Chapter 581: Lunar New Year: Let the bullets fly for a while
Zilin registered Weibo for the dog, and then published some embarrassing anecdotes from the perspective of YOYO, recording YOYO's dog life experience, plus she forwarded it herself, which suddenly made "YOYO is a Wang" have a very high popularity, after all, she is the wife of the Weibo Emperor, and Zilin's Weibo fans are as high as 2.8 million, although it cannot be compared with He Mu's 7 million, but it is also the top among the stars in the entertainment industry, after all, this is 10 years, and Weibo has only been born for more than a year.
Zilin's behavior gave He Mu a lot of inspiration, so he also registered a Weibo account "Don't slice potatoes", as a personal Weibo of potatoes, Zilin took photos for YOYO with text that looked playful and cute, full of humor, and He Mu took out some of the funny stills taken by the photography team for potatoes during "Zi Bu Silent", including him and the owner He Mu, he and the four little flowers, he and the heroine Xiao Shuidian, his interaction with several old drama bones, and then with funny words from the perspective of a dog, he took out one every day and posted it on Weibo, he forwarded and commented on it himself, which not only attracted a lot of fans for "Don't make slices of potatoes", but also created an alternative way of publicity for "Zi Bu Yu", using animal actors to promote the movie.
He Mu's YOYO and potatoes are already very famous, the two dogs often appear in He Mu Zilin's Weibo, and now the two couples have registered Weibo for their dogs for the first time in history, and there is no lower limit for selling cuteness, fans who like the two dogs can finally have a gathering place, and soon the Weibo fans of Tudou and YOYO soared to 90,000 and 70,000, and grew at an even rate, and some well-known social figures do not have such influence. Sure enough, the dog is expensive according to the owner, and the most important thing is that it can also promote the movie for free.
During this time, He Mu not only wrote scripts, but also managed the company's affairs. Except for accompanying his wife, children, and dogs, he rarely appears in public. In two days, Shishi's "Step by Step Shocking" will be broadcast on Mango Channel, and she is going to participate in the recording of "Everyday Spirit", He Mu was invited by the program team to record a video to cheer for her, which should be regarded as a time.
Two days ago, a grand premiere of "Let the Bullets Fly" was held, and it is said that the film has a good reputation, and Jiang Wen still gives people a great surprise when he plays a commercial film this time. He Mu didn't watch the movie, so it's hard to make an evaluation, but he is very confident in Jiang Wen. Looking at the three movies he directed, none of them disappointed, even the controversial "When the Sun Rises", He Mu also learned a lot from it.
16th. Thursday. This blockbuster, which gathers Jiang Wen, Ge You, and Zhou Yanfa, as well as Carina Lau, Chen Kun, Jiang Wu, Liao Fan, Shao Bing, Zhang Mo, Zhou Yun, Hu Jun, Yao Lu and other super lineups, has finally been released in the mainland, and the screen is full of bullets for a while!
The release date of "Let the Bullets Fly" is half a month away from "Zi Bu Si", and "If You Are Honest Do Not Disturb 2" is a week, both films are regarded by He Mu as the strongest opponent, as for the earlier "Da Lu Laughing Jianghu" and "Zhao's Orphan", to be honest, the impact will not be too big. Only by knowing oneself and knowing one's opponent can one not be defeated. So He Mu has always been very concerned about any news of "Let the Bullets Fly", including the feedback given by the market.
The main investors of "Let the Bullets Fly" include the Yile Film Company, which has always supported Jiang Wen, and Hong Kong's Yinghuang Film. In addition, China Film and Happy Blue Ocean also occupy part of the investment, the film claims to have a production cost of up to 100 million, and a publicity fee of 50 million, that is, a production cost of 150 million. 400 million box office, this is a very, very high number in the eyes of ordinary people, even in front of the complacent He Mu, it is also a number that looks up to the mountains, Jiang Wen's last "When the Sun Also Rises" failed at the box office, can he soar to the sky this time?
Many people are skeptical, and everyone is still generally optimistic that Feng Xiaogang's "If You Are Honest Do Not Disturb 2" will create a miracle, but even Feng Xiaogang said that Jiang Wen is in danger of making a commercial film this time. Feng Xiaogang and Jiang Wen have a very close personal relationship, and they know each other very well, Feng Xiaogang also made a cameo appearance in "Let the Bullets Fly", as a director, he gave such a high evaluation, which can't help but make people look forward to this movie even more, even if it is not as exciting as rumored, just watching the three major actors' dramas is worth the ticket price.
With the release of "Let the Bullets Fly", another topic has been brought up again, that is, the mainland box office has exceeded 10 billion!
In the past eleven and a half months, before the release of "Let the Bullets Fly", the total box office in the mainland has reached 9.4 billion, and there are only 600 million left from 10 billion, which means that the remaining two weeks must have a box office harvest of 300 million per week to complete the task. Whether you can pass it depends on the performance of "Let the Bullets Fly" and "If You Are Honest Do Not Disturb 2".
On the second day of its release, the box office news about "Let the Bullets Fly" on the news leaked out, which was overwhelming, and there was no doubt that "Let the Bullets Fly" was popular.
The box office on the day of the premiere was 32 million, and the number of moviegoers was 860,000, which was only lower than the 36.2 million of "Tangshan Earthquake" and the 33 million of "Avatar" on the first day of the new film of the year, ranking third in the year, which is still a result on weekdays.
Next, "Let the Bullets Fly" walked out of a sales curve on Friday and Sunday, and the box office on Saturday reached 62 million, just one day! It took only one day for the opening Saturday box office of the new film of the year, and the good reputation of "Let the Bullets Fly" spread all over the major box office towns in China, and people who were eager to see this film that was called "no urine spots in the whole film, adrenaline rush" abounded.
By Monday, the news about the mainland box office last week was overwhelming, and the ultra-high box office of 190 million in the first week made "Let the Bullets Fly" surpass the 180 million of "Tangshan Earthquake", second only to "Avatar" with 280 million, and ranked second at the box office in the premiere week of the year's new film! It is also the second in mainland film history.
Driven by "Let the Bullets Fly", the box office easily exceeded 200 million this week, and "Zhao's Orphan" starring Ge You also ranked second on the weekly list, with a weekly box office of 34 million, a total of 180 million, and it is very likely to exceed 200 million.
"Da Lang Laughing Jianghu" is the third, with a weekly box office of 20 million, with a total of 150 million, which is a step worse after all.
thought that the three blockbusters could go hand in hand, but "Let the Bullets Fly" was too powerful, and it also seemed that "Zhao Gu" and "Da Lu Xiao" were too ordinary.
And this week, "Cold Heart" finally broke through the 300 million mark, reaching 302 million, becoming the fourth box office masterpiece of the year to exceed 300 million, but it also lacked follow-up, and it was painted on a large scale across the country, and according to the momentum of "Let the Bullets Fly", it is basically impossible for "Cold Heart" to keep the fourth place in the year.
The box office of "Let the Bullets Fly" is about to reach nearly 200 million in the first week, and it is no problem to break 300 million in two weeks, as long as it can withstand the offensive of "If You Are the Truth, Do Not Disturb 2", the box office of 500 million is not a problem, and 500 million is also the expectation of industry insiders for the film.
At this time, there are still 12 days left before the end of 2010, and after the box office blowout of "Let the Bullets Fly", the total annual box office is still 4 billion away from 10 billion, and it is no longer difficult to complete the task.
This week, "Cold Heart" was drawn in North America, with the North American box office fixed at $101 million, and the mainland also came to an end, with a box office of 302 million yuan.
In Japan, five new films were released this week, including "Kamen Rider× Kamen Rider", "Tron War", "Shrek 4", "The Most Loyal Minister" and other Japanese and American blockbusters, which had a great impact on the new films of the previous week, "Robin Hood" has fallen out of the top ten of the weekly list, and the box office income in the two days of the weekend is only 50 million yen, and the impact of 1 billion can only be in a dream.
"Norwegian Wood" also had a hard time, with only 80 million at the box office in the second weekend, ranking eighth on the list, with a total box office of 330 million yen.
Surprisingly, "Cold Heart", which was ranked at the end of the three new films last week, was stronger than those two this week, with a box office of 95 million in two days on the weekend of the following week, ranking seventh on the weekly list after "The Most Loyal Minister", with a cumulative box office of 360 million yen in two weeks, surpassing "Norwegian Wood" and "Robin Hood", equivalent to 24 million yuan. At the same time, "Cold Heart" will also be released in South Korea, Thailand, Hong Kong, Taiwan Bend, Singapore and other Asian countries and regions, and is expected to officially enter the European, Australian and Latin American markets tomorrow.
It's now the last full week of 2010, and after the "normal" and "MV" versions, the third "abnormal version" trailer has been released, which abandons the aesthetic style of the first two and takes the non-mainstream route, but it has been well received, and many people have laughed after watching it, and began to wonder if this is a comedy.
"Zi Bu Si" is not a comedy, nor is it a tragedy, this is a traditional fantasy film with a certain thinking and universal values from the perspective of children, in order to be more enjoyable, some funny passages must be there, but they are not overflowing, the reason why such an alternative trailer was made is just to attract a wider audience.
There is almost no overlap in the history of Chinese films in the previous Chinese film history, as the distributor of Shuimu Forest can not learn from, nor can it accurately grasp the audience of this film, so the company planned a publicity plan for all moviegoers, followed by a surge in publicity costs, which was originally expected to be 15 million publicity costs, doubled to 30 million with a stroke of He Mu's pen! Production: The publicity and distribution have almost reached 1:1, and the total cost has been as high as 75 million, such a high cost is almost entirely borne by the Shuimu Forest family, He Mu's courage and gambler psychology are vividly reflected at this time, fortunately, the company's cash flow is sufficient, otherwise he really can't afford to toss.
Take a look at Weibo, the link to the "abnormal version" trailer he posted has been forwarded more than 100,000, ranking first on the day's popularity list, and three of the following ten are heavyweight photos of the crew of "Zi Bu Si" that broke out on the Weibo account "Don't make slices of potatoes", it seems that the popularity of potatoes has approached his Brother Mu.
Idle and bored, He Mu clicked on the trailer of the "Abnormal Version" and watched it again...... (To be continued......)