Two days later, Incheon International Airport.

Watching the passengers come and go is more interesting than the floor-to-ceiling windows in the departure hall that reach the sky, even though standing in front of that window can see the vast apron and watch the huge Boeing planes rushing towards the runway, Huang Rencheng always insists on his own opinion.

Because everyone has their own advertising, and this kind of person's advertising embodies a value.

men's watches, women's purses; men's leather shoes, women's high heels; Men's wallets, women's accessories. A man with a fancy watch will certainly not have a woman with a sports bag next to him, and a woman with $1,200 heels will certainly not have a man wearing Nike sneakers. These ornaments are like shiny price tags, on which people write down the price with the money in their wallets and advertise themselves at the same time.

This kind of ad is only aimed at people of the opposite sex of the same grade, such as Huang Rencheng's hand holding instant coffee, with a real Vacheron Constantin looming on his wrist, and this ad has several pairs of high-heeled shoes worth almost $1,000 walking around in front of him.

He likes the feeling because it's the impact of advertising.

A man sat down directly next to Huang Rencheng, and just by looking at that expression, he knew that he was very unhappy.

"Long time no see."

Huang Rencheng was the first to say hello without embarrassment. thought that he was exiled in England and just wanted to get his own share and spend his old age in peace, anyway, because of his son's relationship with the card, he didn't have anything to adapt to the UK, but he didn't expect the arrival of a fax to break this supposed peaceful life.

It was a personnel appointment order, and Huang Rencheng did not go through the resignation procedures in Shinhan, and Shinhan did not fire him, so there was no problem with the procedures for this appointment. During the appointment, he was 'demoted' to the creative director of Shinhan Advertising, and according to the seniority of Korean companies, he is the head of the main department in those TV dramas, and he is a real senior management.

"Why do you want me to come back?"

Seeing that Lin Weiran didn't react, he asked knowingly, it was Mr. Zhao's intention to let him come back in the appointment, which was actually what Lin Weiran meant.

"Guo Dahua is dead. You're not dead. ”

Lin Weiran was not scaring people, but just expounded a fact. For an experienced uncle like Huang Rencheng, it is difficult for any tricks and words to work, so it must be simple. And directly.

Huang Rencheng, who had a ghost in his heart, had no waves on the surface, he picked up the coffee and took a sip, his movements were natural, as if he was not afraid of Lin Weiran's apparent threat. But my heart beat a lot faster.

Lin Weiran didn't sell Guan Zi, and he didn't pretend to be strong and asked Huang Rencheng if he wanted to know the reason why he was still alive, but directly threw out his own question.

"I flipped through the 2% pure water advertising plan I had done before, and found that every time I gave you a finished draft, there were signs of revision. The creative team said that these plans were all perfected by you, so why do you want to do this? ”

Huang replied: "What you do is an idea. It's not advertising planning, anyway, I have nothing to do, so I changed a few strokes. ”

If there were no plans, Lin Weiran would not have joined the entertainment industry, and the latter things might not have happened...... Lin Weiran chuckled, and suddenly felt ironic, a person who raised him as a scapegoat actually single-handedly brought him into this circle. And this circle. has made his current career.

Lin Weiran stood up and announced in a light tone: "The company will not send a car to pick you up, I think the airport bus is not bad." You will be given two days to prepare for your daily chores and then go to work. ”

He left his seat, as if he suddenly remembered something, and reminded Huang Rencheng: "I forgot to tell you." Your position has changed, and you're not a creative director. It's the executive vice president, and the creative department is naturally in charge of it. ”…,

Huang Rencheng looked at Lin Weiran's back as he walked away. Blinked, and suddenly chuckled.

He shook his head and whispered, "Why are you so naïve?" And it doesn't make you a penny more. ”

……

Two days later, when Huang In-sung reappeared in the Shinhan advertisement, the company was instantly full of soldiers, and everyone felt that Hwang In-sung's return would set off a new round of power struggle, and even Jung Eun-na rushed back from the side of 'we are married', which means that she firmly stood on the side of Shinhan centered on Lin Weiran, and Huang In-sung was yesterday's yellow flower, and she could completely ignore it.

"Actually, you're worried, because if I'm gone, you won't have such an easy assistant job, right?"

Lin Weiran's merciless revelation made Zheng Enna blush, indeed, there is no need to run around in the company, at least a special assistant who walks a few kilometers in high heels every day, Zheng Enna is also the first.

"Don't worry, nothing is wrong."

Lin Weiran just left such a sentence, and then asked Zheng Enna to go back and forth. Zheng Enna returned to the production team with apprehension, and after staying for three days, she felt that she was really unrighteous like this, but she returned to the company, except for some gossip, there was really no problem.

Huang Rencheng worked hard after returning to his post, and that's it.

Could it be that the shopping mall novels I used to read were all deceptive?

Jung Eun-na couldn't imagine a president subservient to a representative, and this was a Shinhan advertisement that Hwang In-sung had been running for five years, and Lim Weiran had only been here for more than a year.

The gossip in the company gradually deified Lin Weiran, and some people even said that he was Mr. Zhao's illegitimate son, even if Zheng Enna didn't want to admit it, but this Lin representative, who seemed to be very ordinary on weekdays, seemed to be really new now.

"Hey, you really don't have anything to do and go back to work, those new interns are almost out of practice."

Working as an assistant under a data controller like Lin Weiran? Zheng Enna shuddered when she thought about it. Dealing with endless reports at a flower-like age, how many wrinkles does this have to make her?

Fortunately, Han Weiyi has been taking her with her, and Lin Weiran seems to have the intention to train her in production.

Zheng Enna immediately refused: "Sister Weiyi said that I can't do it without it." ”

Lin Weiran smiled and agreed: "Then don't always appear in front of me." ”

Seeing that Lin Weiran was in a good mood, Zheng Enna had to say: "If you don't show up, you won't appear, anyway, we have an old husband and young wife, it's very interesting." ”

"Old husband and young wife?"

"Well, Girls' Generation's Kim Taeyeon and Jung Yoon-dun......"

Lin Weiran couldn't hear the next words.

"Representative Lin, Representative Lin?" Seeing that Lin Weiran was suddenly stunned and her face was a little stiff, Zheng Enna stepped forward and shouted softly.

Lin Weiran reacted at this time, and said with a smile: "It's okay, you can go back first." ”

Zheng Enna nodded, and exited the office almost step by step. Wait for the door to close. Lin Weiran put aside the tara production plan in front of him, turned on the computer at the same time, and logged in to Never to search.

January 16th. Girls' Generation debuted on stage, and the ensuing gee craze made them busy, and Lin Weiran, who was in a hurry to close the net, naturally didn't have time to pay attention to every schedule of Girls' Generation, nor did she have much energy to search for their news. I didn't even happen to see the variety show 'We Are Married'.

Almost a month passed, and Lin Weiran realized how much she had missed.

"We're Married" is a variety show on MBC, which uses celebrities' hypothetical marriage as a gimmick to attract audiences, and has been broadcast for nearly a year.

Lin Weiran's knowledge of this show is limited to some introductions by Han Weiyi, and the ratings are sluggish due to several couples getting off the bus in the first season. The original outsourcing company absolutely sold this plan, and although Han Weiyi took over and added the popular element of idols, it still couldn't stop the continuous decline in ratings. …,

However, it is a very topical variety show, and the network click rate is even higher, although it does not occupy the mainstream in the viewing time, it still has a fixed audience group.

Kim Taeyeon starred in an imaginary marriage variety show?

Lin Weiran's first reaction was shock, and then there was a mixture of tastes as a man.

But after a dozen seconds. I know who Zheng Xingdun's surname is. After seeing what he looked like, his mood was inexplicably better.

took out his mobile phone and put it on the table, Lin Weiran's hand on the table kept tapping, the four fingers rose and fell in turn, and after thinking about it for three minutes, he sent a text message to Kim Taeyeon.

'We're married?' ’

Kim Tae-yeon, who was on standby in the background of 'Starking', felt her phone vibrate. Looking at the content of the text message and the sender, my mind is also very subtle.

He only now knows the truth?

Just ask now. It should be only now that I know the way.

So she replied: 'I'm married! ’

Seeing Kim Taeyeon's reply, Lin Weiran frowned. He glanced at the poster of Kim Taeyeon and Jung Yoon-dun's couple on the computer screen, and sent another text message seriously.

'I think you need to inform me about this kind of thing.' ’

I don't know how to do it, or blame others for not notifying?

Kim Taeyeon laughed dryly and replied directly: 'Who are you?' ’

Lin Weiran was stunned when she saw the text message, and then she realized that working hard for what kind of work is not a good quality in the relationship between men and women. But 'who am I'?

Lin Weiran thought about it and sent a text message again.

'The man who will buy you a house, a car, and diamonds. ’

With a snort, the moment she saw this, Kim Taeyeon laughed directly.

She thought about it with her phone and replied, "The show is very good, if you have time, take a good look at it." I'll try to shoot! ’

Seeing those cartoon expressions symbolizing hard work, Lin Weiran wanted to ask a hypothetical marriage show what do you have to work hard for? He glanced at Zheng Xingdun on the screen again, his self-confidence was a little solid, and he pretended not to care about the general send: "If there is a problem, you must tell me as soon as possible." ’

'I know the way, and photography begins......

At the end of the chat, Lin Weiran suddenly felt as if he needed to meet Kim Taeyeon again.

With the search option coming out, there were also several video connections, and before Lin Weiran clicked on it, he was attracted by an unfamiliar term on the search ranking.

'Silence'

After clicking on it, Lin Weiran realized what he had missed during this time.

The so-called 'silencer' is a software that can eliminate background sounds, which is easy to operate and naturally not difficult to get started. The software was released in January, but it was only a few days before it hit the search rankings.

After the connection was opened, a page popped up, and there were many videos on the page, which were marked with the words 'after silence', Lin Weiran saw TVXQ, SS501, and naturally could also see Girls' Generation and Wondergilrs.

After clicking on it, it is the stage scene after these groups are silenced.

The nobody of the Wondergilrs is playing, and the muted audio has no value, but it highlights the singer's own voice.

Lin Weiran listened carefully, her brows furrowed more and more.

It's bad, it's an objective assessment. Even Lin Weiran has a good impression of these girls. But the conclusion was still reached.

The first girl group needs to have no weaknesses.

Lin Weiran remembered what Li Xiuman said to him, and then clicked on the video of Girls' Generation.

It is gee that is sung, and this unaccompanied audio is actually even worse than a cappella. This is because the damaged audio file will emit a sloppy portamento that sounds like a scrambled tape.

This silencing software is the work of S.M.

Or rather, this is Li Xiuman's revenge. …,

Lip-to-lip singing used to be all the rage in South Korea, and it is a well-known fact to the public, but knowing the road does not mean that you will think about it. Just because you think about it doesn't mean you will pursue it. This software gives the masses the means to hold accountable and at the same time get them to think about it.

An idol who can only lip-synch, is it considered a singer?

Lin Weiran opened her mouth slightly, shocked by Li Xiuman's methods. This software will create a haze that covers the entire idol field, so that the convention that idols can debut with just a good face is completely broken.

Idols aren't supposed to be perfect though. But it has to be one that can't find obvious weaknesses. Because fans are able to compare, when the dolls in the hands of other fans have a good singing voice, but your doll can only close its mouth and sway to the music, the gap in your heart is obvious.

Connecting with that distant black ocean, this is S.M's revenge on the entire Korean idol circle.

Lin Weiran wanted to applaud this move that almost changed the idol manufacturing mechanism, and he even took out his mobile phone and sent a text message to Li Xiuman.

I learned again. ’

Li Xiuman replied: "This is not what I want to teach Representative Lin. ’

Lin Weiran chuckled twice at the text message, and then stopped paying attention. He searched for the news by the date half a month ago. It was found that JYP really used the media to suppress Girls' Generation, and with the label of time, or with the increase in the popularity of this silencer software, almost all the media put away the praise of Wondergilrs, and even stopped comparing the two groups.

In one fell swoop, it changed the direction of the media trend, the focus of idol manufacturing, and even shook the foundation of all idol groups now. It also blocked the way for Wondergilrs to win the first girl group in South Korea, while several of its own groups benefited from excellent quality...... Lee so-man's means. Really!

Lin Weiran leaned back in the chair and let out a long breath. If it was still difficult for him to snatch attention from virtual idols when he was a girl, then now he feels that the tuition is worth it.

After a moment's thought, he pressed the answering machine.

"Make an appointment with President Park Jin-young, and I'm going to have a conference call with him even if he's in the United States."

He picked up his phone and dialed Kim Kwang-so's number.

"Representative Kim, I think the production plan of TARA, I think it will either slow down or make personnel adjustments. I need their audio material, a cappella, unembellished. ”

Five minutes later, he put down his phone, walked out of the office, took the thick information in the hands of a passing clerk, and threw it directly on the ground.

There was a 'bang' that caught everyone's attention.

Lin Weiran folded her arms with a serious expression.

"As I said, our virtual idols should become the second image of idols recognized by fans and agencies before the end of the year. I've talked to you more than once about the concept of a second image. ”

Idols are used to create the concept of beauty and perfection, and this so-called second image is to shape the appearance of their lives completely, shorten the distance between fans and idols through the plot, and then connect with some similarities in reality to create a dream for fans to live with idols.

But these two images will be influenced by each other.

"MR silencer software,This thing came out in January,Now it's the rank of the NEVER search rankings,Wondergilrs and other idol groups have been accused of singing skills.,I don't know if it will attract media attention in a few days.,I don't know if it's going to attract the attention of TV stations in a few days.,I don't know when it's going to develop into a national piece.,Why did I only know about it today?!"

Lin Weiran frowned, his tone became more and more stern, and his gloomy face made all the employees present seem to be petrified statues, and no one dared to look at him.

If the entire idol group is characterized as a singer who can only lip-sync because of this incident, then the 'virtual idol' will be hit unimaginably hard. S.M's idol group survived the incident. However, the existence of 'virtual idols' is not only for the idol groups under S.M, but also for the entire Korean idol market. …,

'Virtual Idol' is a very good plan, and it has made great progress every step of the way. However, the members of the operation team are not familiar with Lin Weiran's operation philosophy, let alone understand Lin Weiran's ideas thoroughly, so they are all puppets. must be manipulated by Lin Weiran.

This is an immature team, so to speak, a mediocre team.

Shinhan Advertising does not have the deep pockets of Samsung Advertising, and its position in the industry is not enough to attract the elite of returnees, and its own size limits its development. These Lin Weiran knew the way, but he couldn't make changes immediately. Because this kind of heritage that belongs to a company takes time to precipitate.

"Everyone in the operation team has to submit me a review, and all three deputy team leaders have canceled this year's vacation, and I don't allow a next time for such a thing."

He returned to the office, took a long breath, returned to his desk, pressed the answering machine and asked, "Has President Park Jin-young made an appointment?" ”

"...... tomorrow morning"

"I know it."

Lin Weiran re-examined the back of the chair and thought carefully with her eyes closed. Li Xiuman's actions did cause him a lot of trouble, but that doesn't mean it didn't bring opportunities.

If the image of an idol is damaged, the second image of a 'virtual idol' may be able to remedy it?

What if it could be a similar PR channel to restore the image of an idol?

What if this is a chance for a 'virtual idol' to prove himself?

People will spit on those who succeed opportunistically. Will spit on people who don't deserve that stage. will even spurn those who are obviously lip-syncing, but they still have to deceive fans about how hard it is to sing.

However, no one will spurn those who work hard.

If it weren't for Zheng Enna, Lin Weiran wouldn't know that he had missed so much, and the opportunity was fleeting, so he had to return to work wholeheartedly. But some of the things he missed, but he didn't know what to do.

Three days ago. Lin Yuna, who had just participated in the first crew rehearsal, rushed to CECI for the next filming schedule. 'You Are My Destiny' is still a hit, and Lin Yuna has become a quite famous rookie actor. Although the main audience of Japanese dramas is not young people nowadays, as the heroine of a popular drama series that has broken through 40% of the ratings, Lim Yoona is popular enough for a Korean assistant fashion magazine like CECI to do an interview with her.

However, in Zheng Haobin's eyes, this schedule is a bit inexplicable. Because even if Lin Yuna's popularity is not a problem, her own image is not suitable for a fashion magazine with a mature style like CECI. And with the name of CECI, those more topical big names can't finish interviewing, so how can they come to interview Lin Yun'er, a newcomer?

However, the results are still good.

CECI, which has been established for more than ten years, has a fairly mature team, and the interviews are completed quickly and easily, and the questions from the magazine are obviously screened, so there is no need for him to appear.

What caught Zheng Haobin's attention was a young man, who appeared around the interview venue from the beginning, and his eyes were also on Lin Yun'er in the field. There is nothing for a man to look at a beautiful woman, but this man's temperament is a wake-up call in Zheng Haobin's mind.

Especially when he saw this man and CECI editor-in-chief Song Meizhen standing together, talking and laughing, he had a vague premonition in his heart.

During the interval of the interview, Lin Yun'er, who could rest for five minutes, found Zheng Haobin and asked, "Is the certification photo still taken?" For such an expensive thing, it's better to send a certification photo as soon as possible. ”

Zheng Haobin is carrying a camera case in his hand, and the guy inside is the latest single-lens reflex camera with a lot of value.

This is an anonymous gift from a fan.,According to the current level of Girls' Generation,Expensive things like this are generally not accepted by companies.。 In order to express his gratitude to this fan for his support, the agent even brought Lin Yuner's signed pictorial and a thank you letter to find it, but found that the address was actually fake.

In fact, before this, fans who sent the message to this address had already sent a lot of expensive gifts.

There is no way to return the goods, and some gifts are inconvenient to wear, so I use the way of certification photos to dispel the misunderstanding that the fan company will intercept the gifts.

"I won't use this thing, it's too expensive......"

Receiving such a gift, Lin Yuna also felt a little flattered.

Zheng Haobin picked up the digital camera and said, "Get ready." ”

Lin Yun'er responded, and when she picked up the camera and put it on her face, she still thought that because of this, she might suddenly fall in love with photography.