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Carnival Night is a continuation of Christmas Eve, and the festive atmosphere accumulated since Christmas Eve will be squandered on this night, and the light snow that begins to flutter from the afternoon makes up for the regret of not having a white Christmas, and more young people choose to travel, even the middle-aged people who are tired from a long day are ready to move.

Everyone's memories of Christmas, good or bad. If the deepest memory is the Christmas memories between couples, then the memories of going out to play crazy with classmates and friends must also lie on the side, and the holiday season needs to be remembered, like a song that will evoke memories at a specific time.

The center of Myeongdong is bustling with people, and it's not just the large department stores and shops on the street, but also the savvy merchants who have long set up the festive atmosphere here.

As far as the eye can see, there are countless elaborate Christmas trees, antlers on the heads of girls, bouquets of flowers with Christmas ribbons tied to the hands of boys, Christmas stickers everywhere and brass bells that sound softly in the wind, and a dazzling array of decorations to lay out the details of the holiday season in every corner.

While the joy is sweeping every corner of Myeongdong Street, so are advertisements.

The goods in the window are wrapped in delicate ribbons, and even the furnishings are mainly red; The billboards everywhere are all Christmas-themed, and don't be surprised to see Santa Claus giving a gift of cold medicine; Don't get me wrong when you are approached by a cute and sexy Christmas girl, because the flyers in their hands will prove that you are self-inflicted......

Seoul Department Store is a landmark building in Myeongdong, and it stands tall in the heart of Myeongdong as the center of the Christmas atmosphere. The huge LED screen placed on the top floor is the most important position for the entire Myeongdong advertising campaign, and the advertising expenses earned every year are already an important pillar of the department store's profitability.

The corner of the boy's eyes is attracted by the image on the big screen, and unlike those naked advertising campaigns, the cartoon girl holding a book wrapped in a streamer makes his eyes shine.

He asked, "What is this?" ”

The girl beside the boy looked in the direction of his finger and immediately said, "Virtual idol." ”

The boy blinked, and his mood was a little delicate: "It's the one you played the idol development game." ”

"Yes."

The girl nodded, and also looked at the big screen, the cartoon girl in the picture had changed, and the antlers that seemed to grow on her head actually made her feel a kind of cuteness that lit up in her eyes.

It's a cartoon, and it's nothing......

She suggested: "Do you like it? Actually, the MV is better. ”

She said as she pulled out her phone.

The department store is crowded with people who have been stimulated by the holiday season, and the light Christmas carols on the radio have suddenly changed, and even those who don't know what punk rock is. Compared to the traditional Christmas carol, this unknown cheerful song is more energetic.

It's really not a good thing to have to work overtime on such days.,There's a middle-aged clerk who just sold a TV.,I don't understand why the popularity of this sales area has suddenly soared.。 Behind him, there are dozens of the latest TVs on display, and an animated MV has been playing non-stop since the peak hours.

Finally, there was a break, and the middle-aged clerk instinctively looked at those screens, although he had watched them many times, he could still smile at the lovely picture that was comforting.

It works better with the music playing at this time.

The purpose of advertising is to promote, and the effect of publicity depends on how many people see it. Externally, the fifteen-second commercials on the big screen are aimed at the younger demographic, and internally, the MVs on these TVs are aimed at the middle-aged people with more spending power.

The biggest gimmick at Christmas is the festival itself, no one can dominate but blend in, and the cheerful and pleasant atmosphere is created and maintained by the merchants, but this kind of eye-catching cute picture is more lethal. …,

The animation design that incorporates Japanese moe elements makes this Way-To-Go animation MV more deeply rooted in the hearts of the people on the day of the festival.

The storyline of the MV is very simple.,On Christmas Day, the girl who loves to study has an appointment with her friends.,She went to the second girl who slept lazy to wake her up.,And found the girl who was fascinated by a stray dog.,Even forgot to date the girl three.,The three of them caught the greedy girl four.,And then it's the girl five who wait for them to wait until they're bored and draw circles on the ground......

If it is a live-action performance, it will make people speechless, the cuteness that is exaggerated but not offensive, and the unique vitality in the jumping. The biggest gimmick on the day of the festival, the festival itself, expands their charm.

Because it's a cartoon, it's naïve; Because it's a cartoon, it's exaggerated; Because it's a cartoon, it's naïve.

Everything that is limited or stifled by reality can be depicted through cartoons, which attracts people's attention and makes them feel that unique freshness.

On the 24th, Christmas carols dominated the charts that had been firmly controlled by singers, and the bells rang softly on almost everyone's mobile phone, MP3 and even computer. On the 25th, Way-To-Go ranked 10th on the Bugs music list, M 14th, and Melon 13th......

At 5 o'clock in the afternoon on the 26th, the sky had already darkened, and the rush hour after work was also the peak of shopping, and the large-scale publicity in various bustling centers of Seoul was launched, and at 6:50 a.m., Way-To-Go landed a place on the first music source website, Soribada, and completed the All-Kill excluding M and Melon, the two largest music source websites in Korea, creating a historic achievement of advertising songs.

At the same time, Way-To-Go, Way-To-Go singers, virtual idol theme songs, Girls' Generation, Christmas MVs and other related terms have swept the major search charts.

In the Shinhan Advertising Office, there was a festive atmosphere, because no one could have imagined that a song with lyrics that did not match Christmas at all would have such an explosive result on this day.

"How many clicks?"

"Three million .64 million, and still growing."

"Year-over-year growth rate?"

"Thirteen percent."

"What about M, Melon and audio download growth?"

"It's slow, but we're not one entirely because the other Christmas carols have been at their peak since the 24th, and we're ......"

Lin Weiran waved his hand to interrupt the staff's explanation, because of his lost tone. Challenging Christmas carols with Way-To-Go is arrogant, but in today's pop culture, nothing is impossible.

"Let's listen to the radio." Lin Weiran said so, and then went back to his office.

For future advertising songs, Way-To-Go has already created its own history, but Lin Weiran needs it to stand at a height that no one can reach in the next ten years. In the advertising industry, ideas can only be used once, and it is the first time that cartoons and Japanese moe culture have been introduced into advertising songs, and after the success of Way-To-Go, it is believed that it will become a trend in the advertising industry.

Before the idea could be used badly, he had to create its own uniqueness.

The plan has been laid out, so we can only wait. Ten minutes before the start of the rush hour broadcast, Lin Weiran took out her mobile phone and dialed a number.

"Off work?"

"No, it may be late today......"

Speaking of this, Lin Weiran choked the conversation, because the music on the phone was Way-To-Go.

"Are you listening?" "Well, although I sang it, I really didn't know that it could have this result."

Kim Taeyeon continued, "In addition to M and Melon, the sound source All-Kill has not been promoted as an advertising song, so I don't know what it can be popular for. ”

Lin Weiran added a show-off tone when she replied: "The place that can promote it is not only the stage, but also the opportunity." ”

Kim Taeyeon asked rhetorically, "You mean the real All-Kill?" ”

"Yes." Lin Weiran confirmed directly. …,

Kim Taeyeon is not so sure: "Is it possible? ”

Lin Weiran paused and asked in a deep voice, "If it can do it, can you stay tonight?" ”

The other end of the phone was silent for a while, and then refused: "The company called and asked us to cancel the vacation and go back, because the results of this Way-To-Go are too unexpected." ”

disappointed, of course Lin Weiran will be disappointed, he even sighed depressedly, but the next sentence from the other side of the phone made him excited.

"It's eight o'clock tomorrow morning, though." "I know."

Lin Weiran immediately hung up the phone and didn't give Kim Taeyeon a chance to say more.

At eight o'clock, several radio programs began, and unlike many programs at the same time, two channels chose the more cheerful Way-To-Go instead of the jingling Christmas carols.

There is a show hosted by Kim Hee-cheol, a popular member of Super-Junior, who is known for his poisonous tongue, so naturally he dares to say anything.

The point is: "I think rock is more suitable for young people than traditional ones. ”

"All the income from the music source download is invested in charity, and the children in the orphanage, although the gift is a little late, I hope you can be happier because of this care."

Stylish, kind, and in addition to cheerfulness.

During the broadcast, the number of downloads of Way-To-Go began to increase, and at this time, not only the fans who listened to the radio were also those who could not integrate into the festival at work, and they could download a song to comfort themselves and do good......

At 8:50, Way-To-Go successfully topped the M music chart. Then at half past nine, the first commercial song was completed with an unprecedented All-Kill......

Is it over?

No, Lin Weiran is going on a sweet date with a little bet.

And Christmas, naturally, will continue......

(To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )