"The medium of advertising, the corresponding audience, and the ...... between the audience and the medium"

In the evening, only two men were left in the empty office, and Lin Weiran was now studying intently with the paper written by Park Jung-chang a long time ago. After all, he is not a relevant professional, and the lack of basic theoretical support makes it difficult for Lin Weiran to turn the new idea in his mind into a complete plan. In fact, even the recent 2 percent publicity plan has made him quite struggling.

Halfway through the reading, hearing that Park Zhengchang didn't move, Lin Weiran looked up and found that this guy was dozing off with his hands on his head. If it were possible, Lin Weiran really didn't want to believe that he would be the one who wrote this paper.

"Brother, wake up." He pushed Park Jung-chang's shoulder, almost accustomed to this person's sleepiness.

Park Zhengchang was clever and said sleepily: "Oh, what's the matter? ”

"Here, I think we should add the media audience." Lin Weiran pointed to a line of words on the paper.

Park Zhengchang beat his spirits, leaned over to look at it, and exclaimed: "Hey, when I wrote this, most Koreans didn't know what the Internet was, and most of the media audience was watching TV, reading newspapers, and buying magazines. ”

"I'm just saying it, and it's not like you're writing it wrong, brother." Lin Weiran spoke a lot weakly, after all, he didn't have the place to find a professional 'teacher' like Park Zhengchang.

Park Zhengchang snorted, although he was very satisfied with Lin Weiran's attitude, but this teaching mode of working overtime all day and no overtime pay was really inspiring.

"Shall we continue?" Lin Weiran asked while looking at Park Zhengchang's face.

"Forget it, this thing isn't interesting. When you go back, you can see it for yourself, and you can learn quickly anyway. Park Zhengchang waved his hand and said, and then the conversation changed, "I recently thought of a very interesting description, let me tell you about it." ”

He turned around, faced Lin Weiran, and said, "Didn't you ask me about the relationship between advertisers, advertising companies and artists?" ”

Lin Weiran nodded honestly.

"We say that artists are stocks, and advertisers are investors, but these investors don't understand finance, so they have to hand over money to our advertising company, which is equivalent to the kind of financial company that invests for others."

He stretched out a finger with a serious face, "Note here, the stock market is risky, there are highs and lows, in the entertainment industry, it is the popularity of these artists, if the artist we choose for the advertiser breaks out a scandal the next day and retires on the third day, it will be a loss." But if the artist we chose for the advertiser was not famous at the time, but after shooting the advertisement, his popularity soared, then he made money. The benefits we get are the long-term relationship with our customers, and the advertising revenue from this long-term relationship. ”

"Got it?"

Seeing his excited look, Lin Weiran was really embarrassed to shake his head.

Seeing Lin Weiran nodding, Park Zhengchang said with a smile: "It's good to understand, it's not as good as before, the risk is too high, I don't know how many people were pitted by the IVY last year." And Rain is leaving JYP, who knows what kind of handle Park Jin-young is holding him for? When the time comes, all the advertisers and advertising agencies who choose Rain to endorse will have to cry. ”

"What's not the same as before?" Lin Weiran asked curiously.

Park Zhengchang smiled mysteriously, and his voice was much quieter, "Do you know the X-files of Ludao?" ”

"Ah, that's it." Lin Weiran had some impressions.

Park Jung-chang said with a smile: "Actually, the first project is something that every advertising company has, and we don't know if it's true or not, but we will cast it according to that, so it's called an advertising evaluation survey." Just like when you advertise now, you need to first investigate the media you said about advertising, the corresponding audience, and the connection between the audience and the media, which often occupy an important position in the evaluation of advertising effectiveness. ”…,

"As a result, as soon as those artists made a fuss, the Korean Performing Arts Association issued an official document prohibiting us from getting those things. That's good, there is a law, what can we do? Park Jung-chang sighed.

"Advertising effectiveness evaluation?" For Lin Weiran, this is a new term.

"Of course, the effect of advertising needs to be evaluated, this time two percent threw billions of dollars to us to advertise, who knows what the effect is? Do you want to look at the sales figures? This thing is unreliable. Do you know about the Nielsen Media Institute? This is the most authoritative advertising agency in Korea. Wait a few more days and the results of your ad evaluation will come down. When you get that, you'll be a real celebrity planner. ”

Not to mention, looking at Lin Weiran's serious appearance, Park Zhengchang has a sense of accomplishment.

Lin Weiran suddenly said: "Brother, I may not be in Seoul these days." ”

"Why are you going if you're not in Seoul?" Park Jung-chang raised his eyebrows curiously.

"Two percent of the advertising content has already come down, and the shooting location was chosen by Kwak Kyung-in in Jeju Island, which is a big production, and I have to follow. And the actor who played against Jun Ji-hyun was an actor I had never seen before, so it was necessary for me to go and see it. Lin Weiran told eloquently.

Park Zhengchang nodded, 'oh', and suddenly thought of Lin Weiran's new plan, "Hey, what about your new plan?" Isn't it almost finished and is going to be handed over to President Huang for review? ”

Speaking of this, Park Zhengchang was very excited, "I really didn't expect you to use your brain in the game, but some details still need to be worked out." ”

'Smack', Lin Weiran suddenly patted Park Zhengchang's shoulder and said sincerely: "Brother, you have to help me." ”

"I, what can I help you?" Park Jung-chang stammered.

"President Huang, I've already said it, brother, you will report to the creation department tomorrow, it's too condescending to calculate the report in the finance department with my brother's talent, so I hope my brother can use my brother's ability to help me plan this plan well, and I will leave the details to you." Lin Weiran got up as she spoke, without any scruples about Park Zhengchang's stunned expression.

"Brother, that's all for today, I'll go first." After speaking, Lin Weiran turned around and left.

"Hey!" Park Zhengchang shouted, "Hey, I'm just talking on paper!" ”

Even if he heard Park Zhengchang's shout, Lin Weiran still didn't even look back, even if a person has unlimited energy, time will be limited, and the days of parallel new projects and 2% plans make Lin Weiran anxious, and as a result, the progress of both is slow.

Now, it's time for him to need a team.

Out of the company, Park Jung-chang will be able to do it. This middle-aged man with glasses who is nearly forty years old looks suave and elegant, but in fact he is a good old man personality, the kind of person who will not refuse others.

Cheeky to get one, Park Zhengchang was also in a happy mood, and went to the parking lot to find his car, although the price of this car is not expensive, but the more you look at it, the more pleasing it is to the eye. No matter how he goes, he is also a person with four wheels when he goes out, not to mention that the company will reimburse him for the gas expenses, and spend other people's fuel money to drive his own car, for Lin Weiran, who is strapped for money, there is nothing more comfortable than this.

As soon as he plugged in, before the car started, the headlights of a Mercedes-Benz parked in his left window turned on. Lin Weiran glanced at it, and was not ready to care, but he didn't expect it to sound the horn again.

This is to come to yourself.

Lin Weiran was stunned, and within a few seconds, he pulled out the car keys, opened the door and got out of the car. There is only one person in the whole of South Korea who will come to him in a Mercedes-Benz business car, and that is Guodahua.

Lin Weiran walked to the back window of the Mercedes-Benz, the window gradually fell, he bowed slightly, and said, "Hello." ”

The voice is neither high nor low, the expression is neither humble nor overbearing, Lin Weiran is a person who is moody and invisible, compared to Gu Huan, he is more well-founded, and that ambition is more obvious. …,

Guo Dahua never thinks that one person will fully understand another person, which just proves that he has always been on guard against others, and he has been investing in Chaoya for several years, and he has no henchmen, only subordinates.

"It's been a long time." He looked at this Lin Weiran, and a gentle smile naturally appeared on his face with Chinese characters.

"Well, I haven't seen you in a long time." Lin Weiran returned the original words, a pun.

Guo Dahua smiled: "I can probably guess one or two about what you think, but you have to know that this world is like this." If you don't have anything, then you have to fight with everything you have. It's good to win. If you lose, you can't blame others. ”

His face was slightly red, and he showed a slight smell of alcohol when he spoke, and it seemed that he must have drunk a lot. Lin Weiran didn't pick up the conversation, but said, "This is not the place to talk. ”

Guo Dahua chuckled, no contempt, no pride, only three points of fun, "Get in the car, I'll take you to a good place today." ”

Lin Weiran was unmoved, just glanced at the driver in the driving position through the car window, and said, "Why don't I drive you?" Didn't you let me drive you for a while after you first came to Korea to learn how to drive? ”

Guo Dahua glanced at Lin Weiran deeply, then raised his eyebrows and responded directly, "Okay." ”

The driver got out of the car and was sent home directly by Guo Dahua. Lin Weiran sat directly in the driver's seat, his expression was flat, as he had always shown in front of Guo Dahua.

The car started slowly, pulled out of the parking lot, and merged into the driveway on the street.

Not far from the car, Guo Dahua said slowly: "I really didn't expect Huang Rencheng to leave you not to freeze you, but to make you make some achievements." I've seen your plan, it's very good and it's very innovative. However, compared to the project invested by Chaoya, this is just a small fight. ”

Of course, Lin Weiran, who he said, said that every time the financial world makes a fuss, it represents a huge amount of money of hundreds of billions or even trillions of won. If planning is king, then finance is a waterhole inhabited by countless crocodiles, everyone is food, and everyone is a hunter.

Lin Weiran responded: "Well, I also know the weight of this achievement, you don't have to worry about me being proud." ”

As soon as the words fell, the oncoming car flickered a beam of lights in the car, and the disdainful chuckle on the corner of Lin Weiran's mouth quickly disappeared on his face like the light shining into the car.

PS, ask for all kinds of data support, thank you.