appeared in the station and on-site interaction interspersed with special propaganda.

On the seventh day, the traffic radio station covering the whole province carried out special publicity, three branches were opened, and all stores began a new round of promotion and publicity offensive, warming up for tonight's provincial news broadcast.

Since there are doubts, Xu Bin simply made this qiē bigger and carried out comprehensive publicity in the largest mode, so that I want you to see if I can do a full range of promotional propaganda, and let you see if I can do a good job in the work of mutual assistance between the military and the people and cheering for the college entrance examination students.

Lao Li's daily income in his rental career is not high, and the wind and rain can't stop him from running for a family's livelihood. He fights for a day, the family's living security can be maintained at a level, he takes a day off, and the meat and vegetables at home this month may be controlled, after all, the pressure on the family to support a high school student is still very great. But today, when he heard the propaganda of No. 7, he was moved by the advertisements on the radio for the first time, and he passed by Chongqing Road at least ten times a day. There is also a vague impression. The brothers and sisters are well-informed, and they will communicate with each other if there is news on weekdays, and he has heard some rumors about the seventh, but they are all laughed at and not taken too seriously.

Cheering for the college entrance examination students, Lao Li thought of the Apple mobile phone that his son had always wanted. Although the family conditions are still acceptable. But in order to save for his son's college tuition and expenses. On weekdays, the family will still control the expenses, I thought that if my son was admitted to college, he would buy it, but today I heard about the welfare discount on the seventh. I think it's very appropriate to buy at this time, anyway, even if my son can't get into the ideal university, he can't bear not to buy it at that time, and buying it early may stimulate his enthusiasm.

Thinking of this, Lao Li turned his head, and planned to go home to get the passbook, and the radio was always on, when he heard that someone won the lottery in addition to the discount, he was at peace at first, anyway, he was all his own people in the store, but when he heard the name of the winner and the voice of the speech, he was stunned for a moment, parked the car on the side of the road, took out his mobile phone and dialed a familiar number, first the line was busy, and he finally connected after dialing several times in a row: "Lao Qiu, you ......"

Before Lao Li's words could be asked, he heard a loud sound of music on the opposite side, which echoed the sound on the radio.

"Haha, Lao Li, you also called to ask if it was true or false, I know that you old boys will fix the channel on the traffic station every day, it's me, it's really me, I bought a TV, I won a fully automatic washing machine, okay, I'll get things home first, I won't be allowed to go home tonight, I don't care how much the prize is worth, the important thing is that this mood is ......"

It's better to act than to be excited, Lao Li made up his mind that the old guys who opened a rental together won the lottery, where would there be a fake.

When Lao Li pocketed enough cash to buy a new Apple mobile phone and arrived on Chongqing Road, it was a Saturday holiday, there were many people on the street, and a large number of people gathered in front of the seventh, three layers outside the three layers, and a considerable part of the edge of the road was occupied by the onlookers, the performance on the stage was not procrastinated and interesting, and there will be information about winning the lottery every short period of time, but if the winning goods exceed 1,000 yuan, the host will suspend the roadshow to let the winner come to the stage, confirming the authenticity of the lottery on the seventh.

In the whole electrical city, it is also a surge of people, thanks to the store is large enough, and the area that can be occupied by customers is also large enough, so as not to make the busy become a hidden danger, the majority of viewers, after all, the buyers are still a minority, but whether you are interested or simply to join in the fun, as long as the waiter and salesman in front of you are free, they will be extremely patient to answer any questions you have at any time and keep a smile.

Lao Li went straight to the Apple mobile phone counter,On the mobile phone side,It and Samsung、Xiaomi mobile phone counter in front of the people is the most,Basically, the salesperson is impossible to take out a machine with you in detail as in the past to introduce,You selected the brand and paid directly to the new machine。

After a certain amount of simple testing and careful observation, Lao Li bought his son his favorite mobile phone, the price discount is enough to satisfy him, the lottery is only a test of luck, not too serious, just feel that the seventh store itself is guaranteed goods, and do not deliberately fool customers with advertising methods, the lottery ensures the authenticity, and the subconscious impression of it becomes better.

The area at the edge of the roadshow stage is the area responsible for the lottery, and some of the popular products sold in the store are today's prizes, which are slightly different from the lotteries in other places, where cash is not advertised, all are in kind, and the prizes are different, and the same washing machine may come from several brands. Lao Li stepped forward to draw a lottery, his mind was very peaceful, and he was satisfied thinking that he could win the last small household appliance.

"Congratulations, sir."

With a smile on the face of the service staff, the lottery ticket was handed to Lao Li, looking at the winning content of the 40-inch LCD TV above, Lao Li didn't come back to his senses for a long time, or someone next to him shouted: "Lao Li, good luck, I won the lottery." ”

Lao Li came back to his senses, only to see that it was a host of the radio station, loyal listeners will not miss the offline activities organized by the radio station, Lao Li is also a representative of the brother, the host has a deep impression of him, the roadshow program on the stage is not over yet, the radio host will contact the host directly, and interview Lao Li on the spot, you must know that this is an excellent opportunity to promote the seventh in the brotherhood.

"Traffic Radio ......"

The on-site interview, the congratulations of the host in the show, Lao Li's excited voice, and the radio waves spread in thousands of households, not only the brothers, those who are older and like to listen to the radio, can always hear the names of these brothers in the program, although most of them have not met for a long time, but subtly, the impression of these brothers is like the neighbors next door, maybe there will be no intersection, but when they appear as a winner in an event like the seventh, Many listeners will feel that it is real, not advertised, and it is similar to Lao Li's mentality when he heard that his brother Lao Qiu won the lottery, and he will have trust in No. 7.

All the people who were waiting to see the joke still maintained a sneering attitude, and at first they told themselves in their hearts, No. 7 This is using trust to advertise, as more and more ordinary people win the lottery, their mentality has changed, and the number one is that No. 7 is a swollen face and a fat man, Xu Bin's loan of 8 million from the bank is not a top secret, many people can inquire, if you continue to play like this, it will definitely not last long before the funds will dry up, open three new branches, and several branches do such a powerful promotional campaign at the same time, It will be a short time to run out of his funds.

The winning rate is so high, and there are so many prizes, No. 7 is really a rhythm of death, just take a good look at how he Xu Bin slapped himself in the face in the end.

A day of hot sales, Xu Bin has always been squatting in the head office on Chongqing Road, provincial leaders and agents of various manufacturers are also gathered here, business full support for No. 7, each model to ensure sufficient supply.

Xu Bin's point of the old into the new, all used to distribute goods to the store, take a certain amount of new goods provided by the manufacturer to fill the prize, the core of the seventh old clerk and the supervisors of the branches in various cities know that the seventh has its own core products, this may be a well-known news in the industry, the boss of the seventh has a refurbished factory, very mysterious, the refurbished goods can be completely fake, it can be frankly said, it is a new goods, how many people criticized the investigation of the actual yàn test, the results show that after the seventh out of the goods, To be higher than the quality of the manufacturer's new goods, the face hit, in the end there is no need for Xu Bin to say anything, the manufacturers began to communicate with the counterparts of the seventh, this matter can not be promoted, otherwise the loss is the interests of all of us, our manufacturer's reputation is damaged, you will lose our support and will also do live advertising for the seventh, you know that I know my heart and know it.

The envy, jealousy, hatred and self-esteem of No. 7 are secretly criticized in private, more or less for this reason, why can you mix No. 7 so well, why do you have such a deep background behind Xu Bin, why do you have such a deep background, why do you have to get into the electrical mobile phone computer industry to do this big profit business, and let us not eat.

Xu Bin's initial strategic policy of mistaking a mistake today has given him the opportunity to move forward quickly in the initial stage without having to face too strong enemies.

There is no time to calculate sales, all staff work overtime, until about six o'clock in the store there are still customers in and out, and at this time, all the display TVs in all the seven stores and the TVs hanging in the hall, all transferred to the province, ready to watch the next news broadcast, everyone knows that a few days after tomorrow, will be more tired, but each one has no complaints, not only a sense of belonging to this company, not only the temptation of bonuses, and a small part of the sense of accomplishment from the heart, In such a rising enterprise, as employees, employees have expectations for the future. (To be continued......)