Chapter 318: Acquisition of Beitong
"Mr. Liu, welcome to Beitong." Wang Feng stretched out his hand with a smile on his face to shake hands with Liu Yong.
Liu Yong smiled and drank Wang Feng shook his hand and said, "There is Lao Wang always you." ”
Wang Feng said: "Mr. Liu came all the way from the mountain city, I should be like this, Mr. Liu, please come in." ”
Liu Yong smiled and nodded, and Wang Feng, the president of Beitong, walked into Beitong, the leading game peripherals company in China.
A few days ago, Li Haoyu brought Liu Yong over and talked with him in detail for a while, wanting to acquire a game peripheral company that already has a certain strength. The two discussed for a while, and finally set their sights on Beitong.
Beitong is the leading game peripherals brand in China, its predecessor was Li Chang Co., Ltd., and in 1997, it officially registered the "Beitong" and "BETOP" brand trademarks in China, creating the first Chinese brand of game peripherals. At present, Beitong has formed a channel model with Yangcheng as the sales headquarters, Yanjing and Zhonghai with sales branches, and distribution outlets in large, medium and small cities across the country, and the product development and production base are located in Shenzhen, with business all over the world.
Li Haoyu sees that in addition to being the largest game peripheral brand in China, Beitong's biggest use is to target its sales channels. With Beitong's sales channel, the games and consoles of the Mythical Group can be sold to most parts of the world through this channel, which can reduce the time for the Mythical Group to expand its channels for several years.
Liu Yong followed Wang Feng to his office, the two of them were finished on the sofa, and Wang Feng's secretary served tea to the two and retreated.
"Mr. Liu, I don't know what you are doing when you come to Beitong this time?" Wang Feng said with a smile, he is making game peripheral products, and Mythical Group is currently the largest game company in China. Most of the handles of domestic players' Xbox consoles are purchased Beitong controllers,If you can agree on other games,Beitong will take this express train of the mythical group。
Liu Yong smiled and said: "Mr. Wang, I came this time mainly to follow the instructions of Mr. Li Haoyu, chairman of our Mythical Group, to discuss a big business with Beitong. ”
Wang Feng's spirits perked, what he was waiting for was Liu Yong's words, otherwise he would not have personally gone to Beitong to greet Liu Yong outside, and said: "I don't know what big business Chairman Li wants to do with our Beitong?" If it's beneficial to both of us, we Beitong will not refuse. ”
Liu Yong didn't rush to say his purpose, but asked: "Mr. Wang, I wonder if your company is interested in surpassing Razer, Logitech, and SteelSeries to become the largest game peripheral company in the world?" ”
Razer, Logitech, and SteelSeries are the largest foreign gaming peripheral companies, although the main products of these companies are gaming mice, keyboards and headphones, but they are involved in peripherals such as controllers. Beitong is the first brand in China,In addition to having a good cost performance abroad, there is no big bright spot,Except for players whose economic situation is a little worse after all,Few players will choose this Huaxia game peripheral products。
Wang Feng was stunned for a moment, not knowing what kind of medicine Liu Yong was selling, and hesitated for a moment and said: "Of course, Beitong hopes to become the largest game peripheral company in the world, and it has been moving towards this desire over the years. ”
"Mr. Wang,With all due respect,The current Beitong is indeed the first brand of game peripherals manufacturer in China,But there are still a lot of competitors in China,The strength of companies such as Shuomeike、Arike and Leshida should not be underestimated。 This is only domestic,What is the scene of Beitong's game peripherals abroad, I believe that Mr. Wang knows better than me,Beitong wants to become a first-class game peripheral manufacturer in the world, and there is still a long way to go。 Liu Yong said bluntly.
Wang Feng frowned and said: "Mr. Liu, if you have anything to say, please say it directly, I admit that the current Beitong is not a first-class game peripheral manufacturer in Shanghai, but I believe that one day we can achieve this goal." ”
Liu Yong smiled and said, "What if our Myth Group can help Beitong achieve this wish of Mr. Wang as soon as possible?" ”
Wang Feng was silent for a moment, and then said, "Mr. Liu, please advise." ”
"Our Mythical Group is willing to inject 500 million US dollars into Beitong,In addition, the games of Mythical Group will give priority to Beitong's game peripherals,And players will be recommended to use Beitong's game peripheral products on the official website。 I believe that with this amount of funds and the strong support of our Mythical Group, it is only a matter of time before Beitong becomes the world's first-class game peripheral company. Liu Yong looked at Wang Feng's face and said slowly.
Wang Feng's face changed greatly, and he said coldly: "What does Mr. Liu mean is that the Mythical Group wants to acquire Beitong?" ”
Liu Yong said with a smile: "Mr. Wang, you misunderstood, Mythical Group is not an acquisition of Beitong, but only an injection of capital. Of course, our Mythical Group has injected so much money and vigorously promoted Beitong's products, which deserves some returns, Mr. Wang, do you say yes? ”
Wang Feng pondered for a moment and said, "Mr. Liu, what kind of return does Myth Group want to get by injecting capital into Beitong?" ”
Liu Yong stretched out a finger and said: "Mr. Wang, the return we want from the mythical group will be simple, that is, we hope to obtain 60% of the shares of Beitong." Of course, the management right of Beitong is still exercised by Mr. Wang, and the Mythical Group does not interfere with the daily operation of the Mythical Group in addition to the right to suggest, but the Mythical Group must give priority to meeting the requirements of the Mythical Group. ”
Wang Feng hesitated, Beitong was founded by his hard work, and it has not been listed until now, and it is still a private proprietorship in terms of attributes. Except for a certain amount of shares allocated to a very small number of executives, the vast majority of shares are held in his own hands, and Wang Feng certainly does not want the Mythical Group to intervene and turn Beitong into the holding company of the Mythical Group.
However, the conditions of the mythical group are also quite rich,With the injection of 500 million US dollars,Coupled with the vigorous promotion of the mythical group,As long as the game of the mythical group is more and more influential in the world,Then Beitong will no longer be so far away from becoming the first-rate game peripheral manufacturer in the world。
If gamers in the world want to buy game peripherals in the future, they will think of the brand Beitong for the first time, then Wang Feng feels that his life is worth it, and it is not so difficult for Beitong to become the holding company of Mythical Group in comparison.
Wang Feng hadn't made up his mind yet, Liu Yong continued to increase his chips and said: "Presumably Mr. Wang also knows the news that the king of game fighting under our mythical group is about to start testing, if the mythical group customizes a batch of special game controllers for the king of fighting to Beitong, then this game controller of Beitong must be able to sell well in the world." With this foundation, will it be difficult for Beitong to become the world's first-class game peripheral manufacturer? ”
Liu Yong's words were like the last straw that overwhelmed the camel's camel, and Wang Feng finally made up his mind and said, "Mr. Liu, let's discuss the matter of capital injection into the Mythical Group." ”
Liu Yong smiled, he finally lived up to his trust and took Beitong down, and the rest was the amount of capital injection and share distribution.