Hu Xinzhe's idea reminded Lin Youlun that this kind of annual ranking will become popular in the media in a few years, among which the more famous is the list of the top 100 sexy actresses published by the famous British men's magazine "Gang of Men", and some of these experiences can be used for reference.

While Lin Youlun is considering Hu Xinzhe's suggestion, Hu Xinzhe has also been observing the changes in Lin Youlun's expression, and with the encouragement of Lin Youlun's eyes, he boldly said his thoughts further: "There are many newcomers in the Hong Kong entertainment industry every year, and there are also some stars who are slowly fading out, making an annual beauty list, and using the ranking on the list to reflect the quality of their career development this year, if this list is successfully accepted by everyone, the status of "Ming Zhou" in the industry will not be shaken for at least ten years. ”

Lin Youlun held the teacup, lowered his head and thought for a while, then raised his eyes to look at Hu Xinzhe: "What is the evaluation standard for this list?" ”

Hu Xinzhe said eloquently: "Taking the various achievements of female artists in the previous year as a reference base, such as the box office of the movies they participated in, the salary of the films, the sales of records, the number of concerts, the value of the advertisements, etc., and then plus the opinions of the special jury group, the two data are combined to get the most outstanding ranking." ”

Hu Xinzhe feels that he has taken all aspects into account, but in Lin Youlun's eyes, there is a fatal flaw in such evaluation criteria.

Lin Youlun didn't ask it directly, but asked a seemingly unrelated question: "The Academy Awards is known as the vane of Hong Kong films, do you know where this statement started?" ”

Hu Xinzhe originally wanted to talk about the fourth session, because from that one. Lin Youlun began to serve as the chairman of the Academy Awards. Ming Pao Group officially took over as the organizer of the Academy Awards. The attention of the Academy Awards has increased a lot compared with the previous three editions.

But after thinking about it, Hu Xinzhe felt that it was wrong, with Lin Youlun's character, there was no need to show his ability in front of his subordinates, so he definitely meant something else.

Hu Xinzhe hesitated, "It should be the fifth, right?" ”

This year, Cheng Long's "Police Story" had a bumper harvest at the box office and awards, marking the Academy Awards from a professional award to an entertainment event that pays attention to the whole people.

Lin Youlun nodded. "Before the fifth Academy Awards, the taste has always been biased towards niche literary films, and after the change in the style of the judges that year, why can it get so much attention? Because many blockbuster movies have appeared on the shortlist, and the audience has seen these movies, they will naturally care about whether these movies can win awards...... The idea of the annual beauty ranking that you put forward gives me a very similar feeling to the situation at the beginning of the Academy Awards, the idea is very professional, but it ignores the most important point, that is, the audience's opinion. You find this list very convincing. But the audience doesn't necessarily approve of it. ”

Hu Xinzhe's mouth was slightly open, obviously stopped by Lin Youlun's words. He used to think only about how to develop evaluation criteria. made the entire ranking more authoritative, but did not think that professional tastes and popular tastes sometimes cannot be completely equated, and the first few encounters of the Academy Awards are the best examples.

"In fact, this problem is very easy to solve, as long as reader feedback is added to the evaluation criteria, simply put, it is like scoring, readers' opinions account for 40%, and expert opinions account for 60%, so that the list should be more convincing."

Hu Xinzhe's mind turned quickly, and he immediately understood what Lin Youlun meant, in fact, this set was learned from the Academy Awards, but it changed in a form.

Throughout the past two years of the Academy Awards, many of the blockbuster movies at the box office can be shortlisted, but there are not many who can gain fame and fortune in the end, in fact, the judges of the Academy Awards have been sticking to their own tastes, but they have made compromises on the shortlist.

Lin Youlun's method is actually the same reason, 40% of the reader's evaluation is just for everyone to see, and the real decisive role is still 60% of the professional opinions, and because readers are involved, they will pay serious attention to the most popular ranking, the result is impossible to satisfy everyone, but the audience's attention is attracted, and the purpose of "Ming Zhou" to do this ranking has been achieved.

And from the perspective of communication, everyone has a herd mentality, as long as this list is recognized by the majority of people, the remaining part of the people will also be recognized, as long as the first success, the value of this list will be slowly accepted by everyone, and then the purpose of the authority of the list will be achieved.

"But how do we get feedback from our readers?" Hu Hsin-chul asked a very practical question.

"Find a post office to cooperate, customize a batch of postmarked special envelopes, put a ballot in each envelope, add the inside page of the magazine, readers only need to fill in the name of their favorite female star on the ballot, stuff it in the envelope and send it back to the magazine, set a start and end date, and invite a third party to impartially count at the end. Send a letter for free, it doesn't cost anything, there should be a lot of people to participate, of course, in order to mobilize everyone's enthusiasm for voting, you can do a letter lottery. ”

Lin Youlun's statement that this set was just a common trick used by later magazines to attract readers to participate in activities, but at this time, it was very inspiring to Hu Xinzhe.

In the past, Hu Xinzhe only thought that Lin Youlun fell into Jin Yong's eyes because he wrote novels, and then quickly accumulated a rich net worth by relying on extraordinary means in foreign exchange and the stock market, and he intervened in the entertainment and media circles with a strong capital nature.

But from this moment on, Hu Xinzhe truly understood Kim Yong's intention to transfer "Ming Pao" to Lin Youlun.

Don't look at Lin Youlun's usual inconspicuousness, in fact, his understanding of the media industry is no worse than anyone else's, and a casual idea can give people a lot of inspiration.

"By the way, this leaderboard must have a name, right?"

Lin Youlun looked at Hu Xinzhe, thinking that he had already thought of a name.

Hu Xinzhe was slightly stunned, "I think the name is called the Hong Kong Beauty of the Year List......"

Lin Youlun shook his head, "No, this name doesn't reflect the characteristics of Hong Kong." ”

Hu Xinzhe had an idea, "Why don't you help Mr. Lin choose a name?" ”

Lin Youlun thought for a while, "Aren't there many martial arts novels with Jianghu weapon spectrum?" I look at this ranking and call it 'Xiangjiang Qunfangpu', the top ten are collectively called 'Xiangjiang Top Ten Beauties'! ”

[The following chapter is a free chapter about the first book review district contest of this book, please pay attention!] (To be continued.) )