"According to Shinhan's financial report for the fourth quarter of last year, most of the benefits come from its market share in the advertising business in the IT industry, which increased by 3% in the entire advertising market share compared to last year, accounted for 27% in the online advertising industry, and accounted for 41% in the portal website.

"Shinhan IT's advertising revenue is now the second largest in Korea, and its fourth-quarter profit exceeded $230 million, up 30% from the same period last year, and its explanation of the decline in earnings in the second and third quarters as a 'holiday effect' is acceptable," said a lawyer who analyzed the quarterly report. ”

The middle-aged lawyer paused slightly, and turned his head to look at the only two people sitting in the large conference room, the dim environment made him unable to see the expressions of the patrons, but he vaguely felt that the other party was impatient.

"So far, our investigation of Shinhan has come to an end, and the key is that the market is saturated, because it is only a portal for a specific group, and virtual idols do not generate enough benefits in the high-end advertising market......

"Where's the opponent?" The sister and brother, who have been quiet, finally asked, Lee Jae-yong's voice was not loud, but it was enough to make people honestly afraid.

"It is itself." Mr. Lawyer can be regarded as doing his homework: "I think it is impeccable if it is only a single profit project under an IT company to use virtual idols to circle fan groups and target these young people." However, it is an indisputable fact that the profitability of 'Idol-World', which is a pillar industry, rises too fast every year, when the market is close to saturation. The growth of its profitability is bound to decline, and the pressure from investors and shareholders will prompt 'Idol-World' to set up more advertising space. Thus changing the user experience it now brings......"

"Don't underestimate Lin Weiran too much." Li Fuzhen opened his mouth.

The lawyer paused respectfully before saying, "Shinhan has been sparing no effort in its development, first establishing online communities in Southeast Asia through virtual idols, and then starting to target China and Japan, but the Korean style of its products itself has greatly restricted its development channels, especially in China. Shinhan's landing in Japan was originally the best choice, but the earthquake and the subsequent series of accidents made Shinhan have to postpone the development of the market. ”

The room was quiet for a while, and the man and woman seemed to have no doubts, and the lawyer held his eyes. He continued, "It is a foregone conclusion that South Korea's investment in Incheon will be reduced due to the economic crisis, and that Shinhan will be frustrated by Japan's expansion, so we should now actively push for the National Assembly to pass a budget reduction plan and start buying Shinhan in April." ”

"Buy low." Li Fuzhen said softly.

Lee Jae-yong rubbed the watch in his right hand, and a textured metallic luster loomed on the strap: "Shinhan's personnel structure? ”

The lawyer didn't have time to answer.

Li Fuzhen raised his eyebrows: "Is it necessary?" It is said that the soldiers of the iron battalion and the flowing water, in fact, it is not a big deal to change their heads. ”

Lee Jae-yong's face was expressionless: "What kind of soldiers are brought by what people." ”

The middle-aged lawyer obviously agrees with Lee Jae-yong's view, buying a company is not just about buying it, why buy a company? It's not about making money yet. But who makes the money? It's people. The value of the company is when the value created by each individual in the company comes together, and if Samsung succeeds in acquiring Shinhan, it will not be able to solve the personnel problem. The acquisition failed and the tail was only a matter of months.

Li Fuzhen sighed softly, his expression a little impatient.

Li Zaiyong smiled and said: "Sister, let's listen to it, wait until the company is stabilized." Someone you don't like just let him go. ”

Only then did the lawyer have the opportunity to speak and tell the story of Shinhan's structure.

Shinhan is simple and simple. Complex and complex, there are only five below the board class. Huang Rencheng is in charge of advertising, and Han Wei is in charge of production. As for IT, Gu Yongjia is in charge, Li Xu is outside, Park Zhengchang is responsible for maintaining stability, and the rest of the senior management belongs to the second echelon. But to say that it is complicated, Shinhan IT alone is enough to make people's heads, SK's shares are not mentioned for the time being, although UFOs and semi-independent virtual idols are set within this large framework, but each has its own management class, it is possible to say that it is possible to become independent in minutes, and the projects of the group's investment department are even more varied, sometimes real estate, sometimes entertainment industry, it is difficult for the two to form an effective business chemistry, and it is disorganized.

Li Fuxin had a question from the bottom of his heart, but he didn't ask it, because the management of Xinhan was so complicated and chaotic, why could he still appear to be in order.

The lawyer gave the answer.

Lin Weiran.

A president who rose to power by struggle, the founding emperor of Shinhan, knows the Tao from reading history, and such a person has always been rooted in the needle of the sea.

The middle-aged lawyer actually had another draft, and there was a better way to save money and effort for the acquisition of Xinhan, but the proposal given by the team of more than 100 people did not fall on paper, because he could not get the pulse of the Li family siblings.

"I suggest, cooperate with Lin Weiran."

The middle-aged lawyer's words made Li Fuzhen serious, but because he couldn't see the light, he continued to talk eloquently, and explained the manuscript in a tactful way.

The core is very simple, increase investment, become the largest shareholder of Shinhan, and entrust the management rights to Lin Weiran, and then supervise him.

His Shinhan is still his.

Li Fuzhen sneered: "Heh, your billions of dollars are really simple." ”

With such a big turn, how can there be billions of acquisitions when they are completely down? The middle-aged lawyer was taken aback and immediately understood. Li Fuzhen has a personal grudge against Lin Weiran.

As a peripheral law firm serving Samsung, the annual income of billions is really not much, and Li Fuzhen obviously means that he is not qualified as a wise man.

At this time, changing the tone can only prove his incompetence, and the middle-aged lawyer can only bite the bullet and say: "We only put forward this plan out of economic interests." ”

Li Fuzhen was unprecedentedly angry: "I make more money than you." ”

She got up and rushed out the door.

Stress is always two-sided.

It is true that rich people spend a lot of money, and buying a car may be equivalent to ordinary people buying an ice cream, but compared to the same year, there is also a Maserati in the car.

South Korea's economic environment is not good, and Samsung's think tank has submitted an investigation into the shrinking market for the next time, and it is definitely not a ticket to use such huge financial resources to acquire an IT company in this case.

The slender fingers held a slender lady's cigarette, a pair of hands that played the piano, but had not worked with the keyboard for a long time.

Lighting a cigarette, Li Fuzhen can be regarded as picking up a cigarette addiction, and the acquisition of Xinhan is a turning point in her life and career, but she doesn't know whether it is heaven or hell on that side.

After Li Zairong went out, he was stunned for a moment when he saw his sister smoking, and then he didn't make a sound, just walked over.

Li Fuzhen glanced at the prince's younger brother, and then continued to look out the window.

"Is my brother-in-law okay?"

"A few days ago, you told me that you want to take out a small loan."

Lee Jae-yong: "Some people in the head office have this intention, why don't you let your brother-in-law come over?" ”

Li Fuzhen smiled: "He can't do anything, Aibao's unfinished resorts can't sell the food brands that have gone away...... Luckily, I didn't let him interfere with Silla. ”

Lee Jae-yong: "Actually, my sister and wife are not bad. ”

Li Fuzhen: "Yes, he didn't go behind my back to find any starlets." ”

Li Fuzhen took another puff and snuffed out most of the remaining cigarettes: "Lin Weiran is an immature wolf, what I said before to let him work for me is just a joke, we can't keep him." ”

Lee Jae-yong: "I think so too, Xinhan was created by him, and suddenly the surname is Lee, which is unacceptable to anyone." I understand that people who can't be trusted should not be used instead of being afraid. ”

Li Fuzhen smiled, a little weak, maybe the unsuccess of a woman's family made her weak, but the royal blood in her bones did not allow her to be a sister who complained about her husband.

"I'll say hello to the Fair Play Commission......"

"The chairman's son was a friend of mine when he was studying abroad, so why don't I go?"

Li Fuzhen looked at Lee Jae-yong, and Lee Jae-yong smiled: "Sister, I'll help you." ”

Li Fuzhen was speechless for a while.

Li Zaiyong looked out the window and seemed to sigh: "Chaebol, chaebol, people think that wealth is important, but in fact, what is more important is the valve word in the back." We went to school with the president's grandson, studied abroad with the younger generations of university scholars, and we, the generation of the wealthy, grew up with the next generation of politicians...... This is the gate valve. ”

Li Fuzhen married an outsider, in a sense, she can't represent the Li family, this embarrassing position makes some upper-level resources out of her reach, but the appearance of the crown prince is completely different, Li Jianxi's intention to let Lee Jae-yong succeed over the years has been revealed, and his personal appearance will definitely get twice the result with half the effort.

Li Fuzhen directly hugged his younger brother's shoulder: "In Rong, when will you come to my sister again, my sister will cook for you." ”

Li Zaiyong helped his glasses, but he didn't look like a prince at this time: "Sister, you really can't eat your things." ”

Li Fuzhen was addicted to bullying and clamped Li Zaiyong's neck: "Sister is happy, so you have to eat." ”

A pair of sisters and brothers were happy, but the other pair of sisters and brothers fell into an indescribable embarrassment at this time, when Lin Weiran received a call from Lin Lingwei, he never thought that his sister would bring him such 'good news'.

"I'm probably getting married."

In front of the window, Lin Weiran held the phone and was speechless for a long time, and after dusk, he seemed to be standing in a depressed painting. (To be continued......)