Chapter 723: "Lemon Market"
Qin Hai's words sounded like he had defeated Lu Dashuang's army, and it also seemed like a kind of difficulty, but in fact, there was an element of temptation. Qin Hai wants to know whether a company like Tongxin Steel Mill has the ability to improve the quality of steel, which is related to the question of where to start in the future.
Hearing Qin Hai's words, Lu Dashuang let out a rare sigh and said, "Brother, I don't know what you said." Who wouldn't want to do it if they could make it better? Good steel can be sold for two or three hundred yuan more than a ton of Lai Gang, and the cost is no different at all. However, this is easy to say, but who can do it? ”
"With all due respect, Boss Lu, the problem with your steel is actually that there are too many impurities. In the scrap steel you collect, carbon steel and alloy steel are not distinguished, and all of them are thrown into the electric furnace to be smelted, and the result is that the steel contains manganese, aluminum and other components, so it will lead to insufficient toughness. If you find a person who knows a little bit and distinguish between scrap steel, it is very easy to increase the fracture toughness by half. Qin Hai said.
Lu Dashuang was surprised: "Brother, you really know how to do it." I have a master here who was invited from Xingchuan No. 1 Steel Mill, and he also said this, but he didn't know as clearly as you. What, what do you do? ”
Xin Jinlong smiled proudly: "My brother was specially invited by me to identify steel, we are engaged in real estate, if you don't know some materials, but let you profiteers cheat." ”
"Boss Xin laughed, what kind of profiteers are we?" Lu Dashuang accompanied the smiling face, not annoyed by Xin Jinlong for saying that he was a profiteer.
Qin Hai followed Xin Jinlong's words and said, "Boss Lu, let's be honest, we want to get some bargains, but the quality can't be too outrageous." The state requires that the house built can be used for 70 years, let's make a discount, and 35 years must be guaranteed, right? With your steel. It may not matter if you build a bungalow, but if you build a six-story building, it will collapse, don't you say? ”
Qin Hai's words can be described as brazen, but in Lu Dashuang's ears, it is a heart-to-heart. He frowned and muttered in embarrassment, "But...... Tut...... This will be the case for a while. Where can I find someone who knows how to go? ”
"There are so many factories in your village, and none of them have hired a technician who knows how to do it?" Qin Hai used the agitation method.
Lu Dashuang snorted again, then stomped his feet and said:
"Let's not hide it, in the past, we also had factories here that went to the provincial capital to invite experts to give guidance, and it cost thousands of dollars at a time. At that time, there were few people engaged in steel, and buyers had high requirements for the quality of steel. Later, there were more steel. There are all kinds of buyers, and many people don't care about the quality at all, and whoever is cheaper will buy whomever they want.
There are a few factories that want to make good steel, but if you make steel in Xingchuan, no matter how good you are, people will not believe it, just look at the price, so you are equivalent to wasting your efforts. One comes and goes. Everyone doesn't care about the quality or not, it's all about the price. Anyway...... I'm not afraid that you will be upset. If you really want to buy good steel, who will come here? ”
"Boss Lu...... You've told the truth. Qin Hai smiled bitterly and was speechless.
If a market loses regulation, the end result will naturally be worse than each other, until it completely collapses. Just like online shopping in later generations, merchants were still doing it with great care at the beginning. But as more and more merchants sell low-quality goods, no one will believe good merchants mixed in. For consumers, because they can't identify the quality of the goods, they can only buy cheaply. When merchants cannot use quality as a means of competition, they can only win by reducing costs. The end result is lower and lower prices and worse quality goods in the market as a whole.
In 1970, an economist named Akerlov in the United States conducted a study on the second-hand car market, pointing out that in the case of asymmetric information between buyers and sellers, low-quality products will inevitably eliminate high-quality products, and eventually lead to the proliferation of inferior products. He called this phenomenon the "lemon market" phenomenon and published a seminal paper for which he was awarded the 2001 Nobel Prize in Economic Sciences.
Qin Hai had never heard of Akerlov and his lemon market theory, but years of experience in shopping malls told him that what Lu Dashuang said was indeed the truth. Xingchuan is famous for producing strip steel, and those who come here to buy steel are naturally greedy for cheap, and if you produce good steel here, people will not believe it, it is better to go with the flow and compare with others.
To reverse this trend, there must be the intervention of quality regulators, so that companies that produce low-quality steel are punished and those that produce high-quality steel are recognized. However, since the small steel itself is included in the scope of national elimination, it is impossible for the government to come forward to regulate their operation, but to beat them to death indiscriminately.
If it is really possible to ban all small steel, it will be fine, and the small steel mills that produce high-quality steel are also small steel, and it is not a pity to be banned. But the problem is that due to the local protectionist ideology, and because small iron and steel is related to the people's livelihood and employment in a region, the governance of small iron and steel has become a paper talk again.
It is not possible to shut down all the small steel mills, and because the small steel mills are not illegal and unwilling to carry out quality supervision, it is no wonder that this market is not rotten.
"Brother Zong, do you think Boss Lu's steel, can we use it?" Xin Jinlong looked at Qin Hai and asked, in order to hide people's eyes, Qin Hai temporarily used the surname of his mother Zong Huiying, so Xin Jinlong called him Zong Brother in front of people.
"Mr. Xin, with such steel, I am afraid that there will be risks." Qin Hai replied.
Xin Jinlong turned his head to Lu Dashuang and said: "I'm sorry, Brother Lu, we really don't dare to use your steel, I don't know if there are better steel in other factories in your village, we want to go to other factories to see, do you have no opinion?" ”
When people talk about this, what other opinions can Lu Dashuang have? Xin Jinlong is a big boss, Lu Dashuang thinks that he can't wrestle with the other party, this kind of thing of buying and selling can only be aimed at weak buyers, who dares to play this kind of game with a buyer who is ten or even a hundred times larger than himself?
"Actually, if you pay more attention to the quality of steel, I will say something ugly, I am afraid that no one in Dongdaogou Village can meet your conditions, and you are afraid that you will have to run for nothing." Lu Dashuang said.
Qin Hai smiled and said, "Let's take a look at the situation first." Boss Lu, if you really want to take this order, I will introduce you to a steelmaking technician another day to help you improve the process and double the quality. And a good process is more energy-efficient than your current process, and your power consumption will definitely drop a lot, and the cost may be lower. ”
"What Brother Zong said is true?" Lu Da's eyes lit up, undoubtedly moved by Qin Hai's proposal.
Qin Hai said: "Let's discuss this matter later." There is a saying that Boss Lu remembers, now there are more and more small steel, and we also have to pick one. Rebar like you that breaks when you knock it, unless it is a buyer who wants to die, who dares to ask for it? ”
"Brother Zong is right, I also have to sum up this matter with the other bosses." Lu Dashuang had a feeling of empowerment, if it weren't for Xin Jinlong beside him, he was afraid that he would have to pull Qin Hai to worship his brother.
With the psychology of not being a human in business, Lu Dashuang accompanied Xin Jinlong and Qin Hai and began to visit other small steel mills in the village. The pattern of each steel mill is similar to that of Tongxin Steel Mill, and the quality of the strip steel produced is also unbearable. Qin Hai told the bosses of other steel mills the same thing about Lu Dashuang just now, and the reactions of the bosses were uneven. Some thought so, saying that they wanted to ponder the problem of improving technology, while others cast displeased glances at Qin Hai, obviously disgusted with Qin Hai's meddling.
The purpose of Qin Hai's trip is not only to grasp the current situation of strip steel production, but also to understand the psychology of strip steel producers. Human nature is inherently good or inherently evil, which determines different means of coping. It is not too much to punish profiteers who have a black conscience, and it is whimsical to try to influence them. But if the other party just goes with the flow, and there is still a desire to get rich through honest management, then give them some opportunities, and they will be able to abandon evil and follow good, which is much smarter than blindly suppressing.
The great man once said: The question of who is our friend and who is our enemy is the first question of the revolution. The reason why many officials do not do things well is that they are isolated from the people and cannot distinguish between friend and foe among the people. Since Qin Hai has taken over this important task, he naturally wants to personally go to the front line to contact his opponent and find a way to turn enemies into friends. The chief personally ordered Qin Hai to do this, and it was precisely because of his pragmatism that he took a fancy to him.
In a calm atmosphere, Qin Hai visited various small steel mills in Dongdaogou Village, and even drank a small wine with several small bosses in the village at noon, and chatted happily about a lot of steelmaking and trading experiences. Qin Hai claimed that he was a technician who graduated from an engineering college, worked in a state-owned steel mill in his early years, and also participated in a project to introduce steel equipment abroad. Speaking of the experience of fighting wits and courage with Oso Metallurgical Technology Company in Madrid, Lu Dashuang and other peasant entrepreneurs were so drunk that the worship data bar on the top of his head was directly full.
"Boss Xin, Brother Zong, don't worry, I'm going to find someone to help improve the process, and strive to refine the rebar that meets your requirements. How about you come back in a few months, and then inspect the goods and then negotiate the price? ”
After the inspection, Lu Dashuang sent Xin Jinlong and his entourage out of the village and assured them with an oath.
Qin Hai said with a smile: "It's good that Boss Lu has this determination, don't worry, I will definitely come again in a few months, and Boss Lu will have to talk when the time comes." (To be continued......)