As early as when "If You Are the Truth, Do Not Disturb 2" was just coming, He Mu had already begun to screen "Zi Bu Si" in cinemas and colleges and universities across the country.

It is normal to show early movies in cinemas, and the confidence of the cinema and the cinema owner in the film can be enhanced through the audience's reaction, so that at the beginning of the movie's release, the cinema chain can give good support for the film scheduling, He Mu does not have Feng Xiaogang's big face, 55% of the film schedule on the day of release, and it is not as big as Jiang Wen's charm, the film schedule on the premiere day is close to 50%, plus the two blockbusters were hot when "Zi Bu Yu" was released, the first day of "Zi Bu Yu" The first day of film scheduling is very grim, and many people are not optimistic about "Zi Bu Yu" chose this schedule, thinking that Director He Mu would become cannon fodder for the Lunar New Year this time, and if the box office could exceed 100 million, it would be considered a high incense.

Of course, He Mu didn't think so.

In addition, He Mu also showed a few performances in art theaters led by Beiying with ingenuity, although the students there are more picky, but they are also easier to create a good reputation for the movie, and their evaluation is more professional, these art students are basically frequent visitors to Douban Time Network, as long as they conquer them, they don't have to worry about the early score of the movie is not high. Now "Zi Bu Yu" has opened the scoring function on Time.com and Douban, the number of ratings has reached three digits, and the score is also floating around eight points, although it is far less than "Let the Bullets Fly", but for Chinese films, this is already very high.

In order to please the audience who watched the advance screening, Mizuki also cooperated with a toy production company to produce a batch of model toys of the "wooden man" in the film, although the cost of special effects was too high in the first part. "Wooden Man" doesn't appear much, but it is definitely a big cute thing comparable to potatoes in the film, and those who have seen it have expressed their impressive impression of this character made purely with computer special effects techniques. Its presence also made the whole film look a notch higher, so the company made a batch of "wooden man" toys and distributed them to some lucky viewers.

This part of the investment is calculated in the publicity expenses, and He Mu never thought about making a profit from it, just to consolidate the popularity of "Zi Buyu", but some things are always unexpected.

On the penultimate day of 2010, He Mu and almost all the members of the crew of "Zi Bu Yu" held a movie premiere ceremony in the Beijing Gongti, not only bringing out his simple wife. He also invited dozens of big names in the circle who had a close relationship with him, and almost all the mainstream media, and even Jiang Wen, who had become purple recently, was also invited by him.

Jiang Wenwen was reluctant to come. After all, his buddy Feng Xiaogang had a quarrel with He Mu a while ago, and he should avoid it as a friend, but as a competitor, He Mu applauded the film on Weibo after watching "Let the Bullets Fly", which attracted 100,000 retweets. Tens of thousands of netizens called on their favorite He Mu to cooperate with their favorite Jiang Wen. Moreover, Jiang Wu has a good relationship with He Mu, and his younger brother is talking in his ear about how good this movie is, so he came.

"Let the Bullets Fly" has now surpassed "The Great Cause of the Founding of the People's Republic of China", and is about to exceed 500 million, which is the second highest box office of Chinese films after "Tangshan Earthquake", Jiang Wen's fame has soared, and he is even regarded as the fourth largest director in the mainland after Zhang Yimou, Chen Kaige, and Feng Xiaogang.

The various activities and performances that precede the film take up an hour and a half. There are not only Alan who came from afar to sing the theme song, but also the video of Xiaoshuidian's acceptance speech. Although the heroine is still mysteriously absent, which has made many people complain, such a cute and funny video can still make everyone's hearts flutter. However, the premiere is such a big thing, and the small water point still does not appear, which makes many media have doubts about He Mu's protection policy for the small water point, this protection is too strict, is there something greasy in this?

Exploring the East Film Festival/Golden Horse Movie Queen, what is so mysterious, it will be the second big news point at the beginning of the release of "Zi Buyu".

The first one, naturally, was that after the movie was screened, Jiang Wen continuously praised "good-looking, very good-looking, unexpectedly good-looking!" He Mu didn't expect Jiang Wen to say this at all, this sentence sounds familiar, because his brief comment on Weibo after watching "Let the Bullets Fly" is "Good-looking, very good-looking, expectedly good-looking!" ”

Jiang Wen's character is basically clear to everyone, he and his younger brother Jiang Wu are called "Jiang Wen is not Wen, Jiang Wu is not Wu", Jiang Wu is sleek and honest, Jiang Wen is like a sharp sword, there is something to say, what to say, even if Feng Xiaogang's movie is not to his taste, he will not praise He Mu because he praised his "Let the Bullets Fly", he will not praise He Mu's "Zi Bu Silent", for He Mu's directorial debut, he can give such a high evaluation, completely out of his heart as a filmmaker, After this evaluation was widely reported the next day, it undoubtedly increased the confidence of the theater chain and the audience in the film.

There has been no explosive news recently, and the focus of the entertainment industry is almost all focused on the Chinese New Year blockbusters led by "Let the Bullets Fly", and the promotion of "Zi Bu Yu" has been done very well before, but after all, the momentum is a little worse, and now there are two days before the release date, after the premiere ceremony, and then open the entertainment section of the major portals, and the news headlines containing Zi Buyu, He Mu, Xiao Shui Di and other entries have occupied the vast majority.

At the beginning, the news headlines were basically in the format of "XXX praised "Zi Bu Yu" and called it ......", among which Jiang Wen, who was promoted to a top director, naturally had the most weight.

In addition, Zhao Wei, a graduate student of the directing department and a friend of He Mu, who is planning a new film, also praised "Zi Bu Si" in the reporter's interview, "After watching it, I especially want to go to the place called Lintoe Town, I knew that the film was so good, and the child should be born later, I don't know if Lu Dao will have the opportunity to participate in Director He Mu's new drama in the future." ”

Hou Yong, a well-known director and director of photography of the film, commented, "I am only responsible for some of the photography parts of the film, I don't comment on this part, only say others, He Mu really impressed me, the storytelling, fun and reflection of the movie are just right, every detail is required in accordance with the highest standards, I didn't expect that the final effect of the movie would be so bizarre and interesting, although this is not the first time I watched it, but I can still find new shining points, I recommend that the audience and friends watch it several times." ”

Lao Xu Xu Jinglei, who is both a famous director and a popular actor, is not stingy with beautiful words, "His film debut's debut is bolder than mine, and it is more watchable, I think China needs this kind of director who has the courage to explore the unusual road, I heard that there is a sequel to this movie, and the little white fox at the end should appear, I haven't read the original comics, I don't know very well, in short, I'm looking forward to it." ”

In addition, directors Tao Quduo, Li Weiran, Jin Yimeng, who have worked with He Mu, and actors Xu Zheng, Duan Yihong, Chen Sicheng, and Wang Xueqi also participated in the premiere and gave quite high evaluations.

On the day of the premiere ceremony, netizen "♂ Paradise on Fire" opened the famous movie website Time.com to see the latest movie information. But after opening it, he found that what he saw was not a familiar website page, but an auto-playing video interface, and his first reaction was: Damn, Time.com is also occupied by small ads!

But soon he found out that this was not a small advertisement, but a movie trailer, he saw He Mu, Liu Yifei, and the mysterious but extremely cute nine-year-old actress Xiao Shuidian, so this is the trailer of "Zi Bu Si"!

There is a "Enter website" button in the upper right corner of this playback interface, which should be pressed to enter Time.com, but he didn't do it, because this trailer was something he hadn't seen before, and he made the same choice as most people who saw this video, which was to watch it quietly.

Then he made another decision, that is, to go to the cinema on January 1 to enjoy this movie, because he was amazed by the pictures that appeared in the trailer of this "Ultimate Edition", he didn't expect the special performance of a Chinese film to be so well-done, he is a student, he used to watch pirated movies, this is the first time he can't wait to see the real face of this movie, so this time he decided to support a genuine version.

There are not a few netizens who have the same thoughts as "♂ Paradise on Fire", the trailer of "Zi Bu Yu" "Ultimate Edition" is atmospheric, high-end, full of magic, coupled with a few days of early screenings and the strong support of so many star directors at the premiere ceremony, word of mouth fermentation, "Zi Bu Yu" has become a part of the Chinese New Year file that cannot be ignored in public opinion.

After entering the time network, it is very convenient to book tickets through the Internet, and it is very cheap, in addition, Shuimu Forest also actively carries out cooperation with online ticket sales agencies, Time.com, Douban.com, Guevara, and online ticket networks are their cooperation objects, and Shuimu has contributed to the tendency of these websites that are of great significance to the guidance of fans to "Zi Buyu" in website promotion, and the company's investment in this regard is still relatively large.

Mizuki's previous distribution results have been good, and he has repeatedly achieved miracles, and he has not completed like a new company that has only been established for two years, but he has never encountered two equivalent-level blockbusters like "Let the Bullets Fly" and "If You Are Honest Do Not Disturb 2" like "Zi Bu Yu", so the situation is grim, and Mizuki must do his best to use all his connections to avoid losing the first move in this box office war.

On the evening of the 31st, after seeing the situation of tomorrow's twelve cities, He Mu was finally temporarily relieved, and tomorrow, he had to play...... (To be continued......)

PS: [ps: It seems that this chapter is more appropriate as the final chapter of 2010, alas, it still hasn't been written to be released, so let's have another chapter, it is estimated that it will be three o'clock~]