Wang Guxian's move from the Broadcasting Road apartment to the mansion in Mid-Levels was quickly tracked by the media, and for a while, the news about Wang Guxian and Qiu Shuzhen, the best friends in the film industry, "turned against each other" was endless. The newspaper talked about it with a nose and eyes, as if it was a personal experience, and it was said that Qiu Shuzhen had an affair with Lin Youlun and was broken by Wang Guxian; said that Wang Guxian asked Qiu Shuzhen to seduce and stimulate Lin Youlun, who was constantly having an affair with other women outside, but Qiu Shuzhen chased Lin Youlun seriously...... All kinds of arguments are inconsistent, and they don't see the two of them come out to clarify, Qiu Shuzhen is in the first place, and she refuses to open her mouth even if she is killed, Wang Guxian was forced to be anxious before he spit out a sentence that makes people think about it and scratch his head: "Love can't offset stupidity." ”

The media hyped up the matter, and then shifted its focus to the mid-levels mansion owned by Wang Guxian.

After becoming popular in Asia with "A Chinese Ghost Story", Wang Guxian's salary has caught up with Zhong Chuhong, but the money she has made from the films she has filmed since her debut adds up, and it is impossible to buy such an expensive real estate, and then the news that Wang Guxian broke up with Lin Youlun and turned into the arms of a wealthy businessman spread far and wide, once again pushing Wang Guxian to the forefront of public opinion.

"What should I do, now there are reporters blocking outside the community every day, and they will be surrounded by interviews when they go out, so annoying!" A few days after Wang Guxian moved into the mansion, he called Lin Youlun to complain.

"If it doesn't work, I'll arrange a few more bodyguards for you, but the wind is tight these days, so you'd better stay at home." Lin Youlun took the big brother and said as he walked.

On the way to Shum Kin Fun's office. The employees of Jiayi headquarters greeted Lin Youlun one after another, and Lin Youlun was on the phone. They just nodded at them, "If the reporters really want to pester, you tell them that I gave you this room, to satisfy their curiosity, and they won't be so stubborn." ”

"Don't do it, it's not easy for people to 'draw a line' with you, and when the media knows that this house was also given by you, they are even more endless!" Wang Guxian pouted and said.

"Alright. You can do whatever you like, I still have things to do here, let's not talk about it, let's eat together in the evening. Lin Youlun coaxed Wang Guxian for a few words, and then hung up the phone.

Knowing that Lin Youlun was coming, Cen Jianxun waited at the door of the office early, and everyone else was left outside the door. Lin Youlun only called Cen Jianxun into the office.

The position behind the desk that originally belonged to Cen Jianxun was occupied by Lin Youlun, and Shum Jianxun stood in front of the desk.

Lin Youlun sat up straight from the back of the Taipan chair, rested his hands on the desk, and motioned for Cen Jianxun to sit down and speak.

"How's the pre-release promotion for 'The Silence of the Lambs' and 'Midnight Bells'?"

"The posters have been posted, and the advertisements on TV have begun to be put one after another......" Shum Jianxun reported the promotional progress of the two films to Lin Youlun, and at the end he couldn't help asking: "Mr. Lin." Do you really want to put these two movies on the same schedule? ”

"Do you think it's wrong?" Lin Youlun glanced at Cen Jianxun, but there was a bit of encouragement.

Cen Jianxun has always been a loyal executor of Lin Youlun's intentions, but there is a reason for his opposition this time: "Although the themes of these two movies are different, they are both horror films. is released on the same schedule, and the two tigers will be injured when they fight. It does not conform to the principle of box office maximization that the company has always pursued. ”

Under normal circumstances, Shum Jianxun's suggestion is correct, but this time the situation is somewhat special.

The heroine of "The Silence of the Lambs" is Qiu Shuzhen, and "Midnight Bell" is starring Wang Guxian.

Private matters are private matters, movies are movies, Wang Jixian and Qiu Shuzhen may not have the idea of fighting in the ring, but the media has been fueling the flames, and they have vowed not to give up until they achieve their goals.

Of course, the media's mind is to hope that Wang Guxian and Qiu Shuzhen will fight more and more, so that they will have more reporting material, Lin Youlun put the two films on the same schedule, on the surface it seems to be in line with the media's intentions, but in fact, he wants to use the media hype to push up the box office of these two films.

"The Silence of the Lambs" is about a perverted murderer, and "Midnight Bell" is about a terrible ghost, which is comparable in subject matter, and they are also characterized by rendering the horror atmosphere, and which movie is more terrifying has naturally become a topic of heated discussion among fans.

Since the two movies have to be divided into high and low, of course, the audience cannot make conclusions from one movie, two movies are released at the same time, no matter which one the audience has first, they will definitely go to the other, as long as it works well, there will be a win-win situation at the box office of the two movies.

Of course, there is a certain risk in doing so, in order to dispel Cen Jianxun's concerns, Lin Youlun proposed to bundle the movie tickets of the two movies and sell them at a preferential package price

Line promotion ideas.

Facts have proved that this trick has a clear effect, and from the movie ticket reservations of the first two movies, most of the audience who booked tickets chose the package ticket at the end.

It is rare for Jiayi Cinema to have such a coordinated action, of course, the media is overjoyed, and the news about the two movies being released at the same time is constantly in the newspapers, and the audience with no matter how nervous they are, also knows that there are two horror films that are about to be released recently, and I heard that these two movies are very scary.

Because of the ratings of the films, "The Silence of the Lambs" and "Midnight Bell" can only be restricted, but on the night of the film's release, all the theaters that show these two films are basically full of audiences.

At the beginning of the story of "The Silence of the Lambs", Qiu Shuzhen has been running in the dark forest, going over the mountains and mountains, the picture is very dark and particularly depressing, and then she was called by her boss to interrogate the ogre doctor played by Huang Qiusen, and the previous weird atmosphere was even more set off. As soon as Huang Qiusen appeared on the stage, the audience clearly felt his evil. He stood quietly in his cell, his hands hanging down, like a beast waiting for an opportunity. His voice was so arrogant, and his eyes were empty and sharp, as if he could reach the bottom of people's hearts.

Therefore, it is inevitable that Qiu Shuzhen was robbed of a lot of brilliance by Huang Qiusen, she was not elegantly dressed, and tried to hide her mainland accent, and there was a dark memory of her childhood that was entangled, but she was able to muster up the courage to face it, face the murderous killer, face the conceited boss, and face the pair of contemptuous and good eyes around her...... The most worrying part of the film is that she shuddered with a gun and exposed herself to the darkness under the noses of others, and the moment when the serial killer reached out and was about to touch her, many viewers felt that she was dead, but she turned around and shot without hesitation in the next second, the murderer fell, the door panel broke, and the sun shè came in, stabbing her eyes with pain.

All the audience were scared out of a cold sweat, and finally breathed a long sigh of relief.

But the audience in the next screening room who watched "Midnight Bell" was not so lucky, and they were in a terrifying state of fear from beginning to end.

At the beginning of the movie, there is a swaying pool of black water on the screen, giving the audience a psychological hint that there is something in it. This pool of black water condensed with hatred, as if it had been stirred up from the bottom. A crude videotape clip is used as a clue to the film, from the history of the words beating in the newspaper, by the murder of the water well shadow, by the shadow shè of a man with his head covered, the truth is covered up by the shadow of a woman in the mirror Gu Ying self-pitying, and the use of the mirror makes her go up and face away from you, but make eye contact with you. When a bloodshot eye suddenly occupied the entire screen, the audience's hearts suddenly contracted, but cold sweat was dripping down their backs.

At the end of the film, when Wang Kuxian sees a man with a hooded head pointing to a handbag on the sofa in the reflection of the TV, and realizes that he can lift the curse on his son by copying the videotape to others, he calls his father-in-law in the car and says that he wants to give him a plate. At the end of the road to the Dark Cloud Realm, the whole film ends.

The director uses this open-ended ending to explain to the audience how the curse spreads, and it is precisely because Jung takes advantage of the selfish side of people, out of the instinct to protect interests. Killing people in order not to be killed makes it possible for every ordinary person to become a part of the killing process.

The two hours of the film are basically the story of a single mother looking for the perpetrator in order to lift the curse of herself and her son, and the time for the female ghost to appear is less than 20 seconds, but the scene where she crawls out of the TV scares many viewers.

A few people were rushed to the hospital because of a heart attack on the spot at this horrific scene, and a few people were so scared that they didn't dare to go out for a few days when they came home and received a silent phone call after watching this movie.

As far as horror is concerned, "Midnight Bell" does beat "The Silence of the Lambs", but the plot connotation and actors' performances of "The Silence of the Lambs" are more praised by film critics, and the most intuitive performance is that the box office of the two movies has been biting very tightly, alternating leads, but the difference will not exceed 100,000 each time.

I don't know if it's because Hong Kong audiences are tired of comedies and kung fu movies over the years, or because everyone has a deep curiosity about unknown horrors, otherwise it is impossible to explain that creepy movies like "The Silence of the Lambs" and "Midnight Bells" will grossing nearly 20 million at the box office within a week of release.

Lin Youlun's win-win strategy of placing the two films in the same period was one of the reasons for the box office climbs of the two films, but before the release of the two films, no one could have imagined that the horror film that produced Jīng Liang would have such a high box office.

In the context of Hong Kong filmmakers' increasing belief in high input and high output, such success can undoubtedly make many people calm down and seriously reflect, in the era of blockbusters, small-budget films may not have no investment value, the key is how to structure the plot to attract audiences.

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